{"id":295817,"date":"2025-07-10T11:18:46","date_gmt":"2025-07-10T09:18:46","guid":{"rendered":"https:\/\/rtrsports.com\/coureurs-equipes-et-portee-sociale-les-avantages-pour-les-sponsors\/"},"modified":"2025-07-10T11:18:46","modified_gmt":"2025-07-10T09:18:46","slug":"coureurs-equipes-et-portee-sociale-les-avantages-pour-les-sponsors","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/","title":{"rendered":"Coureurs, \u00e9quipes et port\u00e9e sociale : les avantages pour les sponsors"},"content":{"rendered":"<h2 class=\"ai-optimize-6 ai-optimize-introduction\"><strong>Le pouvoir des m\u00e9dias sociaux dans le sponsoring sportif : MotoGP et m\u00e9dias italiens (mise \u00e0 jour 2025)<\/strong><\/h2>\n<p class=\"ai-optimize-7 ai-optimize-introduction\">Il est d\u00e9sormais universellement reconnu que toute initiative de marketing et de communication d&#8217;entreprise est \u00e9troitement li\u00e9e au monde des m\u00e9dias num\u00e9riques et sociaux. Pour les entreprises qui cherchent \u00e0 \u00e9tablir un lien \u00e9motionnel avec leur public, notamment par le biais du parrainage d&#8217;\u00e9quipes ou d&#8217;athl\u00e8tes, les plateformes num\u00e9riques sont l&#8217;endroit o\u00f9 les opportunit\u00e9s et les surprises les plus significatives \u00e9mergent. <\/p>\n<p class=\"ai-optimize-8\">Toutes les stars du sport sont soutenues par un vaste public, et des plateformes comme Instagram, Facebook et YouTube &#8211; qui comptent parmi les m\u00e9dias sociaux les plus populaires &#8211; permettent aux athl\u00e8tes et aux \u00e9quipes de toucher des millions de personnes dans le monde entier.<\/p>\n<p class=\"ai-optimize-9\"><strong>Avantages pour les sponsors<\/strong><\/p>\n<ul>\n<li class=\"ai-optimize-10\"><strong>Une port\u00e9e massive :<\/strong> Les m\u00e9dias sociaux permettent aux sponsors d&#8217;acc\u00e9der \u00e0 de vastes audiences, d\u00e9passant souvent de loin la port\u00e9e des m\u00e9dias traditionnels.<\/li>\n<li class=\"ai-optimize-11\"><strong>Engagement authentique :<\/strong> Les athl\u00e8tes publient souvent du contenu personnel, mettant en avant les marques des sponsors de mani\u00e8re organique, ce qui est plus authentique et appr\u00e9ci\u00e9 par les fans.<\/li>\n<li class=\"ai-optimize-12\"><strong>Potentiel viral :<\/strong> Les posts peuvent d\u00e9clencher un cycle vertueux de partage et de rediffusion, amplifiant la visibilit\u00e9 du sponsor.<\/li>\n<li class=\"ai-optimize-13\"><strong>Contenu strat\u00e9gique :<\/strong> Les parrainages r\u00e9ussis sont soutenus par des initiatives num\u00e9riques et des calendriers \u00e9ditoriaux, maximisant l&#8217;engagement et le retour sur investissement.<span><a href=\"#fn1\"><sup>[1]<\/sup><\/a><\/span>.<\/li>\n<\/ul>\n<p class=\"ai-optimize-14\"><strong>\u00c9quipes et pilotes MotoGP : Port\u00e9e des m\u00e9dias sociaux (2025)<\/strong><\/p>\n<p class=\"ai-optimize-15\">L&#8217;\u00e9cosyst\u00e8me du <a href=\"https:\/\/rtrsports.com\/en\/sponsorship-in-sports-and-a-focus-on-motogp-sponsorship\/\">MotoGP<\/a> a connu une croissance explosive de l&#8217;engagement num\u00e9rique, le championnat lui-m\u00eame d\u00e9passant les 50 millions de fans sur toutes les plateformes en 2024, soit une augmentation de 25% par rapport \u00e0 l&#8217;ann\u00e9e pr\u00e9c\u00e9dente<span><\/span>. Instagram reste le canal \u00e0 la croissance la plus rapide, avec plus de 1,5 million de nouveaux followers rien qu&#8217;en 2024<span><a href=\"#fn1\"><sup>[1]<\/sup><\/a><\/span>. <\/p>\n<p class=\"ai-optimize-16\">Vous trouverez ci-dessous une liste actualis\u00e9e des principales \u00e9quipes MotoGP et de leurs pilotes pour la saison 2025, refl\u00e9tant les compositions actuelles et les derni\u00e8res donn\u00e9es disponibles sur les m\u00e9dias sociaux :<\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p class=\"ai-optimize-17\">L&#8217;\u00e9quipe<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-18\">Cavaliers (2025)<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-19\">Cavaliers les plus suivis (Instagram)<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-20\">Estimation de la port\u00e9e sociale combin\u00e9e<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-21\">Ducati Lenovo<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-22\"><strong>Francesco Bagnaia<\/strong>, <strong>Marc M\u00e1rquez<\/strong><\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-23\">Bagnaia : 1.4M, M\u00e1rquez : 7.7M<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-24\">~10M+<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-25\">Usine Yamaha<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-26\"><strong>Fabio Quartararo<\/strong>, <strong>Alex Rins<\/strong><\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-27\">Quartararo : 2.2M, Rins : 0.6M<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-28\">~3M+<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-29\">KTM Factory<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-30\"><strong>Brad Binder<\/strong>, <strong>Pedro Acosta<\/strong><\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-31\">Binder : 0,4M, Acosta : 0,3M<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-32\">~0.7M+<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-33\">Usine Honda<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-34\"><strong>Luca Marini<\/strong>, <strong>Joan Mir<\/strong><\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-35\">Marini : 0.6M, Mir : 0.5M<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-36\">~1.1M+<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-37\">Aprilia Racing<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-38\"><strong>Jorge Martin<\/strong>, <strong>Marco Bezzecchi<\/strong><\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-39\">Martin : 0,7M, Bezzecchi : 0,5M<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-40\">~1.2M+<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-41\">Gresini Ducati<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-42\"><strong>\u00c1lex M\u00e1rquez<\/strong>, <strong>Ferm\u00edn Aldeguer<\/strong><\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-43\">\u00c1. M\u00e1rquez : 0,6M <\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-44\">~0.6M+<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-45\">VR46 Ducati<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-46\"><strong>Franco Morbidelli<\/strong>, <strong>Fabio Di Giannantonio<\/strong><\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-47\">Morbidelli : 0,7 M<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-48\">~0.7M+<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"ai-optimize-49\"><span> <\/span><\/p>\n<p class=\"ai-optimize-50\"><em>Remarque : ces chiffres sont approximatifs et refl\u00e8tent la plateforme la plus suivie (Instagram) comme indicateur de la port\u00e9e num\u00e9rique totale. De nombreux coureurs ont des adeptes suppl\u00e9mentaires sur Facebook, Twitter et YouTube. <\/em><\/p>\n<ul>\n<li class=\"ai-optimize-51\"><strong>Compte officiel du MotoGP :<\/strong> 17 millions de followers Instagram en juillet 2025.<\/li>\n<\/ul>\n<p class=\"ai-optimize-52\"><strong>Comparaison : Circulation des journaux italiens (2025)<\/strong><\/p>\n<p class=\"ai-optimize-53\">Alors que les \u00e9quipes et les pilotes de MotoGP atteignent collectivement des dizaines de millions de personnes sur les m\u00e9dias sociaux, la diffusion des journaux italiens continue de diminuer :<\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p class=\"ai-optimize-54\">Journal<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-55\">Circulation (mai 2025)<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-56\">Corriere della Sera<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-57\">220,075<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-58\">La Repubblica<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-59\">136,826<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-60\">Il Sole 24 Ore<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-61\">118,301<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-62\">Avvenire<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-63\">100,031<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-64\">La Stampa<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-65\">73,205<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-66\">La Gazzetta dello Sport<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-67\">145,702<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-68\">Corriere dello Sport<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-69\">37,594<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-70\">Tuttosport<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-71\">18,383<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"ai-optimize-72\"><span> <\/span><\/p>\n<ul>\n<li class=\"ai-optimize-73\"><strong>Diffusion totale des 56 premiers journaux :<\/strong> 1 661 682 (janvier 2025)<\/li>\n<\/ul>\n<p class=\"ai-optimize-74\"><strong>Principales informations pour les sponsors<\/strong><\/p>\n<ul>\n<li class=\"ai-optimize-75\"><strong>L&#8217;audience des principaux pilotes et \u00e9quipes de MotoGP sur les r\u00e9seaux sociaux d\u00e9passe de loin la diffusion quotidienne des journaux italiens les plus populaires.<\/strong><\/li>\n<li class=\"ai-optimize-76\"><strong>Les sponsors peuvent tirer parti de cette domination num\u00e9rique pour s&#8217;engager aupr\u00e8s des fans de mani\u00e8re plus efficace et plus authentique que par le biais des canaux m\u00e9diatiques traditionnels.<\/strong><\/li>\n<li class=\"ai-optimize-77\"><strong>La nature organique du contenu ax\u00e9 sur les athl\u00e8tes &#8211; posts personnels, moments en coulisses et int\u00e9grations de marques &#8211; cr\u00e9e un lien plus profond et une plus grande m\u00e9morisation de la marque.<\/strong><\/li>\n<\/ul>\n<p class=\"ai-optimize-78\"><strong>Exemple<\/strong><\/p>\n<p class=\"ai-optimize-79\">Si un sponsor s&#8217;associe \u00e0 Ducati (Bagnaia et M\u00e1rquez), leur port\u00e9e num\u00e9rique combin\u00e9e sur Instagram repr\u00e9sente \u00e0 elle seule plus de 9 millions de followers, soit pr\u00e8s de 65 fois le tirage quotidien du principal journal sportif italien, La Gazzetta dello Sport<\/p>\n<p class=\"ai-optimize-80\"><strong>Conclusion<\/strong><\/p>\n<p class=\"ai-optimize-81\">La pr\u00e9dominance des m\u00e9dias sociaux dans le paysage du sponsoring sportif est \u00e9vidente. En s&#8217;associant aux \u00e9quipes et aux pilotes de <a href=\"http:\/\/motogp.com\">MotoGP<\/a>, les marques peuvent acc\u00e9der \u00e0 de vastes audiences engag\u00e9es, d\u00e9passant souvent la port\u00e9e des m\u00e9dias traditionnels. Cette approche permet non seulement d&#8217;amplifier la visibilit\u00e9 de la marque, mais aussi de cr\u00e9er des liens authentiques et durables avec les fans.  <\/p>\n<p class=\"ai-optimize-82\">Si vous souhaitez discuter de la mani\u00e8re de maximiser l&#8217;impact de votre parrainage, contactez-nous \u00e0 l&#8217;adresse suivante <span><a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a><\/span>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le pouvoir des m\u00e9dias sociaux dans le sponsoring sportif : MotoGP et m\u00e9dias italiens (mise \u00e0 jour 2025) Il est d\u00e9sormais universellement reconnu que toute initiative de marketing et de communication d&#8217;entreprise est \u00e9troitement li\u00e9e au monde des m\u00e9dias num\u00e9riques et sociaux. Pour les entreprises qui cherchent \u00e0 \u00e9tablir un lien \u00e9motionnel avec leur public, [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20145,20131,20130],"tags":[],"class_list":["post-295817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-course-automobile","category-marketing-sportif-fr","category-parrainage-sportif"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L&#039;effet num\u00e9rique du parrainage : un public plus large et plus engag\u00e9<\/title>\n<meta name=\"description\" content=\"Il est d\u00e9sormais admis que toute initiative de marketing et de communication d&#039;entreprise est \u00e9troitement li\u00e9e au monde des m\u00e9dias num\u00e9riques et sociaux. C&#039;est un aspect que toute entreprise souhaitant \u00e9tablir un lien \u00e9motionnel avec le public doit prendre en compte lorsqu&#039;elle sponsorise une \u00e9quipe ou un athl\u00e8te.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/fr\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coureurs, \u00e9quipes et port\u00e9e sociale : les avantages pour les sponsors\" \/>\n<meta property=\"og:description\" content=\"Il est d\u00e9sormais admis que toute initiative de marketing et de communication d&#039;entreprise est \u00e9troitement li\u00e9e au monde des m\u00e9dias num\u00e9riques et sociaux. C&#039;est un aspect que toute entreprise souhaitant \u00e9tablir un lien \u00e9motionnel avec le public doit prendre en compte lorsqu&#039;elle sponsorise une \u00e9quipe ou un athl\u00e8te.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/fr\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/7f76718f38137a5922e306058b53b8fb-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1339\" \/>\n\t<meta property=\"og:image:height\" content=\"1338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Coureurs, \u00e9quipes et port\u00e9e sociale : les avantages pour les sponsors\",\"datePublished\":\"2025-07-10T09:18:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/\"},\"wordCount\":812,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/7f76718f38137a5922e306058b53b8fb-3.jpg\",\"articleSection\":[\"Course automobile\",\"Marketing sportif\",\"Parrainage sportif\"],\"inLanguage\":\"fr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/\",\"name\":\"L'effet num\u00e9rique du parrainage : un public plus large et plus engag\u00e9\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/7f76718f38137a5922e306058b53b8fb-3.jpg\",\"datePublished\":\"2025-07-10T09:18:46+00:00\",\"description\":\"Il est d\u00e9sormais admis que toute initiative de marketing et de communication d'entreprise est \u00e9troitement li\u00e9e au monde des m\u00e9dias num\u00e9riques et sociaux. C'est un aspect que toute entreprise souhaitant \u00e9tablir un lien \u00e9motionnel avec le public doit prendre en compte lorsqu'elle sponsorise une \u00e9quipe ou un athl\u00e8te.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/#breadcrumb\"},\"inLanguage\":\"fr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/7f76718f38137a5922e306058b53b8fb-3.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/7f76718f38137a5922e306058b53b8fb-3.jpg\",\"width\":1339,\"height\":1338},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/riders-teams-and-social-reach-benefits-for-sponsors\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Coureurs, \u00e9quipes et port\u00e9e sociale : les avantages pour les sponsors\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"L'effet num\u00e9rique du parrainage : un public plus large et plus engag\u00e9","description":"Il est d\u00e9sormais admis que toute initiative de marketing et de communication d'entreprise est \u00e9troitement li\u00e9e au monde des m\u00e9dias num\u00e9riques et sociaux. C'est un aspect que toute entreprise souhaitant \u00e9tablir un lien \u00e9motionnel avec le public doit prendre en compte lorsqu'elle sponsorise une \u00e9quipe ou un athl\u00e8te.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/fr\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/","og_locale":"fr_FR","og_type":"article","og_title":"Coureurs, \u00e9quipes et port\u00e9e sociale : les avantages pour les sponsors","og_description":"Il est d\u00e9sormais admis que toute initiative de marketing et de communication d'entreprise est \u00e9troitement li\u00e9e au monde des m\u00e9dias num\u00e9riques et sociaux. C'est un aspect que toute entreprise souhaitant \u00e9tablir un lien \u00e9motionnel avec le public doit prendre en compte lorsqu'elle sponsorise une \u00e9quipe ou un athl\u00e8te.","og_url":"https:\/\/rtrsports.com\/fr\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1339,"height":1338,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/7f76718f38137a5922e306058b53b8fb-3.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Riccardo Taf\u00e0","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/fr\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/fr\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Coureurs, \u00e9quipes et port\u00e9e sociale : les avantages pour les sponsors","datePublished":"2025-07-10T09:18:46+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/"},"wordCount":812,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/fr\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/7f76718f38137a5922e306058b53b8fb-3.jpg","articleSection":["Course automobile","Marketing sportif","Parrainage sportif"],"inLanguage":"fr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/fr\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/fr\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/","url":"https:\/\/rtrsports.com\/fr\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/","name":"L'effet num\u00e9rique du parrainage : un public plus large et plus engag\u00e9","isPartOf":{"@id":"https:\/\/rtrsports.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/7f76718f38137a5922e306058b53b8fb-3.jpg","datePublished":"2025-07-10T09:18:46+00:00","description":"Il est d\u00e9sormais admis que toute initiative de marketing et de communication d'entreprise est \u00e9troitement li\u00e9e au monde des m\u00e9dias num\u00e9riques et sociaux. C'est un aspect que toute entreprise souhaitant \u00e9tablir un lien \u00e9motionnel avec le public doit prendre en compte lorsqu'elle sponsorise une \u00e9quipe ou un athl\u00e8te.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/#breadcrumb"},"inLanguage":"fr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/fr\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/"]}]},{"@type":"ImageObject","inLanguage":"fr","@id":"https:\/\/rtrsports.com\/fr\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/7f76718f38137a5922e306058b53b8fb-3.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/7f76718f38137a5922e306058b53b8fb-3.jpg","width":1339,"height":1338},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/fr\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Coureurs, \u00e9quipes et port\u00e9e sociale : les avantages pour les sponsors"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/fr\/#website","url":"https:\/\/rtrsports.com\/fr\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/fr\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/fr\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr","@id":"https:\/\/rtrsports.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/fr\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"fr","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/fr\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/posts\/295817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/comments?post=295817"}],"version-history":[{"count":0,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/posts\/295817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/media\/189756"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/media?parent=295817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/categories?post=295817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/tags?post=295817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}