{"id":296483,"date":"2025-07-14T13:42:47","date_gmt":"2025-07-14T11:42:47","guid":{"rendered":"https:\/\/rtrsports.com\/testimonios-deportivos-aqui-llegan-las-verdaderas-celebridades\/"},"modified":"2025-07-14T13:50:42","modified_gmt":"2025-07-14T11:50:42","slug":"testimonios-deportivos-aqui-llegan-las-verdaderas-celebridades","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/testimonios-deportivos-verdaderos-celebridades\/","title":{"rendered":"Testimonios deportivos: \u00a1aqu\u00ed llegan las verdaderas celebridades!"},"content":{"rendered":"<p>En el imaginario social actual, los <strong>deportistas<\/strong> han asumido el papel que el p\u00fablico de masas sol\u00eda reconocer a los actores primero y a los m\u00fasicos despu\u00e9s, a partir de los a\u00f1os 60: personas a las que amar y seguir, modelos de referencia de los que el p\u00fablico est\u00e1 deseoso de saberlo todo.<\/p>\n<p>La tabla siguiente, extra\u00edda de un reciente estudio de investigaci\u00f3n realizado por <strong>Nielsen<\/strong> sobre la popularidad de diversas disciplinas deportivas, ilustra gr\u00e1ficamente las cifras reales de este fen\u00f3meno, que afecta indistintamente a hombres y mujeres.<\/p>\n<p>Si tienes en cuenta que la poblaci\u00f3n mundial es de unos 7.700 millones de personas, es f\u00e1cil hacer recuentos.<\/p>\n<h2><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-58290\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/\" alt=\"\" width=\"507\" height=\"400\" \/>Deportistas: \u00bfpor qu\u00e9?<\/strong><\/h2>\n<p>Pues porque son modelos que pueden inspirar a la gente y, al mismo tiempo, marcar tendencias ejerciendo su poder para cambiar la opini\u00f3n p\u00fablica sobre asuntos o productos. Esto es a\u00fan m\u00e1s cierto ahora con las redes sociales, que los aficionados pueden utilizar para seguir de cerca a sus \u00eddolos deportivos, compartiendo los aspectos m\u00e1s privados y personales de sus vidas. \u00a1Examinemos algunas cifras!<\/p>\n<h2><strong>Conductores de dos ruedas y conductores de cuatro ruedas<\/strong><\/h2>\n<p><strong>Lewis Hamilton<\/strong> tiene 9,3 millones de seguidores en Instagram: basta con que publique una foto con sus queridos bulldogs para obtener 378.021 me gusta o una foto con \u00e9l y <strong>Justin Bieber<\/strong> montando en sus motos de cross para recibir 803.147 me gusta. Son cifras impresionantes, \u00bfverdad?<a href=\"https:\/\/rtrsports.com\/en\/sponsorship-in-sports-and-a-focus-on-motogp-sponsorship\/\"> \u00bfY las dos ruedas?<\/a> Ni que decir tiene que <strong>Valentino<\/strong> Rossi manda con 6,3 millones de seguidores en Instagram, m\u00e1s de 13 millones en Facebook y m\u00e1s de 5 millones en Twitter. Otros ejemplos pueden ser <strong>M\u00e1rquez, Lorenzo, Pedrosa, Iannone <\/strong>y <strong>Dovizioso<\/strong>, que tambi\u00e9n pueden presumir de cifras admirables.<\/p>\n<p>Al fin y al cabo, los deportistas son una aspiraci\u00f3n: normalmente son j\u00f3venes, sanos y ricos. \u00bfQui\u00e9n no querr\u00eda ser como ellos? Los deportistas nos transmiten emociones y nos emocionan, nos hacen felices cuando ganan o ayudan a ganar a nuestro equipo favorito; son una especie de mitos a los que hay que adorar. <strong>Por tanto, no deber\u00eda sorprendernos que las empresas los utilicen como testimonios<\/strong>. Al contrario, deber\u00eda extra\u00f1arnos que no se utilicen m\u00e1s de lo que se hace actualmente.<\/p>\n<h2><strong>Pero, \u00bfson iguales los deportes y los deportistas?<\/strong><\/h2>\n<p>No lo son, por supuesto. Si piensas en la audiencia mundial, algunos deportes son m\u00e1s atractivos que otros: el f\u00fatbol es el l\u00edder, seguido <strong>del automovilismo<\/strong> y el tenis.<\/p>\n<p><strong>Internet<\/strong> y la televisi\u00f3n han contribuido definitivamente a la difusi\u00f3n de disciplinas aparentemente menos populares, aunque han alcanzado excelentes cifras y se han ganado los favores de la audiencia, y pueden generar rendimientos espectaculares <span style=\"color: #000000;\">para cualquier empresa que desee invertir en ellas. <\/span><\/p>\n<p><span style=\"color: #000000;\">Como siempre, la estrategia clave consiste en hacer coincidir el deporte o el testimonio seleccionado con un estudio preciso del p\u00fablico objetivo y una sinergia con los valores de la empresa. <\/span>Por ejemplo. Si tu p\u00fablico es predominantemente <strong>italiano,<\/strong> no deber\u00edas elegir a un jugador de cr\u00edquet (aunque sea el segundo deporte mundial en n\u00famero de aficionados). Del mismo modo, si tu empresa fabrica accesorios para <strong>motocicletas,<\/strong> deber\u00edas evitar patrocinar a un marinero. Si eliges con criterio y tu testimonial tiene un a\u00f1o de suerte -gana un t\u00edtulo mundial o un trofeo prestigioso-, tu inversi\u00f3n puede dar rendimientos extraordinarios.<\/p>\n<h2><strong>F\u00fatbol y grandes bateadores<\/strong><\/h2>\n<p>Echemos un vistazo a <strong>Instagram<\/strong>. <strong>Ronaldo<\/strong> tiene 151 millones de seguidores,<strong> Neymar Jr<\/strong> 109, <strong>Messi<\/strong> 106, y la lista puede continuar. La popularidad de estos deportistas es enorme y se debe a la naturaleza transversal del f\u00fatbol, que goza de gran popularidad en todas y cada una de las zonas geogr\u00e1ficas, independientemente de la edad, el sexo, el nivel de escolarizaci\u00f3n y la clase social.<\/p>\n<p><strong>\u00bfLe ha gustado este post? \u00a1No pierdas la oportunidad de compartirlo! <\/strong><\/p>\n<p>Si quieres hablar sobre testimonios y patrocinio, puedes ponerte en contacto con nosotros en <strong><a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el imaginario social actual, los deportistas han asumido el papel que el p\u00fablico de masas sol\u00eda reconocer a los actores primero y a los m\u00fasicos despu\u00e9s, a partir de los a\u00f1os 60: personas a las que amar y seguir, modelos de referencia de los que el p\u00fablico est\u00e1 deseoso de saberlo todo. La tabla [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":190601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20080],"tags":[],"class_list":["post-296483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo-deportivo"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Testimonios deportivos: el mayor activo actual de las marcas<\/title>\n<meta name=\"description\" content=\"En el imaginario social actual, los deportistas han asumido el papel que el p\u00fablico de masas sol\u00eda reconocer a los actores primero y a los m\u00fasicos despu\u00e9s, a partir de los a\u00f1os 60.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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