{"id":241622,"date":"2023-10-03T13:13:11","date_gmt":"2023-10-03T11:13:11","guid":{"rendered":"https:\/\/rtrsports.com\/los-williams-ganadores-alan-jones-y-keke-rosberg-conquistan-f1\/"},"modified":"2026-10-08T13:03:58","modified_gmt":"2026-10-08T11:03:58","slug":"los-williams-ganadores-alan-jones-y-keke-rosberg-conquistan-f1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/los-williams-ganadores-alan-jones-y-keke-rosberg-conquistan-f1\/","title":{"rendered":"Alan Jones y Keke Rosberg: los dos campeones que construyeron Williams"},"content":{"rendered":"<p>Se suele contar que Williams se hizo grande con los motores Honda y Renault, con Mansell, Prost, Hill y Villeneuve. Es cierto solo en parte. Williams se convirti\u00f3 en un equipo ganador antes, entre 1980 y 1982, con dos pilotos a los que nadie consideraba predestinados, <strong>Alan Jones y Keke Rosberg<\/strong>, y con un modelo de financiaci\u00f3n que hoy llamar\u00edamos patrocinio internacional hecho a medida.<\/p>\n<p>Las cifras de partida lo dicen todo. Williams Grand Prix Engineering nace en 1977, fundada por Frank Williams y Patrick Head. Tres a\u00f1os despu\u00e9s gana su primer t\u00edtulo de pilotos y su primer t\u00edtulo de constructores. Hoy suma siete t\u00edtulos de pilotos y nueve de constructores: es el tercer equipo m\u00e1s laureado de la historia, por detr\u00e1s de Ferrari (16 t\u00edtulos de constructores) y McLaren (10). Los dos primeros t\u00edtulos de pilotos llevan el nombre de un australiano \u00e1spero y de un finland\u00e9s nacido en Suecia.<\/p>\n<h2>Antes de los t\u00edtulos, el dinero: c\u00f3mo encontr\u00f3 Williams a sus patrocinadores<\/h2>\n<p>En 1977 Frank Williams vol\u00f3 a Arabia Saud\u00ed en busca de financiaci\u00f3n. Volvi\u00f3 con un acuerdo con Saudia, la aerol\u00ednea nacional, con Albilad y con el grupo Dallah: desde 1978 los coches corrieron con esos colores. Al a\u00f1o siguiente se sum\u00f3 TAG, la empresa de la familia Ojjeh dirigida por Mansour, que a partir de 1981 ser\u00eda patrocinador principal, y ese capital permiti\u00f3 a Patrick Head construir el FW07, el coche de la primera victoria de Williams, en Silverstone en 1979 con Clay Regazzoni.<\/p>\n<p>En 1980 el FW07B llevaba en la carrocer\u00eda las marcas Saudia, Leyland y Albilad. Para quien trabaja en patrocinios, esta es la parte m\u00e1s interesante de la historia: Williams no esper\u00f3 a que el mercado llegara, fue a buscarlo donde ning\u00fan otro equipo estaba mirando. Y cuando TAG se pas\u00f3 a McLaren, financiando el motor turbo Porsche, el equipo ya hab\u00eda demostrado cu\u00e1nto pod\u00eda rendir una inversi\u00f3n bien construida.<\/p>\n<h2>Alan Jones en la F1: el campe\u00f3n de 1980<\/h2>\n<p>Alan Jones nace en Melbourne en 1946, hijo de Stan Jones, ganador del Gran Premio de Australia de 1959. Llega a la F\u00f3rmula 1 en 1975, en el Gran Premio de Espa\u00f1a, con un Hesketh privado. La primera victoria llega en Austria en 1977 con Shadow, el a\u00f1o en que termina s\u00e9ptimo en el campeonato. En 1978 Frank Williams lo ficha como \u00fanico piloto del equipo: no se le consideraba un futuro campe\u00f3n, pero era r\u00e1pido, duro y constante.<\/p>\n<p>En 1979 gana cuatro carreras y acaba tercero. En 1980, con el FW07B impulsado por el Cosworth DFV, gana en Argentina, Francia, Gran Breta\u00f1a, Canad\u00e1 y Estados Unidos en Watkins Glen, y se lleva el t\u00edtulo con 13 puntos de ventaja sobre Nelson Piquet. Su compa\u00f1ero Carlos Reutemann gana en M\u00f3naco y Williams tambi\u00e9n se queda con el campeonato de constructores.<\/p>\n<p>En 1981 Jones vuelve a ganar, incluida la \u00faltima carrera en Las Vegas, y se retira. Regresar\u00e1 para una carrera con Arrows en 1983 y para dos temporadas con Haas Lola en 1985 y 1986, sin volver a ganar. Su balance: 116 salidas, 12 victorias, 6 poles. Tras las carreras fue durante a\u00f1os comentarista de F\u00f3rmula 1 en la televisi\u00f3n australiana y dirigi\u00f3 al equipo australiano en el A1 Grand Prix.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-358901\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/alan-jones-williams-fw07-monaco-1979-600x365.jpg\" alt=\"Alan Jones con el Williams FW07 en la Rascasse durante los entrenamientos del Gran Premio de M\u00f3naco de 1979\" width=\"600\" height=\"365\" srcset=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/alan-jones-williams-fw07-monaco-1979-600x365.jpg 600w, https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/alan-jones-williams-fw07-monaco-1979-300x182.jpg 300w, https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/alan-jones-williams-fw07-monaco-1979-768x467.jpg 768w, https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/alan-jones-williams-fw07-monaco-1979.jpg 1280w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><em>Alan Jones con el Williams FW07 en M\u00f3naco en 1979. Foto: Martin Lee, CC BY-SA 2.0, v\u00eda Wikimedia Commons.<\/em><\/p>\n<h2>Keke Rosberg: el campe\u00f3n de 1982 con una sola victoria<\/h2>\n<p>Keke Rosberg nace en Solna, Suecia, en 1948, y crece en Finlandia. Debuta en F\u00f3rmula 1 en 1978 en Sud\u00e1frica con Theodore y en su segunda carrera gana el BRDC International Trophy en Silverstone, una prueba que no puntuaba para el campeonato. Llegan temporadas dif\u00edciles: con Fittipaldi logra su primer podio en Argentina en 1980, y en 1981 no suma ni un punto.<\/p>\n<p>En 1982 Williams busca un sustituto para Jones y lo elige a \u00e9l. Es una de las temporadas m\u00e1s ca\u00f3ticas de la historia de la F\u00f3rmula 1: once ganadores distintos en diecis\u00e9is carreras, los motores turbo de Ferrari y Renault cada vez m\u00e1s potentes y la guerra pol\u00edtica entre FISA y FOCA. Rosberg gana una sola carrera, el Gran Premio de Suiza en Dijon, pero suma puntos casi en todas partes. Cierra el campeonato con un quinto puesto en Las Vegas, en el aparcamiento del Caesars Palace, y gana el t\u00edtulo con 44 puntos, cinco m\u00e1s que Didier Pironi. Una sola victoria en la temporada: antes solo lo hab\u00eda conseguido Mike Hawthorn, en 1958.<\/p>\n<p>Con Williams volver\u00e1 a ganar en M\u00f3naco en 1983, en Dallas en 1984 y en Detroit y Adelaida en 1985. Termina su carrera con McLaren en 1986: 114 salidas, 5 victorias, 5 poles. Tras retirarse trabaja como representante de pilotos, entre ellos JJ Lehto y Mika H\u00e4kkinen, funda el Team Rosberg y acompa\u00f1a a su hijo Nico hasta el t\u00edtulo mundial de 2016.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-358902\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/keke-rosberg-williams-fw08-brands-hatch-1982-600x400.jpg\" alt=\"Keke Rosberg con el Williams FW08 por delante del Renault de Ren\u00e9 Arnoux en Brands Hatch en 1982\" width=\"600\" height=\"400\" srcset=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/keke-rosberg-williams-fw08-brands-hatch-1982-600x400.jpg 600w, https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/keke-rosberg-williams-fw08-brands-hatch-1982-300x200.jpg 300w, https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/keke-rosberg-williams-fw08-brands-hatch-1982-768x512.jpg 768w, https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/keke-rosberg-williams-fw08-brands-hatch-1982.jpg 1280w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><em>Keke Rosberg con el Williams FW08 por delante de Ren\u00e9 Arnoux en el Gran Premio de Gran Breta\u00f1a de 1982. Foto: Martin Lee, dominio p\u00fablico, v\u00eda Wikimedia Commons.<\/em><\/p>\n<h2>Dos pilotos distintos, la misma lecci\u00f3n<\/h2>\n<p>Jones era agresivo, directo, poco diplom\u00e1tico, y ganaba atacando. Rosberg era m\u00e1s fr\u00edo y calculador, capaz de sumar puntos incluso cuando su coche no era el mejor. El primero gan\u00f3 con el coche de referencia de 1980, el segundo con un Cosworth atmosf\u00e9rico contra los turbo, apostando por la regularidad. Dos caminos distintos, el mismo resultado.<\/p>\n<p>El hilo com\u00fan es el equipo. Frank Williams y Patrick Head no ten\u00edan el presupuesto de Ferrari ni de los grandes fabricantes, pero ten\u00edan un coche bien dise\u00f1ado, un patrocinador s\u00f3lido y pilotos elegidos por lo que sab\u00edan hacer, no por su nombre. En mi opini\u00f3n es la parte m\u00e1s actual de esta historia: todav\u00eda hoy, en la era del <a href=\"https:\/\/rtrsports.com\/es\/blog\/f1-y-limite-presupuestario-la-formula-ganadora\/\">l\u00edmite presupuestario en F\u00f3rmula 1<\/a>, la diferencia la marca c\u00f3mo se gasta, no solo cu\u00e1nto.<\/p>\n<h2>Qu\u00e9 queda hoy del Williams de Jones y Rosberg<\/h2>\n<p>Frank Williams muri\u00f3 en 2021 y desde 2020 el equipo pertenece al fondo Dorilton Capital. En 2026 corre como Atlassian Williams F1 Team, con James Vowles como director del equipo, Alex Albon y Carlos Sainz al volante y motores Mercedes. El nombre en el coche ha cambiado, la l\u00f3gica no: un patrocinador principal que une su marca a un equipo hist\u00f3rico, con un proyecto de relanzamiento que contar.<\/p>\n<p>Para una empresa que mira a la F\u00f3rmula 1, la lecci\u00f3n de 1980 sigue vigente. Los resultados deportivos ayudan, pero el valor de un patrocinio nace de c\u00f3mo se construye: el mercado adecuado, el equipo adecuado, un relato cre\u00edble. Es lo que explicamos en nuestra p\u00e1gina sobre el <a href=\"https:\/\/rtrsports.com\/es\/formula-1-patrocinio\/\">patrocinio en F\u00f3rmula 1<\/a>. Saudia y TAG lo entendieron hace cuarenta y seis a\u00f1os. Sigue funcionando as\u00ed.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Preguntas frecuentes sobre Alan Jones, Keke Rosberg y Williams<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfCu\u00e1ndo gan\u00f3 el mundial Alan Jones?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Alan Jones gan\u00f3 el campeonato del mundo de F\u00f3rmula 1 en 1980 con el Williams FW07B, con cinco Grandes Premios puntuables ganados (Argentina, Francia, Gran Breta\u00f1a, Canad\u00e1 y Estados Unidos) y 13 puntos de ventaja sobre Nelson Piquet. Fue el primer t\u00edtulo de pilotos de Williams.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfCu\u00e1ntas carreras gan\u00f3 Keke Rosberg en 1982?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Solo una, el Gran Premio de Suiza en Dijon. Rosberg gan\u00f3 el t\u00edtulo con 44 puntos, cinco m\u00e1s que Didier Pironi, gracias a la regularidad: antes que \u00e9l solo Mike Hawthorn, en 1958, hab\u00eda sido campe\u00f3n con una \u00fanica victoria en la temporada.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfCu\u00e1ntos t\u00edtulos ha ganado Williams en F\u00f3rmula 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Williams ha ganado siete t\u00edtulos de pilotos (Jones, Rosberg, Piquet, Mansell, Prost, Hill y Villeneuve) y nueve de constructores, entre 1980 y 1997. Es el tercer equipo con m\u00e1s t\u00edtulos de constructores, despu\u00e9s de Ferrari y McLaren.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfQui\u00e9n patrocinaba a Williams en la \u00e9poca de Alan Jones?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Desde 1978 Williams corr\u00eda con el apoyo de Saudia, la aerol\u00ednea saud\u00ed, de Albilad y del grupo Dallah. En 1979 se sum\u00f3 TAG, de la familia Ojjeh, patrocinador principal a partir de 1981, y en 1980 el coche llevaba las marcas Saudia, Leyland y Albilad.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfQu\u00e9 relaci\u00f3n hay entre Keke Rosberg y Nico Rosberg?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Nico Rosberg es hijo de Keke. Gan\u00f3 el mundial de F\u00f3rmula 1 en 2016 con Mercedes, 34 a\u00f1os despu\u00e9s del t\u00edtulo de su padre con Williams. Keke lo acompa\u00f1\u00f3 como representante durante su carrera.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u00bfQui\u00e9n dirige Williams hoy?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>En 2026 el equipo corre como Atlassian Williams F1 Team, pertenece a Dorilton Capital desde 2020, tiene a James Vowles como director, a Alex Albon y Carlos Sainz como pilotos y utiliza motores Mercedes.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Se suele contar que Williams se hizo grande con los motores Honda y Renault, con Mansell, Prost, Hill y Villeneuve. Es cierto solo en parte. Williams se convirti\u00f3 en un equipo ganador antes, entre 1980 y 1982, con dos pilotos a los que nadie consideraba predestinados, Alan Jones y Keke Rosberg, y con un modelo [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":196034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20124],"tags":[],"class_list":["post-241622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-es"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Alan Jones F1 y Keke Rosberg: t\u00edtulos Williams 1980 y 1982<\/title>\n<meta name=\"description\" content=\"Alan Jones en F1, campe\u00f3n en 1980, y Keke Rosberg en 1982: los dos primeros t\u00edtulos de Williams, los 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