{"id":238586,"date":"2022-08-26T13:39:36","date_gmt":"2022-08-26T11:39:36","guid":{"rendered":"https:\/\/rtrsports.com\/i-choose-sport-sponsor-quick-guide\/"},"modified":"2025-07-15T17:04:02","modified_gmt":"2025-07-15T15:04:02","slug":"i-choose-sport-sponsor-quick-guide","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/i-elegir-deporte-patrocinador-guia-rapida\/","title":{"rendered":"\u00bfC\u00f3mo elijo el deporte que voy a patrocinar? Una gu\u00eda r\u00e1pida"},"content":{"rendered":"

Este es un gran dilema, \u00bfdebo seguir mi instinto o debo mirar los n\u00fameros<\/strong>? Bueno, mirar\u00e9 los n\u00fameros, no mienten. Pero antes de eso, la principal sugerencia es: opte por algo divertido y atractivo. Algo que har\u00e1 que los fans salten al sof\u00e1 y se queden con ganas de m\u00e1s.<\/p>\n

El deporte es un entretenimiento y no puede permitirse asociar su marca a un espect\u00e1culo aburrido<\/strong>. \u00bfHas ido alguna vez al cine y has visto una pel\u00edcula indigesta? Estoy seguro de que no sugiri\u00f3 a sus amigos que fueran a verlo despu\u00e9s. Si est\u00e1s insatisfecho, no s\u00f3lo no animas a la gente a ir, sino que la desanimas porque te preocupas por tus amigos.<\/p>\n

Tambi\u00e9n ocurre con el deporte y podr\u00eda recortar los resultados potenciales de su programa de patrocinio<\/strong>.<\/p>\n

As\u00ed que lo \u00faltimo que quieres es que te asocien con un espect\u00e1culo que no entretiene y, tristemente, tengo que decir que uno de mis deportes favoritos de todos los tiempos, la F1,<\/strong> est\u00e1 atravesando una gran crisis en este sentido, hasta el punto de que algunos de los pilotos m\u00e1s importantes han declarado abiertamente que ellos tambi\u00e9n se aburr\u00edan.<\/p>\n

Adjunto algunos de los art\u00edculos que he le\u00eddo \u00faltimamente sobre la F1<\/p>\n

http:\/\/www.espn.com\/f1\/story\/_\/id\/23623208\/lewis-hamilton-monaco-grand-prix-was-most-boring-race-my-life<\/strong><\/p>\n

http:\/\/www.dailymail.co.uk\/sport\/formulaone\/article-5544407\/Max-Verstappen-blasts-boring-completely-worthless-F1-Australian-Grand-Prix.html<\/strong><\/p>\n

https:\/\/www.crash.net\/f1\/news\/898122\/1\/raikkonen-expectations-canadian-gp-meant-it-was-boring<\/strong><\/p>\n

\"\"<\/a><\/h2>\n

C\u00f3mo elegir<\/a><\/h2>\n

Pero, \u00bfcu\u00e1les son las caracter\u00edsticas que debe tener un deporte para ser una gran herramienta para una empresa?<\/p>\n

    \n
  1. Atractivo y divertido<\/strong><\/a><\/li>\n
  2. Los eventos no deben ser demasiado largos<\/strong>; la capacidad de atenci\u00f3n hoy en d\u00eda es m\u00e1s corta que en el pasado.<\/li>\n
  3. Internacional<\/strong> (especialmente si una empresa opera en m\u00e1s de un pa\u00eds)<\/li>\n
  4. Amplia cobertura televisiva<\/strong> (gran audiencia y, preferiblemente, algunos o la mayor\u00eda de los eventos deber\u00edan ser transmitidos por la televisi\u00f3n generalista y no exclusivamente por la televisi\u00f3n de pago)<\/li>\n
  5. Fuerte presencia en
    \nmedios de comunicaci\u00f3n social<\/strong>
    \n<\/a><\/li>\n
  6. Plataformas digitales alternativas<\/strong> para ver el espect\u00e1culo – Streaming<\/li>\n
  7. Limpio<\/strong> (algunas disciplinas se ven menos afectadas o no se ven afectadas en absoluto por el dopaje)<\/li>\n
  8. Sostenible<\/a><\/strong>. Algunos deportes est\u00e1n aplicando estrategias para compensar la huella de carbono o se est\u00e1n volviendo el\u00e9ctricos<\/li>\n<\/ol>\n

    Esta es la base que debes buscar a la hora de elegir tu deporte y puede ser cualquier deporte si puedes marcar la mayor\u00eda de estas casillas. Cuando haya preseleccionado los deportes con estas caracter\u00edsticas, los siguientes pasos est\u00e1n relacionados con el valor de la disciplina, puede optar por algo alineado con su marca o puede elegir algo que le ayude a reposicionarse.<\/p>\n

    Al mismo tiempo, tenemos que pensar en nuestros objetivos<\/strong> comerciales y de marketing<\/strong>. Por \u00faltimo, pero no menos importante, est\u00e1 el presupuesto. Debemos asegurarnos de contar con un presupuesto suficiente para la realizaci\u00f3n de las actividades durante el a\u00f1o.<\/p>\n

    \"motogp-2018\"<\/a><\/h2>\n

    Comunicaci\u00f3n, promoci\u00f3n, concursos<\/h2>\n

    Por \u00faltimo, hay que pensar en la configuraci\u00f3n de todas las herramientas para medir el ROI.<\/strong> Ahora ya has seleccionado un deporte atractivo con todas las caracter\u00edsticas adecuadas y est\u00e1s en posici\u00f3n de elaborar un plan de patrocinio para explotar al m\u00e1ximo todas las oportunidades que ofrece el programa. Cada empresa es diferente y tiene distintas necesidades, por lo que cualquier plan de patrocinio es a medida, si quieres tener un esquema que englobe un ejemplo general sigue este enlace: qu\u00e9 es un plan de patrocinio<\/a><\/p>\n

    Mientras tanto, echa un vistazo a c\u00f3mo la gente compara la F1<\/strong> y la MotoGP.<\/strong><\/p>\n

    http:\/\/www.gq-magazine.co.uk\/article\/why-motogp-is-better-than-formula-1<\/strong><\/p>\n

    https:\/\/www.motorsportmagazine.com\/opinion\/motogp\/motogp-bigger-formula-1<\/strong><\/p>\n

    https:\/\/www.eurosport.co.uk\/formula-1\/lauda-motogp-is-better-than-f1-which-is-just-too-easy_sto4860816\/story.shtml<\/strong><\/p>\n

    Cuando quiera hablar de patrocinio puede ponerse en contacto con nosotros en info@rtrsports.com<\/a><\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Este es un gran dilema, \u00bfdebo seguir mi instinto o debo mirar los n\u00fameros? Bueno, mirar\u00e9 los n\u00fameros, no mienten. Pero antes de eso, la principal sugerencia es: opte por algo divertido y atractivo. Algo que har\u00e1 que los fans salten al sof\u00e1 y se queden con ganas de m\u00e1s. El deporte es un entretenimiento […]<\/p>\n","protected":false},"author":14,"featured_media":189537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20074],"tags":[],"class_list":["post-238586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinador-deportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"\n\u00bfC\u00f3mo elijo el deporte que voy a patrocinar? 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