{"id":279674,"date":"2025-04-04T16:49:10","date_gmt":"2025-04-04T14:49:10","guid":{"rendered":"https:\/\/rtrsports.com\/prime-video-sponsorise-lambition-double-de-kyle-larson\/"},"modified":"2025-04-18T15:29:27","modified_gmt":"2025-04-18T13:29:27","slug":"prime-video-sponsorise-lambition-double-de-kyle-larson","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/prime-video-sponsorise-lambition-double-de-kyle-larson\/","title":{"rendered":"Prime Video sponsorise l’ambition “double” de Kyle Larson"},"content":{"rendered":"

Amazon Prime Video<\/strong> fait une d\u00e9claration audacieuse dans le monde du sponsoring du sport automobile. sponsoring du sport automobile<\/strong> <\/a>en devenant le sponsor principal de la tentative sans pr\u00e9c\u00e9dent de Kyle Larson<\/strong>de conqu\u00e9rir deux des \u00e9v\u00e9nements les plus embl\u00e9matiques de la course automobile en une seule journ\u00e9e. Le 25 mai 2025, Kyle Larson pr\u00e9voit de s’attaquer \u00e0 la fois aux 500 miles d’Indianapolis<\/strong> et \u00e0 la Coca-Cola 600, un<\/strong>d\u00e9fi connu sous le nom de “The Double”.<\/p>\n

Une nouvelle \u00e8re pour le parrainage et le storytelling<\/strong><\/h1>\n

Dans le cadre de son engagement en faveur du divertissement et de l’innovation sportive, Prime Video ne se contente pas de financer l’aventure de M. Larson, mais prend \u00e9galement en charge la production d’un documentaire de grande envergure. Ce film vise \u00e0 rendre compte de l’entra\u00eenement rigoureux, de la planification strat\u00e9gique et de la force mentale n\u00e9cessaires pour participer \u00e0 deux courses ext\u00e9nuantes cons\u00e9cutives. Ce faisant, le g\u00e9ant du streaming entend offrir aux fans une vision de l’int\u00e9rieur des d\u00e9fis et des triomphes qui d\u00e9finissent le monde du sport automobile.<\/p>\n

Le d\u00e9fi : “Le Double”<\/strong><\/h2>\n

Kyle Larson, qui a remport\u00e9 le championnat de la s\u00e9rie NASCAR<\/strong> Cup en 2021, n’est pas \u00e9tranger aux sc\u00e9narios de course sous haute pression. Son prochain d\u00e9fi consiste \u00e0 participer \u00e0 la 109e \u00e9dition des 500 miles d’Indianapolis, suivie de la Coca-Cola 600 \u00e0 Charlotte Motor Speedway. Ces \u00e9v\u00e9nements, consid\u00e9r\u00e9s comme des piliers du calendrier du sport automobile, exigent non seulement des comp\u00e9tences de conduite exceptionnelles, mais aussi une endurance hors du commun et une coordination pr\u00e9cise. R\u00e9ussir \u00e0 g\u00e9rer la logistique et l’effort physique de deux de ces courses de premier plan le m\u00eame jour place Larson au sein d’un groupe d’\u00e9lite de pilotes assez audacieux pour tenter un tel exploit<\/strong>.<\/p>\n

Le documentaire : Un regard sur les coulisses<\/strong><\/h2>\n

En compl\u00e9ment du parrainage, le projet de documentaire de Prime Video devrait plonger au c\u0153ur de la pr\u00e9paration de Larson<\/strong>. Le film relatera les s\u00e9ances d’entra\u00eenement physique exhaustives, les briefings techniques et les discussions strat\u00e9giques qui alimentent sa qu\u00eate du “Double”. En mettant en lumi\u00e8re ces efforts en coulisses, le documentaire vise \u00e0 humaniser le monde intense de la course professionnelle, en offrant aux t\u00e9l\u00e9spectateurs un aper\u00e7u rare de la pr\u00e9paration n\u00e9cessaire pour relever l’un des d\u00e9fis les plus difficiles du sport automobile. Cette approche narrative renforce non seulement l’engagement des t\u00e9l\u00e9spectateurs, mais s’aligne \u00e9galement sur la strat\u00e9gie plus large de Prime Video, qui consiste \u00e0 proposer un contenu qui fusionne le sport et la narration.<\/p>\n

Impact strat\u00e9gique et importance pour l’industrie<\/strong><\/h2>\n

L’implication de Prime Video dans le double d\u00e9fi de Larson marque un investissement strat\u00e9gique significatif dans le paysage \u00e9volutif des m\u00e9dias sportifs. En associant sa marque \u00e0 l’une des courses les plus exigeantes, Prime Video renforce sa position d’acteur cl\u00e9 du divertissement sportif.<\/strong> Ce parrainage devrait accro\u00eetre la visibilit\u00e9 du service de streaming aupr\u00e8s des passionn\u00e9s de course automobile et du public sportif en g\u00e9n\u00e9ral. En outre, il met en \u00e9vidence une tendance selon laquelle les mod\u00e8les de parrainage traditionnels sont repens\u00e9s gr\u00e2ce \u00e0 la production de contenu int\u00e9gr\u00e9 qui offre \u00e0 la fois une couverture sportive en direct et une narration suppl\u00e9mentaire en coulisses.<\/p>\n

Perspectives d’avenir<\/strong><\/h2>\n

Alors que Larson se pr\u00e9pare pour cette journ\u00e9e historique, la communaut\u00e9 du sport automobile attend avec impatience le d\u00e9roulement du drame. La double approche de Prime Video, qui associe le parrainage<\/strong> \u00e0 la narration de documentaires immersifs, \u00e9tablit une nouvelle norme dans la mani\u00e8re dont les \u00e9v\u00e9nements sportifs sont pr\u00e9sent\u00e9s et v\u00e9cus. Cette initiative ne se contente pas de c\u00e9l\u00e9brer l’esprit de comp\u00e9tition, elle ouvre \u00e9galement la voie \u00e0 de futurs partenariats qui associent l’action en direct \u00e0 un contenu narratif captivant. Le succ\u00e8s de cette initiative pourrait red\u00e9finir la dynamique du parrainage et influencer la mani\u00e8re dont les marques s’engagent aupr\u00e8s des amateurs de sport \u00e0 l’\u00e8re du num\u00e9rique.<\/p>\n

Une fusion audacieuse du parrainage sportif et de la narration multim\u00e9dia<\/h3>\n

Le parrainage par Prime Video<\/strong> de la tentative de Kyle Larson de r\u00e9aliser “The Double” repr\u00e9sente une fusion audacieuse du parrainage sportif et de la narration multim\u00e9dia<\/strong>. Cette initiative soutient non seulement l’un des d\u00e9fis les plus redoutables du sport automobile, mais illustre \u00e9galement la mani\u00e8re dont les entreprises m\u00e9diatiques modernes red\u00e9finissent le r\u00e9cit autour des \u00e9v\u00e9nements sportifs de premier plan. \u00c0 l’approche de la course, les fans et les initi\u00e9s de l’industrie attendent avec impatience, pr\u00eats \u00e0 assister \u00e0 une convergence remarquable de prouesses athl\u00e9tiques, d’intelligence strat\u00e9gique et de cr\u00e9ation de contenu innovant.<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon Prime Video fait une d\u00e9claration audacieuse dans le monde du sponsoring du sport automobile. sponsoring du sport automobile en devenant le sponsor principal de la tentative sans pr\u00e9c\u00e9dent de Kyle Larsonde conqu\u00e9rir deux des \u00e9v\u00e9nements les plus embl\u00e9matiques de la course automobile en une seule journ\u00e9e. Le 25 mai 2025, Kyle Larson pr\u00e9voit de […]<\/p>\n","protected":false},"author":17,"featured_media":279661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20135],"tags":[],"class_list":["post-279674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports-mecaniques"],"acf":[],"contentshake_article_id":"","yoast_head":"\nPrime Video sponsorise l'ambition "double" de Kyle Larson<\/title>\n<meta name=\"description\" content=\"Amazon Prime Video fait une d\u00e9claration audacieuse dans le monde du sponsoring du sport automobile en sponsorisant la tentative sans pr\u00e9c\u00e9dent de Kyle Larson.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/fr\/blog\/prime-video-sponsorise-lambition-double-de-kyle-larson\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prime Video sponsorise l'ambition "double" de Kyle Larson\" \/>\n<meta property=\"og:description\" content=\"Amazon Prime Video fait une d\u00e9claration audacieuse dans le monde du sponsoring du sport automobile en sponsorisant la tentative sans pr\u00e9c\u00e9dent de Kyle Larson.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/fr\/blog\/prime-video-sponsorise-lambition-double-de-kyle-larson\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/04\/Kyle_Larson_5_Las_Vegas_2025-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Silvia Schweiger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvia Schweiger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/prime-video-sponsorise-lambition-double-de-kyle-larson\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/prime-video-sponsorise-lambition-double-de-kyle-larson\\\/\"},\"author\":{\"name\":\"Silvia Schweiger\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\"},\"headline\":\"Prime Video sponsorise l’ambition “double” de Kyle Larson\",\"datePublished\":\"2025-04-04T14:49:10+00:00\",\"dateModified\":\"2025-04-18T13:29:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/prime-video-sponsorise-lambition-double-de-kyle-larson\\\/\"},\"wordCount\":845,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/prime-video-sponsorise-lambition-double-de-kyle-larson\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Kyle_Larson_5_Las_Vegas_2025-1-scaled.jpg\",\"articleSection\":[\"Sports m\u00e9caniques\"],\"inLanguage\":\"fr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/prime-video-sponsorise-lambition-double-de-kyle-larson\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/prime-video-sponsorise-lambition-double-de-kyle-larson\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/prime-video-sponsorise-lambition-double-de-kyle-larson\\\/\",\"name\":\"Prime Video sponsorise l'ambition \\\"double\\\" de Kyle Larson\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/prime-video-sponsorise-lambition-double-de-kyle-larson\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/prime-video-sponsorise-lambition-double-de-kyle-larson\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Kyle_Larson_5_Las_Vegas_2025-1-scaled.jpg\",\"datePublished\":\"2025-04-04T14:49:10+00:00\",\"dateModified\":\"2025-04-18T13:29:27+00:00\",\"description\":\"Amazon Prime Video fait une d\u00e9claration audacieuse dans le monde du sponsoring du sport automobile en sponsorisant la tentative sans pr\u00e9c\u00e9dent de Kyle Larson.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/prime-video-sponsorise-lambition-double-de-kyle-larson\\\/#breadcrumb\"},\"inLanguage\":\"fr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/prime-video-sponsorise-lambition-double-de-kyle-larson\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/prime-video-sponsorise-lambition-double-de-kyle-larson\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Kyle_Larson_5_Las_Vegas_2025-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Kyle_Larson_5_Las_Vegas_2025-1-scaled.jpg\",\"width\":2560,\"height\":1520,\"caption\":\"Prime Video sponsorise l'ambition \\\"double\\\" de Kyle Larson\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/prime-video-sponsorise-lambition-double-de-kyle-larson\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Prime Video sponsorise l’ambition “double” de Kyle Larson\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\",\"name\":\"Silvia Schweiger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"caption\":\"Silvia Schweiger\"},\"description\":\"Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/author\\\/silvia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Prime Video sponsorise l'ambition \"double\" de Kyle Larson","description":"Amazon Prime Video fait une d\u00e9claration audacieuse dans le monde du sponsoring du sport automobile en sponsorisant la tentative sans pr\u00e9c\u00e9dent de Kyle Larson.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/fr\/blog\/prime-video-sponsorise-lambition-double-de-kyle-larson\/","og_locale":"fr_FR","og_type":"article","og_title":"Prime Video sponsorise l'ambition \"double\" de Kyle Larson","og_description":"Amazon Prime Video fait une d\u00e9claration audacieuse dans le monde du sponsoring du sport automobile en sponsorisant la tentative sans pr\u00e9c\u00e9dent de Kyle Larson.","og_url":"https:\/\/rtrsports.com\/fr\/blog\/prime-video-sponsorise-lambition-double-de-kyle-larson\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":2560,"height":1520,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/04\/Kyle_Larson_5_Las_Vegas_2025-1-scaled.jpg","type":"image\/jpeg"}],"author":"Silvia Schweiger","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Silvia Schweiger","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/fr\/blog\/prime-video-sponsorise-lambition-double-de-kyle-larson\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/prime-video-sponsorise-lambition-double-de-kyle-larson\/"},"author":{"name":"Silvia Schweiger","@id":"https:\/\/rtrsports.com\/fr\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e"},"headline":"Prime Video sponsorise l’ambition “double” de Kyle Larson","datePublished":"2025-04-04T14:49:10+00:00","dateModified":"2025-04-18T13:29:27+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/prime-video-sponsorise-lambition-double-de-kyle-larson\/"},"wordCount":845,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/fr\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/prime-video-sponsorise-lambition-double-de-kyle-larson\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/04\/Kyle_Larson_5_Las_Vegas_2025-1-scaled.jpg","articleSection":["Sports m\u00e9caniques"],"inLanguage":"fr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/fr\/blog\/prime-video-sponsorise-lambition-double-de-kyle-larson\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/fr\/blog\/prime-video-sponsorise-lambition-double-de-kyle-larson\/","url":"https:\/\/rtrsports.com\/fr\/blog\/prime-video-sponsorise-lambition-double-de-kyle-larson\/","name":"Prime Video sponsorise l'ambition \"double\" de Kyle Larson","isPartOf":{"@id":"https:\/\/rtrsports.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/prime-video-sponsorise-lambition-double-de-kyle-larson\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/prime-video-sponsorise-lambition-double-de-kyle-larson\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/04\/Kyle_Larson_5_Las_Vegas_2025-1-scaled.jpg","datePublished":"2025-04-04T14:49:10+00:00","dateModified":"2025-04-18T13:29:27+00:00","description":"Amazon Prime Video fait une d\u00e9claration audacieuse dans le monde du sponsoring du sport automobile en sponsorisant la tentative sans pr\u00e9c\u00e9dent de Kyle Larson.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/prime-video-sponsorise-lambition-double-de-kyle-larson\/#breadcrumb"},"inLanguage":"fr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/fr\/blog\/prime-video-sponsorise-lambition-double-de-kyle-larson\/"]}]},{"@type":"ImageObject","inLanguage":"fr","@id":"https:\/\/rtrsports.com\/fr\/blog\/prime-video-sponsorise-lambition-double-de-kyle-larson\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/04\/Kyle_Larson_5_Las_Vegas_2025-1-scaled.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/04\/Kyle_Larson_5_Las_Vegas_2025-1-scaled.jpg","width":2560,"height":1520,"caption":"Prime Video sponsorise l'ambition \"double\" de Kyle Larson"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/fr\/blog\/prime-video-sponsorise-lambition-double-de-kyle-larson\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Prime Video sponsorise l’ambition “double” de Kyle Larson"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/fr\/#website","url":"https:\/\/rtrsports.com\/fr\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/fr\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/fr\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr","@id":"https:\/\/rtrsports.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/fr\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e","name":"Silvia Schweiger","image":{"@type":"ImageObject","inLanguage":"fr","@id":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","caption":"Silvia Schweiger"},"description":"Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/fr\/author\/silvia\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/posts\/279674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/comments?post=279674"}],"version-history":[{"count":2,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/posts\/279674\/revisions"}],"predecessor-version":[{"id":281372,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/posts\/279674\/revisions\/281372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/media\/279661"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/media?parent=279674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/categories?post=279674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/tags?post=279674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}