{"id":240292,"date":"2023-05-21T13:41:15","date_gmt":"2023-05-21T11:41:15","guid":{"rendered":"https:\/\/rtrsports.com\/comment-et-pourquoi-bwt-sponsorise-f1\/"},"modified":"2026-10-05T11:09:17","modified_gmt":"2026-10-05T09:09:17","slug":"comment-et-pourquoi-bwt-sponsorise-f1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/comment-et-pourquoi-bwt-sponsorise-f1\/","title":{"rendered":"BWT en Formule 1 : l&#8217;histoire du sponsor rose, de Force India \u00e0 Alpine"},"content":{"rendered":"<p><strong>BWT, sigle de Best Water Technology, est une entreprise autrichienne de traitement de l&#8217;eau bas\u00e9e \u00e0 Mondsee. Elle est en Formule 1 depuis 2017, lorsqu&#8217;elle est devenue sponsor titre de Force India et a apport\u00e9 le rose sur la grille ; elle a suivi l&#8217;\u00e9curie sous les noms de Racing Point puis d&#8217;Aston Martin (2021, avec une marque plus discr\u00e8te) et est partenaire-titre d&#8217;Alpine depuis 2022. En 2026 l&#8217;\u00e9quipe court encore sous le nom de BWT Alpine, mais \u00e0 partir de 2027 elle s&#8217;appellera Gucci Racing Alpine.<\/strong><\/p>\n<p><em>Mis \u00e0 jour en octobre 2026.<\/em><\/p>\n<p>Dans le paddock de la F1, une couleur est associ\u00e9e \u00e0 un sponsor plus qu&#8217;aucune autre : le rose BWT. Il arrive en 2017 sur les Force India, reste avec Racing Point, se r\u00e9duit \u00e0 un d\u00e9tail sur l&#8217;Aston Martin verte de 2021 et revient en force en 2022 sur l&#8217;Alpine, qui court les deux premi\u00e8res courses de la saison dans une livr\u00e9e presque enti\u00e8rement rose. Vous trouverez ici qui est BWT, comment sa pr\u00e9sence en F1 a \u00e9volu\u00e9, ce que dit son message sur l&#8217;eau et pourquoi, \u00e0 partir de 2027, l&#8217;histoire change.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-127261\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ocon.jpg\" alt=\"Esteban Ocon sur l'Alpine avec la livr\u00e9e rose et bleue BWT\" width=\"600\" height=\"338\" \/><\/p>\n<h2>Qui est BWT<\/h2>\n<p>BWT produit des syst\u00e8mes de traitement et d&#8217;am\u00e9lioration de la qualit\u00e9 de l&#8217;eau pour les maisons, les industries, les structures publiques et les h\u00f4tels. L&#8217;entreprise est n\u00e9e en 1823 sous le nom de Benckiser Wassertechnik ; en 1990 elle a \u00e9t\u00e9 rachet\u00e9e dans le cadre d&#8217;un management buyout par Andreas Wei\u00dfenbacher, qui l&#8217;a rebaptis\u00e9e Best Water Technology, avec ce \u00ab B \u00bb indiquant l&#8217;ambition de faire les choses \u00ab un peu mieux \u00bb que les autres. Son si\u00e8ge est \u00e0 Mondsee, en Autriche, avec aussi des usines en Allemagne, en France et en Suisse.<\/p>\n<h2>Sa pr\u00e9sence en F1, ann\u00e9e par ann\u00e9e<\/h2>\n<ul>\n<li><strong>2017 :<\/strong> BWT entre en F1 comme sponsor titre de Force India. C&#8217;est la raison des voitures roses que le paddock surnomme les \u00ab Pink Panthers \u00bb.<\/li>\n<li><strong>2018-2020 :<\/strong> l&#8217;\u00e9curie devient Racing Point et BWT reste \u00e0 ses c\u00f4t\u00e9s.<\/li>\n<li><strong>2021 :<\/strong> avec le passage \u00e0 Aston Martin et \u00e0 la livr\u00e9e verte, BWT reste partenaire avec une marque plus discr\u00e8te, tandis que le titre revient \u00e0 Cognizant. Sebastian Vettel devient ambassadeur de la marque et court avec un casque rose.<\/li>\n<li><strong>2022 :<\/strong> le 11 f\u00e9vrier, Alpine annonce BWT comme partenaire-titre dans le cadre d&#8217;un accord pluriannuel, et l&#8217;\u00e9curie devient BWT Alpine F1 Team. L&#8217;A522 est presque enti\u00e8rement rose lors des deux premi\u00e8res courses, \u00e0 Bahre\u00efn et en Arabie saoudite.<\/li>\n<li><strong>2026 :<\/strong> l&#8217;A526, pr\u00e9sent\u00e9e \u00e0 Barcelone le 23 janvier, est bleue avec le logo BWT en rose sur les pontons. C&#8217;est la premi\u00e8re Alpine \u00e0 moteur Mercedes, en tant que client.<\/li>\n<li><strong>2027 :<\/strong> annonc\u00e9 le 27 mai 2026, Gucci prend la place de BWT comme partenaire-titre : l&#8217;\u00e9curie s&#8217;appellera Gucci Racing Alpine Formula One Team.<\/li>\n<\/ul>\n<h2>Le message : \u00ab Change the world, sip by sip \u00bb<\/h2>\n<p>Le rose n&#8217;est pas un choix chromatique au hasard : dans le r\u00e9cit de BWT, il repr\u00e9sente la mission de changer le monde \u00ab gorg\u00e9e apr\u00e8s gorg\u00e9e \u00bb, avec l&#8217;id\u00e9e des \u00ab Bottle Free Zones \u00bb, des lieux o\u00f9 l&#8217;on boit l&#8217;eau du robinet et non des bouteilles en plastique. Quand, en 2021, Vettel est devenu ambassadeur de la marque, le casque rose portait justement ce slogan et la collaboration a d\u00e9marr\u00e9 en transformant des \u00e9coles et des cr\u00e8ches en \u00ab Bottle Free Zones \u00bb ; ces m\u00eames mois, la Formule 1 demandait \u00e0 son personnel de ne pas utiliser de bouteilles en plastique \u00e0 usage unique dans le paddock. Pour une marque dont le produit est l&#8217;eau du robinet, la visibilit\u00e9 en F1 et le th\u00e8me de la durabilit\u00e9 du sport automobile se sont soutenus mutuellement.<\/p>\n<h2>Ce que la F1 a apport\u00e9 \u00e0 BWT<\/h2>\n<p>Une plateforme et, surtout, une identit\u00e9 reconnaissable. La couleur a donn\u00e9 \u00e0 une entreprise de technologie de l&#8217;eau une pr\u00e9sence sur la grille qu&#8217;un petit logo sur les pontons n&#8217;aurait pas garantie. C&#8217;est un cas d&#8217;\u00e9tude utile pour qui pense \u00e0 sponsoriser : une couleur, un message et une \u00e9curie qui le porte en piste pendant des ann\u00e9es valent plus qu&#8217;une seule saison avec la marque en \u00e9vidence.<\/p>\n<h2>\u00c0 partir de 2027 : le naming passe \u00e0 Gucci<\/h2>\n<p>Apr\u00e8s cinq saisons comme partenaire-titre (de 2022 \u00e0 2026), BWT laisse le nom de l&#8217;\u00e9curie \u00e0 Gucci, qui entre en F1 comme premi\u00e8re maison de mode de luxe \u00e0 devenir partenaire-titre. Pour qui observe le march\u00e9, c&#8217;est un signal : le naming d&#8217;une \u00e9curie n&#8217;est pas fig\u00e9 et change avec les strat\u00e9gies de ceux qui l&#8217;ach\u00e8tent. Qui sont aujourd&#8217;hui les sponsors des \u00e9curies, vous le trouvez dans <a href=\"https:\/\/rtrsports.com\/fr\/blog\/les-275-affaires-de-parrainage-de-2023-formule-1-saisons\/\">les sponsors des \u00e9curies de F1 en 2026<\/a> et dans la liste des <a href=\"https:\/\/rtrsports.com\/fr\/blog\/le-sponsor-titre-de-chaque-equipe-pour-la-saison-2026-de-formule-1\/\">sponsors titre de la saison 2026<\/a> ; le tableau des voitures et des pilotes est dans <a href=\"https:\/\/rtrsports.com\/fr\/blog\/les-equipes-de-la-formule-1-2023-lance-pilotes-et-sponsors\/\">\u00e9curies de Formule 1 2026<\/a>, tandis que pour les seuils de budget il y a le guide sur le <a href=\"https:\/\/rtrsports.com\/fr\/blog\/cost-formula-1-sponsorships\/\">co\u00fbt du sponsoring en Formule 1<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Vous voulez associer votre marque \u00e0 la Formule 1 ?<\/strong><br \/>RTR Sports Marketing construit des sponsorings dans le sport automobile depuis 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/fr\/formule-1-parrainage\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponsoring en Formule 1<\/a><br \/><\/div>\n<p><strong>Sources<\/strong> : <a href=\"https:\/\/en.wikipedia.org\/wiki\/BWT_(company)\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, BWT<\/a> ; <a href=\"https:\/\/www.chemie.de\/firmen\/1039851\/bwt-austria-gmbh.html\" target=\"_blank\" rel=\"nofollow noopener\">chemie.de, BWT Austria<\/a> ; <a href=\"https:\/\/www.the-race.com\/formula-1\/bwt-to-remain-in-f1-with-aston-will-feature-on-livery\" target=\"_blank\" rel=\"nofollow noopener\">The Race, BWT avec Aston Martin en 2021<\/a> ; <a href=\"https:\/\/crash.net\/f1\/news\/950962\/1\/aston-martin-will-retain-subtle-bwt-branding-2021-f1-car\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, la marque BWT sur l&#8217;Aston Martin<\/a> ; <a href=\"https:\/\/www.planetf1.com\/news\/alpine-bwt-partnership-confirmed\" target=\"_blank\" rel=\"nofollow noopener\">PlanetF1, BWT et Alpine<\/a> ; <a href=\"https:\/\/www.grandprix247.com\/formula-1-news\/former-aston-martin-sponsor-bwt-joins-alpine\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, BWT rejoint Alpine<\/a> ; <a href=\"https:\/\/www.automotiveworld.com\/news-releases\/bwt-and-alpine-f1-team-combine-forces-in-strategic-partnership-aimed-at-sustainability-drive\/\" target=\"_blank\" rel=\"nofollow noopener\">Alpine, communiqu\u00e9 sur le partenariat avec BWT<\/a> ; <a href=\"https:\/\/crash.net\/f1\/news\/972279\/1\/vettel-race-pink-f1-helmet-2021-after-becoming-bwt-ambassador\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, Vettel ambassadeur BWT<\/a> ; <a href=\"https:\/\/www.crash.net\/f1\/news\/1088626\/1\/alpine-unveil-mercedes-powered-f1-2026-car-livery-cruise-ship\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, la livr\u00e9e Alpine 2026<\/a> ; <a href=\"https:\/\/www.grandprix247.com\/f1-teams-news\/gucci-to-become-title-partner-of-alpine-f1-team-from-2027\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, Gucci partenaire-titre d&#8217;Alpine<\/a> ; <a href=\"https:\/\/www.planetf1.com\/news\/gucci-alpine-f1-title-sponsor-2027-confirmed\" target=\"_blank\" rel=\"nofollow noopener\">PlanetF1, Gucci et Alpine<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Questions fr\u00e9quentes<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Que signifie BWT ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nBWT signifie Best Water Technology : c&#8217;est une entreprise autrichienne de traitement de l&#8217;eau bas\u00e9e \u00e0 Mondsee, n\u00e9e en 1823 sous le nom de Benckiser Wassertechnik et rebaptis\u00e9e apr\u00e8s le management buyout de 1990.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quelle \u00e9curie de F1 BWT sponsorise-t-elle en 2026 ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nAlpine, qui court sous le nom de BWT Alpine F1 Team. BWT est partenaire-titre de l&#8217;\u00e9curie depuis 2022.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pourquoi les voitures BWT sont-elles roses ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nLe rose est la couleur de la marque : BWT l&#8217;a apport\u00e9 en F1 en 2017 sur la Force India, l&#8217;a gard\u00e9 avec Racing Point et, depuis 2022, sur l&#8217;Alpine. Il repr\u00e9sente le slogan \u00ab Change the world, sip by sip \u00bb.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>BWT quitte-t-il Alpine ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\n\u00c0 partir de 2027, BWT ne sera plus partenaire-titre : le nom de l&#8217;\u00e9curie deviendra Gucci Racing Alpine Formula One Team, comme annonc\u00e9 le 27 mai 2026.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Qui a \u00e9t\u00e9 l&#039;ambassadeur de BWT en F1 ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSebastian Vettel, \u00e0 partir de 2021, quand il courait pour Aston Martin : son casque rose portait le slogan \u00ab Change the world, sip by sip \u00bb.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>BWT, sigle de Best Water Technology, est une entreprise autrichienne de traitement de l&#8217;eau bas\u00e9e \u00e0 Mondsee. Elle est en Formule 1 depuis 2017, lorsqu&#8217;elle est devenue sponsor titre de Force India et a apport\u00e9 le rose sur la grille ; elle a suivi l&#8217;\u00e9curie sous les noms de Racing Point puis d&#8217;Aston Martin (2021, [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":194733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20137,20130],"tags":[],"class_list":["post-240292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-fr","category-parrainage-sportif"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BWT en F1 : le sponsor rose, de Force India \u00e0 Alpine<\/title>\n<meta name=\"description\" content=\"Qui est BWT, son entr\u00e9e en F1 en 2017 avec Force India, le rose, le titre Alpine depuis 2022 et le passage \u00e0 Gucci en 2027. 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