{"id":280458,"date":"2025-04-15T13:50:06","date_gmt":"2025-04-15T11:50:06","guid":{"rendered":"https:\/\/rtrsports.com\/covid-et-le-risque-dannulation-des-evenements-choisir-le-bon-sport\/"},"modified":"2025-07-18T16:46:57","modified_gmt":"2025-07-18T14:46:57","slug":"covid-et-le-risque-dannulation-des-evenements-choisir-le-bon-sport","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/covid-and-risk-cancellation-events-how-to-choose-the-safest-disciplines\/","title":{"rendered":"Risque d’annulation de la Covid et de l’\u00e9v\u00e9nement. Comment choisir les disciplines les plus s\u00fbres."},"content":{"rendered":"

\"\"Lorsque la pand\u00e9mie a commenc\u00e9 et que les nations ont d\u00fb mettre en place des mesures de confinement, nous avons tous d\u00fb nous arr\u00eater. Au d\u00e9part, on pensait, ou plut\u00f4t on se faisait des illusions, que le sport pouvait se d\u00e9rouler sans probl\u00e8me, \u00e0 huis clos, sans public… puis on s’est rendu compte qu’il \u00e9tait impossible de le faire en toute s\u00e9curit\u00e9 et le sport s’est donc \u00e9galement arr\u00eat\u00e9. Pour la premi\u00e8re fois dans l’histoire.<\/p>\n

Il \u00e9tait en effet difficile de penser que les sports de contact en particulier pouvaient \u00eatre s\u00fbrs ; au football, au basket-ball ou au rugby, les joueurs se touchent, se heurtent constamment, transpirent ; il \u00e9tait impossible de garder ses distances.
\nDans d’autres sports, en revanche, les voyages internationaux sont devenus un obstacle majeur ; comment pouvez-vous participer \u00e0 des comp\u00e9titions en Am\u00e9rique ou en Asie lorsque la plupart des \u00e9quipes se trouvent en Europe ? Ce n’\u00e9tait pas s\u00fbr ; les nations avaient ferm\u00e9 leurs fronti\u00e8res, introduit des quarantaines, et il n’\u00e9tait plus possible de voyager.<\/p>\n

Au cours des mois de fermeture, les organisations sportives ont donc d\u00fb repenser et revoir tous les programmes et trouver de nouvelles solutions. Horaires modifi\u00e9s, introduction de proc\u00e9dures de s\u00e9curit\u00e9, r\u00e8glements r\u00e9vis\u00e9s et mis en \u0153uvre, tests continus pour tous les joueurs et le personnel, bulles rigides dans lesquelles se d\u00e9placer.
\nTout ce qu’il \u00e9tait possible de penser et de faire pour pouvoir recommencer \u00e0 jouer, \u00e0 courir, m\u00eame sans public, mais au moins recommencer, a \u00e9t\u00e9 pens\u00e9 et fait.
\nLe MotoGP a repris avec un calendrier largement modifi\u00e9, le tennis a r\u00e9ussi \u00e0 disputer deux tournois du Grand Chelem, le football a recommenc\u00e9 \u00e0 huis clos, le marathon de Londres n’a accueilli que des coureurs d’\u00e9lite et tous les autres participants l’ont fait par leurs propres moyens \u00e0 travers le monde. Ainsi, lentement, avec quelques accrocs, nous sommes repartis, mais que nous r\u00e9serve l’avenir dans les mois \u00e0 venir ?<\/p>\n

Il est \u00e9vident que m\u00eame les entreprises qui investissent dans le sport<\/strong> <\/a>se poseront la m\u00eame question.
\nA l’heure o\u00f9 tout divertissement en direct (cin\u00e9ma, th\u00e9\u00e2tre, concerts, spectacles) a pratiquement disparu, nous nous retrouverons encore plus qu’avant devant l’\u00e9cran, \u00e0 la maison, sur le canap\u00e9, et le sport en direct sera certainement un passe-temps bienvenu et encore plus recherch\u00e9 par le public.<\/p>\n

Les entreprises continueront donc \u00e0 communiquer par le biais du sport, dont la pertinence sociale est \u00e9vidente, et le choix de la discipline sportive devra \u00eatre encore plus pr\u00e9cis.<\/strong><\/p>\n

Quel sport devrais-je pratiquer ?<\/h2>\n

En g\u00e9n\u00e9ral, un certain nombre de facteurs sont pris en compte lors du choix du sport ou de l’\u00e9quipe \u00e0 parrainer. Les principaux sont li\u00e9s aux valeurs de la discipline sponsoris\u00e9e, qui doivent \u00eatre coh\u00e9rentes avec la marque\/le produit du sponsor, \u00e0 la popularit\u00e9 du sport, au public cible auquel il se r\u00e9f\u00e8re, \u00e0 la taille du public et \u00e0 sa r\u00e9partition territoriale, etc. etc. Toutefois, il est d\u00e9sormais n\u00e9cessaire de tenir compte d’un autre \u00e9l\u00e9ment qui non seulement accompagne ceux mentionn\u00e9s pr\u00e9c\u00e9demment, mais qui, d’une certaine mani\u00e8re, les surpasse tous : la probabilit\u00e9 plus ou moins grande que l’\u00e9v\u00e9nement sportif\/championnat\/tournoi soit annul\u00e9 ou non pour cause de contagion.<\/strong><\/a><\/p>\n

Sera-t-il toujours jou\u00e9 ?<\/h2>\n

Il est \u00e9vident qu’il n’est pas possible de garantir avec certitude que les comp\u00e9titions, les matchs et les championnats se d\u00e9rouleront toujours, sans interruption, ni report, ni changement de calendrier, mais il est clair que certains sports sont et seront moins susceptibles d’\u00eatre interrompus que d’autres.
\nIl s’agit de toutes les disciplines dans lesquelles la distanciation sociale des athl\u00e8tes est garantie par la nature m\u00eame de l’activit\u00e9 sportive.
\nLes sports de contact<\/strong> tels que le rugby, le football, le basket-ball, r\u00e9cemment le cyclisme (voir le Giro d’Italia) et les sports de combat en g\u00e9n\u00e9ral exposent les joueurs \u00e0 des interactions physiques continues qui favorisent potentiellement la transmission du virus. Il sera plus difficile de prot\u00e9ger la sant\u00e9 de ceux qui participent activement \u00e0 ces disciplines que celle, par exemple, des joueurs de tennis et des conducteurs de voitures ou de motos.<\/p>\n

\"sport<\/h2>\n

Mati\u00e8re \u00e0 r\u00e9flexion<\/h2>\n

Dans une situation d’urgence, il faut adapter les attitudes et les activit\u00e9s. Les entreprises qui investissent dans le sport doivent se demander s’il ne vaut pas mieux regarder autour de soi et se diriger vers des rivages plus s\u00fbrs, peut-\u00eatre sans interrompre ce qui est d\u00e9j\u00e0 en place, mais en se dotant d’un beignet de s\u00e9curit\u00e9 qu’elles pourront utiliser en cas de besoin.
\nCe ne serait pas la premi\u00e8re fois que deux disciplines diff\u00e9rentes coexistent sous l’\u00e9gide d’un m\u00eame sponsor. Pensez \u00e0 Pirelli<\/strong> qui sponsorise le football avec l’Inter<\/strong> et la F1<\/strong>. Pirelli<\/strong> ne manquera certainement pas de sujets de communication ni de visibilit\u00e9 automatique li\u00e9e \u00e0 l’\u00e9v\u00e9nement.<\/p>\n

Et si les ressources ne sont pas celles de Pirelli et qu’il faut faire un choix, il serait peut-\u00eatre plus prudent de s’orienter vers des sports qui repr\u00e9sentent moins de “risques”.
\nParmi ceux-ci, les plus populaires sont certainement la F1, la<\/strong> FormulaE<\/strong>, le MotoGP<\/strong> et le tennis, pour n’en citer que quelques-uns, qui permettraient de dialoguer et d’engager des audiences internationales.
\nDans certains pays, il existe d’autres disciplines qui sont tr\u00e8s populaires et certainement efficaces dans ces territoires, notamment la voile dans l’h\u00e9misph\u00e8re sud et aux \u00c9tats-Unis, ou tout ce qui concerne les chevaux et le golf en Angleterre et \u00e0 nouveau aux \u00c9tats-Unis. Il ne s’agit \u00e9videmment que de quelques exemples rapides et l’on peut certainement aller plus loin en fonction des besoins de chaque entreprise.<\/p>\n

T\u00e9moignages sportifs<\/h2>\n

Les t\u00e9moignages sportifs doivent \u00e9galement \u00eatre \u00e9valu\u00e9s avec soin lorsqu’il s’agit de d\u00e9cider comment att\u00e9nuer le risque de pand\u00e9mie. S’il est vrai que l’athl\u00e8te gagnant est un atout tr\u00e8s important pour l’entreprise, il est \u00e9galement vrai que vous mettez tous vos \u0153ufs dans le m\u00eame panier ; si l’athl\u00e8te tombe malade et ne participe pas \u00e0 la course\/au match, l’entreprise n’a pas d’alternative.
\nLes risques sont ici contrebalanc\u00e9s par le potentiel de communication explosif repr\u00e9sent\u00e9 par le h\u00e9ros gagnant (lorsqu’il gagne) qui assure une visibilit\u00e9 et des retomb\u00e9es commerciales extraordinaires. Pensez \u00e0 Jordan, Tiger Woods, Valentino Rossi, Cristiano Ronaldo, pour n’en citer que quelques-uns.
\nLa r\u00e8gle g\u00e9n\u00e9rale \u00e0 notre avis pourrait \u00eatre la suivante : sponsoriser un athl\u00e8te individuel repr\u00e9sente un plus grand risque que sponsoriser une \u00e9quipe, une \u00e9quipe repr\u00e9sente un plus grand risque que sponsoriser une ligue ou un championnat…. c’est alors \u00e0 l’entreprise, et \u00e0 l’agence qui conseille son client, de disposer et d’\u00e9valuer toutes les informations n\u00e9cessaires (risques, dangers, opportunit\u00e9s et b\u00e9n\u00e9fices). Les parrainages ne devraient jamais \u00eatre des choix instinctifs, mais des d\u00e9cisions \u00e9clair\u00e9es et conscientes.<\/p>\n

R\u00e9sum\u00e9<\/h2>\n

Bref, les alternatives ne manquent pas et vous permettraient de r\u00e9duire le risque que la pand\u00e9mie ne perturbe compl\u00e8tement la partie sportive de vos activit\u00e9s de communication.
\nTenez-en compte et, dans la mesure du possible et \u00e0 cet \u00e9gard, les mois \u00e0 venir ne devraient pas vous r\u00e9server de grandes surprises.
\nSi vous souhaitez obtenir des exemples de la mani\u00e8re dont les v\u00e9hicules \u00e0 deux ou quatre roues peuvent r\u00e9pondre \u00e0 vos besoins, n’h\u00e9sitez pas \u00e0 contacter RTR Sports Marketing<\/strong><\/a> \u00e0 l’adresse info@rtrsports.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Lorsque la pand\u00e9mie a commenc\u00e9 et que les nations ont d\u00fb mettre en place des mesures de confinement, nous avons tous d\u00fb nous arr\u00eater. Au d\u00e9part, on pensait, ou plut\u00f4t on se faisait des illusions, que le sport pouvait se d\u00e9rouler sans probl\u00e8me, \u00e0 huis clos, sans public… puis on s’est rendu compte qu’il \u00e9tait […]<\/p>\n","protected":false},"author":14,"featured_media":191524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20128,20132],"tags":[],"class_list":["post-280458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sportif","category-parrainages-sportifs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nCovid et risque d'annulation d'\u00e9v\u00e9nement : choisir les disciplines les plus s\u00fbres<\/title>\n<meta name=\"description\" content=\"Les sports de contact exposent les joueurs \u00e0 des interactions physiques continues qui peuvent favoriser la transmission du virus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/fr\/blog\/covid-and-risk-cancellation-events-how-to-choose-the-safest-disciplines\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Risque d'annulation de la Covid et de l'\u00e9v\u00e9nement. 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