{"id":240593,"date":"2023-07-17T14:20:52","date_gmt":"2023-07-17T12:20:52","guid":{"rendered":"https:\/\/rtrsports.com\/formula-1-sponsorship-calculator-decouvrez-combien-coute-le-parrainage-dans-la-formule-1\/"},"modified":"2025-07-04T18:16:00","modified_gmt":"2025-07-04T16:16:00","slug":"formula-1-sponsorship-calculator-decouvrez-combien-coute-le-parrainage-dans-la-formule-1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/formula-1-sponsorship-calculator-find-out-how-how-sponsorship-costs-in-formula-1\/","title":{"rendered":"Calculateur de sponsoring pour la Formule 1 : d\u00e9couvrez combien co\u00fbte le sponsoring en F1"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Quel est le co\u00fbt d&#8217;un parrainage en Formule 1 ? Quels sont les \u00e9l\u00e9ments et les facteurs qui contribuent au prix d&#8217;un parrainage dans le championnat le plus prestigieux du sport automobile ? 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