{"id":239066,"date":"2023-02-24T10:03:27","date_gmt":"2023-02-24T09:03:27","guid":{"rendered":"https:\/\/rtrsports.com\/the-275-sponsorship-deals-of-the-2023-formula-1-season\/"},"modified":"2026-09-30T18:47:11","modified_gmt":"2026-09-30T16:47:11","slug":"the-275-sponsorship-deals-of-the-2023-formula-1-season","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/les-275-affaires-de-parrainage-de-2023-formule-1-saisons\/","title":{"rendered":"Les sponsors des \u00e9curies de Formule 1 en 2026"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"The 275 Sponsorship Deals of the 2023 Formula 1 Season\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/EBGpqFjjrKc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>En 2026, dix \u00e9curies de Formule 1 sur onze portent un sponsor titre dans leur nom : Oracle (Red Bull), HP (Ferrari), Mastercard (McLaren), Petronas (Mercedes), Aramco (Aston Martin), Atlassian (Williams), BWT (Alpine), Visa et Cash App (Racing Bulls), Revolut (Audi) et Toyota Gazoo Racing (Haas). Seule Cadillac, la nouvelle \u00e9quipe am\u00e9ricaine, n&#8217;a pas encore de sponsor titre. Le changement le plus attendu pour 2027 est Gucci, qui deviendra partenaire-titre d&#8217;Alpine.<\/strong><\/p>\n<p><em>Mis \u00e0 jour en septembre 2026.<\/em><\/p>\n<p>En 2023, nous avions recens\u00e9 chez RTR Sports <strong>275 programmes de sponsoring<\/strong> parmi les dix \u00e9curies du championnat. Aujourd&#8217;hui la grille compte onze \u00e9curies et le march\u00e9 a chang\u00e9 : moins de noms en \u00e9vidence sur les voitures, mais des sponsors beaucoup plus gros, domin\u00e9s par la finance et la technologie. Cette page r\u00e9sume, \u00e9curie par \u00e9curie, les principaux sponsors de 2026 et ce qu&#8217;ils nous disent du march\u00e9. Pour savoir qui sont les pilotes et les voitures de chaque \u00e9quipe, lisez notre article sur les <a href=\"https:\/\/rtrsports.com\/fr\/blog\/les-equipes-de-la-formule-1-2023-lance-pilotes-et-sponsors\/\">\u00e9curies de Formule 1 en 2026<\/a>.<\/p>\n<h2>Les sponsors des \u00e9curies de F1 en 2026<\/h2>\n<ul>\n<li><strong>Oracle Red Bull Racing :<\/strong> le sponsor titre est Oracle. En 2026 l&#8217;\u00e9curie a aussi un nouveau partenaire moteur, Ford, qui revient en F1 apr\u00e8s 22 ans avec Red Bull Powertrains. Pour le portefeuille complet, lisez l&#8217;analyse des <a href=\"https:\/\/rtrsports.com\/fr\/blog\/red-bull-racing-formula-1-sponsor-analyse-du-portefeuille-de-sponsoring\/\">sponsors de Red Bull Racing<\/a>.<\/li>\n<li><strong>Scuderia Ferrari HP :<\/strong> le partenaire-titre est HP, qui donne son nom \u00e0 l&#8217;\u00e9curie de Maranello.<\/li>\n<li><strong>McLaren Mastercard F1 Team :<\/strong> Mastercard est le partenaire-titre. Monster Energy est partenaire officiel de l&#8217;\u00e9curie depuis 2024, apr\u00e8s 14 ans avec Mercedes.<\/li>\n<li><strong>Mercedes-AMG Petronas F1 Team :<\/strong> Petronas est sponsor titre et partenaire technique depuis 2010, avec un renouvellement \u00e0 partir de 2026 rapport\u00e9 \u00e0 environ 75 millions de dollars par an. En 2026 sont aussi partenaires INEOS (un tiers de l&#8217;\u00e9curie), CrowdStrike, PepsiCo et Microsoft, partenaire-titre depuis le 22 janvier 2026 (environ 60 millions par an selon Sky News). Le tableau complet se trouve dans l&#8217;article sur <a href=\"https:\/\/rtrsports.com\/fr\/blog\/the-petronas-mercedes-f1-sponsorship-creating-great-partnerships-from-sponsorship-deals\/\">Petronas et Mercedes<\/a>.<\/li>\n<li><strong>Aston Martin Aramco F1 Team :<\/strong> Aramco donne son nom \u00e0 l&#8217;\u00e9curie, qui passe en 2026 aux moteurs Honda avec la premi\u00e8re voiture dessin\u00e9e par Adrian Newey.<\/li>\n<li><strong>Atlassian Williams F1 Team :<\/strong> le partenaire-titre est Atlassian ; parmi les partenaires de 2026 figure aussi Barclays, pr\u00e9sent sur la livr\u00e9e.<\/li>\n<li><strong>BWT Alpine F1 Team :<\/strong> BWT est le partenaire-titre de 2026. \u00c0 partir de 2027 l&#8217;\u00e9curie courra sous le nom de Gucci Racing Alpine, annonc\u00e9 le 27 mai 2026 : c&#8217;est la premi\u00e8re maison de mode de luxe \u00e0 devenir partenaire-titre en F1.<\/li>\n<li><strong>Visa Cash App Racing Bulls :<\/strong> deux sponsors titre, Visa et Cash App, tous deux du secteur des paiements.<\/li>\n<li><strong>Audi Revolut F1 Team :<\/strong> Revolut, une n\u00e9obanque, donne son nom \u00e0 l&#8217;\u00e9curie qui a repris Sauber.<\/li>\n<li><strong>TGR Haas F1 Team :<\/strong> Toyota Gazoo Racing est le nouveau partenaire-titre ; en 2023 l&#8217;\u00e9curie s&#8217;appelait MoneyGram Haas.<\/li>\n<li><strong>Cadillac F1 Team :<\/strong> aucun sponsor titre dans le nom. C&#8217;est la seule \u00e9curie de la grille dont l&#8217;emplacement de naming est encore libre.<\/li>\n<\/ul>\n<h2>Ce que nous disent les sponsors de 2026<\/h2>\n<p>Trois choses ressortent de la comparaison avec 2023. Premi\u00e8re : le sponsor titre est devenu la norme, avec dix \u00e9curies sur onze. Deuxi\u00e8me : le mix des secteurs s&#8217;est d\u00e9plac\u00e9 vers la finance et la technologie : paiements (Mastercard, Visa, Cash App), fintech (Revolut), logiciels d&#8217;entreprise (Oracle, Atlassian) et informatique (HP) sont d\u00e9sormais \u00e0 l&#8217;avant des voitures. Troisi\u00e8me : des cat\u00e9gories qui restaient historiquement loin du sport automobile font leur entr\u00e9e, comme la mode de luxe avec Gucci en 2027.<\/p>\n<p>Les chiffres des accords sont presque toujours des estimations de la presse et non des donn\u00e9es officielles. Pour savoir ce que co\u00fbte vraiment l&#8217;entr\u00e9e en F1, avec les seuils de budget et la dur\u00e9e minimale des accords, lisez notre guide sur le <a href=\"https:\/\/rtrsports.com\/fr\/blog\/cost-formula-1-sponsorships\/\">co\u00fbt du sponsoring en Formule 1<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Vous voulez associer votre marque \u00e0 la Formule 1 ?<\/strong><br \/>RTR Sports Marketing construit des sponsorings dans le sport automobile depuis 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/fr\/formule-1-parrainage\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponsoring en Formule 1<\/a><br \/><\/div>\n<p><strong>Sources<\/strong> : <a href=\"https:\/\/www.f1technical.net\/news\/28119\" target=\"_blank\" rel=\"nofollow noopener\">F1 Technical, les noms officiels des \u00e9curies 2026<\/a> ; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/who-are-the-2026-formula-1-teams.1lkaenQFrnBNcRxQo28Ckv\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, les \u00e9curies 2026<\/a> ; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/gucci-announced-as-alpine-title-partner-for-2027-season.1nrLuAEzWMeTMVJsec79lw\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, Gucci et Alpine<\/a> ; <a href=\"https:\/\/www.sportcal.com\/sponsorship\/monster-energy-shifts-from-mercedes-to-mclaren-to-maintain-f1-presence\/\" target=\"_blank\" rel=\"nofollow noopener\">Sportcal, Monster passe chez McLaren<\/a> ; <a href=\"https:\/\/www.grandprix247.com\/formula-1-news\/mercedes-announce-2026-pepsico-partnership-replacing-monster-enery\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, Mercedes et PepsiCo<\/a> ; <a href=\"https:\/\/news.microsoft.com\/source\/2026\/01\/22\/microsoft-and-mercedes-amg-petronas-f1-team-unite-to-drive-innovation-from-factory-to-circuit\/\" target=\"_blank\" rel=\"nofollow noopener\">Microsoft, le partenariat avec Mercedes<\/a> ; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/mercedes-and-petronas-extend-partnership-into-f1s-new-sustainable-fuels-era.30gTinoRamXD4OhXHcYfS5\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, Mercedes et Petronas<\/a> ; <a href=\"https:\/\/www.skysports.com\/f1\/news\/12433\/13481787\/f1-launches-dates-schedule-for-2026-car-livery-team-reveals-ahead-of-season-featuring-new-regulations\" target=\"_blank\" rel=\"nofollow noopener\">Sky Sports, les pr\u00e9sentations 2026<\/a> ; <a href=\"https:\/\/www.motorsportmagazine.com\/articles\/single-seaters\/f1\/f1-2026-car-launches-all-the-liveries-revealed\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, les livr\u00e9es 2026<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Questions fr\u00e9quentes<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quelles \u00e9curies de F1 ont un sponsor titre en 2026 ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDix sur onze : Oracle (Red Bull), HP (Ferrari), Mastercard (McLaren), Petronas (Mercedes), Aramco (Aston Martin), Atlassian (Williams), BWT (Alpine), Visa et Cash App (Racing Bulls), Revolut (Audi) et Toyota Gazoo Racing (Haas). Seule Cadillac n&#8217;en a pas dans son nom.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Qui sponsorise Mercedes en Formule 1 en 2026 ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPetronas (sponsor titre et partenaire technique depuis 2010), INEOS, CrowdStrike, PepsiCo et Microsoft, partenaire-titre depuis le 22 janvier 2026. Monster Energy a quitt\u00e9 l&#8217;\u00e9curie apr\u00e8s 14 ans et est pass\u00e9e chez McLaren.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Qui sera le sponsor titre d&#039;Alpine \u00e0 partir de 2027 ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nGucci, annonc\u00e9e le 27 mai 2026. L&#8217;\u00e9curie courra sous le nom de Gucci Racing Alpine Formula One Team et c&#8217;est la premi\u00e8re maison de mode de luxe \u00e0 devenir partenaire-titre en Formule 1.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quels secteurs sponsorisent le plus la F1 ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nLa finance et la technologie : paiements (Mastercard, Visa, Cash App), fintech (Revolut), logiciels d&#8217;entreprise (Oracle, Atlassian) et informatique (HP). \u00c0 cela s&#8217;ajoutent l&#8217;\u00e9nergie (Petronas, Aramco) et, \u00e0 partir de 2027, la mode de luxe avec Gucci.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Combien de programmes de sponsoring y avait-il en F1 en 2023 ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nRTR Sports en avait recens\u00e9 275, parmi les dix \u00e9curies du championnat. En 2026 la grille compte onze \u00e9curies et les noms comme la taille des accords ont chang\u00e9.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>En 2026, dix \u00e9curies de Formule 1 sur onze portent un sponsor titre dans leur nom : Oracle (Red Bull), HP (Ferrari), Mastercard (McLaren), Petronas (Mercedes), Aramco (Aston Martin), Atlassian (Williams), BWT (Alpine), Visa et Cash App (Racing Bulls), Revolut (Audi) et Toyota Gazoo Racing (Haas). Seule Cadillac, la nouvelle \u00e9quipe am\u00e9ricaine, n&#8217;a pas encore [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":193658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20129,20130],"tags":[],"class_list":["post-239066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1","category-parrainage-sportif"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponsors Formule 1 2026 : qui sponsorise chaque \u00e9curie<\/title>\n<meta name=\"description\" content=\"Qui sponsorise les 11 \u00e9curies de F1 en 2026 : d&#039;Oracle \u00e0 Mastercard, de HP \u00e0 Revolut, jusqu&#039;\u00e0 Gucci en 2027. Mis \u00e0 jour en septembre 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/fr\/blog\/les-275-affaires-de-parrainage-de-2023-formule-1-saisons\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les sponsors des \u00e9curies de Formule 1 en 2026\" \/>\n<meta property=\"og:description\" content=\"Qui sponsorise les 11 \u00e9curies de F1 en 2026 : d&#039;Oracle \u00e0 Mastercard, de HP \u00e0 Revolut, jusqu&#039;\u00e0 Gucci en 2027. 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