{"id":243155,"date":"2024-04-25T14:27:31","date_gmt":"2024-04-25T12:27:31","guid":{"rendered":"https:\/\/rtrsports.com\/ferrari-patrocinio-hp\/"},"modified":"2025-05-29T16:23:06","modified_gmt":"2025-05-29T14:23:06","slug":"ferrari-patrocinio-hp","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/ferrari-patrocinio-hp\/","title":{"rendered":"Ferrari F1, patrocinio principal con HP: azul, innovaci\u00f3n, ma\u00f1ana"},"content":{"rendered":"<p>Mucho m\u00e1s que un <a href=\"https:\/\/rtrsports.com\/es\/blog\/que-es-un-patrocinador-principal\/\">patrocinio del t\u00edtulo<\/a>, el acuerdo de asociaci\u00f3n entre la<a href=\"https:\/\/it.motorsport.com\/f1\/news\/f1-scuderia-ferrari-hp-il-cavallino-ha-trovato-il-title-sponsor\/10602752\/\"><strong> Scuderia Ferrari y HP<\/strong> <\/a>es una pieza m\u00e1s de un rompecabezas de marketing que el Cavallino Rampante lleva tiempo construyendo con cuidado y precisi\u00f3n. El gigante tecnol\u00f3gico -HP es el segundo productor mundial de ordenadores personales- aparecer\u00e1 en el monoplaza de Maranello a partir del <strong>Gran Premio de Miami<\/strong> y permanecer\u00e1 como patrocinador principal de la Scuderia durante al menos dos a\u00f1os, con unas cifras de mercado que no se han revelado, pero que sin duda son multimillonarias. Tambi\u00e9n participan en el acuerdo, como era de esperar, el Esport Team y el coche pilotado por Maya Weug en la F1 Academy: dos activos de comunicaci\u00f3n que la empresa de Palo Alto no quer\u00eda dejar escapar.<\/p>\n<h2>Patrocinio del t\u00edtulo<\/h2>\n<p>La Scuderia no hab\u00eda tenido un patrocinador principal desde <strong>Mission Winnow<\/strong>, la iniciativa de marketing y comunicaci\u00f3n puesta en marcha por el socio hist\u00f3rico Philip Morris que elud\u00eda -aunque parcialmente- la normativa sobre patrocinio del tabaco. Gracias al acuerdo actual, Ferrari correr\u00e1 bajo el nombre de <strong>Scuderia Ferrari HP<\/strong>, un nombre que no ha dejado de despertar la curiosidad, el inter\u00e9s y los elogios de varias comunidades en l\u00ednea, que se apresuran a se\u00f1alar que \u201cHP\u201d, adem\u00e1s de ser un acr\u00f3nimo de \u201cHewlett-Packard\u201d, es m\u00e1s famoso en el mundo de las carreras como abreviatura de <strong>Horse Power<\/strong>, una unidad de medida del rendimiento de los motores.<\/p>\n<h2>El rojo y el azul<\/h2>\n<p>Hace alg\u00fan tiempo, Ferrari ya hab\u00eda anunciado su intenci\u00f3n de correr en <strong>Miami<\/strong> con una nueva <strong>librea azul<\/strong>, mostrando incluso un adelanto de los hermosos trajes azules creados para la ocasi\u00f3n para LeClerc, Sainz y todo el equipo. El azul claro, se lee en algunas notas de prensa que circulan estos d\u00edas, era uno de los colores favoritos de <strong>Enzo Ferrari<\/strong> (el Drake, a decir verdad, ha tenido las preferencias crom\u00e1ticas m\u00e1s heterog\u00e9neas en los \u00faltimos 30 a\u00f1os para justificar m\u00e1s o menos cualquier movimiento de marketing), as\u00ed como un color hist\u00f3rico de la Scuderia que corri\u00f3 con <strong>Surtees, Amon<\/strong> y <strong>Bandini<\/strong> en los a\u00f1os 60.<\/p>\n<p>Sin querer ser malicioso, sin embargo, el color azul elegido para Miami adquiere un significado especial tras el anuncio de la asociaci\u00f3n entre Ferrari y HP, cuyo logotipo es efectivamente azul. En el circuito de Florida, los dos coches de Maranello lucir\u00e1n por primera vez el gran logotipo de HP sobre una librea azul que se convertir\u00e1 en un cl\u00e1sico instant\u00e1neo para el mundo del marketing deportivo y en una oportunidad imperdible de relaciones p\u00fablicas y de hacerse fotos.<\/p>\n<h2>Innovaci\u00f3n, sostenibilidad e importancia de una asociaci\u00f3n en la F\u00f3rmula 1<\/h2>\n<p><strong>Innovaci\u00f3n, sostenibilidad, pasi\u00f3n e investigaci\u00f3n<\/strong> son las palabras que recorren los comunicados de prensa de lanzamiento de la asociaci\u00f3n, como es justo y natural. En un mundo de alta tecnolog\u00eda como el de la F\u00f3rmula 1, un fabricante de ordenadores est\u00e1 perfectamente posicionado y representado. Lo m\u00e1s probable es que, aunque no sea el centro del acuerdo, HP tambi\u00e9n se convierta en un importante aliado de Maranello en todo el frente del equipamiento t\u00e9cnico, el desarrollo de software y la innovaci\u00f3n en general. La sostenibilidad -un tema muy querido tanto por la tecnolog\u00eda como por la automoci\u00f3n y sobre el que ambas industrias est\u00e1n recibiendo fuertes presiones- es tambi\u00e9n una clave de este patrocinio, afirma.<\/p>\n<p>Sin embargo, y queriendo ser claros, es imposible no situar la <strong>extraordinaria centralidad de la F\u00f3rmula 1<\/strong> en el \u00e1mbito del marketing moderno y la popularidad mundial entre las &#8220;razones&#8221; de este acuerdo. El Circo es a todos los efectos una extraordinaria plataforma de comunicaci\u00f3n -como los Juegos Ol\u00edmpicos y muy pocas otras propiedades en el mundo- con la que las marcas no pueden permitirse no asociarse. En esto, Ferrari es sin duda y siempre ha sido la joya m\u00e1s brillante de la corona, si no en el circuito, al menos en t\u00e9rminos de marketing.<\/p>\n<h2>Lewis HP<\/h2>\n<p>Por \u00faltimo, no hay que dejar fuera de la ecuaci\u00f3n el elemento <strong>Hamilton<\/strong>. Anunciado junto a <strong>Charles LeClerc<\/strong> a partir de la pr\u00f3xima temporada, el brit\u00e1nico no s\u00f3lo es uno de los pilotos m\u00e1s laureados de la F\u00f3rmula 1, sino tambi\u00e9n uno de los m\u00e1s seguidos del mundo. Su firma, que ha disparado el precio de las acciones del Cavallino, tiene repercusiones de marketing incluso m\u00e1s que deportivas, gracias en parte al decidido activismo del piloto en muchas de las causas m\u00e1s debatidas de los \u00faltimos a\u00f1os. Hamilton ser\u00e1 sin duda el centro de atenci\u00f3n, y obviamente traer\u00e1 consigo a todo el mundo Ferrari a su alrededor, patrocinadores incluidos. Esto tampoco hay que subestimarlo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mucho m\u00e1s que un patrocinio del t\u00edtulo, el acuerdo de asociaci\u00f3n entre la Scuderia Ferrari y HP es una pieza m\u00e1s de un rompecabezas de marketing que el Cavallino Rampante lleva tiempo construyendo con cuidado y precisi\u00f3n. El gigante tecnol\u00f3gico -HP es el segundo productor mundial de ordenadores personales- aparecer\u00e1 en el monoplaza de Maranello [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":197653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20124],"tags":[],"class_list":["post-243155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-es"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ferrari F1, patrocinio principal con HP: azul, innovaci\u00f3n, ma\u00f1ana<\/title>\n<meta name=\"description\" content=\"La asociaci\u00f3n entre la Scuderia Ferrari y HP es una pieza m\u00e1s de un rompecabezas de marketing que el Cavallino Rampante est\u00e1 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