{"id":242450,"date":"2024-01-05T16:31:24","date_gmt":"2024-01-05T15:31:24","guid":{"rendered":"https:\/\/rtrsports.com\/bonnes-raisons-choisir-motogp-parrainage\/"},"modified":"2025-07-16T17:36:13","modified_gmt":"2025-07-16T15:36:13","slug":"bonnes-raisons-choisir-motogp-parrainage","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/good-reasons-choose-motogp-sponsorship\/","title":{"rendered":"De bonnes raisons de choisir le parrainage du MotoGP"},"content":{"rendered":"

Depuis 1995, RTR Sports Marketing<\/strong> concentre son activit\u00e9 principale sur le sponsoring du MotoGP <\/strong>et le marketing des sports m\u00e9caniques.<\/h2>\n

Chez RTR, nous sommes sp\u00e9cialis\u00e9s dans la fourniture de services de conseil aux entreprises et aux marques qui souhaitent utiliser le sport comme outil de communication, en particulier dans les domaines suivants sponsoring MotoGP<\/strong><\/a>sans pour autant n\u00e9gliger les autres disciplines. Nous sommes une agence ind\u00e9pendante de marketing pour le sport automobile<\/strong> <\/a>depuis ses premi\u00e8res ann\u00e9es d’existence, ce qui nous permet d’offrir \u00e0 nos clients le grand avantage d’avoir acc\u00e8s \u00e0 tous les sports, athl\u00e8tes et \u00e9v\u00e9nements, sans aucune r\u00e9serve ni entrave. Notre portefeuille d’opportunit\u00e9s va du golf<\/strong> au football,<\/strong> des championnats d’Europe de natation<\/strong> au tournoi de Wimbledon<\/strong>, en fonction des objectifs de la marque et de l’activit\u00e9.<\/p>\n

\"Valentino-rossi-sponsor\"<\/a><\/h3>\n

Sponsoriser le MotoGP : pourquoi ?<\/h3>\n

Comme le montrent notre portefeuille et nos \u00e9tudes de cas, une tr\u00e8s grande partie de notre activit\u00e9 est ax\u00e9e sur les sports m\u00e9caniques, et plus pr\u00e9cis\u00e9ment sur le championnat du monde de MotoGP<\/strong>. Il ne s’agit pas d’un choix irr\u00e9fl\u00e9chi ou d’une pr\u00e9f\u00e9rence personnelle ; dans la plupart des cas, nous recommandons le Championnat du monde automobile \u00e0 nos clients pour des raisons li\u00e9es au marketing, \u00e0 la visibilit\u00e9 et \u00e0 l’impact commercial<\/strong>. Ce sont ces raisons qui font l’objet de ce billet, car elles apportent une r\u00e9ponse \u00e0 la question essentielle : “Pourquoi une entreprise ou une marque devrait-elle choisir le MotoGP pour sa strat\u00e9gie de marketing et devenir un sponsor du MotoGP ?”<\/strong><\/p>\n

Visibilit\u00e9<\/h3>\n

L’une des principales et plus \u00e9videntes motivations pour choisir le MotoGP comme outil commercial est son extraordinaire visibilit\u00e9<\/strong>: 207 pays re\u00e7oivent le signal t\u00e9l\u00e9visuel en direct<\/strong><\/a> pour un total de 20 227 heures de diffusion par an dans le monde entier<\/strong>, dont pr\u00e8s de 60 % en direct<\/strong>. Cette \u00e9norme port\u00e9e, qui s’\u00e9l\u00e8ve \u00e0 428 millions de foyers touch\u00e9s<\/strong> tout au long de la saison, est ensuite adapt\u00e9e dans chaque pays pour respecter la langue locale, ainsi que les coutumes et les habitudes t\u00e9l\u00e9visuelles des t\u00e9l\u00e9spectateurs. Au total, 9 454<\/strong> repr\u00e9sentants de t\u00e9l\u00e9visions, de magazines <\/strong>et de webzines de 59 pays diff\u00e9rents sont impliqu\u00e9s afin d’assurer une couverture m\u00e9diatique tr\u00e8s homog\u00e8ne.<\/p>\n

\"vr46-sponsor\"<\/a><\/h3>\n

Internationalit\u00e9<\/h3>\n

Contrairement aux championnats nationaux, tels qu’ils sont traditionnellement con\u00e7us (par exemple, la Premier League italienne “Serie A” et le championnat italien de basket-ball ou de volley-ball), les grandes s\u00e9ries de sports m\u00e9caniques, telles que la Formule 1 ou le MotoGP, sont dot\u00e9es d’une saveur internationale extr\u00eamement attrayante, et elles sont g\u00e9ographiquement transversales pour les entreprises et les marques qui font des affaires ou qui ont des clients dans diff\u00e9rentes r\u00e9gions du monde. Il ne s’agit pas seulement d’une visibilit\u00e9 mondiale (la Premier League et la NBA ont \u00e9galement des t\u00e9l\u00e9spectateurs aux quatre coins de la plan\u00e8te), mais de la possibilit\u00e9 de disposer d’une plate-forme de communication itin\u00e9rante<\/strong> qui se d\u00e9place physiquement dans un nouveau pays presque tous les deux dimanches. Le championnat de deux roues le plus populaire se d\u00e9place sur quatre continents pour disputer les 19 courses programm\u00e9es au cours de cette comp\u00e9tition de neuf mois<\/strong>, offrant des possibilit\u00e9s d’accueil et d’activation sur place en Espagne, en Australie, aux \u00c9tats-Unis, en Italie, en Argentine et en Malaisie.<\/p>\n

Profil du public<\/h3>\n

Le public du MotoGP est jeune, h\u00e9t\u00e9rog\u00e8ne et tr\u00e8s fid\u00e8le<\/strong>: il comprend des femmes (30%)<\/strong>, plus de 70% ont moins de 35 ans<\/strong> et un t\u00e9l\u00e9spectateur suit 14 courses sur 19<\/strong><\/a> en moyenne, montrant ainsi une grande affection pour la s\u00e9rie tout au long de la saison. En outre, les t\u00e9l\u00e9spectateurs ordinaires sont g\u00e9n\u00e9ralement des t\u00e9l\u00e9spectateurs de longue date : normalement, ils regardent le MotoGP avec pers\u00e9v\u00e9rance depuis plus de 11 ans<\/strong> et en ont fait l’un des rituels familiaux. 70 % de l’\u00e9chantillon interrog\u00e9 suit le week-end des courses avec des amis et des membres de la famille, et lorsqu’ils vont regarder les courses de Grand Prix en direct, ils le font par groupes de 4 personnes. En ce sens, le profil d’un spectateur de MotoGP<\/strong> n’est pas tr\u00e8s diff\u00e9rent de celui du public qui se presse massivement sur les circuits<\/strong> les dimanches de course. Dans ce cas \u00e9galement, les spectateurs ordinaires ont moins de 35 ans, mais la proportion d’hommes atteint presque 80 %, et le nombre de spectateurs d\u00e9clarant leur intention de revenir \u00e0 la course l’ann\u00e9e suivante s’\u00e9l\u00e8ve \u00e0 93 %.<\/strong><\/p>\n

Propension \u00e0 l’achat<\/h3>\n

Une question extr\u00eamement int\u00e9ressante pour les entreprises qui optent pour le parrainage du MotoGP<\/strong> en tant qu’outil commercial est l’impact sur les r\u00e9sultats<\/strong>, en d’autres termes, l’augmentation des ventes<\/a> r\u00e9sultant de l’accord de parrainage. En ce qui concerne ce qui pr\u00e9c\u00e8de, il est important de souligner que le championnat MotoGP<\/strong> est un moteur commercial <\/strong>extraordinaire pour toutes les entreprises partenaires.<\/p>\n

Des \u00e9tudes ont montr\u00e9 que le public du MotoGP<\/strong> est tr\u00e8s r\u00e9ceptif et attentif aux sponsors de la cat\u00e9gorie. Les valeurs de ce sport et la capacit\u00e9 de communication sont telles que le positionnement de la marque aupr\u00e8s de tout client potentiel se d\u00e9veloppe de mani\u00e8re beaucoup plus sensible. 83 % du public a d\u00e9clar\u00e9 que l’association avec le MotoGP est une raison suffisante pour pr\u00e9f\u00e9rer une marque \u00e0 ses concurrents,<\/strong> et il en va de m\u00eame pour l’effet per\u00e7u du parrainage. De plus, 68% des personnes interrog\u00e9es ont d\u00e9clar\u00e9 avoir achet\u00e9 un produit pour le simple fait qu’il \u00e9tait parrain\u00e9 par une cat\u00e9gorie<\/strong>.<\/p>\n

\"marc-marquez-sponsor\"<\/a><\/h3>\n

Valeurs<\/h3>\n

Un sujet tr\u00e8s cher aux sp\u00e9cialistes du marketing<\/strong> a toujours \u00e9t\u00e9 la valeur de la proximit\u00e9 d’<\/a> une discipline avec la mission, l’histoire et la vision de la marque concern\u00e9e. Tr\u00e8s souvent, ces sujets ne sont m\u00eame pas mentionn\u00e9s explicitement, mais ils sont \u00e9vidents pour la plupart des gens, et ils semblent naturels \u00e0 la lumi\u00e8re des connaissances et de la culture partag\u00e9es. C’est pourquoi, par exemple, le golf<\/strong> et la voile<\/strong> sont universellement li\u00e9s \u00e0 un profil \u00e9conomique et social \u00e9lev\u00e9, tandis que le rugby incarne des valeurs telles que le respect, l’esprit sportif <\/strong>et le travail d’\u00e9quipe<\/strong>.<\/p>\n

Il est maintenant facile de comprendre pourquoi le parrainage de<\/strong> sports bien structur\u00e9s comme le MotoGP<\/strong>, qui sont riches en particularit\u00e9s uniques et certainement extraordinaires, est si attrayant en termes de communication. <\/strong>Les valeurs cl\u00e9s du plus important championnat de deux roues sont notamment l’innovation, la fra\u00eecheur, la passion, le dynamisme <\/strong>et la technologie<\/strong>. Et le cadre dans lequel ils sont d\u00e9ploy\u00e9s est profond\u00e9ment excitant<\/strong> et tr\u00e8s amusant.<\/p>\n

Cette \u00e9tonnante richesse de valeurs attire fortement les entreprises et les marques de<\/strong> diff\u00e9rents secteurs d’origine : les compagnies de t\u00e9l\u00e9phone qui d\u00e9pendent de la vitesse de connexion, les producteurs de lubrifiants et de carburants qui chantent les louanges de leur(s) produit(s) innovant<\/strong> (s), les grands r\u00e9seaux de t\u00e9l\u00e9vision <\/strong>et les m\u00e9dias qui utilisent une technologie de<\/strong> prise de vue tr\u00e8s \u00e9lev\u00e9e, et les fabricants d’ordinateurs qui trouvent des similitudes en termes de d\u00e9veloppement technologique massif. La liste peut se poursuivre avec les boissons \u00e9nergisantes et les marques dans le domaine des <\/strong>v\u00eatements de sport et de style de vie<\/strong><\/a> qui trouvent leur cible parfaite dans le public jeune et enthousiaste du MotoGP, constamment \u00e0 la recherche de nouveaux produits.<\/p>\n

Si vous souhaitez avoir plus d’informations sur le sponsoring en MotoGP, <\/strong>lisez Activation du parrainage,<\/a><\/strong> et contactez-nous \u00e0 notre adresse \u00e9lectronique : info@rtrsports.com<\/a><\/p>\n

Source: Repucom Deutschland\/Zenith Media\/Dorna Sources<\/pre>\n","protected":false},"excerpt":{"rendered":"
Depuis 1995, RTR Sports Marketing concentre son activit\u00e9 principale sur le sponsoring du MotoGP et le marketing des sports m\u00e9caniques. Chez RTR, nous sommes sp\u00e9cialis\u00e9s dans la fourniture de services de conseil aux entreprises et aux marques qui souhaitent utiliser le sport comme outil de communication, en particulier dans les domaines suivants sponsoring MotoGPsans pour […]<\/p>\n","protected":false},"author":14,"featured_media":190607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20131,20130],"tags":[],"class_list":["post-242450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sportif-fr","category-parrainage-sportif"],"acf":[],"contentshake_article_id":"","yoast_head":"\nDe bonnes raisons de parrainer le MotoGP<\/title>\n<meta name=\"description\" content=\"Depuis 1995, RTR Sports Marketing se concentre sur le sponsoring du MotoGP et le marketing des sports m\u00e9caniques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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