{"id":240464,"date":"2023-07-11T10:03:22","date_gmt":"2023-07-11T08:03:22","guid":{"rendered":"https:\/\/rtrsports.com\/champan-patrocinio-en-la-formula-1-historia-y-importancia\/"},"modified":"2026-10-05T15:45:32","modified_gmt":"2026-10-05T13:45:32","slug":"champan-patrocinio-en-la-formula-1-historia-y-importancia","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/patrocinio-del-champagne-en-la-formula-1-historia-y-importancia\/","title":{"rendered":"El champ\u00e1n en la F\u00f3rmula 1: historia, proveedores y valor para los patrocinadores"},"content":{"rendered":"<p><strong>El champ\u00e1n oficial de la F\u00f3rmula 1 es, desde 2025, Mo\u00ebt &amp; Chandon: la marca ha vuelto al podio con un acuerdo de diez a\u00f1os entre la F1 y LVMH anunciado el 5 de febrero de 2025, en lugar de Ferrari Trento (2021-2024). El brindis en el podio de F1 nace en 1950, cuando Mo\u00ebt regal\u00f3 una botella a Juan Manuel Fangio; el rociado, en cambio, naci\u00f3 en las 24 Horas de Le Mans de 1967 con Dan Gurney.<\/strong><\/p>\n<p><em>Actualizado en octubre de 2026.<\/em><\/p>\n<p>Si hubiera que destilar la victoria en un solo gesto, ser\u00eda probablemente agitar una botella y rociar con ella a los mec\u00e1nicos. Es un ritual que parece espont\u00e1neo, y en parte lo fue, pero hoy es tambi\u00e9n uno de los momentos de marca m\u00e1s valiosos del deporte: llega en el punto \u00e1lgido de la emoci\u00f3n, ante un p\u00fablico mundial, en el mismo instante en que un piloto levanta el trofeo. Aqu\u00ed encontrar\u00e1s de d\u00f3nde viene, qui\u00e9n lo ha suministrado a lo largo de los a\u00f1os, por qu\u00e9 vale para un patrocinador y qu\u00e9 ocurre en otros deportes.<\/p>\n<h2>Qu\u00e9 champ\u00e1n se usa hoy en el podio de F1<\/h2>\n<p>Desde 2025 es Mo\u00ebt &amp; Chandon. Los tres primeros clasificados y el equipo ganador celebran con sus botellas, y la marca fue tambi\u00e9n patrocinador principal del Gran Premio de B\u00e9lgica de 2025. Con el regreso de Mo\u00ebt, la F1 cerr\u00f3 la etapa de Ferrari Trento, un espumoso italiano (no un champ\u00e1n) llegado en 2021, tras Carbon y un breve regreso de Mo\u00ebt durante la pandemia. La sucesi\u00f3n de proveedores, seg\u00fan las reconstrucciones:<\/p>\n<ul>\n<li><strong>desde 1950:<\/strong> Mo\u00ebt &amp; Chandon, con la primera botella para Fangio en el Gran Premio de Francia en Reims;<\/li>\n<li><strong>2000-2015:<\/strong> G.H. Mumm;<\/li>\n<li><strong>2016-2017:<\/strong> Chandon, la versi\u00f3n argentina de la casa, durante pocos Grandes Premios;<\/li>\n<li><strong>2017-2019:<\/strong> Champagne Carbon;<\/li>\n<li><strong>2020:<\/strong> Mo\u00ebt &amp; Chandon, en un breve regreso;<\/li>\n<li><strong>2021-2024:<\/strong> Ferrari Trento;<\/li>\n<li><strong>desde 2025:<\/strong> Mo\u00ebt &amp; Chandon.<\/li>\n<\/ul>\n<p>Las fuentes no coinciden en los a\u00f1os exactos del primer contrato de Mo\u00ebt (unos indican 1966, otros 1950-1999): lo esencial es que durante d\u00e9cadas el brindis de la F1 fue suyo.<\/p>\n<h2>C\u00f3mo naci\u00f3 el rociado<\/h2>\n<p>En 1950, tras el Gran Premio de Francia en Reims-Gueux, Mo\u00ebt &amp; Chandon ofreci\u00f3 una botella a Fangio: de ah\u00ed viene el brindis en el podio. El rociado lleg\u00f3 m\u00e1s tarde y casi por casualidad. En 1966, en Le Mans, el corcho de una botella salt\u00f3 solo; en 1967 Dan Gurney, vencedor con A.J. Foyt en un Ford GT40, agit\u00f3 la botella de Mo\u00ebt y la roci\u00f3 sobre Henry Ford II, Carroll Shelby y cualquiera que tuviera alrededor. Lo cont\u00f3 \u00e9l mismo: fue un gesto espont\u00e1neo, sin idea de fundar una tradici\u00f3n.<\/p>\n<h2>Por qu\u00e9 vale para un patrocinador<\/h2>\n<p>El champ\u00e1n en el podio es un caso de manual de colocaci\u00f3n de marca: el producto aparece en el momento de m\u00e1xima emoci\u00f3n, en la mano del ganador, y la escena se filma y se comparte por todo el mundo. Para una casa de lujo el valor est\u00e1 en la asociaci\u00f3n entre la victoria y el brindis: la marca no se limita a estar junto a la emoci\u00f3n, la hace reconocible. Con LVMH, adem\u00e1s, el acuerdo no se refiere solo al podio: la misma asociaci\u00f3n decenal llev\u00f3 a Mo\u00ebt &amp; Chandon a ligar su nombre a todo un Gran Premio.<\/p>\n<p>Quien quiera entender c\u00f3mo entra un grupo de lujo en la F1 puede leer la historia del <a href=\"https:\/\/rtrsports.com\/es\/blog\/el-patrocinio-de-louis-vuitton-en-la-formula-1-un-momento-historico\/\">patrocinio de Louis Vuitton en la F\u00f3rmula 1<\/a>, que pertenece al mismo universo de marca.<\/p>\n<h2>Otros deportes, otros rituales<\/h2>\n<p>Cada deporte tiene el suyo. En las 500 Millas de Indian\u00e1polis el ganador bebe leche: la tradici\u00f3n se remonta a 1936, cuando Louis Meyer, tras su tercera victoria, pidi\u00f3 suero de mantequilla y un directivo de la Milk Foundation vio la foto en el peri\u00f3dico. En el f\u00fatbol americano la ducha de Gatorade nace en 1984, cuando Jim Burt, de los New York Giants, volc\u00f3 una nevera sobre su entrenador Bill Parcells. En MotoGP el podio se celebra con Prosecco: el Consorcio Prosecco DOC es proveedor oficial de las celebraciones desde 2019. Cambian las bebidas, el mecanismo permanece: un gesto colectivo y reconocible que la marca puede hacer suyo.<\/p>\n<h2>El l\u00edmite: alcohol y mercados<\/h2>\n<p>El ritual tiene un l\u00edmite. En los Grandes Premios de los pa\u00edses donde el alcohol est\u00e1 prohibido (Arabia Saud\u00ed, Bar\u00e9in, Catar, Emiratos) la F1 sustituye el champ\u00e1n por una bebida sin alcohol. Para quien patrocina, el tema no es marginal: la presencia de bebidas alcoh\u00f3licas en el motorsport tiene una historia de normas y debates que contamos en <a href=\"https:\/\/rtrsports.com\/es\/blog\/alcohol-publicidad-en-f1-entre-deportes-marketing-y-etica\/\">publicidad de alcohol en la F1: entre deporte, marketing y \u00e9tica<\/a> y en <a href=\"https:\/\/rtrsports.com\/es\/blog\/alcohol-motor-sports-patrocinios\/\">Drink and Drive: por qu\u00e9 tantas marcas de alcohol patrocinan el motorsport<\/a>. Si est\u00e1s valorando entrar en la F1, los umbrales de presupuesto est\u00e1n en la gu\u00eda del <a href=\"https:\/\/rtrsports.com\/es\/blog\/formula-coste-1-patrocinios\/\">coste del patrocinio en la F\u00f3rmula 1<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>\u00bfQuieres llevar tu marca a la F\u00f3rmula 1?<\/strong><br \/>RTR Sports Marketing construye patrocinios en el motorsport desde 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/es\/formula-1-patrocinio\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Patrocinio F\u00f3rmula 1<\/a><br \/><\/div>\n<p><strong>Fuentes<\/strong>: <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/moet-and-chandon-returns-as-the-official-champagne-of-formula-1.5ys8u5lq4Z6eXQRPtCaa5g\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, Mo\u00ebt &amp; Chandon vuelve como champ\u00e1n oficial<\/a>; <a href=\"https:\/\/www.autosport.com\/f1\/news\/-how-spraying-champagne-became-a-tradition-on-the-f1-podium\/10646556\/\" target=\"_blank\" rel=\"nofollow noopener\">Autosport, c\u00f3mo el rociado se convirti\u00f3 en tradici\u00f3n<\/a>; <a href=\"https:\/\/www.thegentlemansjournal.com\/article\/moet-chandon-formula-one-f1-podium-champagne\/\" target=\"_blank\" rel=\"nofollow noopener\">The Gentleman&#8217;s Journal, Mo\u00ebt &amp; Chandon y la F1<\/a>; <a href=\"https:\/\/www.falstaff.com\/en\/news\/moet-chandon-returns-as-the-official-champagne-of-formula-1\" target=\"_blank\" rel=\"nofollow noopener\">Falstaff, el regreso de Mo\u00ebt &amp; Chandon<\/a>; <a href=\"https:\/\/www.motorsportmagazine.com\/archive\/article\/january-2015\/106\/throwing-bubbles\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, Gurney y el primer rociado<\/a>; <a href=\"https:\/\/24h-lemans.com\/en\/news\/24-hours-stories-dan-gurney-starts-podium-champagne-spray-tradition-55835\" target=\"_blank\" rel=\"nofollow noopener\">24 Horas de Le Mans, la tradici\u00f3n del rociado<\/a>; <a href=\"https:\/\/www.motogp.com\/ja\/news\/2019\/02\/07\/150934\" target=\"_blank\" rel=\"nofollow noopener\">MotoGP.com, Prosecco DOC y MotoGP<\/a>; <a href=\"https:\/\/www.nbcwashington.com\/news\/sports\/indy-500-winner-drink-milk-tradition-history-meaning\/\" target=\"_blank\" rel=\"nofollow noopener\">NBC Washington, la leche en la Indy 500<\/a>; <a href=\"https:\/\/en.wikipedia.org\/wiki\/Gatorade_shower\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, la ducha de Gatorade<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Preguntas frecuentes<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfQu\u00e9 champ\u00e1n usa la F\u00f3rmula 1 en el podio?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDesde 2025 Mo\u00ebt &amp; Chandon, champ\u00e1n oficial de la F1 con un acuerdo de diez a\u00f1os entre la F1 y LVMH. De 2021 a 2024 el proveedor era Ferrari Trento.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfQui\u00e9n empez\u00f3 a rociar champ\u00e1n en el podio?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDan Gurney, en las 24 Horas de Le Mans de 1967, tras ganar con A.J. Foyt en un Ford GT40. El brindis en el podio de F1 se remonta en cambio a 1950, con una botella de Mo\u00ebt ofrecida a Fangio.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfPor qu\u00e9 en algunos Grandes Premios no se roc\u00eda champ\u00e1n?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nEn los pa\u00edses donde el alcohol est\u00e1 prohibido, como Arabia Saud\u00ed, Bar\u00e9in, Catar y Emiratos, la F1 usa una bebida sin alcohol.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfQu\u00e9 se bebe en el podio de MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nProsecco: el Consorcio Prosecco DOC es proveedor oficial de las celebraciones del podio desde 2019.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfPor qu\u00e9 el champ\u00e1n en el podio es una buena inversi\u00f3n para una marca?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPorque el producto aparece en el momento de m\u00e1xima emoci\u00f3n, en la mano del ganador, ante un p\u00fablico mundial: la asociaci\u00f3n entre victoria y marca es inmediata.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>El champ\u00e1n oficial de la F\u00f3rmula 1 es, desde 2025, Mo\u00ebt &amp; Chandon: la marca ha vuelto al podio con un acuerdo de diez a\u00f1os entre la F1 y LVMH anunciado el 5 de febrero de 2025, en lugar de Ferrari Trento (2021-2024). El brindis en el podio de F1 nace en 1950, cuando Mo\u00ebt [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":194867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20124],"tags":[],"class_list":["post-240464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-es"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Champ\u00e1n F1: historia, proveedores y valor para patrocinadores<\/title>\n<meta name=\"description\" content=\"Qu\u00e9 champ\u00e1n usa la F1 en el podio: desde 2025 Mo\u00ebt &amp; Chandon. 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