{"id":255342,"date":"2024-08-30T09:22:20","date_gmt":"2024-08-30T07:22:20","guid":{"rendered":"https:\/\/rtrsports.com\/blog\/fim-womens-circuit-racing-un-nouveau-chapitre-pour-le-sport-automobile-feminin\/"},"modified":"2026-10-30T03:56:57","modified_gmt":"2026-10-30T02:56:57","slug":"fim-womens-circuit-racing-un-nouveau-chapitre-pour-le-sport-automobile-feminin","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/fim-womens-circuit-racing-un-nouveau-chapitre-pour-le-sport-automobile-feminin\/","title":{"rendered":"WorldWCR : le championnat du monde f\u00e9minin de moto expliqu\u00e9 aux pilotes et aux sponsors"},"content":{"rendered":"<p>Mi-octobre 2026, \u00e0 Jerez, une cinqui\u00e8me place dans la course 1 a suffi \u00e0 Mar\u00eda Herrera pour r\u00e9gler la question : deuxi\u00e8me titre mondial cons\u00e9cutif en <strong>WorldWCR<\/strong>, le championnat du monde f\u00e9minin de vitesse moto sur circuit. La manche de Jerez a aussi \u00e9t\u00e9 la derni\u00e8re du championnat avec les Yamaha YZF-R7 : \u00e0 partir de 2027, les pilotes rouleront sur une moto chinoise, la CFMoto 675SR-R.<\/p>\n<p>Trois saisons, c&#8217;est peu pour juger un championnat, mais cela suffit pour comprendre ce qu&#8217;il offre \u00e0 celles qui courent et \u00e0 ceux qui investissent. Ce guide rassemble l&#8217;essentiel : comment fonctionne le WorldWCR, qui l&#8217;a gagn\u00e9, ce qui change \u00e0 partir de 2027 et pour quelles entreprises il a du sens.<\/p>\n<p><strong>En bref<\/strong><\/p>\n<ul>\n<li>Le WorldWCR (FIM Women&#8217;s Circuit Racing World Championship) est n\u00e9 en 2024 : un monotype r\u00e9serv\u00e9 aux femmes qui court sur six des week-ends europ\u00e9ens du Championnat du monde Superbike.<\/li>\n<li>Il a couronn\u00e9 Ana Carrasco en 2024 et Mar\u00eda Herrera en 2025 et en 2026.<\/li>\n<li>De 2027 \u00e0 2029, la moto unique sera la CFMoto 675SR-R, \u00e0 la place de la Yamaha YZF-R7.<\/li>\n<\/ul>\n<h2>Qu&#8217;est-ce que le WorldWCR<\/h2>\n<p>Le <strong>FIM Women&#8217;s Circuit Racing World Championship<\/strong> est le premier championnat du monde de vitesse sur circuit r\u00e9serv\u00e9 aux femmes. Il a \u00e9t\u00e9 cr\u00e9\u00e9 par la FIM, la f\u00e9d\u00e9ration internationale de motocyclisme, avec le promoteur du Championnat du monde Superbike, et il a d\u00e9but\u00e9 en 2024. Les courses se disputent sur six des manches europ\u00e9ennes du <strong>WorldSBK<\/strong>, les m\u00eames week-ends : les pilotes partagent le paddock, le public et la couverture t\u00e9l\u00e9vis\u00e9e avec le Superbike.<\/p>\n<p>La formule est celle du monotype. Toutes courent avec la m\u00eame moto pr\u00e9par\u00e9e de la m\u00eame fa\u00e7on, si bien que la diff\u00e9rence se fait au pilotage et au travail de l&#8217;\u00e9quipe, pas au budget technique. Chaque week-end comprend les essais, la Superpole qui fixe la grille et deux courses.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-361663\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/firefly-high-quality-full-body-illustration-of-female-motorcycle-racer-in-full-leather-suit-and-full-400x400.jpg\" alt=\"Illustration d'une pilote moto en casque int\u00e9gral et combinaison en cuir, sur fond rose et bleu\" width=\"400\" height=\"400\" srcset=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/firefly-high-quality-full-body-illustration-of-female-motorcycle-racer-in-full-leather-suit-and-full-400x400.jpg 400w, https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/firefly-high-quality-full-body-illustration-of-female-motorcycle-racer-in-full-leather-suit-and-full-300x300.jpg 300w, https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/firefly-high-quality-full-body-illustration-of-female-motorcycle-racer-in-full-leather-suit-and-full-150x150.jpg 150w, https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/firefly-high-quality-full-body-illustration-of-female-motorcycle-racer-in-full-leather-suit-and-full-768x768.jpg 768w, https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/firefly-high-quality-full-body-illustration-of-female-motorcycle-racer-in-full-leather-suit-and-full-1536x1536.jpg 1536w, https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/firefly-high-quality-full-body-illustration-of-female-motorcycle-racer-in-full-leather-suit-and-full.jpg 2048w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<h2>Trois saisons, deux championnes<\/h2>\n<h3>2024 : Ana Carrasco<\/h3>\n<p>La premi\u00e8re saison, six manches et douze courses, a \u00e9t\u00e9 remport\u00e9e par <strong>Ana Carrasco<\/strong> avec Evan Bros Racing Yamaha : 244 points, quatre victoires et un podium dans les douze courses. Mar\u00eda Herrera a termin\u00e9 deuxi\u00e8me avec 215 points, Sara S\u00e1nchez troisi\u00e8me avec 191. Le titre s&#8217;est jou\u00e9 \u00e0 Jerez, lors de la derni\u00e8re manche.<\/p>\n<h3>2025 : Mar\u00eda Herrera<\/h3>\n<p>En 2025, le championnat est revenu \u00e0 <strong>Mar\u00eda Herrera<\/strong>, devant Beatriz Neila. Herrera courait alors avec le Klint Forward Team ; en 2026, elle est pass\u00e9e chez Terra &amp; Vita GRT Yamaha WorldWCR.<\/p>\n<h3>2026 : le doubl\u00e9 de Herrera<\/h3>\n<p>Au d\u00e9part de la saison 2026, la liste des engag\u00e9es comptait 24 pilotes titulaires de 12 nationalit\u00e9s. Herrera est arriv\u00e9e \u00e0 Jerez avec 44 points d&#8217;avance sur Neila et a boucl\u00e9 le championnat d\u00e8s la course 1, en g\u00e9rant une cinqui\u00e8me place. C&#8217;est son deuxi\u00e8me titre cons\u00e9cutif.<\/p>\n<h2>\u00c0 partir de 2027, nouvelles motos et nouveaux pneus<\/h2>\n<p>En octobre 2026, le changement de fournisseur a \u00e9t\u00e9 annonc\u00e9 : de 2027 \u00e0 2029, la moto unique du WorldWCR sera la <strong>CFMoto 675SR-R<\/strong>, une trois-cylindres de 675 cm\u00b3. CFMoto devient ainsi le premier constructeur chinois fournisseur unique d&#8217;un monotype au niveau d&#8217;un championnat du monde FIM, avec assistance technique en piste et fourniture des pi\u00e8ces. Selon les estimations de la presse sp\u00e9cialis\u00e9e, en configuration course, la nouvelle moto devrait avoir entre 15 et 20 chevaux de plus que la Yamaha R7.<\/p>\n<p>\u00c0 partir de 2027, le manufacturier pneumatique du paddock Superbike change aussi : Michelin prend la place de Pirelli dans les quatre cat\u00e9gories, WorldWCR compris. Pour qui envisage d&#8217;entrer dans le championnat, 2027 est donc une ann\u00e9e de d\u00e9part : nouvelles motos, nouveaux \u00e9quilibres et une nouvelle histoire \u00e0 raconter.<\/p>\n<h2>Les pilotes \u00e0 conna\u00eetre<\/h2>\n<h3>Ana Carrasco<\/h3>\n<p>Originaire de la r\u00e9gion de Murcie, en Espagne, elle est devenue en 2018 la premi\u00e8re femme \u00e0 remporter un titre mondial de vitesse moto, en Supersport 300. En 2013, elle avait fait ses d\u00e9buts en Moto3, en Grand Prix. En 2024, elle est devenue la premi\u00e8re championne du WorldWCR ; depuis 2025, elle court en Championnat du monde Supersport.<\/p>\n<h3>Mar\u00eda Herrera<\/h3>\n<p>Originaire d&#8217;Oropesa, dans la province de Tol\u00e8de, elle a couru en Grand Prix en Moto3 et en MotoE, la cat\u00e9gorie \u00e9lectrique suspendue apr\u00e8s 2025, et en Championnat du monde Superbike en Supersport 300. En WorldWCR, elle a termin\u00e9 deuxi\u00e8me en 2024 et a gagn\u00e9 en 2025 et en 2026.<\/p>\n<h3>Beatriz Neila<\/h3>\n<p>Madril\u00e8ne, elle a \u00e9t\u00e9 la principale rivale de Herrera ces deux derni\u00e8res saisons : deuxi\u00e8me en 2025 et sa poursuivante jusqu&#8217;\u00e0 Jerez en 2026.<\/p>\n<p>Pour une entreprise, cela signifie une chose pr\u00e9cise : le WorldWCR a d\u00e9j\u00e0 ses visages reconnaissables, avec de vraies histoires sportives \u00e0 raconter.<\/p>\n<h2>Pourquoi le WorldWCR int\u00e9resse une entreprise<\/h2>\n<p>Les sports m\u00e9caniques au f\u00e9minin ne sont plus une curiosit\u00e9. En 2024, la marque de cosm\u00e9tiques Charlotte Tilbury a choisi la F1 Academy, la s\u00e9rie f\u00e9minine du paddock de la Formule 1, pour son premier sponsoring sportif mondial. Nous en parlons dans le guide sur les <a href=\"https:\/\/rtrsports.com\/fr\/blog\/femmes-en-formule-1\/\">femmes en Formule 1<\/a>. Le WorldWCR offre le m\u00eame th\u00e8me dans l&#8217;univers des deux-roues, avec une porte d&#8217;entr\u00e9e plus accessible et un paddock, celui du Superbike, qui a d\u00e9j\u00e0 un public fid\u00e8le.<\/p>\n<p>Il existe trois voies d&#8217;entr\u00e9e :<\/p>\n<ul>\n<li><strong>l&#8217;\u00e9quipe<\/strong> : visibilit\u00e9 sur les motos et les tenues, hospitalit\u00e9 dans le paddock, contenus en coulisses ;<\/li>\n<li><strong>la pilote<\/strong> : un visage et une histoire, avec des droits \u00e0 l&#8217;image \u00e0 utiliser dans sa propre communication ;<\/li>\n<li><strong>le championnat ou l&#8217;\u00e9v\u00e9nement<\/strong> : des accords de partenariat avec le promoteur, adapt\u00e9s aux marques qui cherchent une pr\u00e9sence sur toute la saison.<\/li>\n<\/ul>\n<p>Une mise en garde sur les chiffres. La valeur m\u00e9dia, c&#8217;est-\u00e0-dire ce que co\u00fbterait l&#8217;achat de la m\u00eame visibilit\u00e9 en publicit\u00e9, est utile pour comparer deux propositions, mais elle ne dit pas si le sponsoring a fonctionn\u00e9. Pour le mesurer, il faut des indicateurs commerciaux : contacts, ventes, relations commerciales n\u00e9es dans le paddock.<\/p>\n<h2>Pour qui cela fonctionne, et pour qui non<\/h2>\n<p>Le WorldWCR fonctionne pour les entreprises qui ont une vraie raison de parler de femmes et de moto : marques de v\u00eatements techniques et d&#8217;accessoires moto, entreprises qui s&#8217;adressent \u00e0 un public f\u00e9minin, soci\u00e9t\u00e9s qui veulent un r\u00e9cit cr\u00e9dible sur l&#8217;inclusion, constructeurs et fournisseurs qui cherchent de la visibilit\u00e9 dans le paddock Superbike. Il fonctionne aussi pour qui dispose d&#8217;un budget limit\u00e9 et veut un projet reconnaissable, plut\u00f4t qu&#8217;une pr\u00e9sence marginale dans un championnat plus grand.<\/p>\n<p>Il fonctionne moins pour qui cherche avant tout de grands chiffres d&#8217;audience \u00e0 l&#8217;\u00e9chelle mondiale : dans ce cas, la Formule 1 et le MotoGP restent sur un autre plan. Et il ne fonctionne pas pour qui ne veut qu&#8217;un logo, sans activation : un sponsoring construit sur des valeurs, s&#8217;il n&#8217;est pas racont\u00e9, ne se voit pas.<\/p>\n<h2>Comment s&#8217;y prendre<\/h2>\n<p>La premi\u00e8re \u00e9tape consiste \u00e0 choisir la bonne voie d&#8217;entr\u00e9e, \u00e9quipe, pilote ou championnat, selon les objectifs et les march\u00e9s de l&#8217;entreprise. La deuxi\u00e8me, \u00e0 construire l&#8217;activation avant de signer : contenus, hospitalit\u00e9, \u00e9v\u00e9nements avec les clients et le r\u00e9seau commercial. La troisi\u00e8me, \u00e0 d\u00e9cider d\u00e8s le d\u00e9part comment le r\u00e9sultat sera mesur\u00e9.<\/p>\n<p>C&#8217;est ce que nous faisons depuis des ann\u00e9es dans le paddock du <a href=\"https:\/\/rtrsports.com\/fr\/wsbk-sponsoring\/\">sponsoring WSBK<\/a>. Dans notre mod\u00e8le, la commission est vers\u00e9e par la propri\u00e9t\u00e9 sportive, l&#8217;\u00e9quipe ou le championnat, et non par l&#8217;entreprise qui sponsorise : c&#8217;est cette s\u00e9paration qui nous permet de recommander la voie d&#8217;entr\u00e9e la plus adapt\u00e9e, m\u00eame quand c&#8217;est la moins ch\u00e8re.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Questions fr\u00e9quentes sur le WorldWCR<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Qu&#039;est-ce que le WorldWCR ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>C&#8217;est le FIM Women&#8217;s Circuit Racing World Championship, le championnat du monde de vitesse sur circuit r\u00e9serv\u00e9 aux femmes, n\u00e9 en 2024. C&#8217;est un monotype qui court sur six des week-ends europ\u00e9ens du Championnat du monde Superbike, avec une Superpole et deux courses par manche.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Qui a gagn\u00e9 le WorldWCR ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Ana Carrasco a remport\u00e9 la premi\u00e8re \u00e9dition, en 2024. Mar\u00eda Herrera a gagn\u00e9 en 2025 et a conserv\u00e9 son titre en 2026, en bouclant le championnat avec une course d&#8217;avance \u00e0 Jerez.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Quelle moto utilise-t-on en WorldWCR ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>De 2024 \u00e0 2026, toutes les pilotes ont couru avec la Yamaha YZF-R7. De 2027 \u00e0 2029, la moto unique sera la CFMoto 675SR-R, une trois-cylindres de 675 cm\u00b3.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Combien de courses compte le WorldWCR ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Le championnat compte six manches, chacune avec deux courses. En 2026, il s&#8217;est ouvert \u00e0 Portim\u00e3o fin mars et s&#8217;est conclu \u00e0 Jerez mi-octobre.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Combien de pilotes courent en WorldWCR ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Au d\u00e9part de la saison 2026, la liste des engag\u00e9es comptait 24 pilotes titulaires de 12 nationalit\u00e9s, toutes sur la m\u00eame moto.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Comment sponsoriser le WorldWCR ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Il existe trois fa\u00e7ons d&#8217;entrer : sponsoriser une \u00e9quipe, une pilote ou le championnat et ses \u00e9v\u00e9nements. Le choix d\u00e9pend des objectifs et des march\u00e9s de l&#8217;entreprise, et doit s&#8217;accompagner d&#8217;un plan d&#8217;activation et d&#8217;indicateurs de r\u00e9sultat d\u00e9finis avant de signer.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Mi-octobre 2026, \u00e0 Jerez, une cinqui\u00e8me place dans la course 1 a suffi \u00e0 Mar\u00eda Herrera pour r\u00e9gler la question : deuxi\u00e8me titre mondial cons\u00e9cutif en WorldWCR, le championnat du monde f\u00e9minin de vitesse moto sur circuit. La manche de Jerez a aussi \u00e9t\u00e9 la derni\u00e8re du championnat avec les Yamaha YZF-R7 : \u00e0 partir [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":282771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20131,20270,20130],"tags":[],"class_list":["post-255342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sportif-fr","category-motogp-9","category-parrainage-sportif"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WorldWCR : le championnat du monde f\u00e9minin de moto<\/title>\n<meta name=\"description\" content=\"WorldWCR, le championnat du monde f\u00e9minin de vitesse moto : fonctionnement, championnes 2024-2026, la CFMoto d\u00e8s 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