{"id":240628,"date":"2001-07-20T10:11:08","date_gmt":"2001-07-20T08:11:08","guid":{"rendered":"https:\/\/rtrsports.com\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\/"},"modified":"2025-07-16T19:50:31","modified_gmt":"2025-07-16T17:50:31","slug":"award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/award-esca-2000-pour-le-secteur-sportif-pour-le-projet-de-rtr-pour-sponsoriser-le-semaine-ducati-mondial-par-la-region-de-l-emilia-romagna\/","title":{"rendered":"Prix Esca 2000 pour le secteur des sports au projet RTR pour le parrainage du World Ducati Weekend par la r\u00e9gion Emilia Romagna."},"content":{"rendered":"<p><strong>RTR, soci\u00e9t\u00e9 leader dans le domaine du marketing sportif, a remport\u00e9 le prestigieux prix ESCA Italian Sponsorship Awards 2000 pour le secteur sportif gr\u00e2ce au partenariat d\u00e9velopp\u00e9 entre la r\u00e9gion Emilia Romagna et Ducati Motor pour l&#8217;organisation du World Ducati Weekend (Misano Adriatico, 9-11 juin 2000).<\/strong><\/p>\n<p>La c\u00e9r\u00e9monie officielle de remise des prix a eu lieu le jeudi 8 f\u00e9vrier \u00e0 Milan, \u00e0 l&#8217;<strong>universit\u00e9 IULM.<\/strong> &#8220;L&#8217;id\u00e9e de RTR est n\u00e9e de la n\u00e9cessit\u00e9 pour l&#8217;industrie du tourisme en Romagne d&#8217;identifier des offres int\u00e9ressantes et innovantes pour des segments de client\u00e8le qui n&#8217;ont jamais consid\u00e9r\u00e9 la <strong>r\u00e9gion d&#8217;\u00c9milie-Romagne<\/strong>, et en particulier la <strong>Riviera,<\/strong> comme un lieu de vacances&#8221;, a d\u00e9clar\u00e9 <strong>Riccardo Taf\u00e0<\/strong>, <strong>PDG de RTR<\/strong>. C&#8217;est dans cette optique que le groupe cible des &#8220;mototouristes&#8221;, en particulier les Ducatistes, a \u00e9t\u00e9 identifi\u00e9.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-129583\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motorcycle-road-trip.jpg\" alt=\"Prix esa ducati emilia romagna\" width=\"600\" height=\"400\" \/><\/p>\n<p>En effet, ce type de client, analys\u00e9 sous l&#8217;angle du marketing, a montr\u00e9 un potentiel consid\u00e9rable en termes de demande touristique&#8221;. Le projet d\u00e9velopp\u00e9 par RTR r\u00e9pond \u00e0 toutes les exigences du r\u00e8glement de promotion touristique de la <strong>r\u00e9gion Emilia Romagna<\/strong> (loi 7\/98 du l\u00e9gislateur Vasco Errani), selon lequel les projets pr\u00e9sent\u00e9s par des entrepreneurs priv\u00e9s peuvent b\u00e9n\u00e9ficier d&#8217;un financement public, \u00e0 condition qu&#8217;ils contiennent une offre touristique sp\u00e9cialement con\u00e7ue pour satisfaire une client\u00e8le sp\u00e9cifique et qu&#8217;un certain effet induit en termes d&#8217;h\u00e9bergement h\u00f4telier soit assur\u00e9.<\/p>\n<p>&#8220;Apr\u00e8s une \u00e9tude minutieuse de la loi 7\/98, RTR a formul\u00e9 un programme \u00e0 travers lequel les activit\u00e9s de <strong>Ducati Motor<\/strong> (en particulier le World Ducati <strong>Week-end<\/strong> WDW), un rassemblement mondial de ducatistes organis\u00e9 tous les deux ans &#8211; pourraient en m\u00eame temps \u00eatre des outils puissants pour promouvoir le tourisme sur la Riviera Romagna et dans toute la r\u00e9gion Emilia Romagna&#8221;, a d\u00e9clar\u00e9 <strong>Carlo Merlini de RTR<\/strong>, responsable du projet.<\/p>\n<p>Il en r\u00e9sulte que <strong>WDW repr\u00e9sentait un moyen unique pour la r\u00e9gion de d\u00e9velopper une offre touristique sp\u00e9cifiquement destin\u00e9e \u00e0 ceux qui passent leurs vacances sur &#8220;deux roues&#8221;<\/strong>. Pour les organisateurs et le public de la WDW, les avantages du parrainage se sont traduits par la disponibilit\u00e9 non seulement de l&#8217;une des plus grandes structures d&#8217;h\u00e9bergement en Italie, mais aussi d&#8217;une structure organisationnelle efficace, capable de d\u00e9charger Ducati de toute question concernant l&#8217;hospitalit\u00e9 des participants.<\/p>\n<p>Les 23 000 Ducatistes du monde entier ont ainsi pu combiner l&#8217;\u00e9v\u00e9nement automobile avec l&#8217;un des forfaits vacances sp\u00e9cialement con\u00e7us pour eux, ce qui a g\u00e9n\u00e9r\u00e9 un revenu tout \u00e0 fait remarquable de <strong>13 800 000 000 Lire<\/strong>, surtout si l&#8217;on consid\u00e8re qu&#8217;il a \u00e9t\u00e9 produit en basse saison. Pour la somme d\u00e9pens\u00e9e, l&#8217;\u00e9v\u00e9nement a produit un retour de 46,9 fois l&#8217;investissement. Dans le sillage de cette collaboration (et t\u00e9moignant de l&#8217;attention port\u00e9e aux &#8220;moto-touristes&#8221;), <strong>Ducati Motor et la R\u00e9gion ont identifi\u00e9 20 itin\u00e9raires touristiques \u00e0 parcourir le long des tron\u00e7ons les plus caract\u00e9ristiques de l&#8217;\u00c9milie-Romagne<\/strong>. Ces itin\u00e9raires sont rassembl\u00e9s dans un livre qui sera publi\u00e9 au printemps 2001 et feront l&#8217;objet d&#8217;un autre programme de promotion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RTR, soci\u00e9t\u00e9 leader dans le domaine du marketing sportif, a remport\u00e9 le prestigieux prix ESCA Italian Sponsorship Awards 2000 pour le secteur sportif gr\u00e2ce au partenariat d\u00e9velopp\u00e9 entre la r\u00e9gion Emilia Romagna et Ducati Motor pour l&#8217;organisation du World Ducati Weekend (Misano Adriatico, 9-11 juin 2000). La c\u00e9r\u00e9monie officielle de remise des prix a eu [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":195031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20128,20132],"tags":[],"class_list":["post-240628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sportif","category-parrainages-sportifs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Prix Esca pour le projet World Ducati Weekend - Emilia Romagna<\/title>\n<meta name=\"description\" content=\"RTR remporte les Italian Sponsorship Awards 2000 gr\u00e2ce au partenariat d\u00e9velopp\u00e9 entre la r\u00e9gion Emilia Romagna et Ducati Motor.\" \/>\n<meta name=\"robots\" content=\"index, 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