{"id":298331,"date":"2025-07-18T18:06:36","date_gmt":"2025-07-18T16:06:36","guid":{"rendered":"https:\/\/rtrsports.com\/quel-est-le-meilleur-emplacement-pour-mon-logo-dans-un-contrat-de-parrainage\/"},"modified":"2025-07-18T18:19:24","modified_gmt":"2025-07-18T16:19:24","slug":"quel-est-le-meilleur-emplacement-pour-mon-logo-dans-un-contrat-de-parrainage","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/whats-best-position-brand-logo-sponsorship-deal\/","title":{"rendered":"Quel est le meilleur emplacement pour mon logo dans un contrat de parrainage ?"},"content":{"rendered":"

Au bon endroit, au bon moment ! Le sponsoring sportif. Mati\u00e8re \u00e0 r\u00e9flexion <\/strong><\/h2>\n

Le directeur du marketing<\/strong> nous a donn\u00e9 toutes les informations n\u00e9cessaires pour que nous puissions \u00e9laborer une bonne proposition. Les objectifs de marketing et de promotion, l’utilisation qu’il voulait faire de l’hospitalit\u00e9, la mani\u00e8re dont il entendait employer l’\u00e9quipe de communication… Et, surtout, le budget disponible – oui,<\/strong> m\u00eame le budget.<\/p>\n

Sur la base de ces indications, nous avons \u00e9labor\u00e9 ce que nous pensions \u00eatre la solution id\u00e9ale. Nous avons pr\u00e9sent\u00e9 le projet et lu la d\u00e9ception dans les yeux de cet homme, ou devin\u00e9 qu’il attendait quelque chose de diff\u00e9rent, de plus “visuellement coh\u00e9rent avec le statut de l’entreprise”. En effet, les entreprises aspirent toujours \u00e0 de grands espaces<\/strong>.<\/p>\n

Mais en mati\u00e8re de parrainage<\/strong>, vaut-il mieux privil\u00e9gier la qualit\u00e9 ou la quantit\u00e9<\/strong>? “Je m’attendais \u00e0 ce qu’il soit plus visible” (ce qui signifie : il me semble petit). C’est souvent le premier commentaire que l’on nous fait.<\/p>\n

Mais \u00eates-vous s\u00fbr qu’un grand espace est toujours plus visible et donc meilleur qu’un petit espace mieux plac\u00e9 ? Et que la visibilit\u00e9 est par cons\u00e9quent plus grande ? La taille a-t-elle une importance<\/strong>?<\/p>\n

Dans la r\u00e9alit\u00e9, les choses ne se passent pas ainsi, du moins pas toujours ; il y a de petites, voire de tr\u00e8s petites parties du v\u00e9lo ou du pilote qui sont souvent cadr\u00e9es plus longuement par les cam\u00e9ras pendant la t\u00e9l\u00e9vision en direct et qui g\u00e9n\u00e8rent un retour sur investissement plus important<\/strong> que d’autres positions que, \u00e0 premi\u00e8re vue, la plupart des gens consid\u00e8reraient comme sup\u00e9rieures.<\/p>\n

Par exemple, et hypoth\u00e9tiquement, en MotoGP<\/a><\/strong>, serait-il pr\u00e9f\u00e9rable d’avoir la fermeture \u00e9clair de la combinaison de course (voir capture d’\u00e9cran) o\u00f9 Valentino Rossi<\/strong> expose le“WLF<\/strong>“* scolaire depuis des ann\u00e9es ou une grande marque sur son ventre ? La marque sur le ventre n’est souvent pas cadr\u00e9e parce que les cam\u00e9ras se concentrent sur le visage de Valentino pendant les interviews… Il faut donc toujours consid\u00e9rer la position en plus de la taille. La qualit\u00e9 et pas seulement la quantit\u00e9<\/strong>. Et cela arrive m\u00eame aux voitures, aux joueurs de rugby ou de tennis, etc.<\/p>\n

\"rossi_intervista-1\"Comme je l’ai d\u00e9j\u00e0 dit, et je ne me lasserai jamais de le r\u00e9p\u00e9ter, se laisser guider par son intuition<\/strong> n’est pas toujours la bonne chose \u00e0 faire en mati\u00e8re de parrainage.<\/p>\n

En corollaire de ces quelques lignes, il est bon de rappeler qu’il existe plusieurs entreprises qui s’occupent de mesurer les retours de visibilit\u00e9<\/strong> li\u00e9s \u00e0 l’exposition d’une marque dans un \u00e9v\u00e9nement sportif.<\/p>\n

Si vous le souhaitez, vous pouvez effectuer des recherches ex ante pour pr\u00e9voir les rendements en visibilit\u00e9** et la congruence du prix.<\/p>\n

Si vous souhaitez obtenir plus d’informations sur les parrainages, lisez Qu’est-ce qu’une action de parrainage ?<\/strong><\/a> et contactez-nous \u00e0 notre adresse \u00e9lectronique : info@rtrsports.com<\/p>\n

 <\/p>\n

*”WLF” Pour les non-anglophones, WLF \u00e9tait souvent \u00e9crit dans les vestiaires des \u00e9coles secondaires.<\/p>\n

** sur la base des r\u00e9sultats des ann\u00e9es pr\u00e9c\u00e9dentes pour le m\u00eame poste<\/p>\n","protected":false},"excerpt":{"rendered":"

Au bon endroit, au bon moment ! Le sponsoring sportif. Mati\u00e8re \u00e0 r\u00e9flexion Le directeur du marketing nous a donn\u00e9 toutes les informations n\u00e9cessaires pour que nous puissions \u00e9laborer une bonne proposition. Les objectifs de marketing et de promotion, l’utilisation qu’il voulait faire de l’hospitalit\u00e9, la mani\u00e8re dont il entendait employer l’\u00e9quipe de communication… Et, […]<\/p>\n","protected":false},"author":14,"featured_media":189322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20223],"tags":[],"class_list":["post-298331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sans-categorie"],"acf":[],"contentshake_article_id":"","yoast_head":"\nQuel est le meilleur emplacement pour mon logo dans un contrat de parrainage ?<\/title>\n<meta name=\"description\" content=\"O\u00f9 dois-je placer mon logo ? 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