{"id":240654,"date":"2023-07-21T14:52:47","date_gmt":"2023-07-21T12:52:47","guid":{"rendered":"https:\/\/rtrsports.com\/devenir-sponsor-de-lequipe-de-la-formule-1-alpine-ce-quil-faut-savoir\/"},"modified":"2026-10-05T18:53:30","modified_gmt":"2026-10-05T16:53:30","slug":"devenir-sponsor-de-lequipe-de-la-formule-1-alpine-ce-quil-faut-savoir","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/becoming-an-alpine-formula-1-team-sponsor-what-yed-to-know\/","title":{"rendered":"Sponsors Alpine F1 2026 : portefeuille complet des partenaires du BWT Alpine F1 Team"},"content":{"rendered":"<p><strong>Les sponsors d&#8217;Alpine F1 en 2026 sont au nombre de 47 selon la liste officielle du BWT Alpine F1 Team : un title partner (BWT), 4 premium partners (Eni, MSC Cruises, H. Moser &amp; Cie., R5 TURBO 3E), 23 team partners, 16 fournisseurs techniques et 3 licenci\u00e9s. L&#8217;\u00e9quipe a termin\u00e9 2025 derni\u00e8re du championnat constructeurs avec 22 points, et en 2026 elle roule avec des groupes motopropulseurs Mercedes et avec Pierre Gasly et Franco Colapinto. Voici le portefeuille complet, mis \u00e0 jour en octobre 2026.<\/strong><\/p>\n<p><em>Mis \u00e0 jour en octobre 2026. Liste v\u00e9rifi\u00e9e sur la page officielle des partenaires de l&#8217;\u00e9quipe.<\/em><\/p>\n<p>Pour qui envisage de sponsoriser une \u00e9quipe de F1, Alpine est un cas d&#8217;\u00e9tude int\u00e9ressant pr\u00e9cis\u00e9ment parce qu&#8217;elle n&#8217;est pas en t\u00eate de la grille. L&#8217;\u00e9quipe a termin\u00e9 la derni\u00e8re saison au bas du classement, mais elle compte une liste de partenaires de 47 noms, dans des secteurs tr\u00e8s diff\u00e9rents. La question pour une marque est : qu&#8217;ach\u00e8te un sponsor dans une \u00e9quipe qui ne gagne pas ? Ce guide r\u00e9pond avec les donn\u00e9es disponibles : qui sont les sponsors, dans quelles cat\u00e9gories, ce qui a chang\u00e9 depuis 2023 et ce qu&#8217;on peut en tirer pour qui veut entrer.<\/p>\n<h2>Alpine F1 en 2026 : l&#8217;\u00e9quipe en bref<\/h2>\n<p>L&#8217;\u00e9quipe est bas\u00e9e \u00e0 Enstone, en Angleterre, et descend de Toleman (1981), Benetton (1986-2001), Renault (\u00e0 partir de 2002), Lotus (2012-2015) et enfin Alpine, le nom sous lequel elle court depuis 2021. Fernando Alonso a remport\u00e9 les titres pilotes de 2005 et 2006 quand l&#8217;\u00e9quipe \u00e9tait Renault ; Esteban Ocon a gagn\u00e9 le Grand Prix de Hongrie 2021 pour Alpine. Le groupe Renault est l&#8217;actionnaire majoritaire. En 2023, un consortium compos\u00e9 d&#8217;Otro Capital, RedBird Capital Partners et Maximum Effort Investments a acquis une participation de 24 % pour 200 millions d&#8217;euros.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-129562\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/after_2006_malaysian_grand_prix.jpg\" alt=\"Flavio Briatore enlace deux pilotes de Renault F1 des ann\u00e9es du titre\" width=\"463\" height=\"400\" \/><\/p>\n<p>2026 est une ann\u00e9e de rupture technique : apr\u00e8s le retrait de Renault comme motoriste fin 2025, Alpine utilise des groupes motopropulseurs Mercedes et peut concentrer ses ressources sur le ch\u00e2ssis et l&#8217;a\u00e9rodynamique. La voiture est l&#8217;A526, d\u00e9voil\u00e9e en janvier 2026 \u00e0 bord d&#8217;un navire de MSC Cruises au large de Barcelone. Pierre Gasly et Franco Colapinto sont les pilotes. Flavio Briatore est executive advisor et Steve Nielsen managing director.<\/p>\n<h2>Les chiffres du partenariat Alpine 2026<\/h2>\n<ul>\n<li><strong>Title partner :<\/strong> 1 (BWT) ;<\/li>\n<li><strong>Premium partners :<\/strong> 4 (Eni, MSC Cruises, H. Moser &amp; Cie., R5 TURBO 3E) ;<\/li>\n<li><strong>Team partners :<\/strong> 23 ;<\/li>\n<li><strong>Fournisseurs techniques (team suppliers) :<\/strong> 16 ;<\/li>\n<li><strong>Licenci\u00e9s :<\/strong> 3 ;<\/li>\n<li><strong>Total :<\/strong> 47 marques dans la liste officielle.<\/li>\n<\/ul>\n<h2>Liste compl\u00e8te des sponsors d&#8217;Alpine F1 en 2026<\/h2>\n<h3>Title partner : BWT<\/h3>\n<p>BWT, entreprise autrichienne de technologies de traitement de l&#8217;eau, est le title partner de l&#8217;\u00e9quipe, qui s&#8217;appelle donc BWT Alpine F1 Team. La relation avec Alpine commence en 2022 et apporte le bleu et le rose \u00e0 la livr\u00e9e. La valeur financi\u00e8re de l&#8217;accord n&#8217;a pas \u00e9t\u00e9 rendue publique. Pour le tableau complet de la relation entre BWT et la F1, voir notre article sur <a href=\"https:\/\/rtrsports.com\/fr\/blog\/comment-et-pourquoi-bwt-sponsorise-f1\/\">comment et pourquoi BWT sponsorise la F1<\/a>.<\/p>\n<h3>Premium partners<\/h3>\n<ul>\n<li><strong>Eni<\/strong>, premium partner de l&#8217;\u00e9quipe pour 2026 ;<\/li>\n<li><strong>MSC Cruises<\/strong>, dont un navire a accueilli la pr\u00e9sentation de la livr\u00e9e 2026 ;<\/li>\n<li><strong>H. Moser &amp; Cie.<\/strong>, marque horlog\u00e8re ;<\/li>\n<li><strong>R5 TURBO 3E<\/strong>, mod\u00e8le du groupe Renault.<\/li>\n<\/ul>\n<h3>Team partners<\/h3>\n<ul>\n<li><strong>Finance et trading :<\/strong> eToro (exclusive trading and investment partner), Mobilize Financial Services ;<\/li>\n<li><strong>Technologie et cybers\u00e9curit\u00e9 :<\/strong> Cato Networks (partenaire SASE officiel), Arctic Wolf, SEALSQ, Apex Ultra (partenaire officiel pour l&#8217;IA appliqu\u00e9e \u00e0 l&#8217;ing\u00e9nierie) ;<\/li>\n<li><strong>Logiciels et ressources humaines :<\/strong> Avature (partenaire plateforme d&#8217;IA pour le Human Capital Management), Businessolver ;<\/li>\n<li><strong>Ing\u00e9nierie, a\u00e9rospatial et transport a\u00e9rien :<\/strong> AtkinsR\u00e9alis, Boeing, Qatar Airways ;<\/li>\n<li><strong>Hospitalit\u00e9 et divertissement :<\/strong> The Venetian Resort, viagogo ;<\/li>\n<li><strong>Commerce, habillement et consommation :<\/strong> Mercado Libre, Castore, New Era, OAKBERRY, Shamir ;<\/li>\n<li><strong>Lubrifiants :<\/strong> Valvoline ;<\/li>\n<li><strong>Autres team partners :<\/strong> Eurodatacar, IndraMind, MODO, Skip.<\/li>\n<\/ul>\n<h3>Fournisseurs techniques (team suppliers)<\/h3>\n<p>3D Systems, Alpinestars, Beforeyouspeak Coffee, Built For Athletes, JAAQ, Delphi, D3O, HMN24, Matrix, LUMI, M-Experiment, MISSION, Pirelli, Roland DG, Trak Racer, United Machining.<\/p>\n<h3>Licenci\u00e9s<\/h3>\n<p>Endstate, The James Brand, Perfect Moment.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-129554\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/esteban-ocon.jpg\" alt=\"Une Alpine de F1 en livr\u00e9e BWT bleue et rose, avec les marques de la saison 2023\" width=\"600\" height=\"338\" \/><\/p>\n<h2>Ce qui a chang\u00e9 depuis 2023<\/h2>\n<p>Quiconque a lu notre guide de 2023 trouvera une liste tr\u00e8s diff\u00e9rente. Des marques qui figuraient dans la liste de l&#8217;\u00e9poque, comme Binance, Microsoft, Castrol, BP Ultimate et Bell &amp; Ross, n&#8217;apparaissent plus dans la liste officielle de 2026. La structure a chang\u00e9 : aujourd&#8217;hui l&#8217;\u00e9quipe distingue un title partner, des premium partners, des team partners, des fournisseurs et des licenci\u00e9s, et la partie la plus nombreuse est compos\u00e9e d&#8217;entreprises technologiques, financi\u00e8res et de services. L&#8217;\u00e9quipe a aussi chang\u00e9 sa mani\u00e8re de se raconter : un seul title partner \u00e0 l&#8217;identit\u00e9 visuelle forte (BWT) et un niveau premium de quatre noms couvrant l&#8217;\u00e9nergie, les croisi\u00e8res, l&#8217;horlogerie et l&#8217;automobile.<\/p>\n<h2>Pourquoi sponsoriser une \u00e9quipe comme Alpine<\/h2>\n<p>Une marque qui choisit Alpine n&#8217;ach\u00e8te pas la probabilit\u00e9 de gagner. Elle ach\u00e8te trois autres choses, que l&#8217;on lit dans la composition de la liste.<\/p>\n<ol>\n<li><strong>Une exposition mondiale \u00e0 un autre co\u00fbt d&#8217;entr\u00e9e.<\/strong> Une \u00e9quipe du fond de grille donne acc\u00e8s au m\u00eame calendrier et \u00e0 la m\u00eame audience t\u00e9l\u00e9vis\u00e9e qu&#8217;une \u00e9quipe de t\u00eate. Les tarifs ne sont pas publics : pour comprendre les ordres de grandeur, il y a le panorama des <a href=\"https:\/\/rtrsports.com\/fr\/blog\/cost-formula-1-sponsorships\/\">co\u00fbts du sponsoring en Formule 1<\/a>.<\/li>\n<li><strong>L&#8217;exclusivit\u00e9 de cat\u00e9gorie.<\/strong> Le cas d&#8217;eToro, partenaire exclusif pour le trading et l&#8217;investissement, montre comment une \u00e9quipe vend sa cat\u00e9gorie : une seule marque, pour un secteur, en \u00e9change de visibilit\u00e9 et de contenus pour les fans.<\/li>\n<li><strong>Une plateforme B2B.<\/strong> Parmi les team partners, les entreprises technologiques et de logiciels pour entreprises p\u00e8sent (Cato Networks, Arctic Wolf, Avature, Businessolver, AtkinsR\u00e9alis) : pour qui vend \u00e0 d&#8217;autres entreprises, le paddock est un lieu o\u00f9 rencontrer ses clients, pas seulement une exposition au grand public.<\/li>\n<\/ol>\n<p>Le risque est le revers : l&#8217;exposition d\u00e9pend aussi des r\u00e9sultats, et ceux qui se battent pour le podium ont tendance \u00e0 appara\u00eetre plus souvent dans les images de la course. C&#8217;est pourquoi toute \u00e9valuation doit partir de l&#8217;objectif de la marque et du secteur, pas de la position au classement. Pour comparer le portefeuille \u00e0 celui d&#8217;une \u00e9quipe de t\u00eate, il y a notre analyse des <a href=\"https:\/\/rtrsports.com\/fr\/blog\/becoming-a-mclaren-formula-1-sponsor-what-yed-to-know\/\">sponsors McLaren F1 en 2026<\/a> ; pour les title sponsors de toutes les \u00e9quipes, le guide des <a href=\"https:\/\/rtrsports.com\/fr\/blog\/le-sponsor-titre-de-chaque-equipe-pour-la-saison-2026-de-formule-1\/\">title sponsors de chaque \u00e9quipe en 2026<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Vous voulez porter votre marque en Formule 1 ?<\/strong><br \/>RTR Sports Marketing construit des programmes de sponsoring dans le sport automobile depuis 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/fr\/formule-1-parrainage\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponsoring en Formule 1<\/a><br \/><\/div>\n<p><strong>Sources<\/strong> : <a href=\"https:\/\/www.alpinef1.com\/partners\" target=\"_blank\" rel=\"nofollow noopener\">BWT Alpine F1 Team, page officielle des partenaires<\/a> ; <a href=\"https:\/\/www.alpinef1.com\/news\/partners-with-e-toro-ahead-of-2026-season\" target=\"_blank\" rel=\"nofollow noopener\">BWT Alpine F1 Team, accord avec eToro<\/a> ; <a href=\"https:\/\/www.alpinef1.com\/news\/new-partner-cato-networks\" target=\"_blank\" rel=\"nofollow noopener\">BWT Alpine F1 Team, accord avec Cato Networks<\/a> ; <a href=\"https:\/\/speedwaydigest.com\/index.php\/news\/racing-news\/663577-bwt-alpine-formula-one-team-joins-forces-with-avature-as-team-partner-ahead-of-2026\/\" target=\"_blank\" rel=\"nofollow noopener\">Speedway Digest, Avature team partner<\/a> ; <a href=\"https:\/\/www.eni.com\/en-IT\/media\/events\/bwt-alpine-f1.html\" target=\"_blank\" rel=\"nofollow noopener\">Eni, premium partner du BWT Alpine F1 Team<\/a> ; <a href=\"https:\/\/www.skysports.com\/f1\/news\/12433\/13497759\/alpine-a526-launch-flavio-briatore-reveals-heightened-expectations-as-new-car-launched-on-cruise-ship\" target=\"_blank\" rel=\"nofollow noopener\">Sky Sports, lancement de l&#8217;A526<\/a> ; <a href=\"https:\/\/www.motorsportmagazine.com\/articles\/single-seaters\/f1\/2026-alpine-f1-car-launch\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, lancement de l&#8217;Alpine 2026<\/a> ; <a href=\"https:\/\/www.racefans.net\/2025\/12\/03\/alpine-are-guaranteed-to-finish-last-in-2025-but-will-set-an-obscure-points-record\/\" target=\"_blank\" rel=\"nofollow noopener\">RaceFans, Alpine derni\u00e8re en 2025<\/a> ; <a href=\"https:\/\/en.wikipedia.org\/wiki\/Alpine_F1_Team\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, Alpine F1 Team<\/a> ; <a href=\"https:\/\/en.wikipedia.org\/wiki\/BWT_(company)\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, BWT<\/a> ; <a href=\"https:\/\/www.sportbusiness.com\/news\/otro-redbird-and-maximum-effort-acquire-stake-in-f1-outfit-alpine\/\" target=\"_blank\" rel=\"nofollow noopener\">SportBusiness, la participation de 24 %<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Questions fr\u00e9quentes<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Qui sont les sponsors d&#039;Alpine F1 en 2026 ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSelon la liste officielle de l&#8217;\u00e9quipe, 47 marques : le title partner BWT, 4 premium partners (Eni, MSC Cruises, H. Moser &amp; Cie., R5 TURBO 3E), 23 team partners, 16 fournisseurs techniques et 3 licenci\u00e9s.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Qui est le title sponsor d&#039;Alpine F1 ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nBWT, entreprise autrichienne de technologies de traitement de l&#8217;eau. Depuis 2022, l&#8217;\u00e9quipe s&#8217;appelle BWT Alpine F1 Team et court dans une livr\u00e9e bleue et rose.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Combien paient les sponsors d&#039;Alpine ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nL&#8217;\u00e9quipe ne rend pas publics les montants de ses accords, et nous ne les rapportons pas. Pour les ordres de grandeur d&#8217;un sponsoring en F1, il y a le guide des co\u00fbts du sponsoring en Formule 1 de RTR Sports Marketing.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Qui sont les pilotes et le motoriste d&#039;Alpine en 2026 ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nLes pilotes sont Pierre Gasly et Franco Colapinto. En 2026, l&#8217;\u00e9quipe utilise des groupes motopropulseurs Mercedes, apr\u00e8s le retrait de Renault comme motoriste fin 2025.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Comment Alpine a-t-elle termin\u00e9 le championnat constructeurs 2025 ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDerni\u00e8re, \u00e0 la dixi\u00e8me place, avec 22 points. En 2026, l&#8217;\u00e9quipe a chang\u00e9 de motoriste et est pass\u00e9e chez Mercedes.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Les sponsors d&#8217;Alpine F1 en 2026 sont au nombre de 47 selon la liste officielle du BWT Alpine F1 Team : un title partner (BWT), 4 premium partners (Eni, MSC Cruises, H. Moser &amp; Cie., R5 TURBO 3E), 23 team partners, 16 fournisseurs techniques et 3 licenci\u00e9s. L&#8217;\u00e9quipe a termin\u00e9 2025 derni\u00e8re du championnat constructeurs [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":195012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20137],"tags":[],"class_list":["post-240654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-fr"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponsors Alpine F1 2026 : tous les partenaires<\/title>\n<meta name=\"description\" content=\"Sponsors Alpine F1 2026 : 47 marques, de BWT \u00e0 Eni et MSC Cruises. 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