{"id":240659,"date":"2023-07-21T14:52:47","date_gmt":"2023-07-21T12:52:47","guid":{"rendered":"https:\/\/rtrsports.com\/lo-que-necesita-saber-para-convertirse-en-patrocinador-de-un-equipo-de-formula-1-alpina\/"},"modified":"2026-10-05T18:53:23","modified_gmt":"2026-10-05T16:53:23","slug":"lo-que-necesita-saber-para-convertirse-en-patrocinador-de-un-equipo-de-formula-1-alpina","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/lo-que-necesita-saber-para-convertirse-en-patrocinador-de-un-equipo-de-formula-1-alpina\/","title":{"rendered":"Patrocinadores de Alpine F1 en 2026: portfolio completo del BWT Alpine F1 Team"},"content":{"rendered":"<p><strong>Los patrocinadores de Alpine F1 en 2026 son 47 seg\u00fan la lista oficial del BWT Alpine F1 Team: un title partner (BWT), 4 premium partners (Eni, MSC Cruises, H. Moser &amp; Cie., R5 TURBO 3E), 23 team partners, 16 proveedores t\u00e9cnicos y 3 licenciatarios. El equipo cerr\u00f3 2025 \u00faltimo en el Mundial de Constructores con 22 puntos y en 2026 corre con unidades de potencia Mercedes y con Pierre Gasly y Franco Colapinto. Este es el portfolio completo, actualizado a octubre de 2026.<\/strong><\/p>\n<p><em>Actualizado en octubre de 2026. Lista verificada en la p\u00e1gina oficial de partners del equipo.<\/em><\/p>\n<p>Para quien se plantea patrocinar un equipo de F1, Alpine es un caso de estudio interesante precisamente porque no est\u00e1 en lo alto de la parrilla. El equipo termin\u00f3 la \u00faltima temporada al fondo de la clasificaci\u00f3n, pero tiene una lista de partners de 47 nombres, de sectores muy distintos. La pregunta para una marca es: \u00bfqu\u00e9 compra un patrocinador en un equipo que no gana? Esta gu\u00eda responde con los datos disponibles: qui\u00e9nes son los patrocinadores, en qu\u00e9 categor\u00edas, qu\u00e9 ha cambiado desde 2023 y qu\u00e9 se deduce para quien quiera entrar.<\/p>\n<h2>Alpine F1 en 2026: el equipo en pocas palabras<\/h2>\n<p>El equipo tiene su sede en Enstone, Inglaterra, y desciende de Toleman (1981), Benetton (1986-2001), Renault (desde 2002), Lotus (2012-2015) y por \u00faltimo Alpine, el nombre con el que corre desde 2021. Fernando Alonso gan\u00f3 los t\u00edtulos de pilotos de 2005 y 2006 cuando el equipo era Renault; Esteban Ocon gan\u00f3 el Gran Premio de Hungr\u00eda de 2021 con Alpine. El grupo Renault es el accionista mayoritario. En 2023 un consorcio formado por Otro Capital, RedBird Capital Partners y Maximum Effort Investments compr\u00f3 una participaci\u00f3n del 24% por 200 millones de euros.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-129562\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/after_2006_malaysian_grand_prix.jpg\" alt=\"Flavio Briatore abraza a dos pilotos de Renault F1 de los a\u00f1os del t\u00edtulo\" width=\"463\" height=\"400\" \/><\/p>\n<p>2026 es un a\u00f1o de cambio t\u00e9cnico: tras la salida de Renault como fabricante de motores a finales de 2025, Alpine usa unidades de potencia Mercedes y puede concentrar los recursos en chasis y aerodin\u00e1mica. El coche es el A526, presentado en enero de 2026 a bordo de un barco de MSC Cruises frente a Barcelona. Pierre Gasly y Franco Colapinto son los pilotos. Flavio Briatore es executive advisor y Steve Nielsen managing director.<\/p>\n<h2>Los n\u00fameros de la alianza de Alpine en 2026<\/h2>\n<ul>\n<li><strong>Title partner:<\/strong> 1 (BWT);<\/li>\n<li><strong>Premium partners:<\/strong> 4 (Eni, MSC Cruises, H. Moser &amp; Cie., R5 TURBO 3E);<\/li>\n<li><strong>Team partners:<\/strong> 23;<\/li>\n<li><strong>Proveedores t\u00e9cnicos (team suppliers):<\/strong> 16;<\/li>\n<li><strong>Licenciatarios:<\/strong> 3;<\/li>\n<li><strong>Total:<\/strong> 47 marcas en la lista oficial.<\/li>\n<\/ul>\n<h2>Lista completa de patrocinadores de Alpine F1 en 2026<\/h2>\n<h3>Title partner: BWT<\/h3>\n<p>BWT, empresa austriaca de tecnolog\u00eda de tratamiento del agua, es el title partner del equipo, que por eso se llama BWT Alpine F1 Team. La relaci\u00f3n con Alpine empieza en 2022 y lleva el azul y el rosa a la librea. El valor econ\u00f3mico del acuerdo no se ha hecho p\u00fablico. Para ver el cuadro completo de la relaci\u00f3n entre BWT y la F1 est\u00e1 el art\u00edculo sobre <a href=\"https:\/\/rtrsports.com\/es\/blog\/como-y-porque-patrocina-bwt-f1\/\">c\u00f3mo y por qu\u00e9 BWT patrocina la F1<\/a>.<\/p>\n<h3>Premium partners<\/h3>\n<ul>\n<li><strong>Eni<\/strong>, premium partner del equipo para 2026;<\/li>\n<li><strong>MSC Cruises<\/strong>, en cuyo barco se present\u00f3 la librea de 2026;<\/li>\n<li><strong>H. Moser &amp; Cie.<\/strong>, marca relojera;<\/li>\n<li><strong>R5 TURBO 3E<\/strong>, modelo del grupo Renault.<\/li>\n<\/ul>\n<h3>Team partners<\/h3>\n<ul>\n<li><strong>Finanzas y trading:<\/strong> eToro (exclusive trading and investment partner), Mobilize Financial Services;<\/li>\n<li><strong>Tecnolog\u00eda y ciberseguridad:<\/strong> Cato Networks (partner oficial SASE), Arctic Wolf, SEALSQ, Apex Ultra (partner oficial de IA aplicada a la ingenier\u00eda);<\/li>\n<li><strong>Software y recursos humanos:<\/strong> Avature (partner de plataforma de IA para Human Capital Management), Businessolver;<\/li>\n<li><strong>Ingenier\u00eda, aeroespacial y transporte a\u00e9reo:<\/strong> AtkinsR\u00e9alis, Boeing, Qatar Airways;<\/li>\n<li><strong>Hospitalidad y entretenimiento:<\/strong> The Venetian Resort, viagogo;<\/li>\n<li><strong>Comercio, ropa y consumo:<\/strong> Mercado Libre, Castore, New Era, OAKBERRY, Shamir;<\/li>\n<li><strong>Lubricantes:<\/strong> Valvoline;<\/li>\n<li><strong>Otros team partners:<\/strong> Eurodatacar, IndraMind, MODO, Skip.<\/li>\n<\/ul>\n<h3>Proveedores t\u00e9cnicos (team suppliers)<\/h3>\n<p>3D Systems, Alpinestars, Beforeyouspeak Coffee, Built For Athletes, JAAQ, Delphi, D3O, HMN24, Matrix, LUMI, M-Experiment, MISSION, Pirelli, Roland DG, Trak Racer, United Machining.<\/p>\n<h3>Licenciatarios<\/h3>\n<p>Endstate, The James Brand, Perfect Moment.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-129554\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/esteban-ocon.jpg\" alt=\"Un Alpine de F1 con la librea BWT azul y rosa y las marcas de la temporada 2023\" width=\"600\" height=\"338\" \/><\/p>\n<h2>Qu\u00e9 ha cambiado desde 2023<\/h2>\n<p>Quien haya le\u00eddo nuestra gu\u00eda de 2023 encontrar\u00e1 una lista muy distinta. Marcas que aparec\u00edan en la lista de entonces, como Binance, Microsoft, Castrol, BP Ultimate y Bell &amp; Ross, ya no figuran en la lista oficial de 2026. La estructura ha cambiado: hoy el equipo distingue un title partner, premium partners, team partners, proveedores y licenciatarios, y la parte m\u00e1s numerosa la forman empresas tecnol\u00f3gicas, financieras y de servicios. El equipo tambi\u00e9n ha cambiado su forma de contarse: un \u00fanico title partner con una identidad visual fuerte (BWT) y un nivel premium de cuatro nombres que cubren energ\u00eda, cruceros, relojer\u00eda y autom\u00f3viles.<\/p>\n<h2>Por qu\u00e9 patrocinar a un equipo como Alpine<\/h2>\n<p>Una marca que elige Alpine no compra la probabilidad de ganar. Compra otras tres cosas, que se leen en la composici\u00f3n de la lista.<\/p>\n<ol>\n<li><strong>Exposici\u00f3n global con otro coste de entrada.<\/strong> Un equipo del fondo de la parrilla da acceso al mismo calendario y a la misma audiencia televisiva que un equipo de cabeza. Las tarifas no son p\u00fablicas: para entender los \u00f3rdenes de magnitud est\u00e1 el panorama de los <a href=\"https:\/\/rtrsports.com\/es\/blog\/formula-coste-1-patrocinios\/\">costes del patrocinio en la F\u00f3rmula 1<\/a>.<\/li>\n<li><strong>Exclusividad de categor\u00eda.<\/strong> El caso de eToro, partner exclusivo de trading e inversi\u00f3n, muestra c\u00f3mo un equipo vende su categor\u00eda: una sola marca, para un sector, a cambio de visibilidad y de contenidos para los aficionados.<\/li>\n<li><strong>Una plataforma B2B.<\/strong> Entre los team partners pesan las empresas tecnol\u00f3gicas y de software para empresas (Cato Networks, Arctic Wolf, Avature, Businessolver, AtkinsR\u00e9alis): para quien vende a otras empresas, el paddock es un lugar donde encontrarse con los clientes, no solo una exposici\u00f3n al gran p\u00fablico.<\/li>\n<\/ol>\n<p>El riesgo es el reverso: la exposici\u00f3n tambi\u00e9n depende de los resultados, y quien lucha por el podio tiende a aparecer m\u00e1s a menudo en las im\u00e1genes de la carrera. Por eso toda valoraci\u00f3n debe partir del objetivo de la marca y del sector, no de la posici\u00f3n en la clasificaci\u00f3n. Para comparar el portfolio con el de un equipo de cabeza est\u00e1 el an\u00e1lisis de los <a href=\"https:\/\/rtrsports.com\/es\/blog\/becoming-a-mclaren-formula-1-sponsor-what-you-need-to-know\/\">patrocinadores de McLaren F1 en 2026<\/a>; para los title sponsors de todos los equipos, la gu\u00eda de los <a href=\"https:\/\/rtrsports.com\/es\/blog\/el-patrocinador-principal-de-cada-equipo-para-la-temporada-2026-de-formula-1\/\">title sponsors de cada equipo en 2026<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>\u00bfQuieres llevar tu marca a la F\u00f3rmula 1?<\/strong><br \/>RTR Sports Marketing construye programas de patrocinio en el motorsport desde 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/es\/formula-1-patrocinio\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Patrocinio en la F\u00f3rmula 1<\/a><br \/><\/div>\n<p><strong>Fuentes<\/strong>: <a href=\"https:\/\/www.alpinef1.com\/partners\" target=\"_blank\" rel=\"nofollow noopener\">BWT Alpine F1 Team, p\u00e1gina oficial de partners<\/a>; <a href=\"https:\/\/www.alpinef1.com\/news\/partners-with-e-toro-ahead-of-2026-season\" target=\"_blank\" rel=\"nofollow noopener\">BWT Alpine F1 Team, acuerdo con eToro<\/a>; <a href=\"https:\/\/www.alpinef1.com\/news\/new-partner-cato-networks\" target=\"_blank\" rel=\"nofollow noopener\">BWT Alpine F1 Team, acuerdo con Cato Networks<\/a>; <a href=\"https:\/\/speedwaydigest.com\/index.php\/news\/racing-news\/663577-bwt-alpine-formula-one-team-joins-forces-with-avature-as-team-partner-ahead-of-2026\/\" target=\"_blank\" rel=\"nofollow noopener\">Speedway Digest, Avature team partner<\/a>; <a href=\"https:\/\/www.eni.com\/en-IT\/media\/events\/bwt-alpine-f1.html\" target=\"_blank\" rel=\"nofollow noopener\">Eni, premium partner del BWT Alpine F1 Team<\/a>; <a href=\"https:\/\/www.skysports.com\/f1\/news\/12433\/13497759\/alpine-a526-launch-flavio-briatore-reveals-heightened-expectations-as-new-car-launched-on-cruise-ship\" target=\"_blank\" rel=\"nofollow noopener\">Sky Sports, presentaci\u00f3n del A526<\/a>; <a href=\"https:\/\/www.motorsportmagazine.com\/articles\/single-seaters\/f1\/2026-alpine-f1-car-launch\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, presentaci\u00f3n del Alpine 2026<\/a>; <a href=\"https:\/\/www.racefans.net\/2025\/12\/03\/alpine-are-guaranteed-to-finish-last-in-2025-but-will-set-an-obscure-points-record\/\" target=\"_blank\" rel=\"nofollow noopener\">RaceFans, Alpine \u00faltimo en 2025<\/a>; <a href=\"https:\/\/en.wikipedia.org\/wiki\/Alpine_F1_Team\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, Alpine F1 Team<\/a>; <a href=\"https:\/\/en.wikipedia.org\/wiki\/BWT_(company)\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, BWT<\/a>; <a href=\"https:\/\/www.sportbusiness.com\/news\/otro-redbird-and-maximum-effort-acquire-stake-in-f1-outfit-alpine\/\" target=\"_blank\" rel=\"nofollow noopener\">SportBusiness, la participaci\u00f3n del 24%<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Preguntas frecuentes<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfQui\u00e9nes son los patrocinadores de Alpine F1 en 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSeg\u00fan la lista oficial del equipo, 47 marcas: el title partner BWT, 4 premium partners (Eni, MSC Cruises, H. Moser &amp; Cie., R5 TURBO 3E), 23 team partners, 16 proveedores t\u00e9cnicos y 3 licenciatarios.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfQui\u00e9n es el title sponsor de Alpine F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nBWT, empresa austriaca de tecnolog\u00eda de tratamiento del agua. Desde 2022 el equipo se llama BWT Alpine F1 Team y corre con una librea azul y rosa.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfCu\u00e1nto pagan los patrocinadores de Alpine?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nEl equipo no hace p\u00fablicos los valores de sus acuerdos y no los reproducimos. Para los \u00f3rdenes de magnitud de un patrocinio en F1 est\u00e1 la gu\u00eda de costes del patrocinio en la F\u00f3rmula 1 de RTR Sports Marketing.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfQui\u00e9nes son los pilotos y el proveedor de motores de Alpine en 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nLos pilotos son Pierre Gasly y Franco Colapinto. En 2026 el equipo usa unidades de potencia Mercedes, tras la salida de Renault como fabricante de motores a finales de 2025.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfC\u00f3mo termin\u00f3 Alpine el Mundial de Constructores de 2025?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\n\u00daltimo, en d\u00e9cima posici\u00f3n, con 22 puntos. En 2026 el equipo cambi\u00f3 de proveedor de motores y pas\u00f3 a Mercedes.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Los patrocinadores de Alpine F1 en 2026 son 47 seg\u00fan la lista oficial del BWT Alpine F1 Team: un title partner (BWT), 4 premium partners (Eni, MSC Cruises, H. Moser &amp; Cie., R5 TURBO 3E), 23 team partners, 16 proveedores t\u00e9cnicos y 3 licenciatarios. El equipo cerr\u00f3 2025 \u00faltimo en el Mundial de Constructores con [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":195018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20124],"tags":[],"class_list":["post-240659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-es"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Patrocinadores Alpine F1 2026: todos los partners<\/title>\n<meta name=\"description\" content=\"Patrocinadores Alpine F1 2026: 47 marcas, de BWT a Eni y MSC Cruises. 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