{"id":296334,"date":"2025-07-11T12:52:03","date_gmt":"2025-07-11T10:52:03","guid":{"rendered":"https:\/\/rtrsports.com\/parrainage-et-pollution-une-question-de-coherence\/"},"modified":"2025-07-11T12:55:56","modified_gmt":"2025-07-11T10:55:56","slug":"parrainage-et-pollution-une-question-de-coherence","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/sponsorship-pollution-matter-consistency\/","title":{"rendered":"Parrainage et pollution : une question de coh\u00e9rence"},"content":{"rendered":"

Une petite anecdote. R\u00e9cemment, le responsable marketing<\/strong> d’une entreprise m’a dit qu’elle ne sponsoriserait pas le les sports m\u00e9caniques<\/a><\/strong> en raison des effets polluants caus\u00e9s par les voitures et les motos. J’ai \u00e9t\u00e9 inform\u00e9 de cette d\u00e9cision \u00e0 la fin d’un d\u00e9jeuner tr\u00e8s sympathique au cours duquel on nous a servi des fruits (de taille tr\u00e8s inhabituelle) dont on m’a dit qu’ils venaient du Chili<\/strong> (raisins) et du Maroc<\/strong> (fraises) lorsque j’ai pos\u00e9 des questions sur leur lieu d’origine. Inutile de dire que le monsieur avec qui j’ai d\u00e9jeun\u00e9 n’a pas consid\u00e9r\u00e9 que le tr\u00e8s beau fruit que nous mangions n’\u00e9tait pas “z\u00e9ro impact”, \u00e9tant donn\u00e9 la longue distance qu’il avait parcourue depuis l’autre bout du monde jusqu’\u00e0 notre table.<\/p>\n

Plus d’excuses<\/strong><\/h2>\n

Les entreprises d\u00e9sireuses d’associer leur marque aux sports m\u00e9caniques ont d\u00e9sormais une r\u00e9ponse \u00e0 leurs pr\u00e9occupations environnementales : LaFormule E<\/strong>,<\/a> une s\u00e9rie \u00e0 tr\u00e8s faible impact sur l’environnement impliquant des voitures \u00e9lectriques non polluantes et non bruyantes qui courent dans le centre de certaines villes embl\u00e9matiques<\/strong>, telles que Hong Kong, Mexico, Rome, Paris et Berlin, pour ne citer que quelques-unes des villes qui accueillent le championnat. \u00c0 partir de l’ann\u00e9e prochaine, motos \u00e9lectriques<\/a><\/strong> feront \u00e9galement leur apparition. <\/strong>Plus d’excuses, donc. Malgr\u00e9 cela, il y a encore des gens qui font des d\u00e9clarations comme celle qui est \u00e0 l’origine de ce billet et qui utilisent des produits dont l'”empreinte carbone” – comme disent les anglophones – est \u00e9norme.<\/p>\n

Tout ce que nous faisons a un impact sur l’environnement qui nous entoure, depuis la tasse de lait que nous buvons le matin jusqu’au dernier v\u00eatement que nous portons. Tout a un impact sur l’environnement, et plus nous consommons des produits loin de leur lieu de production, plus notre empreinte est importante. Toutes les activit\u00e9s humaines entra\u00eenent des formes de pollution ; apr\u00e8s tout, les pires cas sont li\u00e9s \u00e0 l’industrie agroalimentaire et \u00e0 la production de viande, mais cela ne nous emp\u00eachera pas de manger, n’est-ce pas ?<\/p>\n

Quoi qu’il en soit, si vous aimez la Formule E, vous devriez en savoir plus sur l’agence de la Formule E<\/a>!<\/p>\n

Des actions, pas seulement des mots<\/strong><\/h2>\n

Ne serait-ce pas bien si nous pouvions tous r\u00e9ellement passer \u00e0 des produits z\u00e9ro kilom\u00e8tre au lieu de nous contenter de lire des articles de pr\u00e9dication assez \u00e9vidents que tout le monde publie sur son site web ? Ne serait-il pas agr\u00e9able de trouver un peu de coh\u00e9rence entre ce que nous disons\/\u00e9crivons et ce que nous faisons ? Voici un exemple de ce que je veux dire. Je suis all\u00e9 acheter de la nourriture chez Whole Foods<\/strong> cet apr\u00e8s-midi, et on m’a remis un joli sac en papier recycl\u00e9 et d’aspect naturel contenant un poulet r\u00f4ti emball\u00e9 dans une coque en plastique qui restera probablement dans l’environnement pendant les 100 \u00e0 1000 prochaines ann\u00e9es. Cela nous donne mati\u00e8re \u00e0 r\u00e9flexion et les sports m\u00e9caniques ont l’occasion de revoir leur strat\u00e9gie de communication.<\/p>\n

D’un autre c\u00f4t\u00e9, nous devrions aller au-del\u00e0 du bruit et de la pollution et commencer \u00e0 consid\u00e9rer dans quelle mesure les courses<\/strong> ont contribu\u00e9 au progr\u00e8s de l’industrie des 2 et 4 roues <\/strong>: am\u00e9liorations en termes de fiabilit\u00e9<\/strong> et de consommation, qui ont un impact direct sur la pollution ; am\u00e9liorations dans la construction et dans l’utilisation des mat\u00e9riaux<\/strong> qui ont un impact sur la s\u00e9curit\u00e9 en cas d’accident ; possibilit\u00e9 de recycler de nombreux composants mont\u00e9s sur les motos\/v\u00e9hicules ; et introduction d’aides \u00e0 la conduite telles que la direction assist\u00e9e, le servofrein et l’ABS, qui augmentent le niveau de s\u00e9curit\u00e9 dynamique du v\u00e9hicule. La liste peut se poursuivre avec les millions d’emplois que l’industrie de la mobilit\u00e9 a cr\u00e9\u00e9s au fil du temps, bien que nous soyons tous conscients de la n\u00e9cessit\u00e9 et que nous esp\u00e9rions qu’elle sera moins polluante \u00e0 l’avenir.<\/p>\n

Le bruit et la pollution ne sont que deux parts d’un g\u00e2teau plus grand, qui comprend le progr\u00e8s, la mobilit\u00e9 accrue et les courses sans impact<\/strong> (depuis quatre ans au moins). C’est pourquoi les entreprises n’ont plus d’excuses valables pour ne pas tenter leur chance dans les sports m\u00e9caniques.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Une petite anecdote. R\u00e9cemment, le responsable marketing d’une entreprise m’a dit qu’elle ne sponsoriserait pas le les sports m\u00e9caniques en raison des effets polluants caus\u00e9s par les voitures et les motos. J’ai \u00e9t\u00e9 inform\u00e9 de cette d\u00e9cision \u00e0 la fin d’un d\u00e9jeuner tr\u00e8s sympathique au cours duquel on nous a servi des fruits (de taille […]<\/p>\n","protected":false},"author":14,"featured_media":190788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20130],"tags":[],"class_list":["post-296334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parrainage-sportif"],"acf":[],"contentshake_article_id":"","yoast_head":"\nParrainage, moteurs et pollution : la voie de la durabilit\u00e9<\/title>\n<meta name=\"description\" content=\"Les entreprises d\u00e9sireuses d'associer leur marque aux sports m\u00e9caniques ont d\u00e9sormais une r\u00e9ponse \u00e0 leurs pr\u00e9occupations environnementales : La Formule E, une s\u00e9rie \u00e0 tr\u00e8s faible impact environnemental impliquant des voitures \u00e9lectriques 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