{"id":240038,"date":"2023-05-05T12:43:47","date_gmt":"2023-05-05T10:43:47","guid":{"rendered":"https:\/\/rtrsports.com\/todo-lo-que-hay-que-saber-sobre-la-oferta-de-patrocinio-aramco-formula-1\/"},"modified":"2026-10-02T17:28:28","modified_gmt":"2026-10-02T15:28:28","slug":"todo-lo-que-hay-que-saber-sobre-la-oferta-de-patrocinio-aramco-formula-1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/todo-lo-que-hay-que-saber-sobre-la-oferta-de-patrocinio-aramco-formula-1\/","title":{"rendered":"Aramco en F\u00f3rmula 1: qu\u00e9 es, qu\u00e9 patrocina y cu\u00e1nto vale el acuerdo"},"content":{"rendered":"<p><strong>Aramco es la compa\u00f1\u00eda energ\u00e9tica estatal saud\u00ed y es, desde 2020, Global Partner de la F\u00f3rmula 1, desde 2022 socio de Aston Martin y, desde el 1 de enero de 2024, title partner del equipo, que se llama Aston Martin Aramco Formula One Team. El valor del acuerdo con la F1 no es oficial: en 2020 Motorsport Week public\u00f3 una estimaci\u00f3n de 450 millones de d\u00f3lares en diez a\u00f1os, entre 42 y 51 millones al a\u00f1o.<\/strong><\/p>\n<p><em>Actualizado en octubre de 2026.<\/em><\/p>\n<p>Si le preguntas a una marca qu\u00e9 vende Aramco, te responder\u00e1 petr\u00f3leo. En la F\u00f3rmula 1 Aramco compra otra cosa: un lugar en el techo del campeonato, el nombre de un equipo y, desde 2026, lo que entra en los dep\u00f3sitos. Tres niveles, tres contratos, y ninguno con el precio declarado. Por eso conviene separar lo que est\u00e1 documentado de lo que es una estimaci\u00f3n.<\/p>\n<h2>Aramco en F\u00f3rmula 1 en breve<\/h2>\n<ul>\n<li>Qui\u00e9n es: la compa\u00f1\u00eda energ\u00e9tica estatal saud\u00ed (Autosport, ESPN).<\/li>\n<li>El campeonato: el 10 de marzo de 2020 la F1 la presenta como su sexto Global Partner, tras DHL, Emirates, Heineken, Pirelli y Rolex (Motor Sport Magazine, ESPN).<\/li>\n<li>El valor: no oficial. Motorsport Week public\u00f3 450 millones de d\u00f3lares en diez a\u00f1os, entre 42 y 51 millones al a\u00f1o (Motorsport Week).<\/li>\n<li>El equipo: socio de Aston Martin desde 2022 y title partner desde el 1 de enero de 2024, por cinco a\u00f1os (Aston Martin F1, F1technical).<\/li>\n<li>La tecnolog\u00eda: desde 2026 suministra combustibles y lubricantes avanzados al equipo, que pasa a los motores Honda (Aston Martin F1, F1technical).<\/li>\n<li>Qu\u00e9 no est\u00e1 confirmado: la duraci\u00f3n y el precio oficiales del acuerdo con la F1 y cualquier participaci\u00f3n en el capital del equipo.<\/li>\n<\/ul>\n<h2>Qui\u00e9n es Aramco<\/h2>\n<p>Aramco es un gigante energ\u00e9tico y qu\u00edmico propiedad del Estado saud\u00ed (Autosport). Su presencia en la F1 se interpreta tambi\u00e9n como un paso hacia un Gran Premio en Arabia Saud\u00ed, que la prensa ya mencionaba en 2020 como posibilidad (ESPN, Autosport).<\/p>\n<h2>El primer piso: Global Partner de la F1<\/h2>\n<p>El 10 de marzo de 2020 la F\u00f3rmula 1 anuncia un acuerdo a largo plazo con Aramco, que se convierte en el sexto Global Partner del campeonato (Motor Sport Magazine, ESPN). El pacto incluye los derechos de denominaci\u00f3n de algunos Grandes Premios de 2020, entre ellos los de Espa\u00f1a, Hungr\u00eda y Estados Unidos, y una colaboraci\u00f3n en combustibles sostenibles, eficiencia de los motores y tecnolog\u00edas de movilidad (ESPN, Motor Sport Magazine).<\/p>\n<p>Sobre el precio, la \u00fanica cifra en circulaci\u00f3n es una estimaci\u00f3n: Motorsport Week escribi\u00f3 que la F1 ingresar\u00eda entre 42 y 51 millones de d\u00f3lares al a\u00f1o durante diez a\u00f1os, 450 millones en total, tras una negociaci\u00f3n de unos quince meses con la intermediaci\u00f3n de la agencia CAA Sports (Motorsport Week). La F1 habl\u00f3 de un acuerdo a largo plazo, sin cifras ni duraci\u00f3n (Motor Sport Magazine, ESPN). A mi juicio esa cifra debe leerse como un orden de magnitud, no como un precio de tarifa.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/2022_french_grand_prix_52278951366.png\" alt=\"Un Ferrari en pista en el Gran Premio de Francia de 2022, frente a una valla de Aramco junto a la pista\" width=\"600\" height=\"400\" \/><\/p>\n<h2>El segundo piso: Aston Martin<\/h2>\n<p>Aramco es socio de Aston Martin desde 2022 (Aston Martin F1). Desde el 1 de enero de 2024 el equipo se llama Aston Martin Aramco Formula One Team: Aramco pasa a ser title partner y Cognizant sale del nombre (Aston Martin F1, F1technical). La ampliaci\u00f3n dura cinco a\u00f1os (Aston Martin F1, F1technical).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2023\/05\/fia_f1_austria_2022_nr._18_stroll.jpg\" alt=\"El Aston Martin n\u00famero 18 de Lance Stroll en el Gran Premio de Austria de 2022, con los logotipos de Aramco y Cognizant\" width=\"600\" height=\"338\" \/><\/p>\n<h2>El tercer piso: combustibles y lubricantes<\/h2>\n<p>Desde 2026 Aramco suministra a Aston Martin combustibles y lubricantes avanzados, en paralelo al paso a los motores Honda (Aston Martin F1, F1technical). Es el nivel m\u00e1s alejado del logotipo: desde 2026 todos los equipos usan combustibles sostenibles avanzados (Formula1.com), y un socio energ\u00e9tico que los desarrolla est\u00e1 dentro del producto, no a su lado.<\/p>\n<h2>Lo que no sabemos y lo que se ha criticado<\/h2>\n<p>No son p\u00fablicos el precio ni la duraci\u00f3n exactos del contrato con la F1, ni las condiciones econ\u00f3micas del acuerdo con Aston Martin (Motor Sport Magazine, F1technical). En el pasado se habl\u00f3 de opciones de participaci\u00f3n en el capital del equipo: no hemos encontrado confirmaci\u00f3n y no lo tratamos como un dato.<\/p>\n<p>En el anuncio de 2020 ESPN se\u00f1al\u00f3 la tensi\u00f3n entre el acuerdo y el objetivo de la F1 de alcanzar emisiones netas cero en 2030, mientras que F1 y Aramco presentaban la colaboraci\u00f3n como trabajo en combustibles sostenibles y eficiencia de los motores (ESPN, Motor Sport Magazine). Es una cr\u00edtica que hay que tener presente, no un juicio nuestro.<\/p>\n<h2>Qu\u00e9 ense\u00f1a a quien patrocina<\/h2>\n<p>El caso Aramco muestra una estructura de tres pisos, y es lectura nuestra, no un dato publicado. En el primero est\u00e1 el campeonato, con la visibilidad global. En el segundo, el equipo, con el nombre en el t\u00edtulo. En el tercero, el papel t\u00e9cnico, que convierte al patrocinador en proveedor. Cada piso tiene un coste y un horizonte distintos: la gu\u00eda sobre el <a href=\"https:\/\/rtrsports.com\/es\/blog\/formula-coste-1-patrocinios\/\">coste de un patrocinio en F\u00f3rmula 1<\/a> da los umbrales de entrada y la p\u00e1gina sobre el <a href=\"https:\/\/rtrsports.com\/es\/formula-1-patrocinio\/\">patrocinio en F\u00f3rmula 1<\/a> muestra c\u00f3mo trabajamos. Para ver qui\u00e9n lleva el nombre en el t\u00edtulo de los dem\u00e1s equipos est\u00e1 la lista de <a href=\"https:\/\/rtrsports.com\/es\/blog\/el-patrocinador-principal-de-cada-equipo-para-la-temporada-2026-de-formula-1\/\">title sponsors de la F1 2026<\/a>, y para lo que viene despu\u00e9s de firmar, la gu\u00eda sobre la <a href=\"https:\/\/rtrsports.com\/es\/blog\/que-es-la-activacion-del-patrocinio-deportivo\/\">activaci\u00f3n del patrocinio deportivo<\/a>.<\/p>\n<p>El logotipo llega el \u00faltimo. Antes viene el papel.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>\u00bfQuieres llevar tu marca a la F\u00f3rmula 1?<\/strong><br \/>RTR Sports Marketing construye patrocinios en el motorsport desde 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/es\/formula-1-patrocinio\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Patrocinio F\u00f3rmula 1<\/a><br \/><\/div>\n<p><em>Im\u00e1genes: Ferrari en el Gran Premio de Francia de 2022 (<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:2022_French_Grand_Prix_(52278951366).png\" target=\"_blank\" rel=\"noopener\">nabtifal<\/a>, <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\" target=\"_blank\" rel=\"noopener\">CC BY 2.0<\/a>); Aston Martin de Stroll en el Gran Premio de Austria de 2022 (<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:FIA_F1_Austria_2022_Nr._18_Stroll.jpg\" target=\"_blank\" rel=\"noopener\">Lukas Raich<\/a>, <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" target=\"_blank\" rel=\"noopener\">CC BY-SA 4.0<\/a>). Imagen destacada: Aston Martin de Stroll en el Gran Premio de Austria de 2022 (<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:FIA_F1_Austria_2022_Nr._18_Stroll_(side_2).jpg\" target=\"_blank\" rel=\"noopener\">Lukas Raich<\/a>, <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" target=\"_blank\" rel=\"noopener\">CC BY-SA 4.0<\/a>).<\/em><\/p>\n<p><strong>Fuentes<\/strong>: <a href=\"https:\/\/www.motorsportmagazine.com\/articles\/single-seaters\/f1\/formula-1-announces-global-partnership-deal-with-saudi-aramco\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, la F1 anuncia la alianza global con Saudi Aramco (2020)<\/a>; <a href=\"https:\/\/www.espn.com\/f1\/story\/_\/id\/28876704\/f1-announces-sponsorship-deal-saudi-oil-giant-aramco\" target=\"_blank\" rel=\"nofollow noopener\">ESPN, la F1 anuncia el acuerdo con el gigante petrolero saud\u00ed Aramco (2020)<\/a>; <a href=\"https:\/\/www.autosport.com\/f1\/news\/who-is-aramco-f1s-saudi-state-energy-sponsor-explained-4981512\/4981512\/\" target=\"_blank\" rel=\"nofollow noopener\">Autosport, qui\u00e9n es Aramco, el patrocinador energ\u00e9tico estatal saud\u00ed de la F1<\/a>; <a href=\"https:\/\/www.motorsportweek.com\/2020\/04\/03\/aramco-deal-worth-more-than-450m-to-formula-1\/\" target=\"_blank\" rel=\"nofollow noopener\">Motorsport Week, el acuerdo con Aramco vale m\u00e1s de 450 millones para la F1 (2020)<\/a>; <a href=\"https:\/\/www.astonmartinf1.com\/en-GB\/news\/announcement\/aramco-extends-successful-partnership-with-aston-martin-formula-one-team-to-become-official-title-partner\" target=\"_blank\" rel=\"nofollow noopener\">Aston Martin F1, Aramco se convierte en title partner oficial del equipo (diciembre de 2023)<\/a>; <a href=\"https:\/\/www.f1technical.net\/news\/24333\" target=\"_blank\" rel=\"nofollow noopener\">F1technical, Aston Martin ampl\u00eda la alianza con el title sponsor Aramco (2023)<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/2026-regulations-explained-all-you-necessitate-to-know-about-f1s-new-power-units.14jfv7a36905uDJDdNyfQd\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, las unidades de potencia 2026<\/a>; RTR Sports Marketing, patrocinios en el motorsport.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Preguntas frecuentes<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfQu\u00e9 es Aramco en F\u00f3rmula 1 y por qu\u00e9 participa?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nAramco es la compa\u00f1\u00eda energ\u00e9tica estatal saud\u00ed. Est\u00e1 en la F1 desde 2020 como Global Partner del campeonato, desde 2022 como socio de Aston Martin y desde 2024 como title partner del equipo (Autosport, Motor Sport Magazine, Aston Martin F1).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfCu\u00e1nto paga Aramco por patrocinar la F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nEl precio no es oficial. En 2020 Motorsport Week public\u00f3 una estimaci\u00f3n de 450 millones de d\u00f3lares en diez a\u00f1os, entre 42 y 51 millones al a\u00f1o. La F1 habl\u00f3 de un acuerdo a largo plazo, sin dar cifras ni duraci\u00f3n (Motorsport Week, Motor Sport Magazine).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfEs Aramco el patrocinador titular de Aston Martin?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nS\u00ed, desde el 1 de enero de 2024: el equipo se llama Aston Martin Aramco Formula One Team y Cognizant ha salido del nombre. El acuerdo dura cinco a\u00f1os (Aston Martin F1, F1technical).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfDesde cu\u00e1ndo es Aramco patrocinador de la F\u00f3rmula 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDesde el 10 de marzo de 2020, cuando la F1 la anunci\u00f3 como sexto Global Partner junto a DHL, Emirates, Heineken, Pirelli y Rolex (Motor Sport Magazine, ESPN).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfQu\u00e9 hace Aramco por Aston Martin desde 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSuministra combustibles y lubricantes avanzados al equipo, que usa motores Honda desde 2026. Desde 2026 todos los equipos de F1 usan combustibles sostenibles avanzados (Aston Martin F1, F1technical, Formula1.com).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfPosee Aramco una participaci\u00f3n en Aston Martin?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nNo est\u00e1 confirmado. Los comunicados oficiales que hemos le\u00eddo hablan de alianza y de title partner, no de una participaci\u00f3n en el capital del equipo (Aston Martin F1, F1technical).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Aramco es la compa\u00f1\u00eda energ\u00e9tica estatal saud\u00ed y es, desde 2020, Global Partner de la F\u00f3rmula 1, desde 2022 socio de Aston Martin y, desde el 1 de enero de 2024, title partner del equipo, que se llama Aston Martin Aramco Formula One Team. El valor del acuerdo con la F1 no es oficial: en [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":194448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20124],"tags":[],"class_list":["post-240038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-es"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aramco en F\u00f3rmula 1: qu\u00e9 es, qu\u00e9 patrocina y su valor<\/title>\n<meta name=\"description\" content=\"Aramco en F\u00f3rmula 1: patrocinadora de la F1 desde 2020, title partner de Aston Martin desde 2024. 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