{"id":240632,"date":"2001-07-20T10:12:54","date_gmt":"2001-07-20T08:12:54","guid":{"rendered":"https:\/\/rtrsports.com\/premio-esca-2000-para-el-sector-deportivo-al-proyecto-de-rtr-por-patrocinar-el-fin-de-semana-educativo-mundial-por-la-region-de-emilia-romagna\/"},"modified":"2025-07-16T19:50:59","modified_gmt":"2025-07-16T17:50:59","slug":"premio-esca-2000-para-el-sector-deportivo-al-proyecto-de-rtr-por-patrocinar-el-fin-de-semana-educativo-mundial-por-la-region-de-emilia-romagna","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/premium-esca-2000-para-el-sector-deportivo-en-el-proyecto-rtr-para-el-patrocinio-del-fin-de-semana-ducati-por-la-region-de-emilia-romagna\/","title":{"rendered":"Premio Esca 2000 del sector deportivo al proyecto RTR por el patrocinio del World Ducati Weekend por la Regi\u00f3n de Emilia Romagna."},"content":{"rendered":"<p><strong>RTR, empresa l\u00edder en marketing deportivo, ha ganado el prestigioso premio ESCA Italian Sponsorship Awards 2000 del sector deportivo gracias a la asociaci\u00f3n desarrollada entre la Regi\u00f3n de Emilia Roma\u00f1a y Ducati Motor para la organizaci\u00f3n del World Ducati Weekend (Misano Adri\u00e1tico, 9-11 de junio de 2000).<\/strong><\/p>\n<p>La ceremonia oficial de entrega de premios tuvo lugar el jueves 8 de febrero en Mil\u00e1n, en la<strong>Universidad IULM<\/strong>. &#8220;La idea de RTR surgi\u00f3 de la necesidad del sector tur\u00edstico de Roma\u00f1a de identificar ofertas interesantes e innovadoras para segmentos de clientes que nunca hab\u00edan considerado la <strong>regi\u00f3n de Emilia Roma\u00f1a<\/strong>, y en particular la <strong>Riviera<\/strong>, como lugar para pasar unas vacaciones&#8221;, declar\u00f3 <strong>Riccardo Taf\u00e0<\/strong>, <strong>Director General de RTR<\/strong>. &#8220;Con esta idea en mente, se identific\u00f3 el grupo objetivo de &#8220;moto-turistas&#8221;, Ducatista en particular.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-129583\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motorcycle-road-trip.jpg\" alt=\"premio esa ducati emilia romagna\" width=\"600\" height=\"400\" \/><\/p>\n<p>De hecho, este tipo de cliente, analizado desde el punto de vista del marketing, mostr\u00f3 un potencial considerable en t\u00e9rminos de demanda tur\u00edstica&#8221;. El proyecto desarrollado por RTR cumple todos los dictados establecidos por la normativa de promoci\u00f3n tur\u00edstica de <strong>la Regi\u00f3n de Emilia Roma\u00f1a<\/strong> (ley 7\/98 legislador Vasco Errani), seg\u00fan la cual los proyectos presentados por empresarios privados pueden acceder a financiaci\u00f3n p\u00fablica, siempre que contengan una oferta tur\u00edstica espec\u00edficamente dise\u00f1ada para satisfacer a una clientela concreta y se garantice un determinado efecto inducido en t\u00e9rminos de alojamiento hotelero.<\/p>\n<p>&#8220;Tras un minucioso estudio de la ley 7\/98, RTR formul\u00f3 un programa mediante el cual las actividades de <strong>Ducati Motor<\/strong> (en particular el World Ducati <strong>Week-end<\/strong> WDW), un encuentro mundial de ducatistas organizado cada dos a\u00f1os, podr\u00edan ser al mismo tiempo potentes herramientas de promoci\u00f3n tur\u00edstica de la Riviera Romagnola y de toda la regi\u00f3n de Emilia Roma\u00f1a&#8221;, declar\u00f3 <strong>Carlo Merlini, de RTR<\/strong>, responsable del proyecto.<\/p>\n<p>El resultado fue que <strong>WDW representaba un veh\u00edculo \u00fanico para que la regi\u00f3n desarrollara una oferta tur\u00edstica dirigida espec\u00edficamente a quienes pasan sus vacaciones sobre &#8220;dos ruedas<\/strong>&#8220;. Para los organizadores y el p\u00fablico de la WDW, los beneficios del patrocinio se tradujeron en la disponibilidad no s\u00f3lo de una de las mayores instalaciones de alojamiento de Italia, sino tambi\u00e9n de una estructura organizativa eficaz, capaz de descargar a Ducati de cualquier cuesti\u00f3n relativa a la hospitalidad de los participantes.<\/p>\n<p>Los 23.000 ducatisti de todo el mundo pudieron as\u00ed combinar el evento automovil\u00edstico con uno de los paquetes de vacaciones especialmente dise\u00f1ados para ellos, lo que gener\u00f3 unos ingresos realmente notables de <strong>13.800.000.000 de liras<\/strong>, sobre todo teniendo en cuenta que se produjo en temporada baja. Para la cantidad de dinero gastada, el acontecimiento produjo un rendimiento de 46,9 veces la inversi\u00f3n. A ra\u00edz de esta colaboraci\u00f3n (y como testimonio del tipo de atenci\u00f3n que se presta a los &#8220;moto-turistas&#8221;) <strong>Ducati Motor y la Regi\u00f3n han identificado 20 itinerarios tur\u00edsticos para recorrer los tramos m\u00e1s caracter\u00edsticos de Emilia Roma\u00f1a<\/strong>. Estas rutas se recogen en un libro que se publicar\u00e1 en la primavera de 2001 y ser\u00e1n objeto de otro programa de promoci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RTR, empresa l\u00edder en marketing deportivo, ha ganado el prestigioso premio ESCA Italian Sponsorship Awards 2000 del sector deportivo gracias a la asociaci\u00f3n desarrollada entre la Regi\u00f3n de Emilia Roma\u00f1a y Ducati Motor para la organizaci\u00f3n del World Ducati Weekend (Misano Adri\u00e1tico, 9-11 de junio de 2000). La ceremonia oficial de entrega de premios tuvo [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":195037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20069,20070],"tags":[],"class_list":["post-240632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-deportivo","category-patrocinios-deportivos"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Premio Esca al proyecto World Ducati Weekend - Emilia Romagna<\/title>\n<meta name=\"description\" content=\"RTR gana el Premio Italiano de Patrocinio 2000 gracias a la asociaci\u00f3n desarrollada entre la Regi\u00f3n de Emilia Romagna y Ducati Motor\" \/>\n<meta name=\"robots\" content=\"index, follow, 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