{"id":238584,"date":"2022-08-25T09:53:40","date_gmt":"2022-08-25T07:53:40","guid":{"rendered":"https:\/\/rtrsports.com\/i-choose-sport-sponsor-quick-guide\/"},"modified":"2025-07-15T17:01:03","modified_gmt":"2025-07-15T15:01:03","slug":"i-choose-sport-sponsor-quick-guide","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/i-choose-sport-sponsor-quick-guide\/","title":{"rendered":"Comment choisir le sport \u00e0 parrainer ? Un guide rapide"},"content":{"rendered":"

C’est un grand dilemme, dois-je suivre mon intuition ou dois-je regarder les chiffres<\/strong>? Eh bien, je vais regarder les chiffres, ils ne mentent pas. Mais avant cela, la principale suggestion est la suivante : optez pour quelque chose d’amusant et d’attrayant. Quelque chose qui fera bondir les fans sur leur canap\u00e9 et les poussera \u00e0 en redemander.<\/p>\n

Le sport est un divertissement et vous ne pouvez pas vous permettre d’associer votre marque \u00e0 un spectacle ennuyeux<\/strong>. Avez-vous d\u00e9j\u00e0 \u00e9t\u00e9 au cin\u00e9ma et regard\u00e9 un film indigeste ? Je suis s\u00fbr que vous n’avez pas sugg\u00e9r\u00e9 \u00e0 vos amis d’aller le regarder apr\u00e8s coup. Si vous n’\u00eates pas satisfait, non seulement vous n’encouragez pas les gens \u00e0 y aller, mais vous les en dissuadez, car vous tenez \u00e0 vos amis.<\/p>\n

Cela se produit \u00e9galement dans le sport et peut r\u00e9duire \u00e0 n\u00e9ant les r\u00e9sultats potentiels de votre programme de parrainage<\/strong>.<\/p>\n

La derni\u00e8re chose que vous souhaitez est donc d’\u00eatre associ\u00e9 \u00e0 un spectacle qui ne vous divertit pas et, malheureusement, je dois dire que l’un de mes sports pr\u00e9f\u00e9r\u00e9s, la F1,<\/strong> traverse une grave crise \u00e0 cet \u00e9gard, au point que certains des pilotes les plus importants ont ouvertement d\u00e9clar\u00e9 qu’ils s’ennuyaient eux aussi.<\/p>\n

Je joins quelques-uns des articles que j’ai lus sur la F1 ces derniers temps.<\/p>\n

http:\/\/www.espn.com\/f1\/story\/_\/id\/23623208\/lewis-hamilton-monaco-grand-prix-was-most-boring-race-my-life<\/strong><\/p>\n

http:\/\/www.dailymail.co.uk\/sport\/formulaone\/article-5544407\/Max-Verstappen-blasts-boring-completely-worthless-F1-Australian-Grand-Prix.html<\/strong><\/p>\n

https:\/\/www.crash.net\/f1\/news\/898122\/1\/raikkonen-expectations-canadian-gp-meant-it-was-boring<\/strong><\/p>\n

\"\"<\/a><\/h2>\n

Comment choisir<\/a><\/h2>\n

Mais quelles sont les caract\u00e9ristiques qu’un sport doit avoir pour \u00eatre un outil formidable pour une entreprise ?<\/p>\n

    \n
  1. Engageant et amusant<\/strong><\/a><\/li>\n
  2. Les \u00e9v\u00e9nements ne doivent pas \u00eatre trop longs<\/strong>; la capacit\u00e9 d’attention est aujourd’hui plus courte que par le pass\u00e9.<\/li>\n
  3. International<\/strong> (en particulier si une entreprise op\u00e8re dans plus d’un pays)<\/li>\n
  4. Large couverture t\u00e9l\u00e9visuelle<\/strong> (grande audience et, de pr\u00e9f\u00e9rence, certains ou la plupart des \u00e9v\u00e9nements doivent \u00eatre retransmis par des t\u00e9l\u00e9visions g\u00e9n\u00e9ralistes et non exclusivement par des t\u00e9l\u00e9visions \u00e0 p\u00e9age).<\/li>\n
  5. Forte pr\u00e9sence sur
    \nm\u00e9dias sociaux<\/strong>
    \n<\/a><\/li>\n
  6. Autres plates-formes num\u00e9riques<\/strong> pour regarder le spectacle – Streaming<\/li>\n
  7. Propre<\/strong> (certaines disciplines sont moins ou pas du tout affect\u00e9es par le dopage)<\/li>\n
  8. Durable<\/a><\/strong>. Certains sports mettent en \u0153uvre des strat\u00e9gies pour compenser l’empreinte carbone ou passent \u00e0 l’\u00e9lectricit\u00e9.<\/li>\n<\/ol>\n

    C’est la base que vous devez rechercher lorsque vous choisissez votre sport et il peut s’agir de n’importe quel sport si vous pouvez cocher la plupart de ces cases. Lorsque vous avez pr\u00e9s\u00e9lectionn\u00e9 les sports pr\u00e9sentant ces caract\u00e9ristiques, les \u00e9tapes suivantes sont li\u00e9es \u00e0 la valeur de la discipline. Vous pouvez opter pour un sport align\u00e9 sur votre marque ou choisir un sport qui contribuera \u00e0 la repositionner.<\/p>\n

    En m\u00eame temps, nous devons penser \u00e0 nos objectifs<\/strong> commerciaux et de marketing<\/strong>. Le dernier point, mais non le moindre, est le budget. Nous devons nous assurer de disposer d’un budget suffisant pour la mise en \u0153uvre des activit\u00e9s au cours de l’ann\u00e9e.<\/p>\n

    \"motogp-2018\"<\/a><\/h2>\n

    Communication, promotion, concours<\/h2>\n

    Enfin, nous devons r\u00e9fl\u00e9chir \u00e0 la mise en place de tous les outils permettant de mesurer le retour sur investissement.<\/strong> Maintenant que vous avez choisi un sport attrayant avec toutes les bonnes caract\u00e9ristiques, vous \u00eates en bonne position pour construire un plan de parrainage afin d’exploiter au maximum toutes les opportunit\u00e9s qui accompagnent le programme. Chaque entreprise est diff\u00e9rente et a des besoins diff\u00e9rents. Par cons\u00e9quent, tout plan de parrainage est personnalis\u00e9. Si vous souhaitez disposer d’un plan qui englobe un exemple g\u00e9n\u00e9ral, suivez ce lien : qu’est-ce qu’un plan de parrainage<\/a>?<\/p>\n

    En attendant, regardez comment les gens comparent la F1<\/strong> et le MotoGP.<\/strong><\/p>\n

    http:\/\/www.gq-magazine.co.uk\/article\/why-motogp-is-better-than-formula-1<\/strong><\/p>\n

    https:\/\/www.motorsportmagazine.com\/opinion\/motogp\/motogp-bigger-formula-1<\/strong><\/p>\n

    https:\/\/www.eurosport.co.uk\/formula-1\/lauda-motogp-is-better-than-f1-which-is-just-too-easy_sto4860816\/story.shtml<\/strong><\/p>\n

    Si vous souhaitez parler de parrainage, vous pouvez nous joindre \u00e0 l’adresse info@rtrsports.com<\/a>.<\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    C’est un grand dilemme, dois-je suivre mon intuition ou dois-je regarder les chiffres? Eh bien, je vais regarder les chiffres, ils ne mentent pas. Mais avant cela, la principale suggestion est la suivante : optez pour quelque chose d’amusant et d’attrayant. Quelque chose qui fera bondir les fans sur leur canap\u00e9 et les poussera \u00e0 […]<\/p>\n","protected":false},"author":14,"featured_media":189531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20130],"tags":[],"class_list":["post-238584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parrainage-sportif"],"acf":[],"contentshake_article_id":"","yoast_head":"\nComment choisir le sport \u00e0 parrainer ? Un guide rapide - RTR Sports<\/title>\n<meta name=\"description\" content=\"C'est un grand dilemme, dois-je suivre mon intuition ou dois-je regarder les chiffres ? 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