{"id":239034,"date":"2023-02-14T10:41:26","date_gmt":"2023-02-14T09:41:26","guid":{"rendered":"https:\/\/rtrsports.com\/formula-1-2023-launches-livree-drivers-and-sponsors-alpha-tauri-aston-martin-mclaren\/"},"modified":"2025-07-04T18:30:58","modified_gmt":"2025-07-04T16:30:58","slug":"formula-1-2023-launches-livree-drivers-and-sponsors-alpha-tauri-aston-martin-mclaren","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/formula-1-2023-lances-livree-pilotes-et-sponsors-alpha-tauri-aston-martin-mclaren\/","title":{"rendered":"\u00c9quipes de Formule 1 2023 : lancements, livr\u00e9es, pilotes et sponsors – Alpha Tauri, Aston Martin, McLaren"},"content":{"rendered":"

Et apr\u00e8s les quatre premiers lancements de l’\u00e9quipe MoneyGram Hass F1<\/strong>, Oracle Red Bull Racing<\/strong>, Gulf Oil Williams<\/strong> et Alfa Romeo F1 Team Stake<\/strong>, viennent les pr\u00e9sentations des nouvelles livr\u00e9es de Scuderia AlphaTauri<\/strong>, Aston Martin Aramco Cognizant<\/strong> et McLaren Racing<\/strong>.<\/p>\n

La deuxi\u00e8me tranche de lancement d’\u00e9quipes pour la saison 2023 de Formule 1 commence avec la Scuderia AlphaTauri.<\/strong><\/h2>\n

L’\u00e9quipe italienne pr\u00e9sente la nouvelle livr\u00e9e AT04<\/strong> et la nouvelle collection Alpha Tauri AW23 tout droit sortie des podiums de la semaine de la mode de New York.<\/p>\n

La premi\u00e8re grande nouvelle de la Formule 1<\/strong> <\/a>est sans conteste le nouveau sponsor titre d’Orlen<\/strong>, pr\u00e9sent de mani\u00e8re tr\u00e8s visible sur le car\u00e9nage et sur les combinaisons des pilotes. Beaucoup s’attendaient \u00e0 une dominance de la couleur rouge, pr\u00e9cis\u00e9ment en raison de la pr\u00e9sence du nouveau partenaire, mais en fait le bleu et le blanc sont les couleurs de la nouvelle AT04 comme le veut la tradition.<\/p>\n

PKN ORLEN<\/strong> est l’une des plus grandes soci\u00e9t\u00e9s p\u00e9troli\u00e8res et gazi\u00e8res d’Europe centrale, une marque mondiale, pr\u00e9sente sur 6 continents, dans plus de 100 pays. Une fois de plus, la preuve que la Formule 1 est une incroyable et puissante plateforme de marketing mondial, offrant des programmes de sponsoring de diff\u00e9rents niveaux \u00e0 toutes sortes d’entreprises.<\/p>\n

Confirmation du sponsor FlexBox<\/strong>, dont le logo est \u00e0 nouveau visible sur la voiture.<\/p>\n

L’\u00e9quipe AlphaTauri ajoute \u00e9galement un partenaire dans le cadre de la
\nle secteur des bagages \u00e0 sa liste de partenariats<\/a>
\n<\/strong> ainsi que d’autres \u00e9quipes de Formule 1. Les valises et les sacs de voyage sont un \u00e9l\u00e9ment essentiel pour les pilotes et le personnel qui voyagent dans le monde entier tout au long de l’ann\u00e9e. Il suffit de penser que le calendrier 2023 de la Formule 1 comprend 23 courses, qui commencent en mars \u00e0 Bahre\u00efn et se terminent en novembre \u00e0 Abu Dhabi.<\/p>\n

La collaboration avec la marque su\u00e9doise Carl Friedrik<\/strong>, nouveau fournisseur officiel de<\/strong> bagages de l’\u00e9quipe, \u00e9tait donc parfaite.<\/p>\n

Carl Friedrik est une marque de maroquinerie et de voyage fond\u00e9e en 2012 par les fr\u00e8res su\u00e9dois Niklas et Mattis Oppermann. Pour ce partenariat, ils lanceront un bagage \u00e0 main en \u00e9dition limit\u00e9e en collaboration avec la Scuderia AlphaTauri, avec des couleurs et des mat\u00e9riaux exclusifs inspir\u00e9s de l’\u00e9quipe de Formule 1 italienne.<\/p>\n

\"alpha_tauri_2023\"<\/strong><\/h2>\n

McLaren c\u00e9l\u00e8bre un anniversaire important en pr\u00e9sentant la nouvelle MCL60 avec le plus jeune couple de pilotes sur la grille. <\/strong><\/h2>\n

Lando Norris<\/strong> et Oscar Piastri<\/strong> ouvrent un nouveau chapitre de l’histoire de McLaren, l’ann\u00e9e de la c\u00e9l\u00e9bration du 60e anniversaire de McLaren Racing<\/strong>.<\/p>\n

Pr\u00e9sent\u00e9e au centre McLaren de Woking<\/strong>, la merveilleuse nouvelle McLaren MCL60. <\/strong>60 ans comme les 60 ans de l’\u00e9quipe britannique. C’est ainsi que commence une nouvelle aventure avec le passage d’Andrea Stella du poste de directeur ex\u00e9cutif \u00e0 celui de directeur d’\u00e9quipe de F1 et l’arriv\u00e9e du champion de Formule 2 de la FIA Oscar Piastri en 2021, qui rejoindra le Britannique bien-aim\u00e9 Lando Norris.<\/p>\n

La principale nouveaut\u00e9 est justement l’arriv\u00e9e d’un nouveau pilote pour remplacer l’Australien Daniel Ricciardo<\/strong>.<\/p>\n

Oscar Piastri<\/strong> fait ses d\u00e9buts en Formule 1 avec McLaren apr\u00e8s une s\u00e9rie d’\u00e9v\u00e9nements qui l’ont vu impliqu\u00e9 dans un conflit avec son \u00e9quipe pr\u00e9c\u00e9dente l’ann\u00e9e derni\u00e8re.<\/p>\n

Il fait donc ses d\u00e9buts chez McLaren aujourd’hui aux c\u00f4t\u00e9s de Lando Norris, un duo jeune et certainement f\u00e9roce, pr\u00eat \u00e0 se battre pour les premi\u00e8res places sur la grille lors de la prochaine saison. L’\u00e9quipe McLaren est certainement l’une des \u00e9quipes les plus actives dans la cr\u00e9ation de contenus et d’activations qu’elle diffuse sur toutes les plateformes de m\u00e9dias sociaux afin de susciter l’int\u00e9r\u00eat et l’engagement des fans. Et les pilotes sont d’incroyables professionnels, m\u00eame lorsqu’ils enl\u00e8vent leurs casques et quittent la piste. Des t\u00e9moignages parfaits et forts pour les entreprises sponsors de l’\u00e9quipe.<\/p>\n

Certainement aussi en raison de la puissance m\u00e9diatique et de la cr\u00e9ativit\u00e9 de l’\u00e9quipe et des pilotes, la liste des sponsors et partenaires de l’\u00e9quipe McLaren est vraiment longue, prestigieuse et fid\u00e8le.<\/p>\n

BAT, OKX dans l’\u00e9change de crypto-monnaies, la blockchain Tezos<\/strong>, en passant par Dell Technologies, Android, Google Chrome <\/strong>tr\u00e8s grand et visible sur le dessus de la machine, Darktrace, alteryx, DP World<\/strong> (nouveau sponsor de cette saison), arrow, Hilton, Unilever, Jack Daniels, Tumi, DeWalt, CocaCola, Goldman Sachs, Deloitte, Cisco, Richard Mille, New Era, SunGod et bien d’autres encore.<\/p>\n

McLaren confirme son partenariat avec Castore, une<\/strong> marque de v\u00eatements qui pr\u00e9sente la nouvelle ligne Teamwear 2023 d\u00e9j\u00e0 disponible \u00e0 la vente.<\/p>\n

La couleur papaye, toujours pr\u00e9sente, mais aussi beaucoup de noir caract\u00e9risent la nouvelle livr\u00e9e du beau MCL60.<\/p>\n

\"mclaren-2023\"<\/strong><\/h2>\n

Grande attente pour le lancement de l’Aston Martin Aramco Cognizant AMR23, qui pr\u00e9sente son nouveau pilote… Fernando Alonso.<\/strong><\/h2>\n

Depuis le tout nouveau si\u00e8ge du circuit de Silverstone, le pr\u00e9sident Lawrence Stroll et le directeur de l’\u00e9quipe Mike Krack accueillent le multiple champion Fernando Alonso<\/strong> qui quitte Alpine pour rejoindre Aston Martin ; une nouvelle grande aventure, “peut-\u00eatre la plus grande aventure de ma vie” pour le double champion du monde de 41 ans qui va rejoindre le jeune Canadien Lance Stroll<\/strong>.<\/p>\n

C’est certainement la plus grande nouvelle pour l’\u00e9quipe britannique qui remplace le champion allemand Sebastian Vettel, qui s’est retir\u00e9 de la Formule 1 en 2022.<\/p>\n

Le partenaire titre Cognizant et le partenaire strat\u00e9gique Aramco sont confirm\u00e9s avec une grande visibilit\u00e9 sur la voiture et les pilotes et sont accompagn\u00e9s par de nombreux sponsors et partenaires existants tels que Peroni, crypto.com, Netapp et avec Alonso, certains sponsors historiques arrivent \u00e9galement, tels que CITI, un groupe bancaire qui suit le pilote et atterrit sur le Halo de la nouvelle AMR23<\/strong>.<\/p>\n

Un grand impact m\u00e9diatique et une grande cr\u00e9ativit\u00e9 viendront sans aucun doute du nouveau Hugo Boss Official Teamwear<\/strong>, qui avec la marque Boss<\/strong> (\u00e9galement visible sur la voiture et les combinaisons des pilotes) sera responsable de la production des v\u00eatements officiels de l’\u00e9quipe, qui peuvent d\u00e9j\u00e0 \u00eatre achet\u00e9s en ligne ; une grande collection moderne et \u00e9l\u00e9gante. Un partenariat plein de fra\u00eecheur et de glamour qui animera le paddock de la Formule 1 avec de nombreux t\u00e9moignages et ambassadeurs qui repr\u00e9sentent la marque dans le monde entier et dans divers secteurs ; Khaby Lame<\/strong>, Matteo Berrettini, Kendal Jenner<\/strong>, Lee Minho, Naomi Campbell ne sont que quelques-uns des noms les plus c\u00e9l\u00e8bres de la gamme Boss.<\/strong><\/p>\n

Un autre nouveau partenaire est AvaTrade, qui devient le partenaire commercial officiel<\/strong> de l’\u00e9quipe.<\/p>\n

Comme AlphaTauri, Aton Martin pr\u00e9sente son nouveau partenaire de bagagerie Globe Trotter<\/strong>. C\u00e9l\u00e8bre pour ses collections de bagages de haute qualit\u00e9, la marque britannique pr\u00e9sentera des pi\u00e8ces sp\u00e9ciales en \u00e9dition limit\u00e9e, parfaites pour ceux qui aiment voyager avec style, arborant la marque Aston Martin Racing.<\/p>\n

\"aston-martin-2023\"Apr\u00e8s ces trois lancements, il n’en reste plus que trois, et la composition de l’\u00e9quipe de Formule 1 de 2023 sera pr\u00eate.<\/p>\n

Avec Ferrari, Mercedes<\/strong> et Alpine<\/strong>, nous sommes pr\u00eats pour le d\u00e9but du nouveau championnat, nous sommes impatients.<\/p>\n

Si vous souhaitez comprendre ce que
\ndes opportunit\u00e9s sont encore ouvertes aupr\u00e8s des \u00e9quipes de Formule 1,<\/a>
\n<\/strong> n’h\u00e9sitez pas \u00e0 nous contacter.<\/p>\n","protected":false},"excerpt":{"rendered":"

Et apr\u00e8s les quatre premiers lancements de l’\u00e9quipe MoneyGram Hass F1, Oracle Red Bull Racing, Gulf Oil Williams et Alfa Romeo F1 Team Stake, viennent les pr\u00e9sentations des nouvelles livr\u00e9es de Scuderia AlphaTauri, Aston Martin Aramco Cognizant et McLaren Racing. La deuxi\u00e8me tranche de lancement d’\u00e9quipes pour la saison 2023 de Formule 1 commence avec […]<\/p>\n","protected":false},"author":17,"featured_media":193604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20137],"tags":[],"class_list":["post-239034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-fr"],"acf":[],"contentshake_article_id":"","yoast_head":"\nF1 23 \u00e9quipes : lancements, livr\u00e9es, pilotes et sponsors - Alpha Tauri, Aston Martin, McLaren<\/title>\n<meta name=\"description\" content=\"Les pr\u00e9sentations des nouvelles livr\u00e9es de Scuderia AlphaTauri, Aston Martin Aramco Cognizant et McLaren Racing sont \u00e9galement arriv\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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