{"id":351115,"date":"2026-09-03T17:58:06","date_gmt":"2026-09-03T15:58:06","guid":{"rendered":"https:\/\/rtrsports.com\/hay-que-pagar-un-fee-a-la-agencia-de-patrocinios-deportivos\/"},"modified":"2026-09-03T17:58:15","modified_gmt":"2026-09-03T15:58:15","slug":"hay-que-pagar-un-fee-a-la-agencia-de-patrocinios-deportivos","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/hay-que-pagar-un-fee-a-la-agencia-de-patrocinios-deportivos\/","title":{"rendered":"\u00bfHay que pagar un fee a la agencia de patrocinios deportivos?"},"content":{"rendered":"

Agencia de Marketing Deportivo: \u00bfhay que pagar un fee?<\/strong><\/h2>\n

\"agenciaSon una empresa y venden ventanas, dent\u00edfricos, tel\u00e9fonos m\u00f3viles, sof\u00e1s o cualquier otro bien o servicio. \u00bfQu\u00e9 responder\u00edan si les preguntasen si les tienen que pagar por comprar sus productos? Me imagino la respuesta.<\/p>\n

Si tienen un problema legal, acuden a un abogado, y me imagino que la factura llega. Lo mismo ocurre con el asesor fiscal, que tampoco les dejar\u00e1 sin la suya. Igual pasa con arquitectos, ingenieros, profesores de tenis y entrenadores personales. Y sin embargo parece extra\u00f1o que haya que pagar a la agencia.<\/p>\n

Entonces me pregunto por qu\u00e9, a veces, nos preguntan si nuestro trabajo se debe remunerar. “\u00bfHay que pagarles un fee?”<\/em><\/p>\n

Nos han contactado porque necesitaban informaci\u00f3n, y nosotros les hemos dedicado atenci\u00f3n, intentando entender exactamente cu\u00e1les son sus objetivos y necesidades; hemos conseguido a duras penas arrancarles una indicaci\u00f3n de presupuesto y les hemos respondido con rapidez (haciendo los deberes y dise\u00f1ando distintos escenarios, proponiendo alternativas y contactando r\u00e1pidamente a todos los right holders), a veces elaborando un documento que explica el porqu\u00e9 y el c\u00f3mo.<\/p>\n

En definitiva, nos hemos comprometido, hemos utilizado nuestros recursos, nuestro conocimiento (en t\u00e9rminos de contactos), por no hablar de nuestro tiempo, para dar respuesta a una solicitud suya; y ahora se ponen en la posici\u00f3n de preguntar si les debemos reconocer un fee.<\/p>\n

Desde cierto punto de vista entiendo la pregunta: \u00bfpor qu\u00e9, en un mundo en el que la desintermediaci\u00f3n gana a todo, tengo que recurrir a una agencia y alargar la cadena de valor? La pregunta es leg\u00edtima, pero la respuesta debe ser igual de directa: aqu\u00ed no est\u00e1n comprando un billete de tren, el paquete que reciben es complejo y el factor decisivo no es solo el precio \u2014 tambi\u00e9n a m\u00ed me incomoda comprar un billete de avi\u00f3n a 100 euros sabiendo que estoy rodeado de gente que lo ha pagado a 50, pero no es este el caso.<\/p>\n

En cualquier caso, la respuesta sobre por qu\u00e9 deber\u00edan recurrir (y pagar) a una agencia, si quieren, la encuentran haciendo clic en el enlace: \u00bfpor qu\u00e9 elegir una agencia de marketing deportivo?<\/a><\/strong>)<\/p>\n

Si han llegado hasta aqu\u00ed, el punto ha quedado claro. Por eso les conviene dejarse guiar por expertos del sector (y no necesariamente nosotros) en pocas l\u00edneas<\/strong><\/a>.<\/p>\n

3 motivos para dejarse guiar por una Agencia de Marketing Deportivo (y no son los \u00fanicos…)<\/strong><\/h3>\n

1) La agencia de Marketing Deportivo conoce el mercado<\/strong><\/h2>\n

La agencia de Marketing Deportivo conoce el mercado y puede darles la mejor indicaci\u00f3n. Al no tener un producto propio, examina las distintas posibilidades y elige la mejor.<\/strong><\/em><\/p>\n

Se mueven en un entorno que no tiene listas de precios publicadas. Es un entorno fluido en el que, a veces, puede haber variaciones considerables de costes y contenidos.<\/p>\n

2) Solo con una agencia de marketing deportivo pueden sacar el m\u00e1ximo partido al patrocinio<\/h2>\n

La agencia de Marketing Deportivo elimina la curva de aprendizaje y les pone en condiciones de obtener desde el primer momento el m\u00e1ximo del patrocinio deportivo.<\/strong><\/em><\/p>\n

\u00bfConocen los circuitos del mundial adonde quieren llevar a sus invitados? \u00bfTienen por casualidad el n\u00famero de ese restaurante a 50 metros del circuito? \u00bfSon capaces de gestionar una emergencia? Quiz\u00e1s uno de sus clientes se ha olvidado el pase en la habitaci\u00f3n y ahora est\u00e1n bloqueados en la puerta. Si han respondido que s\u00ed a todas las preguntas, no necesitan una agencia; si en cambio hay \u00e1reas de incertidumbre, entonces la agencia sigue siendo la opci\u00f3n m\u00e1s segura.<\/p>\n

3) La agencia de Patrocinio Deportivo conoce las reglas del juego<\/h2>\n

La agencia de Patrocinio conoce las reglas del juego y a los jugadores<\/em><\/strong><\/p>\n

Sabe por experiencia directa qui\u00e9n, de forma constante, supera lo prometido en la negociaci\u00f3n y qui\u00e9n en cambio se queda ah\u00ed. En cualquier caso, les prometo que la pr\u00f3xima vez que entre en una de sus tiendas a contarles que quiero un sof\u00e1 en “L” de 3 por 4 metros, que me gustar\u00eda de piel gris, pero no brillante, y que estoy dispuesto a recibir la entrega en casa entre las 10 y las 12 del pr\u00f3ximo mi\u00e9rcoles, no me olvidar\u00e9 de preguntar cu\u00e1nto cuesta y de pagar el precio.<\/p>\n

Si les ha picado la curiosidad, o si no piensan como nosotros y quieren charlar sobre el tema, escr\u00edbannos a info@rtrsports.com<\/strong><\/a><\/p>\n

\r\n\r\n

Preguntas frecuentes<\/b><\/h2>\r\n \r\n
\r\n\r\n

\r\n \u00bfPor qu\u00e9 deber\u00eda pagar un fee a una agencia de patrocinios en lugar de negociar directamente?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Porque la agencia conoce un mercado sin listas de precios p\u00fablicas, elimina el tiempo de aprendizaje necesario para sacar el m\u00e1ximo partido al patrocinio desde el principio, y conoce las reglas del juego y a los actores implicados \u2014 competencias que requieren a\u00f1os de experiencia directa en el sector.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n

\r\n\r\n

\r\n \u00bfQu\u00e9 hace exactamente una agencia de marketing deportivo antes de proponer un acuerdo?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Analiza los objetivos y las necesidades del cliente, elabora escenarios y alternativas, contacta r\u00e1pidamente con los right holders relevantes y elabora un documento que justifica la propuesta \u2014 un trabajo que tiene un coste en tiempo, competencias y red de contactos.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n \r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

\u00bfSe debe pagar un fee a la agencia de marketing deportivo? Por qu\u00e9 el trabajo de una agencia de patrocinios tiene un coste, y qu\u00e9 obtienen a cambio quienes lo pagan.<\/p>\n","protected":false},"author":14,"featured_media":157501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20080,20070],"tags":[],"class_list":["post-351115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo-deportivo","category-patrocinios-deportivos"],"acf":[],"contentshake_article_id":"","yoast_head":"\n\u00bfHay que pagar un fee a la agencia de patrocinios deportivos?<\/title>\n<meta name=\"description\" content=\"\u00bfPor qu\u00e9 pagar a una agencia de marketing deportivo? 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