{"id":241343,"date":"2023-09-07T10:13:51","date_gmt":"2023-09-07T08:13:51","guid":{"rendered":"https:\/\/rtrsports.com\/cybersecurite-parrainage-en-formule-1\/"},"modified":"2026-10-06T18:47:48","modified_gmt":"2026-10-06T16:47:48","slug":"cybersecurite-parrainage-en-formule-1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/cybersecurity-sponsorship-in-formula-1\/","title":{"rendered":"Cybers\u00e9curit\u00e9 en F1 : qui sont les sponsors et pourquoi ils choisissent la Formule 1"},"content":{"rendered":"<p>En novembre 2025, George Kurtz, fondateur et PDG de CrowdStrike, est devenu actionnaire de l&#8217;\u00e9curie Mercedes de Formule 1 en rachetant une participation dans la holding de Toto Wolff. Six ans plus t\u00f4t, son entreprise \u00e9tait arriv\u00e9e dans l&#8217;\u00e9quipe comme sponsor technique ; aujourd&#8217;hui, CrowdStrike figure parmi les Principal Partners de l&#8217;\u00e9curie. C&#8217;est peut-\u00eatre l&#8217;exemple le plus parlant de la fa\u00e7on dont les liens entre la Formule 1 et les entreprises de cybers\u00e9curit\u00e9 se sont resserr\u00e9s en quelques ann\u00e9es.<\/p>\n<p>En 2026, de nombreuses \u00e9curies ont un partenaire de cybers\u00e9curit\u00e9 : CrowdStrike avec Mercedes, Bitdefender avec Ferrari, 1Password avec Red Bull, Keeper Security avec Williams, Arctic Wolf avec Alpine. Ce n&#8217;est pas une mode. Une \u00e9curie de Formule 1 est une entreprise technologique qui produit et fait circuler d&#8217;\u00e9normes quantit\u00e9s de donn\u00e9es dans le monde entier, et ces donn\u00e9es valent tr\u00e8s cher. Pour une marque de cybers\u00e9curit\u00e9, les prot\u00e9ger sous les yeux du public mondial de la Formule 1 est la d\u00e9monstration la plus convaincante qu&#8217;elle puisse offrir.<\/p>\n<h2>Qui sont les sponsors de cybers\u00e9curit\u00e9 en F1<\/h2>\n<ul>\n<li><strong>CrowdStrike et Mercedes.<\/strong> Le partenariat a d\u00e9but\u00e9 en 2019. Aujourd&#8217;hui, CrowdStrike figure parmi les Principal Partners de l&#8217;\u00e9curie, et depuis novembre 2025 son fondateur fait aussi partie des actionnaires.<\/li>\n<li><strong>Bitdefender et Ferrari.<\/strong> L&#8217;entreprise roumaine est arriv\u00e9e \u00e0 Maranello en 2022, \u00e0 la place de Kaspersky, et en octobre 2025 elle a renouvel\u00e9 et \u00e9largi l&#8217;accord, avec davantage de visibilit\u00e9 sur la monoplace.<\/li>\n<li><strong>1Password et Red Bull.<\/strong> Depuis 2025, c&#8217;est le partenaire de cybers\u00e9curit\u00e9 exclusif de l&#8217;\u00e9curie, avec sa marque jusque sur l&#8217;\u00e9cran du volant.<\/li>\n<li><strong>Keeper Security et Williams.<\/strong> Partenaire officiel depuis 2024, il entame en 2026 sa troisi\u00e8me saison et a construit une campagne mondiale avec Alex Albon.<\/li>\n<li><strong>Arctic Wolf et Alpine.<\/strong> Arriv\u00e9 en 2025, au moment m\u00eame o\u00f9 Red Bull annon\u00e7ait 1Password.<\/li>\n<\/ul>\n<p>Par le pass\u00e9, d&#8217;autres noms ont marqu\u00e9 cette histoire. Kaspersky a \u00e9t\u00e9 partenaire de Ferrari pendant plus de dix ans, jusqu&#8217;en 2022, lorsque l&#8217;accord a \u00e9t\u00e9 rompu apr\u00e8s l&#8217;invasion russe de l&#8217;Ukraine. Darktrace a travaill\u00e9 avec McLaren \u00e0 partir de 2020, en apportant l&#8217;intelligence artificielle dans la cyberd\u00e9fense de l&#8217;\u00e9curie.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2023\/09\/fia_f1_austria_2023_nr._44_misc.jpg\" alt=\"Cybers\u00e9curit\u00e9 en F1 : la Mercedes, partenaire de CrowdStrike depuis 2019\" width=\"600\" height=\"338\" \/><\/p>\n<h2>Pourquoi une \u00e9curie de F1 doit se prot\u00e9ger<\/h2>\n<p>Une \u00e9curie de Formule 1 vit de donn\u00e9es. Pendant un week-end de course, des centaines de capteurs transmettent des informations de la voiture au garage et du garage \u00e0 l&#8217;usine, o\u00f9 ing\u00e9nieurs et simulateurs travaillent en temps r\u00e9el. S&#8217;y ajoutent les plans des monoplaces, les donn\u00e9es de soufflerie, les strat\u00e9gies, les contrats, les informations sur les pilotes. C&#8217;est un patrimoine qui vaut des milliards, comme le montre la <a href=\"https:\/\/rtrsports.com\/fr\/blog\/la-croissance-economique-sans-precedent-des-equipes-de-formule-un-decryptage-des-facteurs-du-succes-en-volee\/\">valeur des \u00e9curies de Formule 1<\/a>, et qui, au fil de la saison, passe d&#8217;un continent \u00e0 l&#8217;autre plus de vingt fois.<\/p>\n<p>Les menaces, elles, sont les m\u00eames que pour n&#8217;importe quelle grande entreprise : hame\u00e7onnage, vol d&#8217;identifiants, ran\u00e7ongiciels. Un seul e-mail ouvert au mauvais moment peut paralyser un syst\u00e8me. C&#8217;est pourquoi beaucoup de ces collaborations vont au-del\u00e0 du simple sponsoring : les entreprises fournissent r\u00e9ellement leurs outils, que l&#8217;\u00e9curie utilise chaque jour \u00e0 l&#8217;usine et en piste.<\/p>\n<h2>Pourquoi les entreprises de s\u00e9curit\u00e9 choisissent la Formule 1<\/h2>\n<p>Du point de vue d&#8217;un \u00e9diteur de cybers\u00e9curit\u00e9, la Formule 1 offre trois avantages rares.<\/p>\n<ul>\n<li><strong>Le banc d&#8217;essai.<\/strong> Prot\u00e9ger une \u00e9curie qui travaille \u00e0 une vitesse extr\u00eame, avec des donn\u00e9es qui ne peuvent pas s&#8217;arr\u00eater une seconde, est une d\u00e9monstration concr\u00e8te de la qualit\u00e9 du produit. Et c&#8217;est un r\u00e9cit que les clients comprennent tout de suite.<\/li>\n<li><strong>Le bon public.<\/strong> La Formule 1 est suivie par des dirigeants et des d\u00e9cideurs du monde entier, pr\u00e9cis\u00e9ment ceux qui choisissent les fournisseurs de s\u00e9curit\u00e9 de leur entreprise. Et l&#8217;hospitalit\u00e9 du paddock permet de les rencontrer en personne.<\/li>\n<li><strong>La r\u00e9putation.<\/strong> S&#8217;associer \u00e0 un univers o\u00f9 la pr\u00e9cision et la fiabilit\u00e9 sont essentielles aide \u00e0 construire la confiance, valeur premi\u00e8re pour une entreprise de s\u00e9curit\u00e9.<\/li>\n<\/ul>\n<p>C&#8217;est la m\u00eame raison pour laquelle la Formule 1 attire autant d&#8217;entreprises technologiques, comme nous l&#8217;expliquons dans notre guide du <a href=\"https:\/\/rtrsports.com\/fr\/blog\/le-sponsoring-dans-le-sport-automobile-pour-les-marques-technologiques-et-saas-le-guide-2026\/\">sponsoring en sport automobile pour les marques tech et SaaS<\/a>.<\/p>\n<h2>Ce que vaut un partenariat de ce type<\/h2>\n<p>Les montants des accords ne sont presque jamais communiqu\u00e9s, et les estimations de la presse sont \u00e0 prendre avec prudence. Ce que l&#8217;on peut dire, c&#8217;est que la forme compte autant que le prix : beaucoup de ces partenariats m\u00ealent argent et services, c&#8217;est-\u00e0-dire qu&#8217;une partie de la valeur r\u00e9side dans la technologie fournie \u00e0 l&#8217;\u00e9curie. Pour une entreprise qui envisage d&#8217;entrer en Formule 1, c&#8217;est un mod\u00e8le \u00e0 conna\u00eetre : un sponsor ne paie pas toujours uniquement par ch\u00e8que.<\/p>\n<p>Pour un panorama complet des marques pr\u00e9sentes dans le championnat, consultez notre liste des <a href=\"https:\/\/rtrsports.com\/fr\/blog\/partenaires-officiels-formule-1\/\">partenaires de la Formule 1 en 2026<\/a>. Et ceux qui envisagent un <a href=\"https:\/\/rtrsports.com\/fr\/formule-1-parrainage\/\">sponsoring en Formule 1<\/a> dans le secteur de la cybers\u00e9curit\u00e9 doivent savoir que les places dans les grandes \u00e9curies sont rares et presque toutes prises : les meilleures opportunit\u00e9s se trouvent souvent dans les \u00e9curies de milieu de grille ou dans les cat\u00e9gories qui m\u00e8nent \u00e0 la Formule 1.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Questions fr\u00e9quentes sur la cybers\u00e9curit\u00e9 en F1<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quelles entreprises de cybers\u00e9curit\u00e9 sponsorisent la Formule 1 en 2026 ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Parmi les principales : CrowdStrike avec Mercedes, Bitdefender avec Ferrari, 1Password avec Red Bull, Keeper Security avec Williams et Arctic Wolf avec Alpine.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Depuis quand CrowdStrike sponsorise-t-il Mercedes ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Depuis 2019. En novembre 2025, George Kurtz, fondateur de CrowdStrike, a acquis \u00e0 titre personnel 15 % de la soci\u00e9t\u00e9 par laquelle Toto Wolff d\u00e9tient un tiers de l&#8217;\u00e9curie. Aujourd&#8217;hui, CrowdStrike figure parmi les Principal Partners de Mercedes.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Qui est le partenaire cybers\u00e9curit\u00e9 de Ferrari ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Bitdefender, depuis 2022, quand il a remplac\u00e9 Kaspersky. En octobre 2025, l&#8217;accord a \u00e9t\u00e9 renouvel\u00e9 et \u00e9largi.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Darktrace sponsorise-t-il McLaren ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Il ne figure pas parmi les partenaires actuels de McLaren. Darktrace a \u00e9t\u00e9 partenaire de l&#8217;\u00e9curie \u00e0 partir de 2020, avec un renouvellement en 2021 \u00e9tendu aussi \u00e0 l&#8217;IndyCar, en apportant l&#8217;intelligence artificielle dans la cyberprotection de l&#8217;\u00e9quipe.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pourquoi les \u00e9curies de F1 ont-elles besoin de cybers\u00e9curit\u00e9 ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Parce qu&#8217;elles g\u00e8rent d&#8217;\u00e9normes quantit\u00e9s de donn\u00e9es de grande valeur, de la t\u00e9l\u00e9m\u00e9trie aux plans des monoplaces, et les transf\u00e8rent en permanence entre la piste et l&#8217;usine. Elles font face aux m\u00eames menaces que n&#8217;importe quelle grande entreprise, comme l&#8217;hame\u00e7onnage et les ran\u00e7ongiciels.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pourquoi les entreprises de cybers\u00e9curit\u00e9 sponsorisent-elles la Formule 1 ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Parce que la Formule 1 est un banc d&#8217;essai cr\u00e9dible pour leurs produits, touche des dirigeants et des d\u00e9cideurs du monde entier et associe la marque \u00e0 la pr\u00e9cision et \u00e0 la fiabilit\u00e9, des valeurs centrales pour qui vend de la s\u00e9curit\u00e9.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>En novembre 2025, George Kurtz, fondateur et PDG de CrowdStrike, est devenu actionnaire de l&#8217;\u00e9curie Mercedes de Formule 1 en rachetant une participation dans la holding de Toto Wolff. Six ans plus t\u00f4t, son entreprise \u00e9tait arriv\u00e9e dans l&#8217;\u00e9quipe comme sponsor technique ; aujourd&#8217;hui, CrowdStrike figure parmi les Principal Partners de l&#8217;\u00e9curie. C&#8217;est peut-\u00eatre l&#8217;exemple [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":195740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20137],"tags":[],"class_list":["post-241343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-fr"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cybers\u00e9curit\u00e9 F1 : les sponsors des \u00e9curies en 2026<\/title>\n<meta name=\"description\" content=\"Cybers\u00e9curit\u00e9 en F1 : CrowdStrike avec Mercedes, Bitdefender avec Ferrari, 1Password avec Red Bull et d&#039;autres. 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