{"id":239301,"date":"2023-03-06T17:30:48","date_gmt":"2023-03-06T16:30:48","guid":{"rendered":"https:\/\/rtrsports.com\/monster-energy-patrocina-una-historia-deportiva\/"},"modified":"2026-09-30T17:27:54","modified_gmt":"2026-09-30T15:27:54","slug":"monster-energy-patrocina-una-historia-deportiva","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/monster-energy-una-historia-en-patrocinio-deportivo\/","title":{"rendered":"Patrocinio de Monster Energy: de MotoGP a la F1, c\u00f3mo construye la marca"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Monster Energy: A history in sports sponsorship\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/C5FewZ7sV9U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Monster Energy, creada en 2002 por Hansen Natural (hoy Monster Beverage), ha construido su crecimiento sobre el patrocinio deportivo: en 2025 el grupo factur\u00f3 8.290 millones de d\u00f3lares. En el motor es socio de McLaren en la F1 desde 2024, tras 14 a\u00f1os con Mercedes, y en MotoGP es patrocinador principal del equipo oficial de Yamaha desde 2019; el 29 de mayo de 2026 anunci\u00f3 su llegada a Aprilia, de la que ser\u00e1 patrocinador principal (title sponsor) desde 2027. Fuera de las carreras es la bebida energ\u00e9tica oficial de la UFC desde 2015.<\/strong><\/p>\n<p><em>Actualizado en septiembre de 2026.<\/em><\/p>\n<p>Monster Energy es un caso de estudio interesante, porque ha usado el patrocinio deportivo para escalar hasta lo m\u00e1s alto del sector de las bebidas energ\u00e9ticas. Si sintonizas muchos deportes, el logotipo de las tres garras nunca est\u00e1 lejos: la marca californiana ha hecho de la autenticidad su palanca, y del deporte la v\u00eda para hablar directamente con los consumidores. Veamos c\u00f3mo naci\u00f3 esta estrategia y c\u00f3mo ha cambiado el portafolio en los \u00faltimos a\u00f1os.<\/p>\n<h2>C\u00f3mo Monster Energy construy\u00f3 la marca con el deporte<\/h2>\n<p>La bebida Monster Energy fue creada por Hansen Natural en abril de 2002. Su imagen &#8220;rock and roll&#8221; llev\u00f3 a la marca a concentrar gran parte del marketing en la m\u00fasica, con artistas emergentes de rock, rap y country. De ah\u00ed nace el Monster Energy Outbreak Tour, lanzado en 2011: una gira de clubes y teatros que hoy la marca define como la mayor gira nacional del sector, y en la que han actuado artistas como Post Malone, Kendrick Lamar, Morgan Wallen, The Chainsmokers y 21 Savage.<\/p>\n<p>El mercado deportivo no siempre estuvo en el centro de la estrategia, pero hoy el portafolio es enorme. En los deportes de combate, el 12 de febrero de 2025 la UFC y Monster anunciaron la tercera renovaci\u00f3n consecutiva de una alianza que empez\u00f3 en 2015: Monster sigue siendo la bebida energ\u00e9tica oficial global de la UFC con un acuerdo plurianual que ambas partes califican como el mayor de su historia, sin comunicar su valor. En el f\u00fatbol, el 15 de noviembre de 2022 Monster se convirti\u00f3 en socio oficial de bebida energ\u00e9tica del Newcastle United con un acuerdo plurianual que incluye presencia digital en St James&#8217; Park.<\/p>\n<h2>Monster Energy y el motor hoy<\/h2>\n<h3>MotoGP: de Valentino Rossi a Yamaha y Aprilia<\/h3>\n<p>En MotoGP el primer gran nombre fue Valentino Rossi: en 2009 la marca firm\u00f3 con \u00e9l un acuerdo de dos a\u00f1os, estimado por la prensa en 3,3 millones de d\u00f3lares. En 2013 se convirti\u00f3 en patrocinador del equipo oficial de Yamaha, y desde 2019 es el patrocinador principal del equipo, en sustituci\u00f3n de Movistar. En enero de 2026, en la presentaci\u00f3n de la Yamaha V4, el equipo segu\u00eda llam\u00e1ndose Monster Energy Yamaha MotoGP, con Fabio Quartararo y \u00c1lex Rins, y Yamaha subray\u00f3 una colaboraci\u00f3n que supera la d\u00e9cada y abarca tambi\u00e9n el MXGP y el Supercross.<\/p>\n<p>El 29 de mayo de 2026, durante el fin de semana del Gran Premio de Italia en Mugello, Aprilia Racing y Monster Energy anunciaron el primer patrocinador principal de la historia de Aprilia como equipo oficial desde 2022: Monster ser\u00e1 main sponsor el resto de 2026 y title sponsor desde 2027, con un acuerdo plurianual. Para una lectura de lo que significa este acuerdo para el mercado de MotoGP, lee nuestro <a href=\"https:\/\/rtrsports.com\/es\/blog\/analisis-del-acuerdo-entre-monster-y-aprilia-que-nos-dice-sobre-el-mercado-de-motogp\/\">an\u00e1lisis del acuerdo Monster-Aprilia<\/a>; y para ver c\u00f3mo se construye un acuerdo as\u00ed en un sector como el de las bebidas energ\u00e9ticas, mira los <a href=\"https:\/\/rtrsports.com\/es\/blog\/patrocinio-motogp-bebidas-energeticas-fintech-aftermarket\/\">briefs de patrocinio de MotoGP para bebidas energ\u00e9ticas, fintech y posventa<\/a>.<\/p>\n<h3>F\u00f3rmula 1: de Mercedes a McLaren<\/h3>\n<p>En la F\u00f3rmula 1 Monster fue socio de Mercedes durante m\u00e1s de 14 a\u00f1os, desde 2010. El 29 de noviembre de 2023 McLaren anunci\u00f3 a Monster como socio oficial con un acuerdo plurianual desde la temporada 2024: la marca aparece en los cascos, los monos, las gorras y las botellas de Lando Norris y Oscar Piastri, y colabora con el equipo en activaciones y contenidos originales. Desde 2026 Mercedes tiene un acuerdo con PepsiCo. Para el panorama completo del coste de entrar en la F1, lee nuestra gu\u00eda sobre el <a href=\"https:\/\/rtrsports.com\/es\/blog\/formula-coste-1-patrocinios\/\">coste del patrocinio en F\u00f3rmula 1<\/a>.<\/p>\n<h2>La lecci\u00f3n para quien patrocina<\/h2>\n<p>La historia de Monster Energy muestra que un patrocinio funciona cuando se convierte en una alianza: contenidos, eventos y productos firmados con los atletas, y no solo un logotipo en una moto o en un mono. Muestra tambi\u00e9n que el portafolio de un gran patrocinador se reequilibra con el tiempo: en 2024 dej\u00f3 Mercedes por McLaren y en 2026 a\u00f1adi\u00f3 Aprilia. Para convertir un acuerdo en resultados hacen falta ideas concretas de <a href=\"https:\/\/rtrsports.com\/es\/blog\/5-ideas-brillantes-para-activar-el-patrocinio-en-motores\/\">activaci\u00f3n en el motor<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>\u00bfQuieres llevar tu marca al motor?<\/strong><br \/>RTR Sports Marketing construye patrocinios en el motor desde 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/es\/formula-1-patrocinio\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Patrocinio en F\u00f3rmula 1<\/a><br \/><\/div>\n<p><em>Imagen destacada: Lewis Hamilton, Jake Archibald, Creative Commons Attribution 2.0.<\/em><\/p>\n<p><strong>Fuentes<\/strong>: <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/865752\/000110465926020831\/mnst-20251231x10k.htm\" target=\"_blank\" rel=\"nofollow noopener\">Monster Beverage, Form 10-K 2025<\/a>; <a href=\"https:\/\/www.crash.net\/motogp\/news\/1096305\/1\/official-aprilia-gains-monster-energy-motogp-title-sponsor\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, Aprilia y Monster<\/a>; <a href=\"https:\/\/www.motogp.com\/en\/news\/2026\/05\/29\/aprilia-racing-and-monster-energy-sign-a-multi-year-sponsorship-agreement\/1070549\" target=\"_blank\" rel=\"nofollow noopener\">MotoGP, acuerdo Aprilia-Monster<\/a>; <a href=\"https:\/\/global.yamaha-motor.com\/race\/release\/2026\/003\/\" target=\"_blank\" rel=\"nofollow noopener\">Yamaha, presentaci\u00f3n 2026<\/a>; <a href=\"https:\/\/crash.net\/motogp\/news\/901398\/1\/monster-replaces-movistar-yamaha-title-sponsor\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, Monster patrocinador principal de Yamaha<\/a>; <a href=\"https:\/\/www.cyclenews.com\/2009\/01\/article\/rossi-goes-monster\" target=\"_blank\" rel=\"nofollow noopener\">Cycle News, Rossi y Monster<\/a>; <a href=\"https:\/\/www.sportcal.com\/sponsorship\/monster-energy-shifts-from-mercedes-to-mclaren-to-maintain-f1-presence\/\" target=\"_blank\" rel=\"nofollow noopener\">Sportcal, Monster pasa a McLaren<\/a>; <a href=\"https:\/\/www.grandprix247.com\/formula-1-news\/mercedes-announce-2026-pepsico-partnership-replacing-monster-enery\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, Mercedes y PepsiCo<\/a>; <a href=\"https:\/\/www.ufc.com\/news\/ufc-and-monster-energy-announce-historic-renewal-their-global-partnership\" target=\"_blank\" rel=\"nofollow noopener\">UFC, renovaci\u00f3n con Monster<\/a>; <a href=\"https:\/\/www.newcastleunited.com\/en\/news\/newcastle-united-welcome-monster-energy-as-clubs-official-energy-drink-partner\" target=\"_blank\" rel=\"nofollow noopener\">Newcastle United, Monster Energy<\/a>; <a href=\"https:\/\/www.prnewswire.com\/news-releases\/che-announces-headlining-monster-energy-outbreak-tour-kicking-off-331-302689262.html\" target=\"_blank\" rel=\"nofollow noopener\">PR Newswire, Monster Energy Outbreak Tour<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Preguntas frecuentes<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfQu\u00e9 equipos de motor patrocina Monster Energy?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nEn la F1 es socio oficial de McLaren desde 2024, tras m\u00e1s de 14 a\u00f1os con Mercedes. En MotoGP es patrocinador principal del equipo oficial de Yamaha desde 2019 y, desde el 29 de mayo de 2026, main sponsor de Aprilia, de la que ser\u00e1 title sponsor desde 2027.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfDesde cu\u00e1ndo patrocina Monster Energy a Yamaha en MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDesde 2013 como patrocinador del equipo oficial y desde 2019 como patrocinador principal, en sustituci\u00f3n de Movistar. En 2026 el equipo sigue llam\u00e1ndose Monster Energy Yamaha MotoGP.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfSigue siendo Monster Energy patrocinador de Mercedes en la F\u00f3rmula 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nNo. Tras m\u00e1s de 14 a\u00f1os, la alianza termin\u00f3 con el anuncio del acuerdo con McLaren, el 29 de noviembre de 2023. Desde 2026 Mercedes tiene una alianza con PepsiCo.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfQu\u00e9 anunci\u00f3 Monster Energy con Aprilia?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nEl 29 de mayo de 2026, en Mugello, Aprilia Racing y Monster anunciaron un acuerdo plurianual: Monster ser\u00e1 main sponsor el resto de 2026 y title sponsor desde 2027. Es el primer patrocinador principal de Aprilia como equipo oficial, desde 2022.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfEs Monster Energy patrocinador de la UFC?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nS\u00ed, desde 2015. El 12 de febrero de 2025 la UFC y Monster anunciaron la tercera renovaci\u00f3n consecutiva: Monster sigue siendo la bebida energ\u00e9tica oficial global de la UFC, con un acuerdo plurianual descrito como el mayor de la historia de ambas partes.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Una de las marcas m\u00e1s importantes del mundo, Monster Energy, constituye un interesante caso de estudio, ya que ha utilizado el patrocinio deportivo para ascender a la cima del sector de las bebidas energ\u00e9ticas.<\/p>\n","protected":false},"author":33,"featured_media":193804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20074],"tags":[],"class_list":["post-239301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinador-deportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Monster Energy patrocinio: MotoGP, F1 y UFC (2026)<\/title>\n<meta name=\"description\" content=\"Patrocinio de Monster Energy: McLaren en F1, Yamaha y Aprilia en MotoGP desde 2027, UFC desde 2015. 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