{"id":342641,"date":"2026-03-17T16:51:04","date_gmt":"2026-03-17T15:51:04","guid":{"rendered":"https:\/\/rtrsports.com\/remplacement-du-sponsor-titre-de-la-nascar-xfinity-oreilly-auto-parts-prend-le-relais-en-2026\/"},"modified":"2026-03-17T16:51:04","modified_gmt":"2026-03-17T15:51:04","slug":"remplacement-du-sponsor-titre-de-la-nascar-xfinity-oreilly-auto-parts-prend-le-relais-en-2026","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/fr\/blog\/remplacement-du-sponsor-titre-de-la-nascar-xfinity-oreilly-auto-parts-prend-le-relais-en-2026\/","title":{"rendered":"Remplacement du sponsor titre de la NASCAR Xfinity : O&#8217;Reilly Auto Parts prend le relais en 2026"},"content":{"rendered":"<p>Le remplacement du sponsor titre de la s\u00e9rie NASCAR Xfinity marque l&#8217;une des transitions commerciales les plus importantes de l&#8217;histoire r\u00e9cente de la NASCAR. En 2026, O&#8217;Reilly Auto Parts remplacera officiellement Xfinity en tant que sponsor titre de la deuxi\u00e8me s\u00e9rie nationale de NASCAR, ouvrant ainsi une nouvelle \u00e8re pour le championnat pr\u00e9c\u00e9demment connu sous le nom de Xfinity Series. <\/p>\n<h2>Qu&#8217;est-ce qui a remplac\u00e9 Xfinity en tant que sponsor principal de la s\u00e9rie NASCAR ?<\/h2>\n<p><strong>O&#8217;Reilly Auto Parts a remplac\u00e9 Xfinity en tant que sponsor principal de la deuxi\u00e8me s\u00e9rie nationale de NASCAR en 2026, la s\u00e9rie \u00e9tant officiellement renomm\u00e9e NASCAR O&#8217;Reilly Auto Parts Series dans le cadre d&#8217;un accord pluriannuel \u00e9valu\u00e9 \u00e0 environ 15 millions de dollars par an.<\/strong><\/p>\n<p>Cette annonce fait suite \u00e0 des mois de sp\u00e9culation et de discussions strat\u00e9giques entre la direction de NASCAR, O&#8217;Reilly Auto Parts et des interm\u00e9diaires commerciaux, dont Klutch Sports, l&#8217;agence sportive fond\u00e9e par Rich Paul et associ\u00e9e \u00e0 la repr\u00e9sentation d&#8217;athl\u00e8tes de haut niveau. L&#8217;accord refl\u00e8te la volont\u00e9 constante de la NASCAR d&#8217;\u00e9tablir des partenariats commerciaux avec des marques pertinentes pour la cat\u00e9gorie et de renforcer l&#8217;architecture commerciale \u00e0 long terme de l&#8217;\u00e9cosyst\u00e8me de ses s\u00e9ries nationales. <\/p>\n<p>La transition r\u00e9pond aux questions les plus fr\u00e9quemment pos\u00e9es par le secteur :<br \/>\n, remplacement du sponsor titre xfinity de la nascar, qu&#8217;est-ce qui a remplac\u00e9 xfinity dans la nascar, et qui est le nouveau sponsor titre de la s\u00e9rie xfinity de la nascar.<\/p>\n<p>Il est important de noter que Xfinity ne s&#8217;est pas retir\u00e9 compl\u00e8tement de la NASCAR. Bien qu&#8217;il ait mis fin \u00e0 son r\u00f4le de sponsor principal de la s\u00e9rie Tier-2, Xfinity reste un partenaire principal de la s\u00e9rie NASCAR Cup &#8211; un d\u00e9tail souvent mal compris dans les discussions publiques autour du changement de parrainage. <\/p>\n<h3>Calendrier de l&#8217;annonce et contexte strat\u00e9gique<\/h3>\n<ul>\n<li><strong>2024 :<\/strong> Xfinity signale qu&#8217;elle ne renouvellera pas son parrainage au-del\u00e0 de 2025.<\/li>\n<li><strong>2025 :<\/strong> Derni\u00e8re saison de la s\u00e9rie Xfinity.<\/li>\n<li><strong>2026 :<\/strong> Lancement officiel de la s\u00e9rie NASCAR O&#8217;Reilly Auto Parts.<\/li>\n<\/ul>\n<p>Le changement de parrainage de la s\u00e9rie xfinity nascar repr\u00e9sente non seulement un changement de marque, mais aussi un repositionnement strat\u00e9gique de la s\u00e9rie dans le paysage commercial plus large du sport automobile.<\/p>\n<h2>Les 11 ans de Xfinity en tant que sponsor de la s\u00e9rie NASCAR (2015-2025) &#8211; Chronologie<\/h2>\n<p>L&#8217;histoire du parrainage de la s\u00e9rie xfinity de la nascar montre comment les partenariats \u00e9voluent en fonction de la strat\u00e9gie de l&#8217;entreprise et des priorit\u00e9s de la cat\u00e9gorie.<\/p>\n<ul>\n<li><strong>2015 :<\/strong> Xfinity remplace Nationwide Insurance en tant que sponsor titre, rebaptisant ainsi la s\u00e9rie Nationwide.<\/li>\n<li><strong>2020 :<\/strong> Prolongation de l&#8217;accord de parrainage pendant la p\u00e9riode COVID-19.<\/li>\n<li><strong>2024 :<\/strong> Annonce que Xfinity ne renouvellera pas le parrainage du titre.<\/li>\n<li><strong>2025 :<\/strong> Derni\u00e8re saison sous la marque Xfinity Series.<\/li>\n<li><strong>2026 :<\/strong> O&#8217;Reilly Auto Parts prend le titre de sponsor.<\/li>\n<\/ul>\n<p>Le mandat de Xfinity a dur\u00e9 plus d&#8217;une d\u00e9cennie, ce qui en fait l&#8217;un des partenariats les plus stables de l&#8217;histoire moderne du NASCAR. Cependant, les priorit\u00e9s strat\u00e9giques de l&#8217;entreprise ont chang\u00e9, ce qui a conduit \u00e0 la d\u00e9cision de ne pas renouveler le partenariat. <\/p>\n<h2>L&#8217;histoire des sponsors des s\u00e9ries de niveau 2 de la NASCAR &#8211; De Busch \u00e0 O&#8217;Reilly<\/h2>\n<table border=\"1\" cellpadding=\"8\" cellspacing=\"0\">\n<tbody>\n<tr>\n<th>\u00c8re<\/th>\n<th>Titre du sponsor<\/th>\n<th>Ann\u00e9es<\/th>\n<\/tr>\n<tr>\n<td>S\u00e9rie Busch<\/td>\n<td>Anheuser-Busch<\/td>\n<td>1984-2007<\/td>\n<\/tr>\n<tr>\n<td>S\u00e9rie Nationwide<\/td>\n<td>Assurance Nationwide<\/td>\n<td>2008-2014<\/td>\n<\/tr>\n<tr>\n<td>S\u00e9rie Xfinity<\/td>\n<td>Comcast \/ Xfinity<\/td>\n<td>2015-2025<\/td>\n<\/tr>\n<tr>\n<td>S\u00e9rie O&#8217;Reilly Auto Parts<\/td>\n<td>O&#8217;Reilly Auto Parts<\/td>\n<td>2026-aujourd&#8217;hui<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>La transition de l&#8217;histoire de chaque sponsor titre de la s\u00e9rie NASCAR refl\u00e8te l&#8217;\u00e9volution des priorit\u00e9s commerciales. L&#8217;arriv\u00e9e de O&#8217;Reilly Auto Parts est particuli\u00e8rement significative car il s&#8217;agit de la premi\u00e8re grande marque de pi\u00e8ces d\u00e9tach\u00e9es automobiles \u00e0 assumer les droits de titre d&#8217;une s\u00e9rie NASCAR nationale &#8211; alignant directement la cat\u00e9gorie de produits sur la culture de la course. <\/p>\n<h2>O&#8217;Reilly Auto Parts NASCAR Series &#8211; Co\u00fbts et opportunit\u00e9s de sponsoring en 2026<\/h2>\n<p>La structure des co\u00fbts de sponsoring de la s\u00e9rie nascar o&#8217;reilly refl\u00e8te l&#8217;accessibilit\u00e9 des courses de niveau 2 par rapport \u00e0 la s\u00e9rie Cup, offrant un point d&#8217;entr\u00e9e strat\u00e9gique aux marques qui recherchent le marketing de la performance, l&#8217;activation de l&#8217;hospitalit\u00e9 et la cr\u00e9dibilit\u00e9 du sport automobile.<\/p>\n<table border=\"1\" cellpadding=\"8\" cellspacing=\"0\">\n<tbody>\n<tr>\n<th>Niveau<\/th>\n<th>Par course<\/th>\n<th>Saison compl\u00e8te<\/th>\n<\/tr>\n<tr>\n<td>Sponsor principal<\/td>\n<td>30 000 \u00c0 100 000 DOLLARS<\/td>\n<td>1M-$3.5M<\/td>\n<\/tr>\n<tr>\n<td>Sponsor associ\u00e9<\/td>\n<td>5K-$20K<\/td>\n<td>180K-$720K<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Par rapport aux investissements au niveau de la Coupe, le positionnement des co\u00fbts de sponsoring de la s\u00e9rie nascar tier 2 2026 reste nettement plus accessible. Les \u00e9quipes participant \u00e0 la s\u00e9rie O&#8217;Reilly Auto Parts partagent de nombreux sites et week-ends de course avec la s\u00e9rie Cup, ce qui leur assure une visibilit\u00e9 accrue \u00e0 un co\u00fbt nettement inf\u00e9rieur. <\/p>\n<p>Pour les marques qui souhaitent savoir combien co\u00fbte le parrainage d&#8217;une voiture nascar xfinity, le point d&#8217;entr\u00e9e financier est flexible, ce qui permet d&#8217;\u00e9laborer des strat\u00e9gies d&#8217;activation sur mesure en fonction des objectifs de performance, des besoins en mati\u00e8re d&#8217;accueil et des cibles d&#8217;exposition m\u00e9diatique.<\/p>\n<p><strong>RTR Sports peut assurer les placements des O&#8217;Reilly Series et guider les marques dans la s\u00e9lection des \u00e9quipes, la n\u00e9gociation et la strat\u00e9gie d&#8217;activation pour la saison 2026.<\/strong><\/p>\n<h2>Pourquoi le parrainage des titres des s\u00e9ries de niveau 2 de la NASCAR est-il important pour les marques ?<\/h2>\n<p>La transition de Xfinity \u00e0 O&#8217;Reilly souligne les avantages plus larges du parrainage en Nascar au niveau Tier-2.<\/p>\n<ol>\n<li><strong>Rentabilit\u00e9 et grande visibilit\u00e9 :<\/strong> Les week-ends de course partag\u00e9s avec la s\u00e9rie Cup amplifient la visibilit\u00e9.<\/li>\n<li><strong>Association des talents \u00e9mergents :<\/strong> De nombreux pilotes de niveau 2 acc\u00e8dent \u00e0 la Coupe, ce qui permet d&#8217;assurer la continuit\u00e9 de la marque \u00e0 long terme.<\/li>\n<li><strong>Meilleur acc\u00e8s \u00e0 la cat\u00e9gorie :<\/strong> L&#8217;exclusivit\u00e9 en mati\u00e8re de parrainage est souvent plus accessible que dans la s\u00e9rie Cup.<\/li>\n<\/ol>\n<p>Pour les entreprises qui explorent les possibilit\u00e9s de parrainage de la nascar, Tier-2 offre un \u00e9quilibre strat\u00e9gique entre le marketing de performance, le storytelling de la marque et la discipline commerciale.<\/p>\n<h2>Comment parrainer la s\u00e9rie NASCAR O&#8217;Reilly Auto Parts &#8211; \u00c9tape par \u00e9tape<\/h2>\n<ol>\n<li>D\u00e9finir des objectifs marketing et commerciaux clairs.<\/li>\n<li>\u00c9tablir des param\u00e8tres budg\u00e9taires par course ou par saison.<\/li>\n<li>Identifier les \u00e9quipes et les pilotes appropri\u00e9s.<\/li>\n<li>Faites appel \u00e0 RTR Sports pour la n\u00e9gociation, la structure et la planification de l&#8217;activation.<\/li>\n<\/ol>\n<p>Les marques \u00e0 la recherche d&#8217;un processus structur\u00e9 de proposition de sponsoring nascar b\u00e9n\u00e9ficient de l&#8217;expertise de l&#8217;agence en mati\u00e8re d&#8217;architecture contractuelle, de protection des cat\u00e9gories et de mod\u00e9lisation du retour sur investissement.<\/p>\n<p>Pour plus de d\u00e9tails sur les opportunit\u00e9s plus larges, consultez notre page sur les <a href=\"https:\/\/rtrsports.com\/fr\/agence-de-parrainage-nascar\/\">agences de sponsoring dans le sport automobile NASCAR<\/a>.<br \/>\nPour un aper\u00e7u plus approfondi de la dynamique du march\u00e9, consultez la page sur <a href=\"https:\/\/rtrsports.com\/fr\/blog\/sponsoring-nascar-packages-couts-opportunites\/\">le sponsoring dans le sport automobile NASCAR<\/a>.<\/p>\n<h2>Foire aux questions &#8211; Remplacement du NASCAR Xfinity<\/h2>\n<h3>Pourquoi Xfinity a-t-il cess\u00e9 de sponsoriser NASCAR ?<\/h3>\n<p>Xfinity a choisi de ne pas renouveler son parrainage apr\u00e8s 2025 dans le cadre d&#8217;ajustements plus larges de sa strat\u00e9gie d&#8217;entreprise, mais elle reste un partenaire principal de NASCAR.<\/p>\n<h3>Qu&#8217;est-ce que la s\u00e9rie NASCAR O&#8217;Reilly Auto Parts ?<\/h3>\n<p>C&#8217;est le nouveau nom officiel de la deuxi\u00e8me s\u00e9rie nationale de NASCAR \u00e0 partir de 2026, apr\u00e8s la fin de l&#8217;\u00e8re du titre Xfinity.<\/p>\n<h3>Combien O&#8217;Reilly paie-t-elle pour le parrainage du titre NASCAR ?<\/h3>\n<p>Les rapports de l&#8217;industrie font \u00e9tat d&#8217;un accord pluriannuel estim\u00e9 \u00e0 environ 15 millions de dollars par an.<\/p>\n<h3>La s\u00e9rie Xfinity est-elle toujours d&#8217;actualit\u00e9 ?<\/h3>\n<p>Oui, la comp\u00e9tition se poursuit en tant que s\u00e9rie nationale de niveau 2 de la NASCAR, d\u00e9sormais sous la marque O&#8217;Reilly Auto Parts. <\/p>\n<h3>Qu&#8217;est-il advenu du parrainage de la s\u00e9rie NASCAR Xfinity ?<\/h3>\n<p>Le partenariat a pris fin en 2025, ce qui a conduit \u00e0 la transition vers O&#8217;Reilly Auto Parts en 2026.<\/p>\n<h3>Qui a remplac\u00e9 Xfinity en tant que sponsor principal de NASCAR ?<\/h3>\n<p>O&#8217;Reilly Auto Parts est devenu le nouveau sponsor titre \u00e0 partir de la saison 2026.<\/p>\n<hr>\n<p>Le remplacement du sponsor titre de la NASCAR Xfinity repr\u00e9sente bien plus qu&#8217;un simple changement de nom. Il signale un r\u00e9\u00e9quilibrage de l&#8217;alignement commercial au sein du portefeuille de s\u00e9ries nationales de la NASCAR et ouvre de nouvelles opportunit\u00e9s strat\u00e9giques pour les marques \u00e0 la recherche d&#8217;un engagement \u00e9volutif dans le sport automobile. <\/p>\n<p>Pour les organisations qui envisagent de participer aux O&#8217;Reilly Auto Parts Series, RTR Sports fournit des conseils de bout en bout, de la strat\u00e9gie \u00e0 l&#8217;activation.<\/p>\n<p>Pour en savoir plus, consultez le site <a href=\"https:\/\/rtrsports.com\/en\/\">Motorsport sponsorship agency<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le remplacement du sponsor titre de la s\u00e9rie NASCAR Xfinity marque l&#8217;une des transitions commerciales les plus importantes de l&#8217;histoire r\u00e9cente de la NASCAR. En 2026, O&#8217;Reilly Auto Parts remplacera officiellement Xfinity en tant que sponsor titre de la deuxi\u00e8me s\u00e9rie nationale de NASCAR, ouvrant ainsi une nouvelle \u00e8re pour le championnat pr\u00e9c\u00e9demment connu sous [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":342617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22182],"tags":[],"class_list":["post-342641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nascar-fr"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Remplacement de NASCAR Xfinity : Qui a remplac\u00e9 Xfinity en tant que sponsor titre de la NASCAR en 2026 ?<\/title>\n<meta name=\"description\" content=\"Le remplacement 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