{"id":298445,"date":"2025-07-19T09:54:42","date_gmt":"2025-07-19T07:54:42","guid":{"rendered":"https:\/\/rtrsports.com\/femmes-et-deux-roues-une-histoire-damour-en-cours\/"},"modified":"2026-09-09T14:45:33","modified_gmt":"2026-09-09T12:45:33","slug":"femmes-et-deux-roues-une-histoire-damour-en-cours","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/women-two-wheels\/","title":{"rendered":"Femmes et deux roues : une histoire d&#8217;amour en devenir"},"content":{"rendered":"<p>En 2018, la victoire d&#8217;Ana Carrasco au Championnat du Monde Supersport 300 est entr\u00e9e dans l&#8217;histoire : elle est devenue la premi\u00e8re femme \u00e0 remporter un titre mondial dans une cat\u00e9gorie de vitesse pure en moto. Cette victoire a ouvert un d\u00e9bat \u2014 encore plus pertinent en 2025 \u2014 sur ce que signifie la pr\u00e9sence des <strong>femmes dans le sport moto \u00e0 deux roues<\/strong> pour les marques, les sponsors et les entreprises qui cherchent de nouveaux moyens de communiquer avec un public en \u00e9volution.<\/p>\n<p>Sept ans plus tard, le paysage a chang\u00e9 de mani\u00e8re structurelle. Il ne s&#8217;agit plus d&#8217;un seul \u00e9v\u00e9nement symbolique, mais d&#8217;une transformation r\u00e9elle impliquant des championnats, des audiences, des constructeurs et des strat\u00e9gies de sponsoring. Pour ceux qui travaillent dans le sponsoring sportif, ce segment offre aujourd&#8217;hui des opportunit\u00e9s concr\u00e8tes en forte croissance.<\/p>\n<h2>Ana Carrasco et les pionni\u00e8res du motocyclisme f\u00e9minin<\/h2>\n<p>N\u00e9e en 1997 \u00e0 Murcie, Ana Carrasco a prouv\u00e9 que le talent n&#8217;a pas de genre. Apr\u00e8s son titre mondial en 2018, elle a subi une grave blessure au dos en 2019 \u2014 une fracture vert\u00e9brale qui aurait pu mettre fin \u00e0 sa carri\u00e8re \u2014 et a choisi de revenir en course. Ce retour a fait d&#8217;elle un symbole non seulement pour les femmes dans le sport, mais pour toute marque souhaitant transmettre des valeurs de r\u00e9silience et de d\u00e9termination \u00e0 travers un partenariat de sponsoring.<\/p>\n<p>\u00c0 ses c\u00f4t\u00e9s, Mar\u00eda Herrera a port\u00e9 le drapeau espagnol en WorldSSP et dans d&#8217;autres championnats internationaux, confirmant que la pr\u00e9sence f\u00e9minine au plus haut niveau du motocyclisme n&#8217;est pas un ph\u00e9nom\u00e8ne isol\u00e9. Toutes deux repr\u00e9sentent des mod\u00e8les pour une nouvelle g\u00e9n\u00e9ration de pilotes f\u00e9minines qui acc\u00e8dent au sport moto \u00e0 deux roues.<\/p>\n<h2>Le FIM Women&#8217;s Circuit Racing World Championship<\/h2>\n<p>La r\u00e9ponse institutionnelle la plus significative \u00e0 cette transformation est venue de la F\u00e9d\u00e9ration Internationale de Motocyclisme (FIM), qui a cr\u00e9\u00e9 le FIM Women&#8217;s Circuit Racing World Championship : le premier championnat du monde d\u00e9di\u00e9 aux femmes en course sur circuit. Cette initiative marque le passage de pr\u00e9sences sporadiques en course \u00e0 une plateforme comp\u00e9titive structur\u00e9e, avec son propre calendrier, ses r\u00e8glements et sa visibilit\u00e9 m\u00e9diatique.<\/p>\n<p>Pour les marques, ce championnat repr\u00e9sente une fen\u00eatre d&#8217;opportunit\u00e9 concr\u00e8te. Entrer dans les premi\u00e8res phases d&#8217;une comp\u00e9tition en croissance signifie s&#8217;associer \u00e0 un projet avec des co\u00fbts d&#8217;activation encore contenus et un positionnement \u00e0 forte valeur narrative. RTR Sports suit de pr\u00e8s l&#8217;\u00e9volution de ce championnat dans le cadre de ses analyses des opportunit\u00e9s \u00e9mergentes dans le motorsport international.<\/p>\n<h2>Les femmes dans l&#8217;audience MotoGP : les chiffres qui comptent<\/h2>\n<p>Comprendre les chiffres est essentiel pour \u00e9valuer les opportunit\u00e9s. Selon les donn\u00e9es de CSM International et Nielsen Sports, trois spectateurs sur dix de MotoGP sont des femmes. Avec une audience mondiale d\u00e9passant 400 millions de fans dans 207 pays, cela repr\u00e9sente plus de 120 millions de spectatrices \u2014 un segment d\u00e9mographique majeur pour toute strat\u00e9gie de sponsoring.<\/p>\n<p>Dans les circuits, les donn\u00e9es confirment la tendance : sur les plus de 2,6 millions de personnes qui assistent chaque ann\u00e9e aux Grands Prix en direct, plus de 800 000 sont des femmes. Ce n&#8217;est pas une part marginale, mais un segment que chaque marque devrait prendre en compte lorsqu&#8217;elle envisage une pr\u00e9sence dans le sport moto.<\/p>\n<h2>Le march\u00e9 de la moto et la consommatrice f\u00e9minine<\/h2>\n<p>Le changement va au-del\u00e0 de la course. Selon une enqu\u00eate du Motorcycle Industry Council (MIC), aux \u00c9tats-Unis les femmes repr\u00e9sentent 14 % des propri\u00e9taires de motos \u2014 un chiffre plus que doubl\u00e9 en une d\u00e9cennie. L&#8217;\u00e2ge moyen d&#8217;une femme propri\u00e9taire de moto est d&#8217;environ 35 ans, contre 49 pour les hommes : un profil d\u00e9mographique avec un fort pouvoir d&#8217;achat et une orientation marqu\u00e9e vers un style de vie actif.<\/p>\n<p>Les constructeurs ont r\u00e9pondu avec des mod\u00e8les con\u00e7us pour faciliter l&#8217;acc\u00e8s des femmes aux deux roues \u2014 de la Ducati Scrambler \u00e0 la Triumph Bonneville, de la Honda CB500 \u00e0 la Yamaha MT-07 \u2014 et avec des campagnes de communication de plus en plus inclusives.<\/p>\n<h2>Femmes, motorsport et sponsoring : les opportunit\u00e9s pour les marques<\/h2>\n<p>La croissance des femmes dans le sport moto \u00e0 deux roues \u2014 comme pilotes, comme public, comme consommatrices \u2014 ouvre des sc\u00e9narios concrets pour les strat\u00e9gies de sponsoring. Les marques op\u00e9rant dans des secteurs comme la beaut\u00e9, la finance, la mode, le healthcare et la technologie trouvent dans le motocyclisme un contexte peu conventionnel mais tr\u00e8s efficace pour atteindre une cible f\u00e9minine qualifi\u00e9e.<\/p>\n<p>Il ne s&#8217;agit pas seulement de visibilit\u00e9 sur un casque ou une combinaison. Les activations les plus efficaces construisent des contenus, des exp\u00e9riences et des r\u00e9cits qui r\u00e9sonnent avec les valeurs du public f\u00e9minin : authenticit\u00e9, expertise, d\u00e9passement des limites. Travailler avec une figure comme Ana Carrasco, ou avec le FIM Women&#8217;s Championship, offre une plateforme narrative difficilement reproductible dans d&#8217;autres contextes sportifs.<\/p>\n<p>Si vous souhaitez explorer comment int\u00e9grer la cible f\u00e9minine dans votre strat\u00e9gie de sponsoring dans le motorsport, notre \u00e9quipe est disponible pour une analyse personnalis\u00e9e.<\/p>\n\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>FAQ \u2014 Femmes dans le sport moto \u00e0 deux roues<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Combien de femmes suivent la MotoGP ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Existe-t-il un championnat du monde f\u00e9minin en motocyclisme sur circuit ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Qui a \u00e9t\u00e9 la premi\u00e8re femme \u00e0 remporter un championnat du monde de vitesse en moto ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Comment une marque peut-elle atteindre le public f\u00e9minin via le sport moto ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>RTR Sports accompagne-t-il les marques souhaitant int\u00e9grer la cible f\u00e9minine dans le sponsoring motorsport ?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>En 2018, la victoire d&#8217;Ana Carrasco au Championnat du Monde Supersport 300 est entr\u00e9e dans l&#8217;histoire : elle est devenue la premi\u00e8re femme \u00e0 remporter un titre mondial dans une cat\u00e9gorie de vitesse pure en moto. Cette victoire a ouvert un d\u00e9bat \u2014 encore plus pertinent en 2025 \u2014 sur ce que signifie la pr\u00e9sence [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":189756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20240,20145,20131,20118,20122,20135],"tags":[],"class_list":["post-298445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corse-automobilistiche","category-course-automobile","category-marketing-sportif-fr","category-motorsports-2","category-sports-marketing-2","category-sports-mecaniques"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Femmes dans le sport moto : pilotes, fans et opportunit\u00e9s de sponsoring<\/title>\n<meta name=\"description\" content=\"Ana Carrasco, FIM Women&#039;s Championship, MotoGP : comment la croissance des femmes dans le sport moto \u00e0 deux roues ouvre de nouvelles opportunit\u00e9s pour les marques. Donn\u00e9es 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/fr\/blog\/women-two-wheels\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Femmes et deux roues : une histoire d&#039;amour en devenir\" \/>\n<meta property=\"og:description\" content=\"Ana Carrasco, FIM Women&#039;s Championship, MotoGP : comment la croissance des femmes dans le sport moto \u00e0 deux roues ouvre de nouvelles opportunit\u00e9s pour les marques. Donn\u00e9es 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/fr\/blog\/women-two-wheels\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/7f76718f38137a5922e306058b53b8fb-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1339\" \/>\n\t<meta property=\"og:image:height\" content=\"1338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/women-two-wheels\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/women-two-wheels\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Femmes et deux roues : une histoire d&#8217;amour en devenir\",\"datePublished\":\"2025-07-19T07:54:42+00:00\",\"dateModified\":\"2026-09-09T12:45:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/women-two-wheels\\\/\"},\"wordCount\":1233,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/women-two-wheels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/7f76718f38137a5922e306058b53b8fb-3.jpg\",\"articleSection\":[\"Corse automobilistiche\",\"Course automobile\",\"Marketing sportif\",\"Motorsports\",\"Sports Marketing\",\"Sports m\u00e9caniques\"],\"inLanguage\":\"fr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/women-two-wheels\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/women-two-wheels\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/women-two-wheels\\\/\",\"name\":\"Femmes dans le sport moto : pilotes, fans et opportunit\u00e9s de sponsoring\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/women-two-wheels\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/women-two-wheels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/7f76718f38137a5922e306058b53b8fb-3.jpg\",\"datePublished\":\"2025-07-19T07:54:42+00:00\",\"dateModified\":\"2026-09-09T12:45:33+00:00\",\"description\":\"Ana Carrasco, FIM Women's Championship, MotoGP : comment la croissance des femmes dans le sport moto \u00e0 deux roues ouvre de nouvelles opportunit\u00e9s pour les marques. Donn\u00e9es 2025.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/women-two-wheels\\\/#breadcrumb\"},\"inLanguage\":\"fr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/women-two-wheels\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/women-two-wheels\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/7f76718f38137a5922e306058b53b8fb-3.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/7f76718f38137a5922e306058b53b8fb-3.jpg\",\"width\":1339,\"height\":1338},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/women-two-wheels\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Femmes et deux roues : une histoire d&#8217;amour en devenir\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli is Head of Communication &amp; Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/www.facebook.com\\\/rtrsportsmarketing\",\"https:\\\/\\\/it.linkedin.com\\\/in\\\/emanueleventuroli\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/RTR_motoGP\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/author\\\/emanuele\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Femmes dans le sport moto : pilotes, fans et opportunit\u00e9s de sponsoring","description":"Ana Carrasco, FIM Women's Championship, MotoGP : comment la croissance des femmes dans le sport moto \u00e0 deux roues ouvre de nouvelles opportunit\u00e9s pour les marques. Donn\u00e9es 2025.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/fr\/blog\/women-two-wheels\/","og_locale":"fr_FR","og_type":"article","og_title":"Femmes et deux roues : une histoire d'amour en devenir","og_description":"Ana Carrasco, FIM Women's Championship, MotoGP : comment la croissance des femmes dans le sport moto \u00e0 deux roues ouvre de nouvelles opportunit\u00e9s pour les marques. Donn\u00e9es 2025.","og_url":"https:\/\/rtrsports.com\/fr\/blog\/women-two-wheels\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","article_author":"https:\/\/www.facebook.com\/rtrsportsmarketing","og_image":[{"width":1339,"height":1338,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/7f76718f38137a5922e306058b53b8fb-3.jpg","type":"image\/jpeg"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/RTR_motoGP","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Emanuele Venturoli","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/fr\/blog\/women-two-wheels\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/women-two-wheels\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/fr\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24"},"headline":"Femmes et deux roues : une histoire d&#8217;amour en devenir","datePublished":"2025-07-19T07:54:42+00:00","dateModified":"2026-09-09T12:45:33+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/women-two-wheels\/"},"wordCount":1233,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/fr\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/women-two-wheels\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/7f76718f38137a5922e306058b53b8fb-3.jpg","articleSection":["Corse automobilistiche","Course automobile","Marketing sportif","Motorsports","Sports Marketing","Sports m\u00e9caniques"],"inLanguage":"fr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/fr\/blog\/women-two-wheels\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/fr\/blog\/women-two-wheels\/","url":"https:\/\/rtrsports.com\/fr\/blog\/women-two-wheels\/","name":"Femmes dans le sport moto : pilotes, fans et opportunit\u00e9s de sponsoring","isPartOf":{"@id":"https:\/\/rtrsports.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/women-two-wheels\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/women-two-wheels\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/7f76718f38137a5922e306058b53b8fb-3.jpg","datePublished":"2025-07-19T07:54:42+00:00","dateModified":"2026-09-09T12:45:33+00:00","description":"Ana Carrasco, FIM Women's Championship, MotoGP : comment la croissance des femmes dans le sport moto \u00e0 deux roues ouvre de nouvelles opportunit\u00e9s pour les marques. Donn\u00e9es 2025.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/women-two-wheels\/#breadcrumb"},"inLanguage":"fr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/fr\/blog\/women-two-wheels\/"]}]},{"@type":"ImageObject","inLanguage":"fr","@id":"https:\/\/rtrsports.com\/fr\/blog\/women-two-wheels\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/7f76718f38137a5922e306058b53b8fb-3.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/7f76718f38137a5922e306058b53b8fb-3.jpg","width":1339,"height":1338},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/fr\/blog\/women-two-wheels\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Femmes et deux roues : une histoire d&#8217;amour en devenir"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/fr\/#website","url":"https:\/\/rtrsports.com\/fr\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/fr\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/fr\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr","@id":"https:\/\/rtrsports.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/fr\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"fr","@id":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"description":"Emanuele Venturoli is Head of Communication &amp; Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/it.linkedin.com\/in\/emanueleventuroli","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/fr\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/posts\/298445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/comments?post=298445"}],"version-history":[{"count":3,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/posts\/298445\/revisions"}],"predecessor-version":[{"id":352618,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/posts\/298445\/revisions\/352618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/media\/189756"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/media?parent=298445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/categories?post=298445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/tags?post=298445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}