{"id":238586,"date":"2022-08-26T13:39:36","date_gmt":"2022-08-26T11:39:36","guid":{"rendered":"https:\/\/rtrsports.com\/i-choose-sport-sponsor-quick-guide\/"},"modified":"2026-09-08T17:11:32","modified_gmt":"2026-09-08T15:11:32","slug":"i-choose-sport-sponsor-quick-guide","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/i-elegir-deporte-patrocinador-guia-rapida\/","title":{"rendered":"\u00bfC\u00f3mo elegir el deporte que patrocinar? Una gu\u00eda r\u00e1pida"},"content":{"rendered":"

Este es el gran dilema: \u00bfdebo seguir mi instinto o debo mirar los n\u00fameros<\/strong>? Bien, mirar\u00e9 los n\u00fameros, no mienten. Pero antes de eso, el consejo principal es: elige algo divertido e interesante. Algo que haga saltar a los aficionados del sof\u00e1 y que les haga querer m\u00e1s.<\/p>\n

El deporte es entretenimiento y no puedes permitirte asociar tu marca a un espect\u00e1culo aburrido<\/strong>. \u00bfAlguna vez has ido al cine y has visto una pel\u00edcula insoportable? Estoy seguro de que no se la recomendaste a tus amigos despu\u00e9s. Si no est\u00e1s satisfecho, no solo no animas a la gente a ir, sino que la disuades porque te importan tus amigos.<\/p>\n

Lo mismo ocurre en el deporte y podr\u00eda reducir los resultados potenciales de tu programa de patrocinio<\/strong>.<\/p>\n

La calidad del espect\u00e1culo es un multiplicador de la inversi\u00f3n en patrocinio: un deporte que crece en la percepci\u00f3n del p\u00fablico tambi\u00e9n conlleva el crecimiento del valor de las marcas que lo patrocinan. Lo hemos visto de primera mano con la F\u00f3rmula 1, que desde 2021 ha vivido un verdadero renacimiento: de 400 millones de aficionados en 2017 a 826 millones en 2024, con un aumento del 12% solo en el \u00faltimo a\u00f1o.<\/p>\n

\"Elegir<\/p>\n

C\u00f3mo elegir<\/h2>\n

\u00bfCu\u00e1les son las caracter\u00edsticas que debe tener un deporte para ser una excelente herramienta para una empresa?<\/p>\n

    \n
  1. Interesante y divertido<\/strong><\/a><\/li>\n
  2. Los eventos no deben ser demasiado largos<\/strong>; el umbral de atenci\u00f3n hoy es m\u00e1s bajo que en el pasado.<\/li>\n
  3. Internacional<\/strong> (especialmente si una empresa opera en m\u00e1s de un pa\u00eds)<\/li>\n
  4. Amplia cobertura televisiva<\/strong> (gran audiencia y preferiblemente algunos o la mayor\u00eda de los eventos deber\u00edan emitirse en televisi\u00f3n en abierto y no exclusivamente en televisi\u00f3n de pago)<\/li>\n
  5. Fuerte presencia en redes sociales<\/strong><\/a><\/li>\n
  6. Plataformas digitales alternativas<\/strong> para ver el espect\u00e1culo \u2014 Streaming<\/li>\n
  7. Limpio<\/strong> (algunas disciplinas se ven menos o nada afectadas por el dopaje)<\/li>\n
  8. Sostenible<\/a><\/strong>. Algunos deportes est\u00e1n implementando estrategias para compensar su huella de carbono o est\u00e1n pasando a la electricidad.<\/li>\n<\/ol>\n

    Esta es la base que debes buscar cuando eliges tu deporte, y podr\u00eda ser cualquier deporte si logra marcar la mayor\u00eda de estas casillas. Una vez seleccionados los deportes con estas caracter\u00edsticas, los siguientes pasos est\u00e1n vinculados al valor de la disciplina: puedes elegir algo alineado con tu marca o algo que te ayude a reposicionarla.<\/p>\n

    Al mismo tiempo, debemos pensar en nuestros objetivos comerciales y de marketing<\/strong>. Por \u00faltimo, pero no menos importante: el presupuesto. Debemos asegurarnos de tener un presupuesto suficiente para llevar a cabo las actividades durante el a\u00f1o.<\/p>\n

    \"Patrocinio<\/p>\n

    Comunicaci\u00f3n, promoci\u00f3n, concursos<\/h2>\n

    Por \u00faltimo, debemos pensar en la configuraci\u00f3n de todas las herramientas para medir el ROI<\/strong>. Ya has elegido un deporte interesante con todas las caracter\u00edsticas adecuadas y est\u00e1s en la posici\u00f3n correcta para construir un plan de patrocinio que aproveche al m\u00e1ximo todas las oportunidades que ofrece el programa. Cada empresa es diferente y tiene necesidades distintas, por lo que cada plan de patrocinio es personalizado. Si quieres un esquema con un ejemplo general, sigue este enlace: qu\u00e9 es un plan de patrocinio<\/a><\/p>\n

    Cuando quieras hablar de patrocinio, puedes contactarnos en info@rtrsports.com<\/a>.<\/p>\n

    Preguntas frecuentes sobre c\u00f3mo elegir el deporte para patrocinar<\/h2>\n
    \r\n\r\n

    Frequently Asked Questions<\/b><\/h2>\r\n \r\n
    \n
    \r\n\r\n

    \r\n \u00bfC\u00f3mo se elige el deporte adecuado para un patrocinio?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    La elecci\u00f3n depende de 8 criterios principales: participaci\u00f3n del p\u00fablico, duraci\u00f3n de los eventos, alcance internacional, cobertura televisiva, presencia en redes sociales, plataformas de streaming, ausencia de dopaje y sostenibilidad ambiental. Un deporte que cumple la mayor\u00eda de estos requisitos garantiza las condiciones \u00f3ptimas para una activaci\u00f3n de patrocinio eficaz.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n \u00bfEs mejor elegir un deporte alineado con los valores de la marca o el m\u00e1s popular?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    Idealmente ambos. La alineaci\u00f3n de valores entre marca y deporte garantiza coherencia y credibilidad comunicativa; la popularidad maximiza la cobertura. Cuando hay un compromiso, la alineaci\u00f3n de valores suele ser la opci\u00f3n m\u00e1s estrat\u00e9gica: crea una asociaci\u00f3n m\u00e1s duradera y aut\u00e9ntica en la percepci\u00f3n del p\u00fablico.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n \u00bfCu\u00e1nto importa el presupuesto a la hora de elegir el deporte para patrocinar?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    Es una variable determinante. El presupuesto debe cubrir no solo los derechos de patrocinio, sino tambi\u00e9n la activaci\u00f3n: eventos, contenidos, hospitalidad y digital. Un patrocinio no activado produce resultados muy inferiores a su potencial, independientemente de la popularidad del deporte elegido.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n F\u00f3rmula 1 o MotoGP: \u00bfcu\u00e1l es la mejor inversi\u00f3n?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    Depende del mercado objetivo y los objetivos de la marca. La F\u00f3rmula 1 tiene una cobertura m\u00e1s amplia en Norteam\u00e9rica, Europa y Oriente Medio; MotoGP domina en Asia (Indonesia, Jap\u00f3n, Malasia) y el sur de Europa. La elecci\u00f3n depende de d\u00f3nde quiera construir su presencia la marca.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n \u00bfC\u00f3mo se mide el ROI de un patrocinio deportivo?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    El ROI se mide en m\u00faltiples dimensiones: visibilidad medi\u00e1tica (valor publicitario equivalente), notoriedad y brand uplift, tr\u00e1fico digital y generaci\u00f3n de leads durante los eventos, y resultados comerciales a medio y largo plazo. Es importante configurar las herramientas de medici\u00f3n antes de firmar el acuerdo.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

    Este es el gran dilema: \u00bfdebo seguir mi instinto o debo mirar los n\u00fameros? Bien, mirar\u00e9 los n\u00fameros, no mienten. Pero antes de eso, el consejo principal es: elige algo divertido e interesante. Algo que haga saltar a los aficionados del sof\u00e1 y que les haga querer m\u00e1s. El deporte es entretenimiento y no puedes […]<\/p>\n","protected":false},"author":14,"featured_media":189537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20074],"tags":[],"class_list":["post-238586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinador-deportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"\n\u00bfC\u00f3mo elegir el deporte que patrocinar? 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