{"id":153658,"date":"2023-09-05T17:01:25","date_gmt":"2023-09-05T15:01:25","guid":{"rendered":"https:\/\/rtrsports.com\/dakar-rally\/"},"modified":"2026-08-13T15:59:04","modified_gmt":"2026-08-13T13:59:04","slug":"dakar-rallye-2","status":"publish","type":"page","link":"https:\/\/rtrsports.com\/fr\/dakar-rallye\/","title":{"rendered":"Agence de parrainage du Rallye Dakar"},"content":{"rendered":"\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-0e81873a-cce2-4ce1-88cd-b49da74fc5a6\"><strong class=\"schema-faq-question\">Combien co\u00fbte un sponsoring Dakar Rally\u00a0?<\/strong><p class=\"schema-faq-answer\">Les sponsorings Dakar Rally vont de 80\u00a0000\u00a0\u20ac pour une position associate (visibilit\u00e9 secondaire sur la livr\u00e9e) \u00e0 plus de 1,5 million\u00a0\u20ac pour les positions de title sponsor principal. Le budget total devrait inclure un 30\u00a0\u00e0\u00a060\u00a0% suppl\u00e9mentaire pour l\u2019activation \u2014 hospitalit\u00e9, production de contenu et mesure \u2014 au-dessus du co\u00fbt des droits.<\/p><\/div><div class=\"schema-faq-section\" id=\"faq-question-a03a46fc-efd5-475b-8e88-3d7cbc14ef0a\"><strong class=\"schema-faq-question\">Comment sponsoriser une \u00e9quipe Dakar\u00a0?<\/strong><p class=\"schema-faq-answer\">Pour sponsoriser une \u00e9quipe Dakar\u00a0: d\u00e9finir l\u2019objectif commercial, \u00e9tablir un budget complet (activation incluse), choisir la cat\u00e9gorie de v\u00e9hicule, s\u00e9lectionner l\u2019\u00e9quipe, engager une agence ind\u00e9pendante et n\u00e9gocier un contrat pr\u00e9cisant chaque livrable. Chaque \u00e9tape conditionne la suivante\u00a0: en n\u00e9gliger une est la principale cause de sous-performance dans les sponsorings Dakar.<\/p><\/div><div class=\"schema-faq-section\" id=\"faq-question-e0c35a68-4e30-4b0c-8776-4b3d67c314c8\"><strong class=\"schema-faq-question\">Que fait une agence de sponsoring Dakar Rally\u00a0?<\/strong><p class=\"schema-faq-answer\">Une agence de sponsoring Dakar Rally identifie les \u00e9quipes disponibles, \u00e9value la valeur de march\u00e9 des droits, n\u00e9gocie les contrats, supervise l\u2019activation (hospitalit\u00e9, contenus, licences) et mesure le ROI. RTR Sports op\u00e8re depuis 1995 comme agence ind\u00e9pendante, sans engagement commercial envers aucune \u00e9quipe ni constructeur sp\u00e9cifique.<\/p><\/div><div class=\"schema-faq-section\" id=\"faq-question-450073de-f0dc-4077-a61c-95e1a683a7b1\"><strong class=\"schema-faq-question\">Quelles marques sponsorisent actuellement le Dakar Rally\u00a0?<\/strong><p class=\"schema-faq-answer\">Au Dakar Rally 2026, parmi les marques sur les v\u00e9hicules vainqueurs\u00a0: Dacia (vainqueur voitures, Nasser Al-Attiyah), Red Bull KTM (vainqueur motos, Luciano Benavides), Polaris RZR (vainqueur SSV, Brock Heger) et Defender\/Land Rover (vainqueur Stock). Les sponsorings actifs couvrent les secteurs automobile, \u00e9nergie, mode et technologie.<\/p><\/div><div class=\"schema-faq-section\" id=\"faq-question-0fa1d256-f9d8-44b5-bb2b-9d19968b902b\"><strong class=\"schema-faq-question\">Pourquoi faire appel \u00e0 une agence de sponsoring Dakar plut\u00f4t que de contacter directement les \u00e9quipes\u00a0?<\/strong><p class=\"schema-faq-answer\">Les \u00e9quipes Dakar appliquent des tarifs diff\u00e9rents selon les ant\u00e9c\u00e9dents et le moment de la n\u00e9gociation. Une agence ind\u00e9pendante comme RTR Sports conna\u00eet les valeurs de march\u00e9 r\u00e9elles, acc\u00e8de \u00e0 un inventaire r\u00e9serv\u00e9 non publi\u00e9 et n\u00e9gocie au nom de la marque \u2014 pas de l\u2019\u00e9quipe \u2014 \u00e9vitant ainsi de payer trop cher ou de choisir la mauvaise cat\u00e9gorie.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":254729,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"page-template\/page-flexible-template.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-153658","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Agence de Sponsoring Dakar Rally | RTR Sports Marketing<\/title>\n<meta name=\"description\" content=\"Agence ind\u00e9pendante de sponsoring Dakar Rally. 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