{"id":239038,"date":"2023-02-14T10:44:06","date_gmt":"2023-02-14T09:44:06","guid":{"rendered":"https:\/\/rtrsports.com\/formula-1-2023-lanza-livree-pilotos-y-patrocinadores-alfa-tauri-aston-martin-mclaren\/"},"modified":"2025-07-25T19:43:13","modified_gmt":"2025-07-25T17:43:13","slug":"formula-1-2023-lanza-livree-pilotos-y-patrocinadores-alfa-tauri-aston-martin-mclaren","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/formula-1-2023-lanza-livree-pilotos-y-patrocinadores-alfa-tauri-aston-martin-mclaren\/","title":{"rendered":"Equipos F\u00f3rmula 1 2023: lanzamientos, libreas, pilotos y patrocinadores &#8211; Alpha Tauri, Aston Martin, McLaren"},"content":{"rendered":"<p>Y tras los cuatro primeros lanzamientos del equipo <strong>MoneyGram Hass F1<\/strong>, <strong>Oracle Red Bull Racing<\/strong>, <strong>Gulf Oil Williams<\/strong> y <strong>Alfa Romeo F1 Team Stake<\/strong>, llegan las presentaciones de las nuevas libreas de <strong>Scuderia AlphaTauri<\/strong>, <strong>Aston Martin Aramco Cognizant<\/strong> y <strong>McLaren Racing<\/strong>.<\/p>\n<h2><strong>La segunda tanda de lanzamientos de equipos para la temporada 2023 de F\u00f3rmula 1 comienza con la Scuderia AlphaTauri.<\/strong><\/h2>\n<p>La escuder\u00eda italiana presenta la nueva librea <strong>AT04<\/strong> y la nueva colecci\u00f3n Alpha Tauri AW23 directamente desde las pasarelas de la Semana de la Moda de Nueva York.<\/p>\n<p>La primera gran noticia del <a href=\"https:\/\/rtrsports.com\/sponsorizzazioni-formula-1\/\"><strong>F\u00f3rmula 1<\/strong> <\/a>es sin duda el nuevo <strong>patrocinador principal de Orlen<\/strong>, que aparece de forma muy visible en el carenado y en el mono de los pilotos. Muchos esperaban un predominio del color rojo, precisamente por la presencia del nuevo socio, pero en realidad el azul y el blanco son los colores del nuevo AT04, como manda la tradici\u00f3n.<\/p>\n<p><strong>PKN ORLEN<\/strong> es una de las mayores empresas de petr\u00f3leo y gas de Europa Central, una marca global que opera en 6 continentes, en m\u00e1s de 100 pa\u00edses de todo el mundo. Una vez m\u00e1s, la prueba de que la F\u00f3rmula 1 es una incre\u00edble y poderosa plataforma de marketing mundial, que ofrece programas de patrocinio de distintos niveles a todo tipo de empresas.<\/p>\n<p>Confirmado el patrocinador <strong>FlexBox<\/strong>, cuyo logotipo vuelve a ser visible en el coche.<\/p>\n<p>El equipo AlphaTauri tambi\u00e9n suma socios en el <strong><br \/>\n<a href=\"https:\/\/rtrsports.com\/es\/blog\/valijas-articulos-de-viaje-patrocinios-motogp\/\">sector del equipaje a su lista de asociaciones<\/a><br \/>\n<\/strong> as\u00ed como otros equipos de F\u00f3rmula 1. Las maletas y bolsas de viaje son un art\u00edculo esencial para los pilotos y el personal que viajan por todo el mundo durante todo el a\u00f1o; basta pensar que el calendario de F\u00f3rmula 1 de 2023 consta de 23 carreras, que comienzan en marzo en Bahr\u00e9in y terminan en noviembre en Abu Dhabi.<\/p>\n<p>Por ello, la colaboraci\u00f3n con la marca sueca <strong>Carl Friedrik<\/strong>, nuevo <strong>proveedor oficial de<\/strong> equipaje del equipo, fue perfecta.<\/p>\n<p>Carl Friedrik es una marca de marroquiner\u00eda y viajes fundada en 2012 por los hermanos suecos Niklas y Mattis Oppermann, que con motivo de esta asociaci\u00f3n lanzar\u00e1n una edici\u00f3n limitada de equipaje de mano en colaboraci\u00f3n con la Scuderia AlphaTauri, con colores y materiales exclusivos inspirados en la escuder\u00eda italiana de F\u00f3rmula Uno.<\/p>\n<h2><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-108555\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/alpha_tauri_2023.jpeg\" alt=\"alfa_tauri_2023\" width=\"600\" height=\"338\" \/><\/strong><\/h2>\n<h2><strong>McLaren celebra un importante aniversario presentando el nuevo MCL60 con la pareja de pilotos m\u00e1s joven de la parrilla. <\/strong><\/h2>\n<p><strong>Lando Norris<\/strong> y <strong>Oscar Piastri<\/strong> inician un nuevo cap\u00edtulo en la historia de McLaren en el a\u00f1o de la celebraci\u00f3n del 60 aniversario de <strong>McLaren Racing<\/strong>.<\/p>\n<p>Presentado en el centro McLaren de <strong>Woking<\/strong>, el nuevo y maravilloso <strong>McLaren MCL60. <\/strong>60 como el 60 aniversario de la escuder\u00eda brit\u00e1nica. Comienza as\u00ed una nueva aventura con el paso de Andrea Stella de director ejecutivo a director del equipo de F1 y la llegada en 2021 del campe\u00f3n de F\u00f3rmula 2 de la FIA Oscar Piastri, que se unir\u00e1 al querido brit\u00e1nico Lando Norris.<\/p>\n<p>La principal novedad es precisamente la llegada del nuevo piloto en sustituci\u00f3n del australiano <strong>Daniel Ricciardo<\/strong>.<\/p>\n<p><strong>Oscar Piastri<\/strong> debuta en la F\u00f3rmula 1 con McLaren despu\u00e9s de una serie de acontecimientos que le vieron envuelto en una disputa con su actual equipo el a\u00f1o pasado.<\/p>\n<p>As\u00ed, debuta hoy en McLaren junto a Lando Norris, un d\u00fao joven y sin duda feroz, dispuesto a luchar por los primeros puestos de la parrilla en la pr\u00f3xima temporada. El equipo McLaren es sin duda uno de los m\u00e1s activos a la hora de crear contenidos y activaciones que difunden por todas las plataformas de redes sociales para captar la atenci\u00f3n y el inter\u00e9s de los fans. Y los pilotos son unos profesionales incre\u00edbles, incluso cuando se quitan el casco y abandonan la pista. Testimonios perfectos y s\u00f3lidos para los patrocinadores corporativos del equipo.<\/p>\n<p>Seguramente tambi\u00e9n debido al poder medi\u00e1tico y a la creatividad del equipo y de los pilotos, la lista de patrocinadores y socios de la escuder\u00eda McLaren es realmente larga, prestigiosa y leal.<\/p>\n<p>BAT, OKX en el intercambio de criptodivisas, la blockchain <strong>Tezos<\/strong>, pasando por Dell Technologies, Android, <strong>Google Chrome <\/strong>muy grande y visible en la parte superior de la m\u00e1quina, Darktrace, alteryx, <strong>DP World<\/strong> (nuevo patrocinador de esta temporada), arrow, Hilton, Unilever, Jack Daniels, Tumi, DeWalt, CocaCola, Goldman Sachs, Deloitte, Cisco, Richard Mille, New Era, SunGod y muchos otros.<\/p>\n<p>McLaren confirma su asociaci\u00f3n con <strong>Castore<\/strong>, marca de ropa que presenta la nueva l\u00ednea Teamwear 2023 ya disponible para comprar.<\/p>\n<p>El siempre presente color papaya, pero tambi\u00e9n mucho negro, caracterizan la nueva librea del hermoso MCL60.<\/p>\n<h2><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-108562\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/mclaren-2023-600x400.jpeg\" alt=\"mclaren-2023\" width=\"600\" height=\"400\" \/><\/strong><\/h2>\n<h2><strong>Gran expectaci\u00f3n ante el lanzamiento del Aston Martin Aramco Cognizant AMR23, que presenta a su nuevo piloto&#8230; Fernando Alonso.<\/strong><\/h2>\n<p>Desde la flamante sede del circuito de Silverstone, el presidente Lawrence Stroll y el director del equipo Mike Krack dan la bienvenida al multicampe\u00f3n <strong>Fernando Alonso<\/strong>, que deja Alpine y llega a Aston Martin; una nueva gran aventura, &#8220;quiz\u00e1 la mayor aventura de mi vida&#8221; para el bicampe\u00f3n del mundo de 41 a\u00f1os, que se une al joven canadiense <strong>Lance Stroll<\/strong>.<\/p>\n<p>Se trata sin duda de la mayor noticia para la escuder\u00eda brit\u00e1nica en sustituci\u00f3n del campe\u00f3n alem\u00e1n Sebastian Vettel, que se retir\u00f3 de la F\u00f3rmula 1 en 2022.<\/p>\n<p>El socio titular Cognizant y el socio estrat\u00e9gico Aramco est\u00e1n confirmados con una gran visibilidad de marca en el coche y los pilotos y est\u00e1n acompa\u00f1ados por muchos patrocinadores y socios existentes, como Peroni, crypto.com, Netapp y con Alonso tambi\u00e9n llegan algunos patrocinadores hist\u00f3ricos, como CITI, un grupo bancario que sigue al piloto y aterriza en el Halo del nuevo <strong>AMR23<\/strong>.<\/p>\n<p>El gran impacto medi\u00e1tico y la creatividad vendr\u00e1n sin duda de la nueva Hugo Boss Official <strong>Teamwear<\/strong>, que con la marca <strong>Boss<\/strong> (tambi\u00e9n visible en el coche y en los monos de los pilotos) se encargar\u00e1 de la producci\u00f3n de la ropa oficial del equipo, que ya se puede comprar online; una colecci\u00f3n amplia, moderna y con estilo. Una asociaci\u00f3n llena de frescura y glamour que animar\u00e1 el paddock de la F\u00f3rmula 1 con muchos de los testimonios y embajadores que representan a la marca en todo el mundo y en diversos sectores; <strong>Khaby Lame<\/strong>, Matteo Berrettini, <strong>Kendal Jenner<\/strong>, Lee Minho, Naomi Campbell s\u00f3lo algunos de los nombres m\u00e1s famosos de la <strong>l\u00ednea Boss<\/strong>.<\/p>\n<p>Otro nuevo socio es AvaTrade, que se convierte en <strong>Socio Comercial Oficial<\/strong> del equipo.<\/p>\n<p>Al igual que AlphaTauri, Aton Martin presenta su nuevo compa\u00f1ero de equipaje <strong>Globe Trotter<\/strong>. Famosa por sus colecciones de equipaje de alta calidad, la marca brit\u00e1nica presentar\u00e1 piezas especiales de edici\u00f3n limitada perfectas para aquellos a los que les gusta viajar con estilo, luciendo la marca Aston Martin Racing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-108548\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/aston-martin-2023-600x366.webp\" alt=\"aston-martin-2023\" width=\"600\" height=\"366\" \/>Despu\u00e9s de estos tres lanzamientos, s\u00f3lo faltan tres m\u00e1s y entonces estar\u00e1 lista la alineaci\u00f3n de equipos de F\u00f3rmula 1 para 2023.<\/p>\n<p>Con <strong>Ferrari, Mercedes<\/strong> y <strong>Alpine<\/strong> estamos listos para el inicio del nuevo campeonato, no podemos esperar.<\/p>\n<p>Si le interesa saber qu\u00e9 <strong><br \/>\n<a href=\"https:\/\/rtrsports.com\/sponsorizzazioni-formula-1\/\">Las oportunidades siguen abiertas en los equipos de F\u00f3rmula 1,<\/a><br \/>\n<\/strong> no dude en ponerse en contacto con nosotros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Y tras los cuatro primeros lanzamientos del equipo MoneyGram Hass F1, Oracle Red Bull Racing, Gulf Oil Williams y Alfa Romeo F1 Team Stake, llegan las presentaciones de las nuevas libreas de Scuderia AlphaTauri, Aston Martin Aramco Cognizant y McLaren Racing. La segunda tanda de lanzamientos de equipos para la temporada 2023 de F\u00f3rmula 1 [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":193610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20124],"tags":[],"class_list":["post-239038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-es"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>F1 23 equipos: lanzamientos, libreas, pilotos y patrocinadores - Alpha Tauri, Aston Martin, McLaren<\/title>\n<meta name=\"description\" content=\"Tambi\u00e9n llegaron las presentaciones de las nuevas libreas de Scuderia AlphaTauri, Aston Martin Aramco Cognizant y McLaren Racing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/es\/blog\/formula-1-2023-lanza-livree-pilotos-y-patrocinadores-alfa-tauri-aston-martin-mclaren\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Equipos F\u00f3rmula 1 2023: lanzamientos, libreas, pilotos y patrocinadores - Alpha Tauri, Aston Martin, McLaren\" \/>\n<meta property=\"og:description\" content=\"Tambi\u00e9n llegaron las presentaciones de las nuevas libreas de Scuderia AlphaTauri, Aston Martin Aramco Cognizant y McLaren Racing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/es\/blog\/formula-1-2023-lanza-livree-pilotos-y-patrocinadores-alfa-tauri-aston-martin-mclaren\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/alpha_tauri_2023.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Silvia Schweiger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvia Schweiger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/formula-1-2023-lanza-livree-pilotos-y-patrocinadores-alfa-tauri-aston-martin-mclaren\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/blog\\\/formula-1-2023-lanza-livree-pilotos-y-patrocinadores-alfa-tauri-aston-martin-mclaren\\\/\"},\"author\":{\"name\":\"Silvia Schweiger\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/es\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\"},\"headline\":\"Equipos F\u00f3rmula 1 2023: lanzamientos, libreas, pilotos y patrocinadores &#8211; 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