{"id":239539,"date":"2023-03-29T15:39:14","date_gmt":"2023-03-29T13:39:14","guid":{"rendered":"https:\/\/rtrsports.com\/does-puma-sponsor-f1-unveiling-the-collaboration-between-puma-and-formula-1-racing\/"},"modified":"2026-10-02T09:44:10","modified_gmt":"2026-10-02T07:44:10","slug":"does-puma-sponsor-f1-unveiling-the-collaboration-between-puma-and-formula-1-racing","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/does-puma-sponsor-f1-unveiling-the-collaboration-between-puma-and-formula-1-racing\/","title":{"rendered":"Puma F1 : le partenariat avec la Formule 1 et les \u00e9curies qu&#8217;elle \u00e9quipe en 2026"},"content":{"rendered":"<p><strong>Puma F1 en bref : oui, Puma est en Formule 1 \u00e0 deux niveaux : depuis 2024 elle est fournisseur officiel du championnat (accord annonc\u00e9 le 4 mai 2023, avec une licence sur les v\u00eatements, les chaussures et les accessoires \u00e0 la marque F1) et en 2026 elle \u00e9quipe trois \u00e9curies sur onze : Ferrari, McLaren et Aston Martin. Son r\u00f4le est celui de partenaire technique et de licenci\u00e9 : elle fabrique les tenues d&#8217;\u00e9quipe, les combinaisons et les chaussures de pilote, et des produits pour les fans.<\/strong><\/p>\n<p><em>Mis \u00e0 jour en octobre 2026.<\/em><\/p>\n<p>La r\u00e9ponse \u00e0 \u00ab Puma sponsorise-t-elle la F1 ? \u00bb d\u00e9pend de ce qu&#8217;on appelle un sponsor. Puma fabrique ce que portent les \u00e9quipes, les pilotes et le personnel de piste, et ce que les fans ach\u00e8tent aux couleurs de l&#8217;\u00e9curie ; avec Ferrari, elle est aussi Premium Partner depuis 2024. Le paysage a beaucoup chang\u00e9 : en 2020 Puma \u00e9quipait Mercedes, Red Bull et Ferrari, en 2026 elle \u00e9quipe Ferrari, McLaren et Aston Martin.<\/p>\n<h2>Puma en Formule 1 : la r\u00e9ponse en bref<\/h2>\n<ul>\n<li>Fournisseur officiel de la F1 depuis 2024 : licence sur les v\u00eatements, les chaussures et les accessoires \u00e0 la marque F1, et uniformes du personnel sur les circuits.<\/li>\n<li>En 2026 elle \u00e9quipe Ferrari (depuis 2005), Aston Martin (depuis 2025) et McLaren (depuis 2026), trois \u00e9curies sur onze.<\/li>\n<li>Elle a quitt\u00e9 Red Bull Racing (2016-2022), Mercedes (2012-2024) et Williams (2024-2025).<\/li>\n<li>Elle fabrique les tenues d&#8217;\u00e9quipe, la racewear des pilotes (combinaisons et chaussures) et des r\u00e9pliques pour les fans.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/701219220001_pp_01_mercedes.webp\" alt=\"Chaussure de pilote Puma Speedcat Pro noire, avec les logos de Mercedes-AMG Petronas Formula One Team\" width=\"400\" height=\"400\" \/><\/p>\n<h2>L&#8217;accord de Puma avec la Formule 1<\/h2>\n<p>Le 4 mai 2023, la Formule 1 a annonc\u00e9 Puma comme fournisseur officiel, avec un accord pluriannuel. Puma peut produire des v\u00eatements, des chaussures et des accessoires \u00e0 la marque F1 pour les fans et, depuis 2024, fournit les uniformes de tout le personnel F1 pr\u00e9sent sur les circuits. Les produits se vendent sur Puma.com et dans les magasins Puma.<\/p>\n<p>La partie la plus visible lors des Grands Prix est commerciale : stichd, filiale de Puma, g\u00e8re en exclusivit\u00e9 la vente en bord de piste lors de certains rendez-vous, avec des produits sous licence et des r\u00e9pliques des tenues des dix \u00e9curies de l&#8217;\u00e9poque. Stefano Domenicali, pr\u00e9sident-directeur g\u00e9n\u00e9ral de la F1, a justifi\u00e9 ce choix par l&#8217;histoire de Puma dans le sport automobile, o\u00f9 l&#8217;entreprise d\u00e9veloppe des v\u00eatements de course depuis le milieu des ann\u00e9es 1980, dont des combinaisons ignifug\u00e9es et des chaussures de pilote (Formula1.com).<\/p>\n<h2>Les \u00e9curies que Puma \u00e9quipe en 2026<\/h2>\n<h3>Ferrari, depuis 2005<\/h3>\n<p>C&#8217;est la relation la plus longue. Le 17 septembre 2023, Ferrari a renouvel\u00e9 la collaboration n\u00e9e en 2005 par un accord pluriannuel qui, \u00e0 partir de 2024, fait de Puma un Premium Partner de la Scuderia ; Puma reste licenci\u00e9 des produits \u00e0 la marque Ferrari et fournisseur des tenues et de la racewear de l&#8217;\u00e9curie. En mars 2025, pour les vingt ans de collaboration, une collection de r\u00e9pliques d\u00e9di\u00e9e a \u00e9t\u00e9 pr\u00e9sent\u00e9e \u00e0 Maranello, avec Lewis Hamilton et Charles Leclerc parmi les invit\u00e9s.<\/p>\n<h3>Aston Martin, depuis 2025<\/h3>\n<p>Le 12 novembre 2024, Aston Martin Aramco a annonc\u00e9 Puma comme partenaire officiel pour les v\u00eatements de sport, l&#8217;athleisure et l&#8217;\u00e9quipement technique, avec un accord \u00e0 long terme qui d\u00e9marre \u00e0 la saison 2025 et pr\u00e9voit aussi des capsules de v\u00eatements pour les fans en \u00e9dition limit\u00e9e.<\/p>\n<h3>McLaren, depuis 2026<\/h3>\n<p>C&#8217;est le dernier arriv\u00e9. Le 21 janvier 2026, McLaren a annonc\u00e9 Puma comme partenaire d&#8217;habillement avec un accord pluriannuel mondial, qui couvre l&#8217;\u00e9curie de F1, Arrow McLaren en IndyCar, la F1 Academy, le sim racing et, \u00e0 partir de 2027, l&#8217;\u00e9quipe Hypercar du WEC. Pour faire place \u00e0 Puma, McLaren a mis fin un an plus t\u00f4t \u00e0 son accord avec Castore, qui \u00e9tait de cinq ans, de 2022 \u00e0 2026.<\/p>\n<h2>Ceux qui ont quitt\u00e9 Puma<\/h2>\n<p>Les accords d&#8217;\u00e9quipementier changent. Red Bull Racing avait sign\u00e9 avec Puma en 2015 un contrat effectif au 1er janvier 2016 et porte du Castore depuis 2023. Mercedes, partenaire de Puma depuis 2012, a Adidas depuis 2025, qui r\u00e9alise pour l&#8217;\u00e9curie une gamme compl\u00e8te de v\u00eatements, chaussures et accessoires. Williams, avec Puma depuis 2024 (accord annonc\u00e9 le 11 octobre 2023), a vu le contrat s&#8217;achever en d\u00e9cembre 2025 et a New Era en 2026. Parmi les fournisseurs des autres \u00e9curies, on trouve Adidas, Castore et New Era.<\/p>\n<h2>Ce que Puma produit pour la F1<\/h2>\n<p>Pour les \u00e9curies, Puma r\u00e9alise les tenues, la racewear des pilotes, c&#8217;est-\u00e0-dire combinaisons et chaussures, et les r\u00e9pliques vendues aux fans. La chaussure de pilote la plus connue est la Speedcat : en 2020, le rapport annuel de Puma cite le lancement en e-commerce de la Speedcat Pro, la version de course, avec la relance de la Speedcat OG. La photo ci-dessus montre une Speedcat Pro aux couleurs de Mercedes, \u00e9curie que Puma a \u00e9quip\u00e9e jusqu&#8217;en 2024.<\/p>\n<h2>Ce que Puma enseigne \u00e0 qui veut entrer en F1<\/h2>\n<p>Pour une marque, la F1 ne passe pas seulement par le sponsor sur la carrosserie. Le mod\u00e8le de Puma, fourniture technique plus licence, transforme la visibilit\u00e9 en produit : la tenue que le pilote porte en piste est celle que le fan ach\u00e8te. C&#8217;est un mod\u00e8le qui se ren\u00e9gocie : depuis 2023, Puma a perdu Red Bull, Mercedes et Williams, qu&#8217;elle avait conquise en 2024, et a gagn\u00e9 Aston Martin et McLaren.<\/p>\n<p>Pour comprendre comment on \u00e9value un contrat de ce type, il y a le guide sur <a href=\"https:\/\/rtrsports.com\/fr\/blog\/renouveler-renegocier-ou-changer-comment-decider-de-la-fin-du-cycle-de-parrainage-de-votre-sport-automobile\/\">le renouvellement ou le changement d&#8217;un sponsoring dans le sport automobile<\/a> ; pour les co\u00fbts d&#8217;entr\u00e9e, celui sur le <a href=\"https:\/\/rtrsports.com\/fr\/blog\/cost-formula-1-sponsorships\/\">co\u00fbt d&#8217;un sponsoring en Formule 1<\/a>. Qui envisage un accord de licence sur le mod\u00e8le de Puma trouvera notre travail sur le <a href=\"https:\/\/rtrsports.com\/fr\/marque-licence-2\/\">brand licensing<\/a>, tandis que le point de d\u00e9part pour entrer sur la grille reste la page sur le <a href=\"https:\/\/rtrsports.com\/fr\/formule-1-parrainage\/\">sponsoring en Formule 1<\/a>.<\/p>\n<p>Le cas Puma montre qu&#8217;en F1 la fourniture technique dure autant que la confiance entre la marque et l&#8217;\u00e9curie : Ferrari a travers\u00e9 plus de vingt ans, Mercedes (2012-2024) et Red Bull (2016-2022) se sont arr\u00eat\u00e9es avant, Williams apr\u00e8s deux saisons. Pour qui entre aujourd&#8217;hui, la question \u00e0 se poser avant de signer n&#8217;est pas seulement ce qu&#8217;on obtient en piste, mais ce qu&#8217;il reste de la marque quand le contrat prend fin.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Vous voulez amener votre marque en Formule 1 ?<\/strong><br \/>RTR Sports Marketing construit des sponsorings dans le sport automobile depuis 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/fr\/formule-1-parrainage\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponsoring Formule 1<\/a><br \/><\/div>\n<p><strong>Sources<\/strong>: <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/puma-to-become-official-f1-provider-in-new-multi-year-partnership.52c5F3sDQHehb7rgf2gC1H\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, Puma fournisseur officiel de la F1<\/a>; <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1648416\/000164841623000173\/fnv17923pumaprex.htm\" target=\"_blank\" rel=\"nofollow noopener\">Ferrari, communiqu\u00e9 sur le renouvellement avec Puma (17 septembre 2023)<\/a>; <a href=\"https:\/\/www.mannpublications.com\/fashionmannuscript\/2025\/03\/05\/the-family-comes-together-puma-and-scuderia-ferrari-hp-celebrate-20-years-of-speed\/\" target=\"_blank\" rel=\"nofollow noopener\">Puma et Scuderia Ferrari HP, vingt ans de collaboration<\/a>; <a href=\"https:\/\/about.puma.com\/en\/newsroom\/product-and-brand-news\/2024\/12-11-2024-puma-announces-high-performance-partnership-aston\" target=\"_blank\" rel=\"nofollow noopener\">Puma, partenariat avec Aston Martin Aramco<\/a>; <a href=\"https:\/\/speedcafe.com\/f1-news-2026-williams-mclaren-apparel-wear-teamwear-new-updated-puma-new-era\/\" target=\"_blank\" rel=\"nofollow noopener\">Speedcafe, \u00e9quipementiers 2026<\/a>; <a href=\"https:\/\/www.planetf1.com\/news\/mclaren-puma-f1-2026-merchandise\" target=\"_blank\" rel=\"nofollow noopener\">PlanetF1, McLaren et Puma<\/a>; <a href=\"https:\/\/www.williamsf1.com\/posts\/c2901b6a-87a1-4ff8-896c-972c56a3b4dc\/williams-racing-puma-partnership\" target=\"_blank\" rel=\"nofollow noopener\">Williams Racing, partenariat avec Puma<\/a>; <a href=\"https:\/\/fashionunited.com\/news\/fashion\/adidas-replaces-puma-as-clothing-partner-of-mercedes-amg-petronas-f1\/2025010763790\" target=\"_blank\" rel=\"nofollow noopener\">FashionUnited, Adidas remplace Puma chez Mercedes<\/a>; <a href=\"https:\/\/mercedesblog.com\/mercedes-amg-petronas-puma-extend-partnership\/\" target=\"_blank\" rel=\"nofollow noopener\">Mercedes Blog, renouvellement avec Puma<\/a>; <a href=\"https:\/\/www.si.com\/onsi\/f1\/news\/f1-news-red-bull-parts-ways-with-two-major-sponsors-ahead-of-2023-lm22\" target=\"_blank\" rel=\"nofollow noopener\">Sports Illustrated, Red Bull quitte Puma<\/a>; <a href=\"https:\/\/www.nss-sports.com\/en\/lifestyle\/44244\/f1-2026-fashion-partners\" target=\"_blank\" rel=\"nofollow noopener\">NSS Sports, partenaires d&#8217;habillement 2026<\/a>; <a href=\"https:\/\/annual-report.puma.com\/2020\/en\/company-overview\/motorsport.html\" target=\"_blank\" rel=\"nofollow noopener\">Puma, rapport annuel 2020, sport automobile<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Questions fr\u00e9quentes<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Puma sponsorise-t-elle la F1 ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nOui, de deux fa\u00e7ons : depuis 2024 elle est fournisseur officiel de la Formule 1 (accord annonc\u00e9 le 4 mai 2023) et en 2026 elle \u00e9quipe Ferrari, McLaren et Aston Martin. Son r\u00f4le est celui de partenaire technique et de licenci\u00e9 ; avec Ferrari, elle est aussi Premium Partner depuis 2024.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quelles \u00e9curies de F1 Puma \u00e9quipe-t-elle en 2026 ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nFerrari (depuis 2005), Aston Martin (depuis 2025) et McLaren (depuis 2026) : trois \u00e9curies sur onze.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Depuis quand Puma est-elle avec Ferrari ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDepuis 2005. L&#8217;accord a \u00e9t\u00e9 renouvel\u00e9 par un contrat pluriannuel le 17 septembre 2023, et depuis 2024 Puma est Premium Partner de la Scuderia. Les vingt ans de collaboration ont \u00e9t\u00e9 c\u00e9l\u00e9br\u00e9s en mars 2025.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Puma \u00e9quipe-t-elle encore Mercedes ou Red Bull ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nNon. Puma a \u00e9quip\u00e9 Mercedes de 2012 \u00e0 2024 et c&#8217;est Adidas depuis 2025. Red Bull Racing a eu Puma de 2016 \u00e0 2022 et a Castore depuis 2023.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Qui \u00e9quipe McLaren en 2026 ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPuma, annonc\u00e9e le 21 janvier 2026 avec un accord pluriannuel mondial. Elle prend la place de Castore, dont McLaren a mis fin au contrat un an plus t\u00f4t.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>O\u00f9 acheter les produits Puma de la F1 ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSur Puma.com et dans les magasins Puma. Lors de certains Grands Prix, la vente en bord de piste est g\u00e9r\u00e9e en exclusivit\u00e9 par stichd, filiale de Puma, avec des produits sous licence et des r\u00e9pliques des tenues des \u00e9curies.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Puma F1 en bref : oui, Puma est en Formule 1 \u00e0 deux niveaux : depuis 2024 elle est fournisseur officiel du championnat (accord annonc\u00e9 le 4 mai 2023, avec une licence sur les v\u00eatements, les chaussures et les accessoires \u00e0 la marque F1) et en 2026 elle \u00e9quipe trois \u00e9curies sur onze : Ferrari, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":194098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20137],"tags":[],"class_list":["post-239539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-fr"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Puma F1 : partenariat, \u00e9curies et histoire en 2026<\/title>\n<meta name=\"description\" content=\"Puma F1 : fournisseur officiel depuis 2024, elle \u00e9quipe Ferrari, McLaren et Aston Martin en 2026. 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