{"id":300480,"date":"2025-08-01T14:23:22","date_gmt":"2025-08-01T12:23:22","guid":{"rendered":"https:\/\/rtrsports.com\/buscamos-patrocinadores\/"},"modified":"2025-08-01T14:34:03","modified_gmt":"2025-08-01T12:34:03","slug":"buscamos-patrocinadores","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/buscamos-patrocinadores\/","title":{"rendered":"Buscamos patrocinadores…"},"content":{"rendered":"

Ofrezco patrocinio, busco patrocinadores, empresas interesadas en patrocinar. Estas son solo algunas de las muchas b\u00fasquedas que realizan a diario los equipos y los deportistas que buscan financiaci\u00f3n para su temporada o su carrera deportiva. Pero ten cuidado, porque la b\u00fasqueda de patrocinios presupone una buena dosis de preparaci\u00f3n incluso para ser considerado por las empresas.<\/h2>\n

C\u00f3mo encontrar patrocinadores para los deportistas: una pregunta precedida de m\u00e1s preguntas<\/h3>\n

\u00bfC\u00f3mo pido el patrocinio de Red Bull<\/strong>? \u00bfC\u00f3mo consigo el patrocinio de GoPro<\/strong>? \u00bfC\u00f3mo encuentro patrocinadores para los atletas? Quienes trabajan en una profesi\u00f3n como la nuestra, es decir, el marketing deportivo, oyen estas preguntas \u2014y sus an\u00e1logas\u2014 miles de veces en su carrera laboral. Una inmensa cantidad de atletas, profesionales y no profesionales, en su deseo de emular las haza\u00f1as de sus colegas m\u00e1s famosos, o simplemente en un intento de encontrar el presupuesto necesario para la pr\u00f3xima temporada deportiva, se lanzan a la red en busca de respuestas f\u00e1ciles y recetas con resultados inmediatos.<\/p>\n

Sin embargo, la b\u00fasqueda de patrocinadores es una profesi\u00f3n absolutamente espec\u00edfica y nada f\u00e1cil, que presupone \u2014en su base\u2014 un trabajo igualmente met\u00f3dico. Es una profesi\u00f3n absolutamente peculiar, y que nosotros no desempe\u00f1amos, ya que nos dirigimos a empresas que necesitan asesoramiento en materia de patrocinio<\/strong>, y no al rev\u00e9s.<\/p>\n

Ya hemos dado, en un art\u00edculo anterior que encontrar\u00e1s en este enlace<\/a>, algunos consejos \u00fatiles a quienes entran en este mundo. Con el deseo de no aburrir a quienes ya han le\u00eddo esas l\u00edneas, nos gustar\u00eda sugerir \u2014a quienes buscan patrocinadores\u2014 una inversi\u00f3n sustancial del enfoque. De hecho, creemos que a la pregunta “\u00bfQu\u00e9\u00a0empresas est\u00e1n dispuestas a patrocinar<\/strong>?” hay que anteponer otra pregunta: “\u00bfQu\u00e9\u00a0tienes que ofrecer a las empresas<\/strong>?<\/p>\n

Aunque suene provocadora, la pregunta est\u00e1 embarazada. Claro que buscas financiaci\u00f3n para tus actividades, pero \u00bfqu\u00e9 puedes dar a cambio a los posibles patrocinadores? La respuesta hay que buscarla en muchas \u00e1reas, todas relacionadas con el marketing, que van desde la visibilidad a la similitud de valor, desde la posibilidad de creaci\u00f3n de contenidos a la oportunidad B2B que puedas crear.<\/p>\n

De hecho, es necesario ver el patrocinio como un instrumento en el que todos ganan, es decir, que beneficia a ambas partes del acuerdo. Sobre todo, es necesario ver el patrocinio como un instrumento capaz de resolver las necesidades comerciales y de comunicaci\u00f3n de una empresa y una marca. Escribir a una gran bebida<\/strong> energ\u00e9tica pidi\u00e9ndole que te eche una mano en una liga menor, sin aportar ning\u00fan valor a\u00f1adido, lo m\u00e1s probable es que obtenga una respuesta negativa, o incluso que no responda.<\/p>\n

Mucho m\u00e1s \u00fatil es intentar centrarse en las USP<\/strong>, es decir, las propuestas de venta \u00fanicas (es decir, cosas que solo t\u00fa puedes ofrecer en el panorama) que ofrecen una ventaja concreta a la empresa. Recuerda que \u2014la mayor\u00eda de las veces\u2014 no es el atleta el que encuentra el patrocinio, sino el patrocinio el que encuentra al atleta.<\/p>\n

B\u00fasqueda de patrocinadores<\/strong><\/h3>\n

No<\/strong> nos dedicamos a buscar patrocinadores<\/strong> para atletas y equipos deportivos. RTR Sports no es una agencia de b\u00fasqueda de patrocinadores. <\/strong>Nuestro trabajo consiste en asesorar a empresas que utilizan o pretenden utilizar el deporte como herramienta de marketing y comunicaci\u00f3n<\/strong>. A menudo se ponen en contacto con nosotros equipos deportivos o atletas que necesitan financiaci\u00f3n,<\/strong> pero lamentablemente tenemos que negarnos, ya que no es nuestra funci\u00f3n. No participamos en la gesti\u00f3n de deportistas (actividad que llevan a cabo gestores y fiscales) ni en la b\u00fasqueda de patrocinio para equipos deportivos. Pero, si eres una empresa y quieres explorar el sector<\/strong> del patrocinio<\/a><\/strong> deportivo, estaremos encantados de responder a tus preguntas y curiosidades, no dudes en ponerte en contacto con nosotros en info@rtrsports.com (inf\u00f3rmate sobre qu\u00e9 es un patrocinio deportivo y para qu\u00e9 sirve<\/a><\/strong>).<\/p>\n","protected":false},"excerpt":{"rendered":"

No nos dedicamos a buscar patrocinadores para atletas y equipos deportivos, RTR Sports no es una agencia de b\u00fasqueda de patrocinadores. Nuestro trabajo consiste en asesorar a empresas que utilizan o pretenden utilizar el deporte como herramienta de marketing y comunicaci\u00f3n. <\/p>\n","protected":false},"author":2,"featured_media":177449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20070],"tags":[],"class_list":["post-300480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinios-deportivos"],"acf":[],"contentshake_article_id":"","yoast_head":"\nBuscar patrocinadores y ofrecer patrocinadores: \u00bfEst\u00e1s seguro de estar preparado?<\/title>\n<meta name=\"description\" content=\"Son muchas las b\u00fasquedas que realizan cada d\u00eda los deportistas en busca de patrocinadores. 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