{"id":240628,"date":"2001-07-20T10:11:08","date_gmt":"2001-07-20T08:11:08","guid":{"rendered":"https:\/\/rtrsports.com\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\/"},"modified":"2025-07-16T19:50:31","modified_gmt":"2025-07-16T17:50:31","slug":"award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\/","title":{"rendered":"Prix Esca 2000 pour le secteur des sports au projet RTR pour le parrainage du World Ducati Weekend par la r\u00e9gion Emilia Romagna."},"content":{"rendered":"<p><strong>RTR, soci\u00e9t\u00e9 leader dans le domaine du marketing sportif, a remport\u00e9 le prestigieux prix ESCA Italian Sponsorship Awards 2000 pour le secteur sportif gr\u00e2ce au partenariat d\u00e9velopp\u00e9 entre la r\u00e9gion Emilia Romagna et Ducati Motor pour l&#8217;organisation du World Ducati Weekend (Misano Adriatico, 9-11 juin 2000).<\/strong><\/p>\n<p>La c\u00e9r\u00e9monie officielle de remise des prix a eu lieu le jeudi 8 f\u00e9vrier \u00e0 Milan, \u00e0 l&#8217;<strong>universit\u00e9 IULM.<\/strong> &#8220;L&#8217;id\u00e9e de RTR est n\u00e9e de la n\u00e9cessit\u00e9 pour l&#8217;industrie du tourisme en Romagne d&#8217;identifier des offres int\u00e9ressantes et innovantes pour des segments de client\u00e8le qui n&#8217;ont jamais consid\u00e9r\u00e9 la <strong>r\u00e9gion d&#8217;\u00c9milie-Romagne<\/strong>, et en particulier la <strong>Riviera,<\/strong> comme un lieu de vacances&#8221;, a d\u00e9clar\u00e9 <strong>Riccardo Taf\u00e0<\/strong>, <strong>PDG de RTR<\/strong>. C&#8217;est dans cette optique que le groupe cible des &#8220;mototouristes&#8221;, en particulier les Ducatistes, a \u00e9t\u00e9 identifi\u00e9.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-129583\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motorcycle-road-trip.jpg\" alt=\"Prix esa ducati emilia romagna\" width=\"600\" height=\"400\" \/><\/p>\n<p>En effet, ce type de client, analys\u00e9 sous l&#8217;angle du marketing, a montr\u00e9 un potentiel consid\u00e9rable en termes de demande touristique&#8221;. Le projet d\u00e9velopp\u00e9 par RTR r\u00e9pond \u00e0 toutes les exigences du r\u00e8glement de promotion touristique de la <strong>r\u00e9gion Emilia Romagna<\/strong> (loi 7\/98 du l\u00e9gislateur Vasco Errani), selon lequel les projets pr\u00e9sent\u00e9s par des entrepreneurs priv\u00e9s peuvent b\u00e9n\u00e9ficier d&#8217;un financement public, \u00e0 condition qu&#8217;ils contiennent une offre touristique sp\u00e9cialement con\u00e7ue pour satisfaire une client\u00e8le sp\u00e9cifique et qu&#8217;un certain effet induit en termes d&#8217;h\u00e9bergement h\u00f4telier soit assur\u00e9.<\/p>\n<p>&#8220;Apr\u00e8s une \u00e9tude minutieuse de la loi 7\/98, RTR a formul\u00e9 un programme \u00e0 travers lequel les activit\u00e9s de <strong>Ducati Motor<\/strong> (en particulier le World Ducati <strong>Week-end<\/strong> WDW), un rassemblement mondial de ducatistes organis\u00e9 tous les deux ans &#8211; pourraient en m\u00eame temps \u00eatre des outils puissants pour promouvoir le tourisme sur la Riviera Romagna et dans toute la r\u00e9gion Emilia Romagna&#8221;, a d\u00e9clar\u00e9 <strong>Carlo Merlini de RTR<\/strong>, responsable du projet.<\/p>\n<p>Il en r\u00e9sulte que <strong>WDW repr\u00e9sentait un moyen unique pour la r\u00e9gion de d\u00e9velopper une offre touristique sp\u00e9cifiquement destin\u00e9e \u00e0 ceux qui passent leurs vacances sur &#8220;deux roues&#8221;<\/strong>. Pour les organisateurs et le public de la WDW, les avantages du parrainage se sont traduits par la disponibilit\u00e9 non seulement de l&#8217;une des plus grandes structures d&#8217;h\u00e9bergement en Italie, mais aussi d&#8217;une structure organisationnelle efficace, capable de d\u00e9charger Ducati de toute question concernant l&#8217;hospitalit\u00e9 des participants.<\/p>\n<p>Les 23 000 Ducatistes du monde entier ont ainsi pu combiner l&#8217;\u00e9v\u00e9nement automobile avec l&#8217;un des forfaits vacances sp\u00e9cialement con\u00e7us pour eux, ce qui a g\u00e9n\u00e9r\u00e9 un revenu tout \u00e0 fait remarquable de <strong>13 800 000 000 Lire<\/strong>, surtout si l&#8217;on consid\u00e8re qu&#8217;il a \u00e9t\u00e9 produit en basse saison. Pour la somme d\u00e9pens\u00e9e, l&#8217;\u00e9v\u00e9nement a produit un retour de 46,9 fois l&#8217;investissement. Dans le sillage de cette collaboration (et t\u00e9moignant de l&#8217;attention port\u00e9e aux &#8220;moto-touristes&#8221;), <strong>Ducati Motor et la R\u00e9gion ont identifi\u00e9 20 itin\u00e9raires touristiques \u00e0 parcourir le long des tron\u00e7ons les plus caract\u00e9ristiques de l&#8217;\u00c9milie-Romagne<\/strong>. Ces itin\u00e9raires sont rassembl\u00e9s dans un livre qui sera publi\u00e9 au printemps 2001 et feront l&#8217;objet d&#8217;un autre programme de promotion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RTR, soci\u00e9t\u00e9 leader dans le domaine du marketing sportif, a remport\u00e9 le prestigieux prix ESCA Italian Sponsorship Awards 2000 pour le secteur sportif gr\u00e2ce au partenariat d\u00e9velopp\u00e9 entre la r\u00e9gion Emilia Romagna et Ducati Motor pour l&#8217;organisation du World Ducati Weekend (Misano Adriatico, 9-11 juin 2000). La c\u00e9r\u00e9monie officielle de remise des prix a eu [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":195031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20128,20132],"tags":[],"class_list":["post-240628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sportif","category-parrainages-sportifs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Prix Esca pour le projet World Ducati Weekend - Emilia Romagna<\/title>\n<meta name=\"description\" content=\"RTR remporte les Italian Sponsorship Awards 2000 gr\u00e2ce au partenariat d\u00e9velopp\u00e9 entre la r\u00e9gion Emilia Romagna et Ducati Motor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/fr\/blog\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prix Esca 2000 pour le secteur des sports au projet RTR pour le parrainage du World Ducati Weekend par la r\u00e9gion Emilia Romagna.\" \/>\n<meta property=\"og:description\" content=\"RTR remporte les Italian Sponsorship Awards 2000 gr\u00e2ce au partenariat d\u00e9velopp\u00e9 entre la r\u00e9gion Emilia Romagna et Ducati Motor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/fr\/blog\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motorcycle-road-trip.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Prix Esca 2000 pour le secteur des sports au projet RTR pour le parrainage du World Ducati Weekend par la r\u00e9gion Emilia Romagna.\",\"datePublished\":\"2001-07-20T08:11:08+00:00\",\"dateModified\":\"2025-07-16T17:50:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\\\/\"},\"wordCount\":570,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/motorcycle-road-trip.jpg\",\"articleSection\":[\"Marketing sportif\",\"Parrainages sportifs\"],\"inLanguage\":\"fr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\\\/\",\"name\":\"Prix Esca pour le projet World Ducati Weekend - Emilia Romagna\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/motorcycle-road-trip.jpg\",\"datePublished\":\"2001-07-20T08:11:08+00:00\",\"dateModified\":\"2025-07-16T17:50:31+00:00\",\"description\":\"RTR remporte les Italian Sponsorship Awards 2000 gr\u00e2ce au partenariat d\u00e9velopp\u00e9 entre la r\u00e9gion Emilia Romagna et Ducati Motor.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\\\/#breadcrumb\"},\"inLanguage\":\"fr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/motorcycle-road-trip.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/motorcycle-road-trip.jpg\",\"width\":1500,\"height\":1000,\"caption\":\"Le Prix Esa du sport d\u00e9cern\u00e9 \u00e0 RTR\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Prix Esca 2000 pour le secteur des sports au projet RTR pour le parrainage du World Ducati Weekend par la r\u00e9gion Emilia Romagna.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Prix Esca pour le projet World Ducati Weekend - Emilia Romagna","description":"RTR remporte les Italian Sponsorship Awards 2000 gr\u00e2ce au partenariat d\u00e9velopp\u00e9 entre la r\u00e9gion Emilia Romagna et Ducati Motor.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/fr\/blog\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\/","og_locale":"fr_FR","og_type":"article","og_title":"Prix Esca 2000 pour le secteur des sports au projet RTR pour le parrainage du World Ducati Weekend par la r\u00e9gion Emilia Romagna.","og_description":"RTR remporte les Italian Sponsorship Awards 2000 gr\u00e2ce au partenariat d\u00e9velopp\u00e9 entre la r\u00e9gion Emilia Romagna et Ducati Motor.","og_url":"https:\/\/rtrsports.com\/fr\/blog\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1500,"height":1000,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motorcycle-road-trip.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Riccardo Taf\u00e0","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/fr\/blog\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/fr\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Prix Esca 2000 pour le secteur des sports au projet RTR pour le parrainage du World Ducati Weekend par la r\u00e9gion Emilia Romagna.","datePublished":"2001-07-20T08:11:08+00:00","dateModified":"2025-07-16T17:50:31+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\/"},"wordCount":570,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/fr\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motorcycle-road-trip.jpg","articleSection":["Marketing sportif","Parrainages sportifs"],"inLanguage":"fr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/fr\/blog\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/fr\/blog\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\/","url":"https:\/\/rtrsports.com\/fr\/blog\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\/","name":"Prix Esca pour le projet World Ducati Weekend - Emilia Romagna","isPartOf":{"@id":"https:\/\/rtrsports.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motorcycle-road-trip.jpg","datePublished":"2001-07-20T08:11:08+00:00","dateModified":"2025-07-16T17:50:31+00:00","description":"RTR remporte les Italian Sponsorship Awards 2000 gr\u00e2ce au partenariat d\u00e9velopp\u00e9 entre la r\u00e9gion Emilia Romagna et Ducati Motor.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\/#breadcrumb"},"inLanguage":"fr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/fr\/blog\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\/"]}]},{"@type":"ImageObject","inLanguage":"fr","@id":"https:\/\/rtrsports.com\/fr\/blog\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motorcycle-road-trip.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motorcycle-road-trip.jpg","width":1500,"height":1000,"caption":"Le Prix Esa du sport d\u00e9cern\u00e9 \u00e0 RTR"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/fr\/blog\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Prix Esca 2000 pour le secteur des sports au projet RTR pour le parrainage du World Ducati Weekend par la r\u00e9gion Emilia Romagna."}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/fr\/#website","url":"https:\/\/rtrsports.com\/fr\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/fr\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/fr\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr","@id":"https:\/\/rtrsports.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/fr\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"fr","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/fr\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/posts\/240628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/comments?post=240628"}],"version-history":[{"count":3,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/posts\/240628\/revisions"}],"predecessor-version":[{"id":297626,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/posts\/240628\/revisions\/297626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/media\/195031"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/media?parent=240628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/categories?post=240628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/tags?post=240628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}