RTR Sports Marketing<\/strong><\/a>qui s’est vu confier une nouvelle fois la direction p\u00e9dagogique et scientifique. Une formation de 6 week-ends pour plus de 70 heures de cours, avec des exercices, des profils th\u00e9oriques et pratiques et surtout de nombreux invit\u00e9s de haut niveau.<\/p>\nL’objectif est d’accro\u00eetre les connaissances et la formation dans un monde – celui du marketing sportif – de plus en plus comp\u00e9titif et au centre de la sc\u00e8ne publique, en formant les nouvelles g\u00e9n\u00e9rations de professionnels du sport, du marketing et de la communication. L’accent est mis sur le marketing dans le monde des sports m\u00e9caniques, bien s\u00fbr : de la Formule 1<\/strong> au MotoGP<\/strong>, de la Formule E<\/strong> au WEC<\/strong> et de nombreuses autres cat\u00e9gories de courses sur deux ou quatre roues.<\/p>\nFormulaires et invit\u00e9s<\/h4>\n
Le Master en marketing du sport automobile est divis\u00e9 en six domaines, un pour chaque week-end de cours.<\/p>\n
Le premier module<\/strong> est consacr\u00e9 \u00e0 une vue d’ensemble du monde du sport automobile<\/strong>: acteurs, particularit\u00e9s et pertinence des s\u00e9ries de pointe \u00e0 deux et quatre roues et relations avec les autres domaines du sport. Le deuxi\u00e8me \u00e9v\u00e9nement<\/strong> se concentre sur les techniques, les outils et la th\u00e9orie du marketing sportif appliqu\u00e9s au sport automobile<\/strong>. Le troisi\u00e8me week-end de conf\u00e9rences se concentrera sur l’activit\u00e9 principale de RTR sports, \u00e0 savoir le sponsoring dans le monde du sport automobile, tandis que le quatri\u00e8me module se plongera dans le vaste monde de l’activation du sponsoring lui-m\u00eame<\/strong>. Pour clore le cycle, un examen approfondi des m\u00e9dias, des relations publiques et des techniques de communication. <\/strong>Enfin, un dernier aper\u00e7u de l’importance de combiner des outils th\u00e9oriques, des ressources pratiques et beaucoup d’exp\u00e9rience dans les circuits, les usines et les bureaux. Le master se terminera par un projet pratique pr\u00e9sent\u00e9 dans un contexte r\u00e9el. <\/span>Les participants de l’ann\u00e9e derni\u00e8re ont pr\u00e9sent\u00e9 leurs projets \u00e0 l’occasion du<\/span> <\/span>Circuit mondial de Misano Marco Simoncelli<\/span>.<\/span><\/p>\nDe nombreux invit\u00e9s apporteront, par leurs t\u00e9moignages, aux participants \u00e0 la formation une vision de premi\u00e8re main de ce monde si fascinant mais aussi si parsem\u00e9 de sp\u00e9cificit\u00e9s : managers, responsables de l’h\u00f4tellerie d’entreprise, propri\u00e9taires d’\u00e9quipes et bien d’autres encore pour un panel d’invit\u00e9s de tout premier ordre.<\/p>\n
Toutes les informations, y compris les dates, les brochures et les prix, sont disponibles sur ce lien. <\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"La 24 Hours Business School et RTR Sports Marketing s’associent \u00e0 nouveau pour la troisi\u00e8me \u00e9dition du cours de master en marketing et sponsoring dans le domaine du sport automobile. Un projet de formation de sp\u00e9cialisation pour ceux qui veulent aborder le monde du sport automobile professionnel avec comp\u00e9tence, sp\u00e9cialisation et connaissance pratique du secteur. […]<\/p>\n","protected":false},"author":17,"featured_media":268448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20128,20131],"tags":[],"class_list":["post-238842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sportif","category-marketing-sportif-fr"],"acf":[],"contentshake_article_id":"","yoast_head":"\n
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