{"id":240296,"date":"2023-05-21T13:41:15","date_gmt":"2023-05-21T11:41:15","guid":{"rendered":"https:\/\/rtrsports.com\/como-y-porque-patrocina-bwt-f1\/"},"modified":"2026-10-05T11:09:05","modified_gmt":"2026-10-05T09:09:05","slug":"como-y-porque-patrocina-bwt-f1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/como-y-porque-patrocina-bwt-f1\/","title":{"rendered":"BWT en la F\u00f3rmula 1: qu\u00e9 es y la historia del patrocinador rosa"},"content":{"rendered":"<p><strong>BWT, siglas de Best Water Technology, es una empresa austriaca de tratamiento del agua con sede en Mondsee. Est\u00e1 en la F\u00f3rmula 1 desde 2017, cuando se convirti\u00f3 en patrocinador principal de Force India y llev\u00f3 el rosa a la parrilla; sigui\u00f3 al equipo como Racing Point y como Aston Martin (2021, con una marca m\u00e1s discreta) y es title partner de Alpine desde 2022. En 2026 el equipo todav\u00eda corre como BWT Alpine, pero desde 2027 el nombre ser\u00e1 Gucci Racing Alpine.<\/strong><\/p>\n<p><em>Actualizado en octubre de 2026.<\/em><\/p>\n<p>En el paddock de la F1 hay un color que se asocia a un patrocinador m\u00e1s que ning\u00fan otro: el rosa de BWT. Llega en 2017 a los Force India, se queda con Racing Point, se reduce a un detalle en el Aston Martin verde de 2021 y en 2022 vuelve con fuerza en el Alpine, que en las dos primeras carreras de esa temporada corre con una librea casi enteramente rosa. Aqu\u00ed encontrar\u00e1s qui\u00e9n es BWT, c\u00f3mo ha cambiado su presencia en la F1, qu\u00e9 dice su mensaje sobre el agua y por qu\u00e9 desde 2027 la historia cambia.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-127261\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ocon.jpg\" alt=\"Esteban Ocon en el Alpine con la librea rosa y azul de BWT\" width=\"600\" height=\"338\" \/><\/p>\n<h2>Qui\u00e9n es BWT<\/h2>\n<p>BWT fabrica sistemas para el tratamiento y la mejora de la calidad del agua para hogares, industrias, instalaciones p\u00fablicas y hoteles. La empresa naci\u00f3 en 1823 como Benckiser Wassertechnik; en 1990 fue adquirida en un management buyout por Andreas Wei\u00dfenbacher, que la rebautiz\u00f3 como Best Water Technology, con esa \u00abB\u00bb que indica la ambici\u00f3n de hacer las cosas \u00abun poco mejor\u00bb que los dem\u00e1s. Tiene su sede en Mondsee, Austria, y plantas tambi\u00e9n en Alemania, Francia y Suiza.<\/p>\n<h2>Su presencia en la F1, a\u00f1o a a\u00f1o<\/h2>\n<ul>\n<li><strong>2017:<\/strong> BWT entra en la F1 como patrocinador principal de Force India. Es la raz\u00f3n de los coches rosa que el paddock apoda \u00abPink Panthers\u00bb.<\/li>\n<li><strong>2018-2020:<\/strong> el equipo se convierte en Racing Point y BWT sigue a su lado.<\/li>\n<li><strong>2021:<\/strong> con el paso a Aston Martin y la librea verde, BWT sigue como socio con una marca m\u00e1s discreta, mientras que el t\u00edtulo pasa a Cognizant. Sebastian Vettel se convierte en embajador de la marca y corre con un casco rosa.<\/li>\n<li><strong>2022:<\/strong> el 11 de febrero Alpine anuncia a BWT como title partner con un acuerdo plurianual, y el equipo pasa a ser BWT Alpine F1 Team. El A522 es casi todo rosa en las dos primeras carreras, en Bar\u00e9in y Arabia Saud\u00ed.<\/li>\n<li><strong>2026:<\/strong> el A526, presentado en Barcelona el 23 de enero, es azul con el logo de BWT en rosa en los pontones. Es el primer Alpine con motor Mercedes, como cliente.<\/li>\n<li><strong>2027:<\/strong> anunciado el 27 de mayo de 2026, Gucci ocupa el lugar de BWT como title partner: el equipo se llamar\u00e1 Gucci Racing Alpine Formula One Team.<\/li>\n<\/ul>\n<h2>El mensaje: \u00abChange the world, sip by sip\u00bb<\/h2>\n<p>El rosa no es una elecci\u00f3n crom\u00e1tica casual: en el relato de BWT representa la misi\u00f3n de cambiar el mundo \u00absorbo a sorbo\u00bb, con la idea de las \u00abBottle Free Zones\u00bb, lugares donde se bebe agua del grifo y no de botellas de pl\u00e1stico. Cuando en 2021 Vettel se convirti\u00f3 en embajador de la marca, el casco rosa llevaba precisamente ese lema y la colaboraci\u00f3n arranc\u00f3 transformando escuelas y guarder\u00edas en \u00abBottle Free Zones\u00bb; en esos mismos meses la F\u00f3rmula 1 ped\u00eda a su personal que no usara botellas de pl\u00e1stico de un solo uso en el paddock. Para una marca cuyo producto es el agua del grifo, la visibilidad en la F1 y el tema de la sostenibilidad del motorsport se han apoyado mutuamente.<\/p>\n<h2>Qu\u00e9 le ha dado la F1 a BWT<\/h2>\n<p>Una plataforma y, sobre todo, una identidad reconocible. El color dio a una empresa de tecnolog\u00eda del agua una presencia en la parrilla que un logo peque\u00f1o en los pontones no habr\u00eda garantizado. Es un caso de estudio \u00fatil para quien piense en patrocinar: un color, un mensaje y un equipo que lo lleva a la pista durante a\u00f1os valen m\u00e1s que una sola temporada con la marca en primer plano.<\/p>\n<h2>Desde 2027: el naming pasa a Gucci<\/h2>\n<p>Tras cinco temporadas como title partner (de 2022 a 2026), BWT deja el nombre del equipo a Gucci, que entra en la F1 como la primera casa de moda de lujo en convertirse en title partner. Para quien observa el mercado es una se\u00f1al: el naming de un equipo no es fijo y cambia con las estrategias de quien lo compra. Qui\u00e9nes son hoy los patrocinadores de los equipos lo encuentras en <a href=\"https:\/\/rtrsports.com\/es\/blog\/las-275-ofertas-de-patrocinio-de-la-formula-2023-1-temporadas\/\">los patrocinadores de los equipos de F1 en 2026<\/a> y en la lista de los <a href=\"https:\/\/rtrsports.com\/es\/blog\/el-patrocinador-principal-de-cada-equipo-para-la-temporada-2026-de-formula-1\/\">title sponsors de la temporada 2026<\/a>; el cuadro de coches y pilotos est\u00e1 en <a href=\"https:\/\/rtrsports.com\/es\/blog\/los-equipos-de-la-formula-1-2023-lanzan-pilotos-y-patrocinadores\/\">equipos de F\u00f3rmula 1 2026<\/a>, mientras que para los umbrales de presupuesto est\u00e1 la gu\u00eda sobre el <a href=\"https:\/\/rtrsports.com\/es\/blog\/formula-coste-1-patrocinios\/\">coste del patrocinio en F\u00f3rmula 1<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>\u00bfQuieres llevar tu marca a la F\u00f3rmula 1?<\/strong><br \/>RTR Sports Marketing construye patrocinios en el motor desde 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/es\/formula-1-patrocinio\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Patrocinio en F\u00f3rmula 1<\/a><br \/><\/div>\n<p><strong>Fuentes<\/strong>: <a href=\"https:\/\/en.wikipedia.org\/wiki\/BWT_(company)\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, BWT<\/a>; <a href=\"https:\/\/www.chemie.de\/firmen\/1039851\/bwt-austria-gmbh.html\" target=\"_blank\" rel=\"nofollow noopener\">chemie.de, BWT Austria<\/a>; <a href=\"https:\/\/www.the-race.com\/formula-1\/bwt-to-remain-in-f1-with-aston-will-feature-on-livery\" target=\"_blank\" rel=\"nofollow noopener\">The Race, BWT con Aston Martin en 2021<\/a>; <a href=\"https:\/\/crash.net\/f1\/news\/950962\/1\/aston-martin-will-retain-subtle-bwt-branding-2021-f1-car\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, la marca BWT en el Aston Martin<\/a>; <a href=\"https:\/\/www.planetf1.com\/news\/alpine-bwt-partnership-confirmed\" target=\"_blank\" rel=\"nofollow noopener\">PlanetF1, BWT y Alpine<\/a>; <a href=\"https:\/\/www.grandprix247.com\/formula-1-news\/former-aston-martin-sponsor-bwt-joins-alpine\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, BWT se une a Alpine<\/a>; <a href=\"https:\/\/www.automotiveworld.com\/news-releases\/bwt-and-alpine-f1-team-combine-forces-in-strategic-partnership-aimed-at-sustainability-drive\/\" target=\"_blank\" rel=\"nofollow noopener\">Alpine, comunicado sobre la alianza con BWT<\/a>; <a href=\"https:\/\/crash.net\/f1\/news\/972279\/1\/vettel-race-pink-f1-helmet-2021-after-becoming-bwt-ambassador\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, Vettel embajador de BWT<\/a>; <a href=\"https:\/\/www.crash.net\/f1\/news\/1088626\/1\/alpine-unveil-mercedes-powered-f1-2026-car-livery-cruise-ship\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, la librea de Alpine 2026<\/a>; <a href=\"https:\/\/www.grandprix247.com\/f1-teams-news\/gucci-to-become-title-partner-of-alpine-f1-team-from-2027\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, Gucci title partner de Alpine<\/a>; <a href=\"https:\/\/www.planetf1.com\/news\/gucci-alpine-f1-title-sponsor-2027-confirmed\" target=\"_blank\" rel=\"nofollow noopener\">PlanetF1, Gucci y Alpine<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Preguntas frecuentes<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfQu\u00e9 significa BWT?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nBWT significa Best Water Technology: es una empresa austriaca de tratamiento del agua con sede en Mondsee, nacida en 1823 como Benckiser Wassertechnik y rebautizada tras el management buyout de 1990.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfA qu\u00e9 equipo de F1 patrocina BWT en 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nA Alpine, que corre como BWT Alpine F1 Team. BWT es title partner del equipo desde 2022.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfPor qu\u00e9 los coches de BWT son rosa?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nEl rosa es el color de la marca: BWT lo llev\u00f3 a la F1 en 2017 en el Force India, lo mantuvo con Racing Point y, desde 2022, en el Alpine. Representa el lema \u00abChange the world, sip by sip\u00bb.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfBWT deja Alpine?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDesde 2027 BWT dejar\u00e1 de ser title partner: el nombre del equipo pasar\u00e1 a ser Gucci Racing Alpine Formula One Team, como se anunci\u00f3 el 27 de mayo de 2026.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfQui\u00e9n fue el embajador de BWT en la F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSebastian Vettel, desde 2021, cuando corr\u00eda para Aston Martin: su casco rosa llevaba el lema \u00abChange the world, sip by sip\u00bb.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>BWT, siglas de Best Water Technology, es una empresa austriaca de tratamiento del agua con sede en Mondsee. Est\u00e1 en la F\u00f3rmula 1 desde 2017, cuando se convirti\u00f3 en patrocinador principal de Force India y llev\u00f3 el rosa a la parrilla; sigui\u00f3 al equipo como Racing Point y como Aston Martin (2021, con una marca [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":194739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20124,20074],"tags":[],"class_list":["post-240296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-es","category-patrocinador-deportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qu\u00e9 es BWT en la F1: el patrocinador rosa<\/title>\n<meta name=\"description\" content=\"Qu\u00e9 es BWT, c\u00f3mo entr\u00f3 en la F1 en 2017 con Force India, el rosa, el t\u00edtulo de Alpine desde 2022 y el cambio a Gucci en 2027. 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