{"id":295655,"date":"2025-07-09T17:06:23","date_gmt":"2025-07-09T15:06:23","guid":{"rendered":"https:\/\/rtrsports.com\/la-collection-mirco-lazzari-de-la-photographie-sportive-des-beaux-arts-a-la-nft\/"},"modified":"2025-07-09T17:11:49","modified_gmt":"2025-07-09T15:11:49","slug":"la-collection-mirco-lazzari-de-la-photographie-sportive-des-beaux-arts-a-la-nft","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\/","title":{"rendered":"La collection Mirco Lazzari : la photographie sportive d’auteur passe au NFT"},"content":{"rendered":"

Mirco Lazzari, Stargraph et RTR Sports Marketing lancent le premier jeton non fongible d\u00e9di\u00e9 \u00e0 la photographie de sport automobile : l’art, le sport et la technologie ouvrent la porte \u00e0 l’avenir.<\/h2>\n

Ils sont appel\u00e9s NFT<\/strong>, c’est-\u00e0-dire jetons non fongibles <\/em>, et constituent la r\u00e9ponse \u00e0 une question qui est devenue centrale ces derni\u00e8res ann\u00e9es : comment sceller, authentifier et \u00e9changer des contenus num\u00e9riques de mani\u00e8re s\u00e9curis\u00e9e, rapide et partag\u00e9e ?<\/p>\n

Rendu possible par la blockchain, les“nifties<\/em>” – c’est ainsi qu’ils ont \u00e9galement \u00e9t\u00e9 surnomm\u00e9s – sont des jetons crypt\u00e9s qui permettent d’acqu\u00e9rir et d’identifier de mani\u00e8re unique n’importe quel type de m\u00e9dia, d’une image \u00e0 une chanson, d’une \u0153uvre d’art \u00e0 une vid\u00e9o.<\/p>\n

Les jetons non fongibles sont utilis\u00e9s pour cr\u00e9er une raret\u00e9 num\u00e9rique v\u00e9rifiable, des objets num\u00e9riques uniques tels que les crypto-monnaies, des objets de collection au format num\u00e9rique, \u00e9changeables et vendables sur le march\u00e9 de l’art num\u00e9rique.<\/p>\n

Ils constituent la nouvelle fronti\u00e8re de la collecte des droits d’auteur en raison de leur capacit\u00e9 \u00e0 fournir une preuve de l’authenticit\u00e9 et de la propri\u00e9t\u00e9 de l’\u0153uvre num\u00e9rique.<\/p>\n

Cet outil technologique intangible mais tr\u00e8s puissant, qui conna\u00eet aujourd’hui une expansion extraordinaire, rencontre d\u00e9sormais l’excellence de la photographie sportive d’auteur gr\u00e2ce \u00e0 “The Mirco Lazzari Collection”, le projet associant Mirco Lazzari<\/strong>, Stargraph<\/strong> et RTR Sports Marketing.<\/strong><\/p>\n

\u00c0 partir du 15 juillet 2021, ils seront en effet disponibles \u00e0 l’adresse suivante Stargraph<\/strong><\/a> les premiers NFT publi\u00e9s par le c\u00e9l\u00e8bre photographe d’Imola dans ce format innovant et passionnant.<\/p>\n

Certains clich\u00e9s particuliers deviendront ainsi des collections, avec une \u00e9dition limit\u00e9e \u00e0 quelques exemplaires, et rassembleront le meilleur du monde du sport automobile, du MotoGP<\/strong><\/a> \u00e0 la Formule 1<\/strong>, en passant par le rallye<\/strong> et le World Superbike<\/strong> et bien plus encore, composant une collection pr\u00e9cieuse et sans pr\u00e9c\u00e9dent, capable de combiner l’\u00e9motion de l’art avec l’extraordinaire passion du sport et les puissantes nouvelles technologies disponibles aujourd’hui.<\/p>\n

C’est la premi\u00e8re fois dans notre pays que la photographie, le sport et le monde num\u00e9rique se rencontrent de cette mani\u00e8re : les NFT de Mirco Lazzari<\/strong> ne sont pas simplement un aper\u00e7u de l’avenir, mais plut\u00f4t un outil concret avec lequel cimenter une forme d’expression et de communication qui n’a jamais \u00e9t\u00e9 aussi importante aujourd’hui.<\/p>\n

Depuis 1989, Mirco Lazzari enchante et raconte le monde des pistes \u00e0 travers son objectif. Son regard est toujours neuf, diff\u00e9rent, et vise \u00e0 une narration qui rel\u00e8ve plus de la po\u00e9sie que du simple r\u00e9cit. Son style inimitable lui a valu plusieurs prix et r\u00e9compenses internationaux dans les meilleures s\u00e9ries de deux et quatre roues, ainsi que le r\u00f4le d’ambassadeur dans le secteur du sport pour Nikon. <\/p>\n

Ils sont RTR Sports Marketing<\/strong><\/a> et son fondateur Riccardo Taf\u00e0<\/strong> pour imaginer l’union des images spectaculaires de Lazzari avec l’id\u00e9e du Non Fungible Token : un arc qui ne peut \u00eatre ferm\u00e9 qu’avec un partenaire de grande exp\u00e9rience et cr\u00e9ativit\u00e9 dans le monde du web et du marketing digital.<\/p>\n

Nous avons \u00e9t\u00e9 imm\u00e9diatement heureux de participer \u00e0 ce projet”, d\u00e9clare Michele Imbimbo<\/strong>, cofondateur de Stargraph<\/strong>. Un projet capable d’unir les ambitions internationales de notre entreprise et le meilleur de la photographie sportive, en cr\u00e9ant un produit unique en Italie, au sommet de la technologie, du sport et de l’art”.<\/p>\n

Mirco Lazzari<\/strong> lui fait \u00e9cho : “Nous pensons que tout produit num\u00e9rique n’a de valeur que s’il est charg\u00e9 d’une signification avant tout \u00e9motionnelle et culturelle. La biennale NFT (et d’autres) nous permet, pour la premi\u00e8re fois dans notre histoire num\u00e9rique, de cristalliser un moment, de rendre tangible ce qui \u00e9tait auparavant intangible. Mais au c\u0153ur de tout cela, nous avons besoin de contenu, de quelque chose qui puisse \u00e9mouvoir les sentiments et encapsuler un geste, un moment sp\u00e9cial”.<\/p>\n

Les premiers NFT de la“Collection Mirco Lazzari<\/strong>” sont disponibles en \u00e9dition limit\u00e9e \u00e0 partir du jeudi 15 juillet \u00e0 l’adresse https:\/\/nft.stargraph.it\/.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mirco Lazzari, Stargraph et RTR Sports Marketing lancent le premier jeton non fongible d\u00e9di\u00e9 \u00e0 la photographie de sport automobile : l’art, le sport et la technologie ouvrent la porte \u00e0 l’avenir. Ils sont appel\u00e9s NFT, c’est-\u00e0-dire jetons non fongibles , et constituent la r\u00e9ponse \u00e0 une question qui est devenue centrale ces derni\u00e8res ann\u00e9es […]<\/p>\n","protected":false},"author":2,"featured_media":192315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20128],"tags":[],"class_list":["post-295655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sportif"],"acf":[],"contentshake_article_id":"","yoast_head":"\nLa collection Mirco Lazzari : la photographie de sport au NFT<\/title>\n<meta name=\"description\" content=\"Mirco Lazzari, Stargraph et RTR Sports Marketing lancent le premier jeton non fongible d\u00e9di\u00e9 \u00e0 la photographie de sport automobile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/fr\/blog\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La collection Mirco Lazzari : la photographie sportive d'auteur passe au NFT\" \/>\n<meta property=\"og:description\" content=\"Mirco Lazzari, Stargraph et RTR Sports Marketing lancent le premier jeton non fongible d\u00e9di\u00e9 \u00e0 la photographie de sport automobile.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/fr\/blog\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/4gm2434.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"La collection Mirco Lazzari : la photographie sportive d’auteur passe au NFT\",\"datePublished\":\"2025-07-09T15:06:23+00:00\",\"dateModified\":\"2025-07-09T15:11:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\\\/\"},\"wordCount\":728,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/4gm2434.jpg\",\"articleSection\":[\"Marketing sportif\"],\"inLanguage\":\"fr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\\\/\",\"name\":\"La collection Mirco Lazzari : la photographie de sport au NFT\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/4gm2434.jpg\",\"datePublished\":\"2025-07-09T15:06:23+00:00\",\"dateModified\":\"2025-07-09T15:11:49+00:00\",\"description\":\"Mirco Lazzari, Stargraph et RTR Sports Marketing lancent le premier jeton non fongible d\u00e9di\u00e9 \u00e0 la photographie de sport automobile.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\\\/#breadcrumb\"},\"inLanguage\":\"fr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/4gm2434.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/4gm2434.jpg\",\"width\":1200,\"height\":800,\"caption\":\"Collection Mirco Lazzari NFT\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La collection Mirco Lazzari : la photographie sportive d’auteur passe au NFT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/www.facebook.com\\\/rtrsportsmarketing\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/emanueleventuroli\\\/\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/RTR_motoGP\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/author\\\/emanuele\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"La collection Mirco Lazzari : la photographie de sport au NFT","description":"Mirco Lazzari, Stargraph et RTR Sports Marketing lancent le premier jeton non fongible d\u00e9di\u00e9 \u00e0 la photographie de sport automobile.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/fr\/blog\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\/","og_locale":"fr_FR","og_type":"article","og_title":"La collection Mirco Lazzari : la photographie sportive d'auteur passe au NFT","og_description":"Mirco Lazzari, Stargraph et RTR Sports Marketing lancent le premier jeton non fongible d\u00e9di\u00e9 \u00e0 la photographie de sport automobile.","og_url":"https:\/\/rtrsports.com\/fr\/blog\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","article_author":"https:\/\/www.facebook.com\/rtrsportsmarketing","og_image":[{"width":1200,"height":800,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/4gm2434.jpg","type":"image\/jpeg"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/RTR_motoGP","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Emanuele Venturoli","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/fr\/blog\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/fr\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24"},"headline":"La collection Mirco Lazzari : la photographie sportive d’auteur passe au NFT","datePublished":"2025-07-09T15:06:23+00:00","dateModified":"2025-07-09T15:11:49+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\/"},"wordCount":728,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/fr\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/4gm2434.jpg","articleSection":["Marketing sportif"],"inLanguage":"fr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/fr\/blog\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/fr\/blog\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\/","url":"https:\/\/rtrsports.com\/fr\/blog\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\/","name":"La collection Mirco Lazzari : la photographie de sport au NFT","isPartOf":{"@id":"https:\/\/rtrsports.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/4gm2434.jpg","datePublished":"2025-07-09T15:06:23+00:00","dateModified":"2025-07-09T15:11:49+00:00","description":"Mirco Lazzari, Stargraph et RTR Sports Marketing lancent le premier jeton non fongible d\u00e9di\u00e9 \u00e0 la photographie de sport automobile.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\/#breadcrumb"},"inLanguage":"fr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/fr\/blog\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\/"]}]},{"@type":"ImageObject","inLanguage":"fr","@id":"https:\/\/rtrsports.com\/fr\/blog\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/4gm2434.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/4gm2434.jpg","width":1200,"height":800,"caption":"Collection Mirco Lazzari NFT"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/fr\/blog\/la-mirco-lazzari-collection-la-photographie-sports-auteur-devient-nft\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/fr\/"},{"@type":"ListItem","position":2,"name":"La collection Mirco Lazzari : la photographie sportive d’auteur passe au NFT"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/fr\/#website","url":"https:\/\/rtrsports.com\/fr\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/fr\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/fr\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr","@id":"https:\/\/rtrsports.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/fr\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"fr","@id":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"description":"Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/www.linkedin.com\/in\/emanueleventuroli\/","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/fr\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/posts\/295655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/comments?post=295655"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/posts\/295655\/revisions"}],"predecessor-version":[{"id":295668,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/posts\/295655\/revisions\/295668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/media\/192315"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/media?parent=295655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/categories?post=295655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/tags?post=295655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}