{"id":280613,"date":"2025-04-16T09:47:36","date_gmt":"2025-04-16T07:47:36","guid":{"rendered":"https:\/\/rtrsports.com\/sponsoring-moto2-et-moto3-pourquoi-investir-dans-des-series-sportives-plus-modestes-est-plus-quun-bon-premier-pas\/"},"modified":"2025-07-04T13:51:13","modified_gmt":"2025-07-04T11:51:13","slug":"sponsoring-moto2-et-moto3-pourquoi-investir-dans-des-series-sportives-plus-modestes-est-plus-quun-bon-premier-pas","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/sponsoring-moto2-et-moto3-pourquoi-investir-dans-des-series-sportives-plus-modestes-est-plus-quun-bon-premier-pas\/","title":{"rendered":"Sponsoring Moto2 et Moto3 : Pourquoi investir dans des s\u00e9ries sportives plus modestes est plus qu’un bon premier pas"},"content":{"rendered":"

Il est commun\u00e9ment admis que certains \u00e9v\u00e9nements sportifs, championnats ou s\u00e9ries sont moins importants que d’autres. La plupart des amateurs de sport conviendront rapidement qu’un match de Serie B est moins captivant qu’un match de Serie A, qu’une course de Moto3<\/strong> est moins amusante qu’une course de MotoGP et qu’un championnat GP2 procure moins de sensations que la Formule 1, plus extravagante.<\/p>\n

Il existe, bien entendu, diff\u00e9rents championnats en fonction du niveau de comp\u00e9tence, de la popularit\u00e9 et de la taille de l’audience. Pour cette raison, il est facile de croire que l’ampleur du championnat correspond uniquement au talent, mais ce n’est pas toujours le cas.<\/p>\n

Certes, le football ou le basket-ball peuvent avoir les s\u00e9ries de championnats les plus m\u00e9diatis\u00e9es, mais dans le sport automobile, par exemple, la distinction entre les cat\u00e9gories s’op\u00e8re sur des crit\u00e8res techniques, dont la puissance des v\u00e9hicules. En boxe, les distinctions se font soit par ordre de poids, soit par ligues ou championnats (WBA, WBC, IBF, WBO). Bref, les distinctions sont multiples – et ne sont pas toujours bas\u00e9es sur la capacit\u00e9 ou le niveau de comp\u00e9tence des athl\u00e8tes ou des conducteurs.<\/p>\n

Cette pr\u00e9cision \u00e9tant faite, il est important de parler des avantages que l’on obtient en sponsorisant des cat\u00e9gories qui ne sont pas n\u00e9cessairement au “sommet” du monde sportif – par exemple, Moto2<\/strong> et Moto3<\/strong>, GP2, Serie B, Lega Pro, etc. La liste des s\u00e9ries de ce niveau est potentiellement infinie et peut offrir une opportunit\u00e9 de sponsoring exceptionnelle pour les marques.<\/p>\n

Nous nous int\u00e9resserons ici plus particuli\u00e8rement au sport automobile (et notamment au parrainage des cat\u00e9gories<\/strong> Moto2<\/strong> et Moto3<\/strong>), mais la th\u00e9orie peut \u00eatre appliqu\u00e9e de mani\u00e8re g\u00e9n\u00e9rale \u00e0 de nombreuses autres disciplines sportives.<\/p>\n

Pourquoi les opportunit\u00e9s de sponsoring en Moto2 et Moto3 ont-elles un grand potentiel ? <\/strong><\/h2>\n

Il est clair que les montants investis dans le sponsoring des<\/strong> Moto2<\/strong> et Moto3<\/strong> sont nettement inf\u00e9rieurs \u00e0 ceux investis dans le MotoGP. Il s’agit toutefois d’une erreur de la part des marques. Avec l’argent n\u00e9cessaire pour assurer leur visibilit\u00e9 en MotoGP, les marques peuvent entreprendre des campagnes de grande envergure en Moto2<\/strong> et Moto3<\/strong>. L’argent, avec lequel vous pouvez faire tant en termes de sponsoring sportif<\/strong> efficace \u00e0 ce niveau, ne va tout simplement pas aussi loin ailleurs.<\/p>\n

Alors, est-il pr\u00e9f\u00e9rable d’\u00eatre un gros poisson dans un petit \u00e9tang de sponsoring sportif – ou vice versa ?<\/strong><\/h2>\n

La question est claire : avec un budget fixe de X euros, est-il pr\u00e9f\u00e9rable d’investir dans un espace plus petit et d’avoir un impact clair dans un domaine plus sp\u00e9cialis\u00e9, ou d’investir dans une marque importante et visible, ce qui se traduira par des placements plus petits et une campagne potentiellement \u00e9dulcor\u00e9e – m\u00eame si elle s’adresse \u00e0 un public plus large ?<\/p>\n

Certes, la MotoGP a une plus grande visibilit\u00e9 et une plus grande audience que la Moto2<\/strong> et la Moto3<\/strong> en termes de chiffres – mais il est tout aussi vrai que si vous utilisez des photos et des vid\u00e9os pour des campagnes de communication dans ces deux derni\u00e8res s\u00e9ries, il est plus que probable que votre logo et votre marque seront beaucoup plus visibles pour ceux qui les verront. Nous vous expliquons pourquoi ci-dessous…<\/p>\n

Un public cibl\u00e9 et d\u00e9vou\u00e9<\/strong><\/h2>\n

L’audience du MotoGP est large<\/a>, transversale et internationale. C’est \u00e9videmment un grand avantage pour ceux qui offrent des produits et des services de grande consommation, mais cela peut \u00eatre excessif pour les entreprises et les secteurs qui visent un public tr\u00e8s sp\u00e9cifique, comme les fournisseurs techniques ou les fabricants d’accessoires et de pi\u00e8ces d\u00e9tach\u00e9es.<\/p>\n

En outre, contrairement au MotoGP, qui est vu par un public v\u00e9ritablement polyphonique, les amateurs de Moto2<\/strong> et Moto3<\/strong> sont des adeptes passionn\u00e9s, qui regardent constamment les championnats et sont tr\u00e8s bien inform\u00e9s sur leurs pilotes pr\u00e9f\u00e9r\u00e9s. Il s’agit d’un public d\u00e9vou\u00e9 et cibl\u00e9, plut\u00f4t que d’un public large et sporadique. Si votre marque correspond \u00e0 leurs besoins et \u00e0 leurs int\u00e9r\u00eats, votre retour sur investissement sera probablement plus \u00e9lev\u00e9 que si vous aviez fait un choix diff\u00e9rent.<\/p>\n

C’est un choix judicieux pour les marques qui veulent t\u00e2ter le terrain <\/strong><\/h2>\n

Un bon parrainage sportif<\/strong> doit \u00eatre g\u00e9r\u00e9<\/a>, activ\u00e9 et contr\u00f4l\u00e9 avec constance et d\u00e9vouement. De nombreuses entreprises disposent d\u00e9j\u00e0 d’une exp\u00e9rience en mati\u00e8re de gestion, d’une connaissance du secteur et de la possibilit\u00e9 de mettre en place imm\u00e9diatement des programmes de parrainage sportif<\/strong> de grande envergure. C’est pourquoi une premi\u00e8re \u00e9tape en Moto2<\/strong> et Moto3<\/strong> pourrait \u00eatre utile pour avoir un aper\u00e7u de ce qui est n\u00e9cessaire pour g\u00e9rer des parrainages plus co\u00fbteux et plus m\u00e9diatis\u00e9s.<\/p>\n

Comment les championnats et les s\u00e9ries de moindre envergure peuvent-ils offrir une plus grande flexibilit\u00e9 ? <\/strong><\/h2>\n

Alors que les s\u00e9ries les plus prestigieuses et les plus lucratives sont peu susceptibles d’accorder des “extras” ou d’enfreindre les r\u00e8gles de leurs lignes directrices tr\u00e8s bien \u00e9tablies et de leurs programmes de parrainage tr\u00e8s stricts, les classes plus petites, telles que Moto2<\/strong> et Moto3<\/strong>, se pr\u00eatent davantage \u00e0 l’exp\u00e9rimentation et \u00e0 la flexibilit\u00e9 lorsqu’il s’agit de parrainage sportif<\/strong>. Les formules qu’elles peuvent proposer sont souvent plus faciles \u00e0 concilier ou \u00e0 personnaliser, ce qui peut \u00eatre un grand avantage pour les entreprises qui cherchent \u00e0 prot\u00e9ger leur propre marque (et \u00e0 obtenir un bon retour sur investissement) tout en s’\u00e9levant elles-m\u00eames.<\/p>\n

Nous sommes toujours pr\u00eats \u00e0 discuter avec vous, contactez-nous \u00e0 l’adresse suivante : info@rtrsports.com<\/a><\/p>\n

Liste des participants \u00e0 l’\u00e9dition 2020 de la Moto2<\/h2>\n
2 JESKO RAFFIN<\/strong> SWISS NTS RW RACING GP NTS\r\n7 LORENZO BALDASSARRI<\/strong> ITALIAN FLEXBOX HP 40 KALEX\r\n9 JORGE NAVARRO<\/strong> SPANISH SPEED UP RACING SPEED UP\r\n10 LUCA MARINI<\/strong> \t\t ITALIAN \tSKY RACING TEAM VR46 KALEX\r\n11 NICOLO BULEGA<\/strong> \t ITALIAN \tFEDERAL OIL GRESINI Moto2 KALEX\r\n12 THOMAS LUTHI<\/strong> \t SWISS \t\tLIQUI MOLY INTACT GP KALEX\r\n16 JOE ROBERTS \t<\/strong>\t USA \t\tAMERICAN RACING KALEX\r\n19 LORENZO DALLA PORTA<\/strong>   ITALIAN \tITALTRANS RACING TEAM KALEX\r\n21 FABIO DI GIANNANTONIO<\/strong> ITALIAN \tSPEED UP RACING SPEED UP\r\n22 SAM LOWES<\/strong> \t\t BRITISH \tEG 0,0 MARC VDS KALEX\r\n23 MARCEL SCHROTTER<\/strong> \t GERMAN \tLIQUI MOLY INTACT GP KALEX\r\n24 SIMONE CORSI<\/strong> \t ITALIAN \tMV AGUSTA TEMPORARY FORWARD MV AGUSTA\r\n27 ANDI FARID IZDIHAR<\/strong>    INDONESIAN \tIDEMITSU HONDA TEAM ASIA KALEX\r\n33 ENEA BASTIANINI<\/strong>       ITALIAN \tITALTRANS RACING TEAM KALEX\r\n35 SOMKIAT CHANTRA <\/strong>      THAI \t\tIDEMITSU HONDA TEAM ASIA KALEX\r\n40 AUGUSTO FERNANDEZ<\/strong>     SPANISH \tFLEXBOX HP 40 KALEX\r\n42 MARCOS RAMIREZ <\/strong>       SPANISH \tAMERICAN RACING KALEX\r\n44 ARON CANET<\/strong>            SPANISH \tANGEL NIETO TEAM SPEED UP\r\n45 TETSUTA NAGASHIMA<\/strong>     JAPANESE\tRED BULL KTM AJO KALEX\r\n55 HAFIZH SYAHRIN<\/strong>\t MALAYSIAN \tANGEL NIETO TEAM SPEED UP\r\n57 EDGAR PONS \t<\/strong>\t SPANISH \tFEDERAL OIL GRESINI Moto2 KALEX\r\n62 STEFANO MANZI<\/strong>         ITALIAN \tMV AGUSTA TEMPORARY FORWARD MV AGUSTA\r\n64 BO BENDSNEYDER <\/strong>       DUTCH \t\tNTS RW RACING GP NTS\r\n72 MARCO BEZZECCHI<\/strong>       ITALIAN \tSKY RACING TEAM VR46 KALEX\r\n87 REMY GARDNER<\/strong>          AUSTRALIAN \tONEXOX TKKR SAG TEAM KALEX\r\n88 JORGE MARTIN<\/strong>          SPANISH \tRED BULL KTM AJO KALEX\r\n96 JAKE DIXON <\/strong>           BRITISH \tPETRONAS SPRINTA RACING KALEX\r\n97 XAVI VIERGE \t<\/strong>\t SPANISH \tPETRONAS SPRINTA RACING KALEX\r\n99 KASMA DANIEL<\/strong> BIN KASMAYUDIN MAL\tONEXOX TKKR SAG TEAM KALEX<\/pre>\n
Liste des participants \u00e0 la Moto3 2020<\/h2>\n
5 JAUME MASIA<\/strong>        SPANISH \tLEOPARD RACING HONDA\r\n6 RYUSEI YAMANAKA<\/strong>    JAPANESE \tESTRELLA GALICIA 0,0 HONDA\r\n7 DENNIS FOGGIA<\/strong>      ITALIAN \tLEOPARD RACING HONDA\r\n11 SERGIO GARCIA<\/strong>     SPANISH \tESTRELLA GALICIA 0,0 HONDA\r\n12 FILIP SALAC<\/strong>       CZECH \tSNIPERS TEAM HONDA\r\n13 CELESTINO VIETTI<\/strong>  ITALIAN \tSKY RACING TEAM VR46 KTM\r\n14 TONY ARBOLINO<\/strong>     ITALIAN \tSNIPERS TEAM HONDA\r\n16 ANDREA MIGNO<\/strong>      ITALIAN \tSKY RACING TEAM VR46 KTM\r\n17 JOHN McPHEE<\/strong>       BRITISH \tPETRONAS SPRINTA RACING HONDA\r\n19 GABRIEL RODRIGO<\/strong>   ARGENTINA  KOMMERLING GRESINI Moto3 HONDA\r\n21 ALONSO LOPEZ<\/strong>      SPANISH \tSTERILGARDA MAX RACING TEAM HUSQVARNA\r\n23 NICCOLO ANTONELLI<\/strong> ITALIAN \tSIC58 SQUADRA CORSE HONDA\r\n24 TATSUKI SUZUKI<\/strong>    JAPANESE   SIC58 SQUADRA CORSE HONDA\r\n25 RAUL FERNANDEZ<\/strong>    SPANISH \tRED BULL KTM AJO KTM\r\n27 KAITO TOBA<\/strong>        JAPANESE \tRED BULL KTM AJO KTM\r\n40 DARRYN BINDER<\/strong>     S-AFRICAN  CIP GREEN POWER KTM\r\n50 JASON DUPASQUIER<\/strong>  SWISS \tPRUESTELGP KTM\r\n52 JEREMY ALCOBA<\/strong>     SPANISH \tKOMMERLING GRESINI Moto3 HONDA\r\n53 DENIZ ONCU<\/strong>        TURKISH \tRED BULL KTM TECH 3 KTM\r\n55 ROMANO FENATI<\/strong>     ITALIAN \tSTERILGARDA MAX RACING TEAM HUSQVARNA\r\n70 BARRY BALTUS<\/strong> *    BELGIAN \tPRUESTELGP KTM\r\n71 AYUMU SASAKI<\/strong>      JAPANESE \tRED BULL KTM TECH 3 KTM\r\n73 MAXIMILIAN KOFLER<\/strong> AUSTRIAN \tCIP GREEN POWER KTM\r\n75 ALBERT ARENAS <\/strong>    SPANISH \tANGEL NIETO TEAM KTM\r\n76 MAKAR YURCHENKO<\/strong>   KAZAK \tBOE SKULL RIDER MUGEN RACE KTM\r\n79 AI OGURA <\/strong>         JAPANESE \tHONDA TEAM ASIA HONDA\r\n82 STEFANO NEPA<\/strong>      ITALIAN \tANGEL NIETO TEAM KTM\r\n84 JAKUB KORNFEIL<\/strong>    CZECH \tBOE SKULL RIDER MUGEN RACE KTM\r\n89 KHAIRUL IDHAM PAWI<\/strong> MALAYSIAN PETRONAS SPRINTA RACING HONDA\r\n92 YUKI KUNII<\/strong>        JAPANESE \tHONDA TEAM ASIA HONDA\r\n99 CARLOS TATAY <\/strong>     SPANISH \tREALE AVINTIA ARIZONA 77 KTM<\/pre>\n","protected":false},"excerpt":{"rendered":"
Il est commun\u00e9ment admis que certains \u00e9v\u00e9nements sportifs, championnats ou s\u00e9ries sont moins importants que d’autres. La plupart des amateurs de sport conviendront rapidement qu’un match de Serie B est moins captivant qu’un match de Serie A, qu’une course de Moto3 est moins amusante qu’une course de MotoGP et qu’un championnat GP2 procure moins de […]<\/p>\n","protected":false},"author":2,"featured_media":189744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20145,20135],"tags":[21440],"class_list":["post-280613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-course-automobile","category-sports-mecaniques","tag-motogp-16"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSponsoring Moto2 et Moto3 : Pourquoi un choix judicieux<\/title>\n<meta name=\"description\" content=\"Les cat\u00e9gories Moto2 et Moto3 sont d'excellentes cat\u00e9gories pour commencer \u00e0 parrainer, car elles offrent des avantages similaires \u00e0 ceux du MotoGP avec des investissements moindres.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/fr\/blog\/sponsoring-moto2-et-moto3-pourquoi-investir-dans-des-series-sportives-plus-modestes-est-plus-quun-bon-premier-pas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponsoring Moto2 et Moto3 : Pourquoi investir dans des s\u00e9ries sportives plus modestes est plus qu'un bon premier pas\" \/>\n<meta property=\"og:description\" content=\"Les cat\u00e9gories Moto2 et Moto3 sont d'excellentes cat\u00e9gories pour commencer \u00e0 parrainer, car elles offrent des avantages similaires \u00e0 ceux du MotoGP avec des investissements moindres.\" \/>\n<meta property=\"og:url\" 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