{"id":355521,"date":"2019-04-29T07:58:29","date_gmt":"2019-04-29T05:58:29","guid":{"rendered":"https:\/\/rtrsports.com\/patrocinios-deportivos-en-tailandia\/"},"modified":"2026-09-18T11:17:44","modified_gmt":"2026-09-18T09:17:44","slug":"patrocinios-deportivos-en-tailandia","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/es\/blog\/patrocinios-deportivos-en-tailandia\/","title":{"rendered":"Patrocinios deportivos en Tailandia"},"content":{"rendered":"

Tailandia y el patrocinio deportivo: un mercado en crecimiento donde el motorsport es el protagonista<\/h2>\n

Tailandia es desde hace a\u00f1os uno de los mercados deportivos m\u00e1s activos del Sudeste Asi\u00e1tico. Con m\u00e1s de 70 millones de habitantes, un turismo masivo que trae al pa\u00eds decenas de millones de visitantes cada a\u00f1o y una econom\u00eda en constante crecimiento, el pa\u00eds ha construido en los \u00faltimos a\u00f1os un ecosistema de patrocinios deportivos de considerable profundidad. El motorsport es indiscutiblemente su coraz\u00f3n palpitante: la presencia del Gran Premio en el calendario MotoGP, las grandes marcas tailandesas presentes como patrocinadores en el paddock y el amplio y apasionado p\u00fablico que cada a\u00f1o llena el Chang International Circuit de Buriram son la prueba m\u00e1s elocuente de ello.<\/p>\n

RTR Sports Marketing analiza el mercado tailand\u00e9s con atenci\u00f3n a las oportunidades de patrocinio MotoGP<\/strong><\/a>, donde Tailandia representa uno de los contextos locales de mayor inter\u00e9s para las marcas que operan en Asia.<\/p>\n

El Gran Premio de Tailandia: motor del marketing deportivo local<\/h2>\n

El Chang International Circuit de Buriram, inaugurado como instalaci\u00f3n de nivel internacional en 2014 y entrado en el calendario MotoGP en 2018, se convirti\u00f3 en pocos a\u00f1os en uno de los circuitos m\u00e1s apreciados del campeonato mundial por la calidad de sus instalaciones, el ambiente y la implicaci\u00f3n del p\u00fablico local. El Gran Premio MotoGP de Tailandia se celebra cada octubre y atrae a decenas de miles de espectadores en pista y millones de telespectadores en todo el pa\u00eds.<\/p>\n

PTT, la compa\u00f1\u00eda petrolera estatal tailandesa, es el patrocinador titular hist\u00f3rico del Gran Premio MotoGP de Tailandia \u2014 un papel que refleja no solo la importancia del evento para el pa\u00eds, sino tambi\u00e9n la inversi\u00f3n del sector energ\u00e9tico local en la promoci\u00f3n de la imagen nacional a trav\u00e9s de las competiciones internacionales. Michelin, como proveedor exclusivo de neum\u00e1ticos del campeonato, tiene una presencia visual muy fuerte, mientras que DHL y otros socios log\u00edsticos globales completan el panorama de los principales patrocinadores del evento.<\/p>\n

Singha y la cultura de la cerveza en el marketing deportivo tailand\u00e9s<\/h2>\n

Singha Beer \u2014 la marca de cerveza m\u00e1s antigua de Tailandia, con m\u00e1s de un siglo de historia \u2014 es uno de los patrocinadores m\u00e1s reconocibles en el motorsport tailand\u00e9s. La visibilidad de Singha en los fines de semana de carrera refleja un enfoque bien consolidado de asociar las marcas premium tailandesas con las competiciones deportivas internacionales de mayor resonancia. La Tourism Authority of Thailand (TAT) ha utilizado eventos MotoGP en Italia (Misano) y Espa\u00f1a (Arag\u00f3n) como plataforma para la promoci\u00f3n tur\u00edstica del pa\u00eds.<\/p>\n

Para una marca que opere o desee expandirse en el mercado tailand\u00e9s, el patrocinio MotoGP<\/strong><\/a> ofrece una doble palanca: visibilidad local durante el Gran Premio local y visibilidad global a trav\u00e9s de todas las dem\u00e1s paradas del calendario mundial. RTR Sports Marketing puede apoyar a las marcas en el dise\u00f1o y la activaci\u00f3n de estas alianzas de forma estrat\u00e9gica y medible.<\/p>\n

Preguntas frecuentes sobre el patrocinio deportivo en Tailandia<\/h2>\n
\r\n\r\n

Frequently Asked Questions<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n \u00bfTailandia tiene su propia carrera en el calendario MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

S\u00ed. El Gran Premio MotoGP de Tailandia se celebra cada a\u00f1o en el Chang International Circuit de Buriram. Desde su entrada en el calendario MotoGP en 2018, se ha convertido en uno de los eventos m\u00e1s esperados del campeonato, con decenas de miles de espectadores en pista y millones de telespectadores en todo el pa\u00eds.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n \u00bfQui\u00e9nes son los principales patrocinadores del Gran Premio MotoGP de Tailandia?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

PTT (la compa\u00f1\u00eda petrolera estatal) es el patrocinador titular hist\u00f3rico del evento, junto con Michelin como proveedor exclusivo de neum\u00e1ticos y grandes marcas log\u00edsticas como DHL. La Tourism Authority of Thailand es un socio activo que utiliza el evento para promover el turismo tailand\u00e9s internacionalmente. Singha Beer es una de las marcas tailandesas m\u00e1s visibles en las competiciones de motorsport.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n \u00bfEs popular el motorsport en Tailandia?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

S\u00ed, mucho. Tailandia tiene una cultura automovil\u00edstica y motociclista consolidada, con una historia de participaci\u00f3n en competiciones regionales e internacionales. El Gran Premio MotoGP se ha convertido en un evento de relevancia nacional, transmitido en directo en canales nacionales y digitales con audiencias de millones.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n \u00bfC\u00f3mo puede una marca internacional usar el motorsport para entrar en el mercado tailand\u00e9s?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

El motorsport en Tailandia ofrece acceso directo a millones de consumidores apasionados: a trav\u00e9s de la activaci\u00f3n local durante el Gran Premio local (eventos, hospitality, visibilidad en pista) y de la visibilidad global garantizada por la participaci\u00f3n en el campeonato mundial MotoGP en todas las dem\u00e1s paradas del calendario.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n \u00bfRTR Sports Marketing apoya a marcas que quieren operar en Tailandia?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

S\u00ed. RTR Sports Marketing ofrece asesor\u00eda estrat\u00e9gica, an\u00e1lisis del mercado tailand\u00e9s y acceso a las mejores oportunidades de patrocinio MotoGP para marcas que operan o desean expandirse en Tailandia y el Sudeste Asi\u00e1tico. Cont\u00e1ctenos para una consulta personalizada.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Tailandia y el patrocinio deportivo: un mercado en crecimiento donde el motorsport es el protagonista Tailandia es desde hace a\u00f1os uno de los mercados deportivos m\u00e1s activos del Sudeste Asi\u00e1tico. Con m\u00e1s de 70 millones de habitantes, un turismo masivo que trae al pa\u00eds decenas de millones de visitantes cada a\u00f1o y una econom\u00eda en […]<\/p>\n","protected":false},"author":14,"featured_media":157740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20074,20121],"tags":[],"class_list":["post-355521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinador-deportivo","category-sport-sponsorship-2"],"acf":[],"contentshake_article_id":"","yoast_head":"\nPatrocinios deportivos en Tailandia | MotoGP y mercado local | RTR Sports<\/title>\n<meta name=\"description\" content=\"Tailandia es un mercado deportivo en crecimiento con un Grand Prix de MotoGP de relevancia global. 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