{"id":239071,"date":"2023-02-24T10:03:27","date_gmt":"2023-02-24T09:03:27","guid":{"rendered":"https:\/\/rtrsports.com\/the-275-sponsorship-deals-of-the-2023-formula-1-season\/"},"modified":"2026-09-30T18:47:16","modified_gmt":"2026-09-30T16:47:16","slug":"the-275-sponsorship-deals-of-the-2023-formula-1-season","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/las-275-ofertas-de-patrocinio-de-la-formula-2023-1-temporadas\/","title":{"rendered":"Los patrocinadores de los equipos de F\u00f3rmula 1 en 2026"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"The 275 Sponsorship Deals of the 2023 Formula 1 Season\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/EBGpqFjjrKc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>En 2026 diez equipos de F\u00f3rmula 1 de once llevan un patrocinador principal (title sponsor) en su nombre: Oracle (Red Bull), HP (Ferrari), Mastercard (McLaren), Petronas (Mercedes), Aramco (Aston Martin), Atlassian (Williams), BWT (Alpine), Visa y Cash App (Racing Bulls), Revolut (Audi) y Toyota Gazoo Racing (Haas). Solo Cadillac, el nuevo equipo estadounidense, a\u00fan no tiene title sponsor. El cambio m\u00e1s esperado para 2027 es Gucci, que ser\u00e1 title partner de Alpine.<\/strong><\/p>\n<p><em>Actualizado en septiembre de 2026.<\/em><\/p>\n<p>En 2023 en RTR Sports catalogamos <strong>275 programas de patrocinio<\/strong> entre los diez equipos del campeonato. Hoy la parrilla tiene once equipos y el mercado ha cambiado: menos nombres a la vista en los coches, pero patrocinadores mucho m\u00e1s grandes, dominados por las finanzas y la tecnolog\u00eda. Esta p\u00e1gina resume, equipo por equipo, los principales patrocinadores de 2026 y lo que nos dicen sobre el mercado. Para saber qui\u00e9nes son los pilotos y los coches de cada equipo, lee nuestro art\u00edculo sobre los <a href=\"https:\/\/rtrsports.com\/es\/blog\/los-equipos-de-la-formula-1-2023-lanzan-pilotos-y-patrocinadores\/\">equipos de F\u00f3rmula 1 de 2026<\/a>.<\/p>\n<h2>Los patrocinadores de los equipos de F1 en 2026<\/h2>\n<ul>\n<li><strong>Oracle Red Bull Racing:<\/strong> el title sponsor es Oracle. En 2026 el equipo tiene adem\u00e1s un nuevo socio motorista, Ford, que vuelve a la F1 tras 22 a\u00f1os con Red Bull Powertrains. Para ver la cartera completa lee el an\u00e1lisis de los <a href=\"https:\/\/rtrsports.com\/es\/blog\/red-bull-racing-f1-patrocinadores\/\">patrocinadores de Red Bull Racing<\/a>.<\/li>\n<li><strong>Scuderia Ferrari HP:<\/strong> el title partner es HP, que da nombre al equipo de Maranello.<\/li>\n<li><strong>McLaren Mastercard F1 Team:<\/strong> Mastercard es el title partner. Monster Energy es socio oficial del equipo desde 2024, tras 14 a\u00f1os con Mercedes.<\/li>\n<li><strong>Mercedes-AMG Petronas F1 Team:<\/strong> Petronas es title sponsor y socio t\u00e9cnico desde 2010, con una renovaci\u00f3n desde 2026 que se cifra en unos 75 millones de d\u00f3lares al a\u00f1o. En 2026 son tambi\u00e9n socios INEOS (un tercio del equipo), CrowdStrike, PepsiCo y Microsoft, que desde el 22 de enero de 2026 es title partner (unos 60 millones al a\u00f1o seg\u00fan Sky News). El panorama completo est\u00e1 en el art\u00edculo sobre <a href=\"https:\/\/rtrsports.com\/es\/blog\/el-petronas-mercedes-f1-patrocinio-crear-grandes-asociaciones-a-partir-de-acuerdos-de-patrocinio\/\">Petronas y Mercedes<\/a>.<\/li>\n<li><strong>Aston Martin Aramco F1 Team:<\/strong> Aramco da nombre al equipo, que en 2026 pasa a motores Honda con el primer coche dise\u00f1ado por Adrian Newey.<\/li>\n<li><strong>Atlassian Williams F1 Team:<\/strong> el title partner es Atlassian; entre los socios de 2026 figura tambi\u00e9n Barclays, presente en la librea.<\/li>\n<li><strong>BWT Alpine F1 Team:<\/strong> BWT es el title partner de 2026. Desde 2027 el equipo correr\u00e1 como Gucci Racing Alpine, anunciado el 27 de mayo de 2026: es la primera casa de moda de lujo que se convierte en title partner en la F1.<\/li>\n<li><strong>Visa Cash App Racing Bulls:<\/strong> dos title sponsors, Visa y Cash App, ambos del sector de los pagos.<\/li>\n<li><strong>Audi Revolut F1 Team:<\/strong> Revolut, un neobanco, da nombre al equipo que se qued\u00f3 con Sauber.<\/li>\n<li><strong>TGR Haas F1 Team:<\/strong> Toyota Gazoo Racing es el nuevo title partner; en 2023 el equipo se llamaba MoneyGram Haas.<\/li>\n<li><strong>Cadillac F1 Team:<\/strong> ning\u00fan title sponsor en el nombre. Es el \u00fanico equipo de la parrilla con el espacio de naming todav\u00eda libre.<\/li>\n<\/ul>\n<h2>Qu\u00e9 nos dicen los patrocinadores de 2026<\/h2>\n<p>De la comparaci\u00f3n con 2023 surgen tres cosas. Primera: el title sponsor se ha convertido en la norma, con diez equipos de once. Segunda: la mezcla de sectores se ha desplazado hacia las finanzas y la tecnolog\u00eda: pagos (Mastercard, Visa, Cash App), fintech (Revolut), software empresarial (Oracle, Atlassian) e inform\u00e1tica (HP) est\u00e1n ahora en la parte delantera de los coches. Tercera: entran categor\u00edas que hist\u00f3ricamente se manten\u00edan lejos del motorsport, como la moda de lujo con Gucci en 2027.<\/p>\n<p>Las cifras de los acuerdos son casi siempre estimaciones de la prensa y no datos oficiales. Para saber cu\u00e1nto cuesta realmente entrar en la F1, con los umbrales de presupuesto y la duraci\u00f3n m\u00ednima de los acuerdos, lee nuestra gu\u00eda sobre el <a href=\"https:\/\/rtrsports.com\/es\/blog\/formula-coste-1-patrocinios\/\">coste del patrocinio en F\u00f3rmula 1<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>\u00bfQuieres llevar tu marca a la F\u00f3rmula 1?<\/strong><br \/>RTR Sports Marketing construye patrocinios en el motor desde 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/es\/formula-1-patrocinio\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Patrocinio en F\u00f3rmula 1<\/a><br \/><\/div>\n<p><strong>Fuentes<\/strong>: <a href=\"https:\/\/www.f1technical.net\/news\/28119\" target=\"_blank\" rel=\"nofollow noopener\">F1 Technical, los nombres oficiales de los equipos 2026<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/who-are-the-2026-formula-1-teams.1lkaenQFrnBNcRxQo28Ckv\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, los equipos de 2026<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/gucci-announced-as-alpine-title-partner-for-2027-season.1nrLuAEzWMeTMVJsec79lw\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, Gucci y Alpine<\/a>; <a href=\"https:\/\/www.sportcal.com\/sponsorship\/monster-energy-shifts-from-mercedes-to-mclaren-to-maintain-f1-presence\/\" target=\"_blank\" rel=\"nofollow noopener\">Sportcal, Monster pasa a McLaren<\/a>; <a href=\"https:\/\/www.grandprix247.com\/formula-1-news\/mercedes-announce-2026-pepsico-partnership-replacing-monster-enery\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, Mercedes y PepsiCo<\/a>; <a href=\"https:\/\/news.microsoft.com\/source\/2026\/01\/22\/microsoft-and-mercedes-amg-petronas-f1-team-unite-to-drive-innovation-from-factory-to-circuit\/\" target=\"_blank\" rel=\"nofollow noopener\">Microsoft, la alianza con Mercedes<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/mercedes-and-petronas-extend-partnership-into-f1s-new-sustainable-fuels-era.30gTinoRamXD4OhXHcYfS5\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, Mercedes y Petronas<\/a>; <a href=\"https:\/\/www.skysports.com\/f1\/news\/12433\/13481787\/f1-launches-dates-schedule-for-2026-car-livery-team-reveals-ahead-of-season-featuring-new-regulations\" target=\"_blank\" rel=\"nofollow noopener\">Sky Sports, las presentaciones de 2026<\/a>; <a href=\"https:\/\/www.motorsportmagazine.com\/articles\/single-seaters\/f1\/f1-2026-car-launches-all-the-liveries-revealed\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, las libreas de 2026<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Preguntas frecuentes<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfQu\u00e9 equipos de F1 tienen un title sponsor en 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDiez de once: Oracle (Red Bull), HP (Ferrari), Mastercard (McLaren), Petronas (Mercedes), Aramco (Aston Martin), Atlassian (Williams), BWT (Alpine), Visa y Cash App (Racing Bulls), Revolut (Audi) y Toyota Gazoo Racing (Haas). Solo Cadillac no lo lleva en el nombre.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfQui\u00e9n patrocina a Mercedes en la F\u00f3rmula 1 en 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPetronas (title sponsor y socio t\u00e9cnico desde 2010), INEOS, CrowdStrike, PepsiCo y Microsoft, que desde el 22 de enero de 2026 es title partner. Monster Energy dej\u00f3 el equipo tras 14 a\u00f1os y pas\u00f3 a McLaren.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfQui\u00e9n ser\u00e1 el title sponsor de Alpine desde 2027?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nGucci, anunciada el 27 de mayo de 2026. El equipo correr\u00e1 como Gucci Racing Alpine Formula One Team y es la primera casa de moda de lujo que se convierte en title partner en la F\u00f3rmula 1.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfQu\u00e9 sectores patrocinan m\u00e1s la F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nFinanzas y tecnolog\u00eda: pagos (Mastercard, Visa, Cash App), fintech (Revolut), software empresarial (Oracle, Atlassian) e inform\u00e1tica (HP). A ellos se suman la energ\u00eda (Petronas, Aramco) y, desde 2027, la moda de lujo con Gucci.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfCu\u00e1ntos programas de patrocinio hab\u00eda en la F1 en 2023?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nRTR Sports catalog\u00f3 275, entre los diez equipos del campeonato. En 2026 la parrilla tiene once equipos y han cambiado tanto los nombres como el tama\u00f1o de los acuerdos.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>En 2026 diez equipos de F\u00f3rmula 1 de once llevan un patrocinador principal (title sponsor) en su nombre: Oracle (Red Bull), HP (Ferrari), Mastercard (McLaren), Petronas (Mercedes), Aramco (Aston Martin), Atlassian (Williams), BWT (Alpine), Visa y Cash App (Racing Bulls), Revolut (Audi) y Toyota Gazoo Racing (Haas). Solo Cadillac, el nuevo equipo estadounidense, a\u00fan no [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":193664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20112,20074],"tags":[],"class_list":["post-239071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula1-es","category-patrocinador-deportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Patrocinadores F\u00f3rmula 1 2026: qui\u00e9n patrocina a cada equipo<\/title>\n<meta name=\"description\" content=\"Qui\u00e9nes patrocinan a los 11 equipos de F1 en 2026: de Oracle a Mastercard, de HP a Revolut, hasta Gucci en 2027. 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