{"id":242456,"date":"2019-06-11T08:05:26","date_gmt":"2019-06-11T06:05:26","guid":{"rendered":"https:\/\/rtrsports.com\/parrainages-internationaux-sports\/"},"modified":"2026-09-18T14:03:13","modified_gmt":"2026-09-18T12:03:13","slug":"parrainages-internationaux-sports","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/international-sponsorships-sports\/","title":{"rendered":"Parrainage sportif international : pourquoi le sport est le levier mondial pour les marques"},"content":{"rendered":"<p>Le parrainage sportif international est l&#8217;un des rares leviers marketing qui r\u00e9ussit \u00e0 \u00eatre \u00e0 la fois local et mondial. Ce dualisme \u2014 port\u00e9e mondiale, impact local \u2014 explique pourquoi les marques \u00e0 ambition internationale continuent d&#8217;investir dans le sport.<\/p>\n<h2>Pourquoi le sport surpasse tout autre canal en mati\u00e8re de port\u00e9e internationale<\/h2>\n<p>Aucun autre m\u00e9dia de divertissement n&#8217;a la m\u00eame capacit\u00e9 de d\u00e9passer simultan\u00e9ment les barri\u00e8res linguistiques, culturelles et g\u00e9ographiques. Selon les donn\u00e9es Repucom\/Nielsen, la visibilit\u00e9 d&#8217;une marque en une saison MotoGP \u00e9quivaut en moyenne \u00e0 500-800 millions d&#8217;euros de valeur publicitaire \u00e9quivalente pour un partenaire titre d&#8217;\u00e9quipe.<\/p>\n<h2>Campagnes multidisciplinaires : du circuit au digital<\/h2>\n<ul>\n<li><strong>Contenu digital<\/strong> : interviews avec les pilotes, coulisses des box, donn\u00e9es de t\u00e9l\u00e9m\u00e9trie narr\u00e9es avec la marque.<\/li>\n<li><strong>Hospitality B2B<\/strong> : le paddock est l&#8217;un des environnements les plus efficaces pour construire des relations commerciales de haut niveau.<\/li>\n<li><strong>Licences et merchandising<\/strong> : utilisation des droits \u00e0 l&#8217;image pour des op\u00e9rations de co-branding.<\/li>\n<\/ul>\n<h2>G\u00e9opolitique et sport : ce qui a chang\u00e9<\/h2>\n<p>L&#8217;exclusion de la Russie des comp\u00e9titions internationales apr\u00e8s 2022 a redessin\u00e9 les cartes d&#8217;investissement. La pr\u00e9sence croissante de marques chinoises a introduit de nouveaux acteurs avec des logiques d&#8217;investissement diff\u00e9rentes.<\/p>\n<h2>Dans quels sports investir pour un parrainage international<\/h2>\n<p><strong>MotoGP<\/strong> : audience mondiale dans 19 pays, plus de 400 millions de t\u00e9l\u00e9spectateurs par saison. Le point de d\u00e9part est notre <a href=\"https:\/\/rtrsports.com\/fr\/parrainage-motogp\/\">guide du parrainage MotoGP<\/a>.<\/p>\n<h2>Comment RTR travaille sur les parrainages internationaux<\/h2>\n<p>RTR Sports Marketing op\u00e8re dans le sport automobile international depuis plus de 30 ans. \u00c9crivez-nous \u00e0 <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le parrainage sportif international est l&#8217;un des rares leviers marketing qui r\u00e9ussit \u00e0 \u00eatre \u00e0 la fois local et mondial. Ce dualisme \u2014 port\u00e9e mondiale, impact local \u2014 explique pourquoi les marques \u00e0 ambition internationale continuent d&#8217;investir dans le sport. Pourquoi le sport surpasse tout autre canal en mati\u00e8re de port\u00e9e internationale Aucun autre m\u00e9dia [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":190558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,20026],"tags":[],"class_list":["post-242456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp","category-sponsorizzazioni-sportive"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Parrainage sportif international : le levier mondial pour les marques<\/title>\n<meta name=\"description\" content=\"Comment fonctionne le parrainage sportif international : MotoGP, football, Formula E. Port\u00e9e mondiale, g\u00e9opolitique et ROI. 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