RTR Marketing Deportivo<\/strong><\/a>a la que se ha confiado de nuevo la direcci\u00f3n docente y cient\u00edfica. Un curso de 6 fines de semana de m\u00e1s de 70 horas lectivas, con ejercicios, perfiles te\u00f3ricos y pr\u00e1cticos y, sobre todo, muchos invitados de alto nivel.<\/p>\nEl objetivo es aumentar el conocimiento y la formaci\u00f3n en un mundo -el del marketing deportivo- cada vez m\u00e1s competitivo y en el centro de la escena p\u00fablica, formando a las nuevas generaciones de profesionales del deporte, el marketing y la comunicaci\u00f3n. La atenci\u00f3n se centra en el marketing en el mundo de los deportes de motor, por supuesto: de la F\u00f3rmula 1<\/strong> a MotoGP<\/strong>, de la F\u00f3rmula E<\/strong> al WEC<\/strong> y muchas otras categor\u00edas de carreras de 2 y 4 ruedas.<\/p>\nFormularios e invitados<\/h4>\n
Hay 6 \u00e1reas en las que se divide el M\u00e1ster en Marketing del Automovilismo, una por cada fin de semana lectivo.<\/p>\n
El primer<\/strong> m\u00f3dulo est\u00e1 dedicado a una visi\u00f3n general del mundo del automovilismo<\/strong>: protagonistas, peculiaridades y relevancia de las principales series de dos y cuatro ruedas y la relaci\u00f3n con otras \u00e1reas del deporte. El segundo evento<\/strong> se centra en las t\u00e9cnicas, herramientas y teor\u00eda del marketing deportivo aplicadas al automovilismo<\/strong>. El tercer fin de semana de conferencias se centrar\u00e1 en el negocio principal de RTR sports, es decir, el patrocinio en el mundo del automovilismo, mientras que el cuarto m\u00f3dulo se adentrar\u00e1 en el vasto mundo de la activaci\u00f3n del patrocinio propiamente dicha<\/strong>. Para cerrar el ciclo, una mirada en profundidad a los medios de comunicaci\u00f3n, las relaciones p\u00fablicas y las t\u00e9cnicas de comunicaci\u00f3n. <\/strong>Por \u00faltimo, una visi\u00f3n final sobre la importancia de combinar herramientas te\u00f3ricas, recursos pr\u00e1cticos y mucha experiencia en circuitos, f\u00e1bricas y oficinas. El m\u00e1ster concluir\u00e1 con un proyecto pr\u00e1ctico presentado en un contexto real. <\/span>Los participantes del a\u00f1o pasado presentaron sus proyectos en el<\/span> <\/span>Circuito Mundial de Misano Marco Simoncelli<\/span>.<\/span><\/p>\nHabr\u00e1 muchos invitados cuyos testimonios proporcionar\u00e1n a los participantes en el curso una visi\u00f3n de primera mano de este mundo tan fascinante, pero tambi\u00e9n tan salpicado de especificidades: gerentes, directores de hosteler\u00eda de empresa, propietarios de equipos y mucho m\u00e1s para un panel de invitados realmente de primera clase.<\/p>\n
Toda la informaci\u00f3n, incluidas fechas, folletos y precios, est\u00e1 en este enlace. <\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"24 horas Business School y RTR Sports Marketing juntos de nuevo para la tercera edici\u00f3n del m\u00e1ster en Marketing y Patrocinio del Automovilismo. Un proyecto formativo de especializaci\u00f3n para quienes quieran acercarse al mundo del automovilismo profesional con competencia, especializaci\u00f3n y conocimiento pr\u00e1ctico del sector. El 22 de noviembre comienza la tercera edici\u00f3n del M\u00e1ster […]<\/p>\n","protected":false},"author":17,"featured_media":268454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20069,20080],"tags":[],"class_list":["post-238846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-deportivo","category-mercadeo-deportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"\n
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