Stratos<\/a>.<\/p>\nCe risque calcul\u00e9 n’est pas un \u00e9pisode isol\u00e9. C’est la m\u00e9thode.<\/p>\n
Le mod\u00e8le : poss\u00e9der, pas seulement para\u00eetre<\/h2>\n
La plupart des marques qui investissent dans le sport ach\u00e8tent de la visibilit\u00e9 : un logo sur un maillot, un panneau en bord de piste. Red Bull, dans nombre de ses projets les plus importants, a choisi de poss\u00e9der l’actif plut\u00f4t que d’en louer un coin.<\/p>\n
Dans le football, le groupe contr\u00f4le directement le RB Leipzig en Allemagne, les New York Red Bulls aux \u00c9tats-Unis, le FC Red Bull Salzburg en Autriche et, au Br\u00e9sil, \u00e0 la fois le Red Bull Bragantino et le Red Bull Brasil \u2014 un r\u00e9seau de clubs pens\u00e9 pour faire circuler les jeunes talents d’un championnat \u00e0 l’autre, Leipzig faisant office de destination finale du parcours. En 2025, le groupe a \u00e9galement acquis une participation minoritaire dans Leeds United, sa premi\u00e8re entr\u00e9e directe dans le football anglais.<\/p>\n
En sport automobile, la logique est identique : Red Bull ne sponsorise pas une \u00e9curie de Formule 1, elle en poss\u00e8de deux. L’Oracle Red Bull Racing et son \u00e9curie s\u0153ur Racing Bulls courent toutes deux sous le contr\u00f4le du groupe, ce qui \u00e9limine de fait la m\u00e9diation propre \u00e0 un partenariat de sponsoring classique : celui qui d\u00e9cide du budget, de la strat\u00e9gie commerciale et m\u00eame du calendrier des activations est la m\u00eame entreprise que celle qui fabrique la boisson.<\/p>\n
L’Academy : miser sur un pilote avant qu’il soit connu<\/h2>\n
Parall\u00e8lement \u00e0 la possession directe d’\u00e9curies, Red Bull a b\u00e2ti un programme de rep\u00e9rage et de financement de jeunes pilotes, le Red Bull Junior Team, actif depuis plus de vingt ans. Le retour sur cet investissement se mesure en d\u00e9cennies, pas en saisons : le programme a vu passer Sebastian Vettel (quatre titres mondiaux avec Red Bull Racing entre 2010 et 2013, avant de se retirer de la Formule 1 fin 2022), Daniel Ricciardo, Max Verstappen \u2014 quadruple champion du monde entre 2021 et 2024 \u2014 et, plus r\u00e9cemment, Isack Hadjar, promu aux c\u00f4t\u00e9s de Verstappen pour la saison 2026.<\/p>\n
C’est le m\u00eame principe que le saut de Baumgartner, appliqu\u00e9 \u00e0 des personnes plut\u00f4t qu’\u00e0 un \u00e9v\u00e9nement : miser sur un potentiel pas encore d\u00e9montr\u00e9, avant que le march\u00e9 n’en reconnaisse la valeur et n’en fasse grimper le prix.<\/p>\n
Un leadership qui se resserre, sans dispara\u00eetre<\/h2>\n
C\u00f4t\u00e9 produit \u2014 celui qui finance tout cela \u2014, le tableau a pourtant chang\u00e9 par rapport \u00e0 il y a dix ans. Au d\u00e9but des ann\u00e9es 2010, Red Bull dominait le march\u00e9 des boissons \u00e9nergisantes avec une part estim\u00e9e \u00e0 environ 70 %. Aujourd’hui, la photographie est diff\u00e9rente : Red Bull reste la marque leader au niveau mondial, mais avec une part tomb\u00e9e \u00e0 environ 43 %, tandis que Monster Energy a grimp\u00e9 jusqu’\u00e0 environ 39 % \u2014 \u00e0 elles deux, ces marques couvrent plus de 80 % du march\u00e9 mondial. Red Bull vend malgr\u00e9 tout plus de 12 milliards de canettes par an dans la quasi-totalit\u00e9 des pays du monde, mais la concurrence est devenue r\u00e9elle, plus seulement th\u00e9orique.<\/p>\n
Ce n’est pas un d\u00e9tail \u00e0 dissimuler dans une \u00e9tude de cas sur le sponsoring : c’est probablement la raison pour laquelle Red Bull continue d’investir aussi massivement dans le sport. Une marque qui poss\u00e8de les \u00e9quipes que les supporters suivent, les athl\u00e8tes que les jeunes veulent imiter et les \u00e9v\u00e9nements qui font l’actualit\u00e9 dans le monde entier n’a pas besoin de se battre uniquement sur le rayon du supermarch\u00e9.<\/p>\n
Les chiffres derri\u00e8re la strat\u00e9gie<\/h2>\n
En 2024, Red Bull a g\u00e9n\u00e9r\u00e9 environ 11,2 milliards d’euros de chiffre d’affaires, en vendant les 12,7 milliards de canettes d\u00e9j\u00e0 \u00e9voqu\u00e9es. Une part consid\u00e9rable de ces revenus \u2014 un budget marketing estim\u00e9 \u00e0 environ 3 milliards de dollars \u2014 part dans le sponsoring sportif, r\u00e9parti entre plus de 600 athl\u00e8tes \u00e0 travers le monde et des disciplines allant de la Formule 1 \u00e0 des sports extr\u00eames comme le cliff diving et le Flugtag, cet \u00e9v\u00e9nement o\u00f9 des concurrents amateurs lancent depuis une plateforme au-dessus de l’eau des engins volants construits maison.<\/p>\n
Ce sont des montants qu’aucun sponsor traditionnel, celui qui se contente d’acheter un espace publicitaire, ne pourrait justifier. Mais Red Bull n’ach\u00e8te pas de l’espace : la marque construit un \u00e9cosyst\u00e8me sportif qu’elle poss\u00e8de, dont elle tire du contenu, et qu’elle utilise pour vendre des canettes bien apr\u00e8s la fin de l’\u00e9v\u00e9nement. Pour qui envisage aujourd’hui un sponsoring en Formule 1, notre guide du parrainage en Formule 1<\/a> d\u00e9taille quels autres mod\u00e8les, moins capitalistiques que celui de Red Bull, sont r\u00e9ellement accessibles \u00e0 une marque.<\/p>\n
\r\n\r\n
Questions fr\u00e9quentes sur la strat\u00e9gie de parrainage de Red Bull<\/b><\/h2>\r\n \r\n
\n \r\n\r\n
\r\n Pourquoi le sponsoring de Red Bull est-il si souvent cit\u00e9 comme cas d'\u00e9cole ?<\/b>\r\n <\/h3>\r\n\r\n \r\n
\r\n
La marque poss\u00e8de directement une grande partie de ses actifs sportifs au lieu de se contenter d’acheter de la visibilit\u00e9, en assumant elle-m\u00eame le risque.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n
\r\n\r\n
\r\n Quels clubs de football Red Bull poss\u00e8de-t-elle ?<\/b>\r\n <\/h3>\r\n\r\n \r\n
\r\n
RB Leipzig, New York Red Bulls, FC Red Bull Salzburg, Red Bull Bragantino, Red Bull Brasil, ainsi qu’une participation minoritaire dans Leeds United (2025).<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n
\r\n\r\n
\r\n Quelle est aujourd'hui la part de march\u00e9 de Red Bull sur les boissons \u00e9nergisantes ?<\/b>\r\n <\/h3>\r\n\r\n \r\n
\r\n
Environ 43 % au niveau mondial, contre 70 % il y a dix ans ; Monster Energy est \u00e0 environ 39 % ; Red Bull vend plus de 12 milliards de canettes par an.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n
\r\n\r\n
\r\n Combien Red Bull investit-elle chaque ann\u00e9e dans le sponsoring sportif ?<\/b>\r\n <\/h3>\r\n\r\n \r\n
\r\n
Un budget marketing estim\u00e9 \u00e0 environ 3 milliards de dollars par an, r\u00e9parti entre plus de 600 athl\u00e8tes.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n
\r\n\r\n
\r\n Quels pilotes sont issus du Red Bull Junior Team ?<\/b>\r\n <\/h3>\r\n\r\n \r\n
\r\n
Sebastian Vettel (4 titres, 2010-2013), Daniel Ricciardo, Max Verstappen (4 titres, 2021-2024) et Isack Hadjar (promu en 2026).<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n
\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Le courage comme strat\u00e9gie, pas comme slogan \u00ab Red Bull vous donne des ailes. \u00bb Le slogan publicitaire le plus c\u00e9l\u00e8bre de la marque autrichienne n’a jamais \u00e9t\u00e9 une simple formule marketing : c’est la traduction quasi litt\u00e9rale de la fa\u00e7on dont Red Bull d\u00e9cide o\u00f9 placer son argent. Le 14 octobre 2012, Felix Baumgartner […]<\/p>\n","protected":false},"author":50,"featured_media":156432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20128],"tags":[],"class_list":["post-348733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sportif"],"acf":[],"contentshake_article_id":"","yoast_head":"\n
Parrainage Red Bull : la strat\u00e9gie sportive expliqu\u00e9e<\/title>\n<meta name=\"description\" content=\"Red Bull ne loue pas de la visibilit\u00e9 sportive, elle poss\u00e8de ses clubs et ses \u00e9curies. D\u00e9couvrez la strat\u00e9gie de parrainage derri\u00e8re ce mod\u00e8le unique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/fr\/blog\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Red Bull et le sponsoring : le courage de faire ce que les autres ne font pas\" \/>\n<meta property=\"og:description\" content=\"Red Bull ne loue pas de la visibilit\u00e9 sportive, elle poss\u00e8de ses clubs et ses \u00e9curies. D\u00e9couvrez la strat\u00e9gie de parrainage derri\u00e8re ce mod\u00e8le unique.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/fr\/blog\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Felix-Baumgartner-at-the-Edge-of-Space_carousel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"610\" \/>\n\t<meta property=\"og:image:height\" content=\"343\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#\\\/schema\\\/person\\\/2e3389899368a0506bf64999998379d7\"},\"headline\":\"Red Bull et le sponsoring : le courage de faire ce que les autres ne font pas\",\"datePublished\":\"2026-08-27T14:29:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\\\/\"},\"wordCount\":1162,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Felix-Baumgartner-at-the-Edge-of-Space_carousel.jpg\",\"articleSection\":[\"Marketing sportif\"],\"inLanguage\":\"fr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\\\/\",\"name\":\"Parrainage Red Bull : la strat\u00e9gie sportive expliqu\u00e9e\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Felix-Baumgartner-at-the-Edge-of-Space_carousel.jpg\",\"datePublished\":\"2026-08-27T14:29:42+00:00\",\"description\":\"Red Bull ne loue pas de la visibilit\u00e9 sportive, elle poss\u00e8de ses clubs et ses \u00e9curies. D\u00e9couvrez la strat\u00e9gie de parrainage derri\u00e8re ce mod\u00e8le unique.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\\\/#breadcrumb\"},\"inLanguage\":\"fr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Felix-Baumgartner-at-the-Edge-of-Space_carousel.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Felix-Baumgartner-at-the-Edge-of-Space_carousel.jpg\",\"width\":610,\"height\":343},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/blog\\\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Red Bull et le sponsoring : le courage de faire ce que les autres ne font pas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/#\\\/schema\\\/person\\\/2e3389899368a0506bf64999998379d7\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/96e4de0ad3394ad87f308cebbd733b38c8338bbebd9e5cf736d83aa324818a45?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/96e4de0ad3394ad87f308cebbd733b38c8338bbebd9e5cf736d83aa324818a45?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/96e4de0ad3394ad87f308cebbd733b38c8338bbebd9e5cf736d83aa324818a45?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"url\":\"https:\\\/\\\/rtrsports.com\\\/fr\\\/author\\\/emanuele-mcp\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Parrainage Red Bull : la strat\u00e9gie sportive expliqu\u00e9e","description":"Red Bull ne loue pas de la visibilit\u00e9 sportive, elle poss\u00e8de ses clubs et ses \u00e9curies. D\u00e9couvrez la strat\u00e9gie de parrainage derri\u00e8re ce mod\u00e8le unique.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/fr\/blog\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\/","og_locale":"fr_FR","og_type":"article","og_title":"Red Bull et le sponsoring : le courage de faire ce que les autres ne font pas","og_description":"Red Bull ne loue pas de la visibilit\u00e9 sportive, elle poss\u00e8de ses clubs et ses \u00e9curies. D\u00e9couvrez la strat\u00e9gie de parrainage derri\u00e8re ce mod\u00e8le unique.","og_url":"https:\/\/rtrsports.com\/fr\/blog\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":610,"height":343,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Felix-Baumgartner-at-the-Edge-of-Space_carousel.jpg","type":"image\/jpeg"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Emanuele Venturoli","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/fr\/blog\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/fr\/#\/schema\/person\/2e3389899368a0506bf64999998379d7"},"headline":"Red Bull et le sponsoring : le courage de faire ce que les autres ne font pas","datePublished":"2026-08-27T14:29:42+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\/"},"wordCount":1162,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/fr\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Felix-Baumgartner-at-the-Edge-of-Space_carousel.jpg","articleSection":["Marketing sportif"],"inLanguage":"fr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/fr\/blog\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/fr\/blog\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\/","url":"https:\/\/rtrsports.com\/fr\/blog\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\/","name":"Parrainage Red Bull : la strat\u00e9gie sportive expliqu\u00e9e","isPartOf":{"@id":"https:\/\/rtrsports.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Felix-Baumgartner-at-the-Edge-of-Space_carousel.jpg","datePublished":"2026-08-27T14:29:42+00:00","description":"Red Bull ne loue pas de la visibilit\u00e9 sportive, elle poss\u00e8de ses clubs et ses \u00e9curies. D\u00e9couvrez la strat\u00e9gie de parrainage derri\u00e8re ce mod\u00e8le unique.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/fr\/blog\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\/#breadcrumb"},"inLanguage":"fr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/fr\/blog\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\/"]}]},{"@type":"ImageObject","inLanguage":"fr","@id":"https:\/\/rtrsports.com\/fr\/blog\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Felix-Baumgartner-at-the-Edge-of-Space_carousel.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Felix-Baumgartner-at-the-Edge-of-Space_carousel.jpg","width":610,"height":343},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/fr\/blog\/red-bull-et-le-sponsoring-le-courage-de-faire-ce-que-les-autres-ne-font-pas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Red Bull et le sponsoring : le courage de faire ce que les autres ne font pas"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/fr\/#website","url":"https:\/\/rtrsports.com\/fr\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/fr\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/fr\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr","@id":"https:\/\/rtrsports.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/fr\/#\/schema\/person\/2e3389899368a0506bf64999998379d7","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"fr","@id":"https:\/\/secure.gravatar.com\/avatar\/96e4de0ad3394ad87f308cebbd733b38c8338bbebd9e5cf736d83aa324818a45?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/96e4de0ad3394ad87f308cebbd733b38c8338bbebd9e5cf736d83aa324818a45?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/96e4de0ad3394ad87f308cebbd733b38c8338bbebd9e5cf736d83aa324818a45?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"url":"https:\/\/rtrsports.com\/fr\/author\/emanuele-mcp\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/posts\/348733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/comments?post=348733"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/posts\/348733\/revisions"}],"predecessor-version":[{"id":348745,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/posts\/348733\/revisions\/348745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/media\/156432"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/media?parent=348733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/categories?post=348733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/fr\/wp-json\/wp\/v2\/tags?post=348733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}