{"id":240035,"date":"2023-05-05T12:43:47","date_gmt":"2023-05-05T10:43:47","guid":{"rendered":"https:\/\/rtrsports.com\/tout-savoir-sur-loffre-de-parrainage-aramco-formule-1\/"},"modified":"2026-10-02T17:28:35","modified_gmt":"2026-10-02T15:28:35","slug":"tout-savoir-sur-loffre-de-parrainage-aramco-formule-1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/tout-savoir-sur-loffre-de-parrainage-aramco-formule-1\/","title":{"rendered":"Aramco F1 : c&#8217;est quoi, ce qu&#8217;elle sponsorise et ce que vaut l&#8217;accord"},"content":{"rendered":"<p><strong>Aramco est la compagnie \u00e9nerg\u00e9tique d&#8217;\u00c9tat saoudienne et elle est, depuis 2020, Global Partner de la Formule 1, depuis 2022 partenaire d&#8217;Aston Martin et, depuis le 1er janvier 2024, title partner de l&#8217;\u00e9curie, qui s&#8217;appelle Aston Martin Aramco Formula One Team. La valeur de l&#8217;accord avec la F1 n&#8217;est pas officielle : en 2020, Motorsport Week a rapport\u00e9 une estimation de 450 millions de dollars sur dix ans, entre 42 et 51 millions par an.<\/strong><\/p>\n<p><em>Mis \u00e0 jour en octobre 2026.<\/em><\/p>\n<p>Demandez \u00e0 une marque ce que vend Aramco, elle r\u00e9pondra du p\u00e9trole. En Formule 1, Aramco ach\u00e8te autre chose : une place sur le toit du championnat, le nom d&#8217;une \u00e9curie et, depuis 2026, ce qui remplit les r\u00e9servoirs. Trois niveaux, trois contrats, et aucun avec un prix d\u00e9clar\u00e9. C&#8217;est pourquoi il vaut la peine de s\u00e9parer ce qui est document\u00e9 de ce qui est estim\u00e9.<\/p>\n<h2>Aramco F1 en bref<\/h2>\n<ul>\n<li>Qui c&#8217;est : la compagnie \u00e9nerg\u00e9tique d&#8217;\u00c9tat saoudienne (Autosport, ESPN).<\/li>\n<li>Le championnat : le 10 mars 2020, la F1 la pr\u00e9sente comme son sixi\u00e8me Global Partner, apr\u00e8s DHL, Emirates, Heineken, Pirelli et Rolex (Motor Sport Magazine, ESPN).<\/li>\n<li>La valeur : non officielle. Motorsport Week a rapport\u00e9 450 millions de dollars sur dix ans, entre 42 et 51 millions par an (Motorsport Week).<\/li>\n<li>L&#8217;\u00e9curie : partenaire d&#8217;Aston Martin depuis 2022 et title partner depuis le 1er janvier 2024, pour cinq ans (Aston Martin F1, F1technical).<\/li>\n<li>La technologie : depuis 2026, elle fournit des carburants et des lubrifiants avanc\u00e9s \u00e0 l&#8217;\u00e9curie, qui passe aux moteurs Honda (Aston Martin F1, F1technical).<\/li>\n<li>Ce qui n&#8217;est pas confirm\u00e9 : la dur\u00e9e et le prix officiels de l&#8217;accord avec la F1 et toute participation au capital de l&#8217;\u00e9curie.<\/li>\n<\/ul>\n<h2>Qui est Aramco<\/h2>\n<p>Aramco est un g\u00e9ant de l&#8217;\u00e9nergie et de la chimie d\u00e9tenu par l&#8217;\u00c9tat saoudien (Autosport). Sa pr\u00e9sence en F1 est aussi lue comme un pas vers un Grand Prix en Arabie saoudite, que la presse \u00e9voquait d\u00e9j\u00e0 en 2020 comme une hypoth\u00e8se (ESPN, Autosport).<\/p>\n<h2>Le premier \u00e9tage : Global Partner de la F1<\/h2>\n<p>Le 10 mars 2020, la Formule 1 annonce un accord de long terme avec Aramco, qui devient le sixi\u00e8me Global Partner du championnat (Motor Sport Magazine, ESPN). L&#8217;accord comprend les droits de d\u00e9nomination de certains Grands Prix 2020, dont ceux d&#8217;Espagne, de Hongrie et des \u00c9tats-Unis, et une collaboration sur les carburants durables, l&#8217;efficacit\u00e9 des moteurs et les technologies de mobilit\u00e9 (ESPN, Motor Sport Magazine).<\/p>\n<p>Sur le prix, le seul chiffre en circulation est une estimation : Motorsport Week a \u00e9crit que la F1 toucherait entre 42 et 51 millions de dollars par an pendant dix ans, soit 450 millions au total, apr\u00e8s une n\u00e9gociation d&#8217;environ quinze mois avec l&#8217;interm\u00e9diaire de l&#8217;agence CAA Sports (Motorsport Week). La F1 a parl\u00e9 d&#8217;un accord de long terme, sans chiffres ni dur\u00e9e (Motor Sport Magazine, ESPN). \u00c0 mon avis, ce chiffre doit se lire comme un ordre de grandeur, pas comme un prix catalogue.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/2022_french_grand_prix_52278951366.png\" alt=\"Une Ferrari en piste au Grand Prix de France 2022, devant un panneau Aramco en bord de piste\" width=\"600\" height=\"400\" \/><\/p>\n<h2>Le deuxi\u00e8me \u00e9tage : Aston Martin<\/h2>\n<p>Aramco est partenaire d&#8217;Aston Martin depuis 2022 (Aston Martin F1). Depuis le 1er janvier 2024, l&#8217;\u00e9curie s&#8217;appelle Aston Martin Aramco Formula One Team : Aramco devient title partner et Cognizant sort du nom (Aston Martin F1, F1technical). La prolongation dure cinq ans (Aston Martin F1, F1technical).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2023\/05\/fia_f1_austria_2022_nr._18_stroll.jpg\" alt=\"L'Aston Martin num\u00e9ro 18 de Lance Stroll au Grand Prix d'Autriche 2022, avec les logos Aramco et Cognizant\" width=\"600\" height=\"338\" \/><\/p>\n<h2>Le troisi\u00e8me \u00e9tage : carburants et lubrifiants<\/h2>\n<p>Depuis 2026, Aramco fournit \u00e0 Aston Martin des carburants et des lubrifiants avanc\u00e9s, en parall\u00e8le du passage aux moteurs Honda (Aston Martin F1, F1technical). C&#8217;est le niveau le plus \u00e9loign\u00e9 du logo : depuis 2026, toutes les \u00e9curies utilisent des carburants durables avanc\u00e9s (Formula1.com), et un partenaire \u00e9nerg\u00e9tique qui les d\u00e9veloppe est \u00e0 l&#8217;int\u00e9rieur du produit, pas \u00e0 c\u00f4t\u00e9.<\/p>\n<h2>Ce que nous ne savons pas et ce qui a \u00e9t\u00e9 critiqu\u00e9<\/h2>\n<p>Le prix et la dur\u00e9e exacts du contrat avec la F1 ne sont pas publics, pas plus que les conditions financi\u00e8res de l&#8217;accord avec Aston Martin (Motor Sport Magazine, F1technical). Par le pass\u00e9, il a \u00e9t\u00e9 question d&#8217;options de participation au capital de l&#8217;\u00e9curie : nous n&#8217;avons trouv\u00e9 aucune confirmation et nous ne le traitons pas comme un fait.<\/p>\n<p>\u00c0 l&#8217;annonce de 2020, ESPN a relev\u00e9 la tension entre l&#8217;accord et l&#8217;objectif de la F1 d&#8217;atteindre des \u00e9missions nettes nulles d&#8217;ici 2030, tandis que la F1 et Aramco pr\u00e9sentaient la collaboration comme un travail sur les carburants durables et l&#8217;efficacit\u00e9 des moteurs (ESPN, Motor Sport Magazine). C&#8217;est une critique \u00e0 garder en t\u00eate, pas un jugement de notre part.<\/p>\n<h2>Ce que cela enseigne \u00e0 qui sponsorise<\/h2>\n<p>Le cas Aramco F1 montre une structure \u00e0 trois \u00e9tages, et c&#8217;est notre lecture, pas une donn\u00e9e publi\u00e9e. Au premier, il y a le championnat, avec la visibilit\u00e9 mondiale. Au deuxi\u00e8me, l&#8217;\u00e9curie, avec le nom dans le titre. Au troisi\u00e8me, le r\u00f4le technique, qui transforme le sponsor en fournisseur. Chaque \u00e9tage a un co\u00fbt et un horizon diff\u00e9rents : le guide sur le <a href=\"https:\/\/rtrsports.com\/fr\/blog\/cost-formula-1-sponsorships\/\">co\u00fbt d&#8217;un sponsoring en Formule 1<\/a> donne les seuils d&#8217;entr\u00e9e et la page sur le <a href=\"https:\/\/rtrsports.com\/fr\/formule-1-parrainage\/\">sponsoring en Formule 1<\/a> montre comment nous travaillons. Pour voir qui porte le nom dans le titre des autres \u00e9curies, il y a la liste des <a href=\"https:\/\/rtrsports.com\/fr\/blog\/le-sponsor-titre-de-chaque-equipe-pour-la-saison-2026-de-formule-1\/\">title sponsors de la F1 2026<\/a>, et pour l&#8217;apr\u00e8s-signature, le guide sur l&#8217;<a href=\"https:\/\/rtrsports.com\/fr\/blog\/quest-ce-que-lactivation-du-parrainage-sportif\/\">activation du sponsoring sportif<\/a>.<\/p>\n<p>Le logo vient en dernier. D&#8217;abord vient le r\u00f4le.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Vous voulez porter votre marque en Formule 1 ?<\/strong><br \/>RTR Sports Marketing construit des sponsorings dans le sport automobile depuis 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/fr\/formule-1-parrainage\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponsoring Formule 1<\/a><br \/><\/div>\n<p><em>Images : Ferrari au Grand Prix de France 2022 (<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:2022_French_Grand_Prix_(52278951366).png\" target=\"_blank\" rel=\"noopener\">nabtifal<\/a>, <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\" target=\"_blank\" rel=\"noopener\">CC BY 2.0<\/a>) ; Aston Martin de Stroll au Grand Prix d&#8217;Autriche 2022 (<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:FIA_F1_Austria_2022_Nr._18_Stroll.jpg\" target=\"_blank\" rel=\"noopener\">Lukas Raich<\/a>, <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" target=\"_blank\" rel=\"noopener\">CC BY-SA 4.0<\/a>). Image \u00e0 la une : Aston Martin de Stroll au Grand Prix d&#8217;Autriche 2022 (<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:FIA_F1_Austria_2022_Nr._18_Stroll_(side_2).jpg\" target=\"_blank\" rel=\"noopener\">Lukas Raich<\/a>, <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" target=\"_blank\" rel=\"noopener\">CC BY-SA 4.0<\/a>).<\/em><\/p>\n<p><strong>Sources<\/strong> : <a href=\"https:\/\/www.motorsportmagazine.com\/articles\/single-seaters\/f1\/formula-1-announces-global-partnership-deal-with-saudi-aramco\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, la F1 annonce le partenariat mondial avec Saudi Aramco (2020)<\/a>; <a href=\"https:\/\/www.espn.com\/f1\/story\/_\/id\/28876704\/f1-announces-sponsorship-deal-saudi-oil-giant-aramco\" target=\"_blank\" rel=\"nofollow noopener\">ESPN, la F1 annonce l&#8217;accord avec le g\u00e9ant p\u00e9trolier saoudien Aramco (2020)<\/a>; <a href=\"https:\/\/www.autosport.com\/f1\/news\/who-is-aramco-f1s-saudi-state-energy-sponsor-explained-4981512\/4981512\/\" target=\"_blank\" rel=\"nofollow noopener\">Autosport, qui est Aramco, le sponsor \u00e9nerg\u00e9tique d&#8217;\u00c9tat saoudien de la F1<\/a>; <a href=\"https:\/\/www.motorsportweek.com\/2020\/04\/03\/aramco-deal-worth-more-than-450m-to-formula-1\/\" target=\"_blank\" rel=\"nofollow noopener\">Motorsport Week, l&#8217;accord avec Aramco vaut plus de 450 millions pour la F1 (2020)<\/a>; <a href=\"https:\/\/www.astonmartinf1.com\/en-GB\/news\/announcement\/aramco-extends-successful-partnership-with-aston-martin-formula-one-team-to-become-official-title-partner\" target=\"_blank\" rel=\"nofollow noopener\">Aston Martin F1, Aramco devient title partner officiel de l&#8217;\u00e9curie (d\u00e9cembre 2023)<\/a>; <a href=\"https:\/\/www.f1technical.net\/news\/24333\" target=\"_blank\" rel=\"nofollow noopener\">F1technical, Aston Martin prolonge le partenariat avec le title sponsor Aramco (2023)<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/2026-regulations-explained-all-you-necessitate-to-know-about-f1s-new-power-units.14jfv7a36905uDJDdNyfQd\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, les groupes motopropulseurs 2026<\/a>; RTR Sports Marketing, sponsoring dans le sport automobile.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Questions fr\u00e9quentes<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Qu&#039;est-ce qu&#039;Aramco et pourquoi est-elle en F1 ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nAramco est la compagnie \u00e9nerg\u00e9tique d&#8217;\u00c9tat saoudienne. Elle est en F1 depuis 2020 comme Global Partner du championnat, depuis 2022 comme partenaire d&#8217;Aston Martin et depuis 2024 comme title partner de l&#8217;\u00e9curie (Autosport, Motor Sport Magazine, Aston Martin F1).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Combien Aramco paie-t-elle pour sponsoriser la F1 ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nLe prix n&#8217;est pas officiel. En 2020, Motorsport Week a rapport\u00e9 une estimation de 450 millions de dollars sur dix ans, entre 42 et 51 millions par an. La F1 a parl\u00e9 d&#8217;un accord de long terme, sans donner de chiffres ni de dur\u00e9e (Motorsport Week, Motor Sport Magazine).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Aramco est-elle le sponsor titre d&#039;Aston Martin ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nOui, depuis le 1er janvier 2024 : l&#8217;\u00e9curie s&#8217;appelle Aston Martin Aramco Formula One Team et Cognizant est sortie du nom. L&#8217;accord dure cinq ans (Aston Martin F1, F1technical).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Depuis quand Aramco est-elle sponsor de la Formule 1 ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDepuis le 10 mars 2020, quand la F1 l&#8217;a annonc\u00e9e comme sixi\u00e8me Global Partner aux c\u00f4t\u00e9s de DHL, Emirates, Heineken, Pirelli et Rolex (Motor Sport Magazine, ESPN).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Que fait Aramco pour Aston Martin depuis 2026 ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nElle fournit des carburants et des lubrifiants avanc\u00e9s \u00e0 l&#8217;\u00e9curie, qui utilise des moteurs Honda depuis 2026. Depuis 2026, toutes les \u00e9curies de F1 utilisent des carburants durables avanc\u00e9s (Aston Martin F1, F1technical, Formula1.com).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Aramco d\u00e9tient-elle une participation dans Aston Martin ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nCe n&#8217;est pas confirm\u00e9. Les communiqu\u00e9s officiels que nous avons lus parlent de partenariat et de title partner, pas d&#8217;une participation au capital de l&#8217;\u00e9curie (Aston Martin F1, F1technical).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Aramco est la compagnie \u00e9nerg\u00e9tique d&#8217;\u00c9tat saoudienne et elle est, depuis 2020, Global Partner de la Formule 1, depuis 2022 partenaire d&#8217;Aston Martin et, depuis le 1er janvier 2024, title partner de l&#8217;\u00e9curie, qui s&#8217;appelle Aston Martin Aramco Formula One Team. La valeur de l&#8217;accord avec la F1 n&#8217;est pas officielle : en 2020, Motorsport [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":194442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20137],"tags":[],"class_list":["post-240035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-fr"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aramco F1 : c&#039;est quoi, ce qu&#039;elle sponsorise, sa valeur<\/title>\n<meta name=\"description\" content=\"Aramco F1 : sponsor de la F1 depuis 2020, title partner d&#039;Aston Martin depuis 2024. 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