{"id":300474,"date":"2025-08-01T14:22:54","date_gmt":"2025-08-01T12:22:54","guid":{"rendered":"https:\/\/rtrsports.com\/nous-recherchons-des-sponsors\/"},"modified":"2025-08-01T14:28:36","modified_gmt":"2025-08-01T12:28:36","slug":"nous-recherchons-des-sponsors","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/nous-recherchons-des-sponsors\/","title":{"rendered":"Nous recherchons des sponsors…"},"content":{"rendered":"

J’offre du sponsoring, je cherche des sponsors, des entreprises int\u00e9ress\u00e9es par le sponsoring. Ce ne sont l\u00e0 que quelques-unes des nombreuses recherches effectu\u00e9es chaque jour par les \u00e9quipes et les athl\u00e8tes \u00e0 la recherche d’un financement pour leur saison ou leur carri\u00e8re sportive. Mais attention, car la recherche de sponsors suppose une bonne dose de pr\u00e9paration, ne serait-ce que pour \u00eatre pris en consid\u00e9ration par les entreprises.<\/h2>\n

Comment trouver des sponsors pour les athl\u00e8tes : une question pr\u00e9c\u00e9d\u00e9e d’autres questions<\/h3>\n

Comment demander un parrainage \u00e0 Red Bull ?<\/strong>\u00a0Comment obtenir un parrainage de GoPro ?<\/strong> Comment trouver des sponsors pour les athl\u00e8tes ? Ceux qui exercent une profession comme la n\u00f4tre, \u00e0 savoir le marketing sportif, entendent ces questions \u2013 et leurs analogues \u2013 des milliers de fois au cours de leur carri\u00e8re. Un tr\u00e8s grand nombre d’athl\u00e8tes, professionnels ou non, dans leur d\u00e9sir d’imiter les exploits de leurs coll\u00e8gues plus c\u00e9l\u00e8bres, ou simplement dans une tentative de trouver le budget n\u00e9cessaire pour la prochaine saison sportive, se jettent sur le web \u00e0 la recherche de r\u00e9ponses faciles et de recettes aux r\u00e9sultats imm\u00e9diats.<\/p>\n

Cependant, la recherche de sponsors est une profession absolument sp\u00e9cifique et loin d’\u00eatre facile, qui pr\u00e9suppose \u00e0 la base un travail tout aussi m\u00e9thodique. Il s’agit d’une profession tout \u00e0 fait particuli\u00e8re, que nous n’exer\u00e7ons pas, puisque nous nous adressons aux entreprises qui ont besoin de conseils en mati\u00e8re de parrainage<\/strong>, et non l’inverse.<\/p>\n

Nous avons d\u00e9j\u00e0 donn\u00e9, dans un article pr\u00e9c\u00e9dent que vous trouverez \u00e0 ce lien<\/a>, quelques conseils utiles \u00e0 ceux qui entrent dans ce monde. Afin de ne pas ennuyer ceux qui ont d\u00e9j\u00e0 lu ces lignes, nous aimerions sugg\u00e9rer \u2013 \u00e0 ceux qui cherchent des sponsors – un renversement substantiel de l’approche. En effet, nous pensons qu’\u00e0 la question : “Quelles entreprises sont pr\u00eates \u00e0 parrainer ?<\/strong>“, il faut en pr\u00e9f\u00e9rer une autre :“Qu’avez-vous \u00e0 offrir aux entreprises ?”<\/strong><\/p>\n

Aussi provocante qu’elle puisse para\u00eetre, la question est pr\u00e9gnante. Certes, vous cherchez \u00e0 financer vos activit\u00e9s, mais que pouvez-vous donner en retour \u00e0 vos \u00e9ventuels bailleurs de fonds ? La r\u00e9ponse est \u00e0 chercher dans de nombreux domaines, tous li\u00e9s au marketing, allant de la visibilit\u00e9 \u00e0 la similitude de valeur, de la possibilit\u00e9 de cr\u00e9ation de contenu \u00e0 l’opportunit\u00e9 B2B que vous pouvez \u00e9ventuellement cr\u00e9er.<\/p>\n

En effet, il est n\u00e9cessaire de consid\u00e9rer le parrainage comme un instrument gagnant-gagnant, c’est-\u00e0-dire un instrument qui profite aux deux parties de l’accord. Il faut surtout voir le parrainage comme un instrument capable de r\u00e9pondre aux besoins commerciaux et de communication d’une marque, d’une entreprise et d’une marque. \u00c9crire \u00e0 une grande marque de boisson \u00e9nergisante<\/strong> pour lui demander de participer \u00e0 une ligue mineure sans apporter de valeur ajout\u00e9e se traduira tr\u00e8s probablement par une r\u00e9ponse n\u00e9gative, voire par l’absence de r\u00e9ponse.<\/p>\n

Il est beaucoup plus utile d’essayer de se concentrer sur les USP<\/strong>, c’est-\u00e0-dire les propositions de vente uniques (c’est-\u00e0-dire les choses que vous \u00eates le seul \u00e0 pouvoir offrir dans le paysage) qui offrent un avantage concret \u00e0 l’entreprise. N’oubliez pas que, la plupart du temps, ce n’est pas l’athl\u00e8te qui trouve le sponsor, mais le sponsor qui trouve l’athl\u00e8te.<\/p>\n

Recherche de sponsors<\/strong><\/h3>\n

Nous n’avons pas<\/strong> pour mission de trouver des sponsors<\/strong> pour les projets des athl\u00e8tes\u00a0et \u00e9quipes sportives. RTR Sports n’est pas une agence de recherche de sponsors. <\/strong>Notre travail consiste \u00e0 conseiller les entreprises qui utilisent ou ont l’intention d’utiliser le sport comme outil de marketing et de communication<\/strong>. Nous sommes souvent contact\u00e9s par des \u00e9quipes sportives ou des athl\u00e8tes qui ont besoin de financement, mais<\/strong> nous devons malheureusement refuser car ce n’est pas notre fonction. Nous ne sommes pas impliqu\u00e9s dans la gestion des athl\u00e8tes (une activit\u00e9 exerc\u00e9e par les managers et les procureurs) et nous ne sommes pas impliqu\u00e9s dans la recherche de sponsors pour les \u00e9quipes sportives. Toutefois, si vous \u00eates une entreprise et que vous souhaitez explorer le domaine du sponsoring sportif<\/a><\/strong>, nous nous ferons un plaisir de r\u00e9pondre \u00e0 vos questions et \u00e0 votre curiosit\u00e9. N’h\u00e9sitez pas \u00e0 nous contacter \u00e0 l’adresse info@rtrsports.com (pour en savoir plus sur ce qu’est un parrainage sportif et \u00e0 quoi il sert<\/a><\/strong>).<\/p>\n","protected":false},"excerpt":{"rendered":"

Nous n’avons pas pour mission de trouver des sponsors pour les athl\u00e8tes et les \u00e9quipes sportives. RTR Sports n’est pas une agence de recherche de sponsors. Notre travail consiste \u00e0 conseiller les entreprises qui utilisent ou ont l’intention d’utiliser le sport comme outil de marketing et de communication. <\/p>\n","protected":false},"author":2,"featured_media":177443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20132],"tags":[],"class_list":["post-300474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parrainages-sportifs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nRecherche de sponsors et offre de sponsors : \u00eates-vous s\u00fbr d'\u00eatre pr\u00eat ?<\/title>\n<meta name=\"description\" content=\"De nombreuses recherches sont effectu\u00e9es chaque jour par des athl\u00e8tes \u00e0 la recherche de sponsors. 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