{"id":300474,"date":"2025-08-01T14:22:54","date_gmt":"2025-08-01T12:22:54","guid":{"rendered":"https:\/\/rtrsports.com\/nous-recherchons-des-sponsors\/"},"modified":"2026-09-08T17:03:23","modified_gmt":"2026-09-08T15:03:23","slug":"nous-recherchons-des-sponsors","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/nous-recherchons-des-sponsors\/","title":{"rendered":"Nous recherchons des sponsors…"},"content":{"rendered":"

Je propose des sponsorings, je cherche des sponsors, des entreprises int\u00e9ress\u00e9es par le sponsoring. Ce ne sont l\u00e0 que quelques-unes des nombreuses recherches effectu\u00e9es chaque jour par des \u00e9quipes et des athl\u00e8tes \u00e0 la recherche de financements pour leur saison ou leur carri\u00e8re sportive. Attention cependant\u00a0: la recherche de sponsors exige un solide travail de pr\u00e9paration, ne serait-ce que pour \u00eatre pris en consid\u00e9ration par les entreprises.<\/p>\n

Comment trouver des sponsors pour les athl\u00e8tes\u00a0: une question pr\u00e9c\u00e9d\u00e9e d\u2019autres questions<\/h3>\n

Comment demander un parrainage \u00e0 Red Bull<\/strong>\u00a0? Comment obtenir un parrainage de GoPro<\/strong>\u00a0? Comment trouver des sponsors pour les athl\u00e8tes\u00a0? Ceux qui exercent une profession comme la n\u00f4tre, le marketing sportif, entendent ces questions \u2014 et leurs variantes \u2014 des milliers de fois au cours de leur carri\u00e8re. Un tr\u00e8s grand nombre d\u2019athl\u00e8tes, professionnels ou amateurs, dans leur d\u00e9sir d\u2019imiter leurs coll\u00e8gues plus c\u00e9l\u00e8bres ou simplement pour trouver le budget n\u00e9cessaire \u00e0 la prochaine saison, se jettent sur le web \u00e0 la recherche de r\u00e9ponses faciles et de solutions imm\u00e9diates.<\/p>\n

Pourtant, la recherche de sponsors est un m\u00e9tier absolument sp\u00e9cifique et loin d\u2019\u00eatre simple, qui suppose \u00e0 sa base un travail tout aussi m\u00e9thodique. C\u2019est un m\u00e9tier particuli\u00e8rement singulier \u2014 que nous n\u2019exer\u00e7ons pas, puisque nous nous adressons aux entreprises ayant besoin de conseil en mati\u00e8re de sponsoring<\/strong>, et non l\u2019inverse.<\/p>\n

Nous avons d\u00e9j\u00e0 formul\u00e9, dans un article pr\u00e9c\u00e9dent que vous trouverez \u00e0 ce lien<\/a>, quelques conseils utiles \u00e0 ceux qui entrent dans ce monde. Plut\u00f4t que de nous r\u00e9p\u00e9ter, nous souhaitons sugg\u00e9rer aux chercheurs de sponsors un changement d\u2019approche substantiel. Nous pensons qu\u2019avant de demander \u00ab\u00a0Quelles entreprises sont pr\u00eates \u00e0 sponsoriser\u00a0?<\/strong>\u00a0\u00bb, il faut d\u2019abord se poser une autre question\u00a0: \u00ab\u00a0Qu\u2019avez-vous \u00e0 offrir aux entreprises\u00a0?<\/strong>\u00a0\u00bb<\/p>\n

Aussi provocatrice qu\u2019elle puisse para\u00eetre, la question est essentielle. Vous cherchez des fonds pour vos activit\u00e9s, mais que pouvez-vous donner en retour \u00e0 vos \u00e9ventuels financeurs\u00a0? La r\u00e9ponse se trouve dans de nombreux domaines li\u00e9s au marketing\u00a0: visibilit\u00e9, similitude de valeurs, cr\u00e9ation de contenus et opportunit\u00e9s B2B potentielles.<\/p>\n

Il est indispensable de voir le sponsoring comme un instrument gagnant-gagnant, c\u2019est-\u00e0-dire b\u00e9n\u00e9fique pour les deux parties de l\u2019accord. Et surtout, de le voir comme un outil capable de r\u00e9pondre aux besoins commerciaux et de communication d\u2019une marque. \u00c9crire \u00e0 une grande boisson \u00e9nergisante<\/strong> pour demander de l\u2019aide dans une ligue mineure sans apporter aucune valeur ajout\u00e9e aboutira tr\u00e8s probablement \u00e0 un refus, voire \u00e0 une absence de r\u00e9ponse.<\/p>\n

Il est bien plus utile de se concentrer sur les USP<\/strong> \u2014 propositions de valeur uniques (ce que vous seul pouvez offrir sur le march\u00e9) qui repr\u00e9sentent un avantage concret pour l\u2019entreprise. Et de retenir que, la plupart du temps, ce n\u2019est pas l\u2019athl\u00e8te qui trouve le sponsor, mais le sponsor qui trouve l\u2019athl\u00e8te.<\/p>\n

Recherche de sponsors<\/strong><\/h3>\n

Nous ne cherchons pas<\/strong> de sponsors<\/strong> pour les athl\u00e8tes et les \u00e9quipes sportives. RTR Sports n\u2019est pas une agence de recherche de sponsors.<\/strong> Notre travail consiste \u00e0 conseiller les entreprises qui utilisent ou envisagent d\u2019utiliser le sport comme outil de marketing et de communication<\/strong>. Nous sommes souvent contact\u00e9s par des \u00e9quipes sportives ou des athl\u00e8tes qui ont besoin de financements<\/strong> \u2014 nous devons malheureusement d\u00e9cliner, car ce n\u2019est pas notre fonction. Nous ne nous occupons ni de la gestion des athl\u00e8tes (activit\u00e9 r\u00e9serv\u00e9e aux agents et managers) ni de la recherche de sponsors pour les \u00e9quipes sportives. Mais si vous \u00eates une entreprise et souhaitez explorer le monde du sponsoring sportif<\/a><\/strong>, nous serons ravis de r\u00e9pondre \u00e0 vos questions \u2014 contactez-nous \u00e0 info@rtrsports.com (pour en savoir plus sur ce qu\u2019est un sponsoring sportif et \u00e0 quoi il sert<\/a><\/strong>).<\/p>\n

Questions fr\u00e9quentes sur la recherche de sponsors<\/h2>\n
\r\n\r\n

Frequently Asked Questions<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n RTR Sports aide-t-il les athl\u00e8tes et les \u00e9quipes \u00e0 trouver des sponsors ?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Non. RTR Sports est un cabinet de conseil en marketing sportif qui travaille pour des entreprises souhaitant utiliser le sport comme outil de communication \u2014 pas pour des athl\u00e8tes ou des \u00e9quipes \u00e0 la recherche de financements. Si vous \u00eates une entreprise et souhaitez explorer les opportunit\u00e9s de sponsoring sportif, nous sommes \u00e0 votre disposition.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Comment fonctionne la recherche de sponsors pour un athl\u00e8te ou une \u00e9quipe ?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

La recherche de sponsors n\u00e9cessite un travail pr\u00e9paratoire\u00a0: il faut identifier ce que l\u2019on peut offrir \u00e0 l\u2019entreprise sponsor \u2014 visibilit\u00e9, valeurs, audience \u2014 avant m\u00eame de savoir \u00e0 qui s\u2019adresser. Le sponsoring est gagnant-gagnant\u00a0: l\u2019athl\u00e8te ou l\u2019\u00e9quipe doit se pr\u00e9senter comme une valeur pour la marque, et non comme un simple demandeur de fonds.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Quelles entreprises sont pr\u00eates \u00e0 sponsoriser ?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

La question la plus utile n\u2019est pas \u00ab\u00a0quelles entreprises sponsorisent\u00a0?\u00a0\u00bb mais \u00ab\u00a0qu\u2019avez-vous \u00e0 offrir aux entreprises\u00a0?\u00a0\u00bb. Avant d\u2019identifier des sponsors potentiels, il faut d\u00e9velopper une proposition de valeur claire \u2014 un USP qui d\u00e9montre les avantages concrets que l\u2019entreprise en retirera\u00a0: visibilit\u00e9, audience, contenus, opportunit\u00e9s B2B et alignement de valeurs.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Nous n’avons pas pour mission de trouver des sponsors pour les athl\u00e8tes et les \u00e9quipes sportives. RTR Sports n’est pas une agence de recherche de sponsors. Notre travail consiste \u00e0 conseiller les entreprises qui utilisent ou ont l’intention d’utiliser le sport comme outil de marketing et de communication. <\/p>\n","protected":false},"author":2,"featured_media":177443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20132],"tags":[],"class_list":["post-300474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parrainages-sportifs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nVous cherchez des sponsors sportifs\u00a0? Lisez ceci d\u2019abord | RTR Sports<\/title>\n<meta name=\"description\" content=\"RTR Sports ne recherche pas de sponsors pour les athl\u00e8tes ou les \u00e9quipes. 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