{"id":296090,"date":"2025-07-10T14:51:23","date_gmt":"2025-07-10T12:51:23","guid":{"rendered":"https:\/\/rtrsports.com\/sponsoring-sportif-et-primes-couvertes-par-lassurance\/"},"modified":"2025-07-10T14:53:54","modified_gmt":"2025-07-10T12:53:54","slug":"sponsoring-sportif-et-primes-couvertes-par-lassurance","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/sponsoring-sportif-et-primes-couvertes-par-lassurance\/","title":{"rendered":"Sponsoring sportif et primes couvertes par l’assurance"},"content":{"rendered":"

Il arrive que les sponsors sportifs accordent une prime aux athl\u00e8tes ou aux \u00e9quipes en fonction de leurs r\u00e9sultats<\/strong>. L’\u00e9quipe qui remporte la Ligue des champions<\/strong>, le pilote<\/strong> qui devient champion du monde, l’\u00e9quipe nationale<\/strong> qui gagne la Coupe du monde,<\/strong> ou le joueur de tennis qui remporte un Chelem… voici quelques exemples de r\u00e9sultats exceptionnels qui permettent aux \u00e9quipes et aux athl\u00e8tes<\/strong> d’empocher une prime.<\/p>\n

Les grands r\u00e9sultats sont \u00e9videmment suivis d’une augmentation de la visibilit\u00e9 et du prestige des marques qui ont soutenu l’aventure et, si le contrat le pr\u00e9voit, l’athl\u00e8te ou l’\u00e9quipe sont r\u00e9compens\u00e9s pour la plus grande visibilit\u00e9 et le prestige obtenus.<\/p>\n

En g\u00e9n\u00e9ral, les sponsors<\/strong> sont heureux de payer un suppl\u00e9ment en \u00e9change de ce coup de pouce… Et souvent, ils sont encore plus heureux parce qu’ils utilisent l’outil d’assurance pour couvrir le “risque” que leurs prot\u00e9g\u00e9s se comportent tr\u00e8s bien.<\/p>\n

Les bons courtiers<\/h2>\n

Il existe en effet des courtiers sp\u00e9cialis\u00e9s dans la couverture de ces risques : dans ce cas, la prime est couverte par une assurance.<\/strong><\/p>\n

Il s’agit du m\u00eame m\u00e9canisme que vous avez certainement vu utilis\u00e9 dans des actions promotionnelles faisant l’objet de nombreuses rumeurs<\/b>.<\/p>\n

Un exemple ? Le classique “hole in one”<\/strong> du golf qui pr\u00e9voit que si vous faites un trou en un coup, l’heureux joueur gagne un prix millionnaire<\/strong>, ou, pour faire r\u00e9f\u00e9rence \u00e0 des activit\u00e9s tr\u00e8s populaires dans le secteur de l’\u00e9lectronique grand public, des promotions de vente de grands \u00e9crans de t\u00e9l\u00e9vision<\/strong> \u00e0 l’occasion de la Coupe du monde<\/strong> avec la promesse de restitution du prix si l’\u00e9quipe nationale remporte l’\u00e9v\u00e9nement.<\/p>\n

De la m\u00eame mani\u00e8re, nous pouvons et nous devons couvrir le beau risque que notre \u00e9quipe ou notre athl\u00e8te obtienne des r\u00e9sultats exceptionnels, car s’ils le font, ils peuvent nous mettre en difficult\u00e9, en nous obligeant \u00e0 sortir un budget suppl\u00e9mentaire pour le prix.<\/p>\n

Att\u00e9nuer le risque<\/h2>\n

Il est donc judicieux de limiter les risques<\/strong> en s’adressant \u00e0 l’un des op\u00e9rateurs sp\u00e9cialis\u00e9s.<\/p>\n

Vous payez la police au d\u00e9but de l’ann\u00e9e – un vrai pari – qui a un certain co\u00fbt et peut \u00eatre imm\u00e9diatement inclus dans le budget, et nous avons la possibilit\u00e9 de toujours nous r\u00e9jouir pour nos couleurs sans avoir \u00e0 nous soucier du portefeuille.<\/strong><\/p>\n

Voici la \u00e9ni\u00e8me voix dont il faut se souvenir lorsque l’on r\u00e9fl\u00e9chit \u00e0 notre plan de parrainage<\/strong><\/a>. Nous devons veiller \u00e0 penser \u00e0 tous les postes budg\u00e9taires<\/strong><\/a>m\u00eame ceux qui font suite \u00e0 des r\u00e9sultats exceptionnels.<\/p>\n","protected":false},"excerpt":{"rendered":"

Il arrive que les sponsors sportifs accordent une prime aux athl\u00e8tes ou aux \u00e9quipes en fonction de leurs r\u00e9sultats. L’\u00e9quipe qui remporte la Ligue des champions, le pilote qui devient champion du monde, l’\u00e9quipe nationale qui gagne la Coupe du monde, ou le joueur de tennis qui remporte un Chelem… voici quelques exemples de r\u00e9sultats […]<\/p>\n","protected":false},"author":14,"featured_media":189457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20130],"tags":[],"class_list":["post-296090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parrainage-sportif"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSponsoring sportif et bonus couverts par l'assurance - Blog<\/title>\n<meta name=\"description\" content=\"Qu'est-ce qu'un bonus contractuel couvert par l'assurance ? 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