{"id":238136,"date":"2020-09-19T07:46:11","date_gmt":"2020-09-19T05:46:11","guid":{"rendered":"https:\/\/rtrsports.com\/sports-sponsorship-understanding-product-categories-available-spaces-guarantees-exclusivity\/"},"modified":"2025-07-10T12:45:04","modified_gmt":"2025-07-10T10:45:04","slug":"sports-sponsorship-understanding-product-categories-available-spaces-guarantees-exclusivity","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/id\/blog\/sponsor-olahraga-pemahaman-kategori-produk-yang-tersedia-ruang-yang-menjamin-eksklusivitas\/","title":{"rendered":"Sponsorship olahraga: memahami kategori produk, ruang yang tersedia, dan jaminan eksklusivitas"},"content":{"rendered":"<p>Salah satu pemeriksaan pertama yang harus dilakukan saat memulai program <strong>sponsorship olahraga<\/strong> adalah ketersediaan <a href=\"https:\/\/rtrsports.com\/en\/blog\/sponsorships-product-categories-guarantee-exclusivity\/\"><strong>kategori produk<\/strong><\/a>.<\/p>\n<p>Pertanyaan pertama yang harus kita jawab adalah: apa yang dimaksud dengan <strong>kategori produk<\/strong>?<\/p>\n<p>Jawabannya cukup sederhana: <strong>kategori<\/strong> <strong>produk<\/strong> adalah kelas produk dengan sifat yang sama, penggunaan yang sama, dan nilai komersial yang sama. Untuk masuk ke dalam <strong>kategori produk<\/strong>, sebuah barang harus memiliki sifat, penggunaan, dan nilai komersial yang sama atau serupa.<\/p>\n<p>Di bawah kategori barang dagangan terdapat tiga definisi lain, yang lebih rinci: kelas makro komoditas, kelas barang dagangan, dan sub-kelas barang dagangan.<\/p>\n<p>Dengan menggunakan produk konsumen sebagai contoh, kami akan melakukannya:<\/p>\n<pre><strong>Product category:<\/strong> cosmetics\r\n<strong>Product macro-class:<\/strong> skin care\r\n<strong>Product category:<\/strong> day cream\r\n<strong>Merchandise sub-class:<\/strong> re-densifying for dry skin<\/pre>\n<h2><strong>Sejarah singkat tentang sponsor dan kategori produk<\/strong><strong> <\/strong><\/h2>\n<p>Konsep kategori komoditas dalam <strong>sponsorship olahraga<\/strong> diperkenalkan selama persiapan Olimpiade 1984 di Los Angeles.<\/p>\n<p>Pada kesempatan itu, Komite Olimpiade memutuskan untuk membatasi kebingungan mengenai potensi sponsor dan membatasi jumlah sponsor resmi acara menjadi 30, dengan memperkenalkan eksklusivitas <strong>kategori produk<\/strong>.<\/p>\n<p>Ini adalah sebuah revolusi bagi dunia <strong>pemasaran olahraga<\/strong>, yang sebelumnya merupakan wilayah yang penuh dengan rintangan. Pengenalan <strong>kategori produk<\/strong> juga merupakan kemenangan besar bagi para mitra dan sponsor, yang tidak lagi harus berjuang melawan persaingan dalam arena komunikasi yang sama.<\/p>\n<p>Sangat mudah untuk memahami eksklusivitas dari penawaran <strong>kategori produk<\/strong> kepada perusahaan mitra kejuaraan, tim, atau acara, terutama jika ada kepastian bahwa tidak ada perusahaan yang bersaing, sehingga dapat memaksimalkan efektivitas sponsorship.<\/p>\n<p>Selain itu, semua ini juga menghasilkan efek berantai yang tak terduga: sponsor tidak mungkin menyerahkan ruang kepada pesaing mereka, dan daripada kehilangan kesempatan, maka mereka bersedia memperbarui <a href=\"https:\/\/rtrsports.com\/en\/blog\/motorsport-sponsorship-opportunities-2\/\"><strong>sponsorship olahraga<\/strong><\/a> selama beberapa tahun, menawarkan jaminan yang lebih besar kepada penyelenggara. Hal ini terjadi pada kasus Coca-Cola, McDonald&#8217;s, VISA, dan perusahaan lain yang selama beberapa dekade dengan bangga mengibarkan bendera acara olahraga utama.<\/p>\n<h2><strong>Dari eksklusivitas kategori produk hingga mitra kategori<\/strong><\/h2>\n<p>Selama bertahun-tahun, penutupan <strong>kategori produk<\/strong> dalam properti olahraga yang sama menjadi aset yang sangat strategis sehingga semakin mengkristal menjadi kategori sponsorship yang nyata.<\/p>\n<p>Lihat saja sponsor resmi <strong>Kejuaraan MotoGP<\/strong> (hal yang sama berlaku untuk kejuaraan penting lainnya) untuk melihat bagaimana definisi sponsor adalah memasukkan <strong>kategori produk.<\/strong> Tissot adalah pencatat waktu resmi, Michelin adalah ban resmi kelas <strong>MotoGP<\/strong>, BMW M adalah mobil resmi, Singha adalah bir resmi, dan DHL adalah pengirim resmi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19194 size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/sponsorship-3.png\" alt=\"sponsor\" width=\"600\" height=\"280\" \/>Dalam hal ini, eksklusivitas kategori tidak hanya menjadi jaminan bagi perusahaan sponsor, tetapi juga merupakan alat komunikasi yang efektif yang berfungsi untuk menegaskan kembali dan memperkuat gengsi perusahaan dan supremasi kompetisi.<\/p>\n<p>Hal ini tidak hanya berlaku untuk sponsor resmi kejuaraan, tetapi juga untuk pemasok, mitra, dan semua kategori <strong>sponsorship olahraga<\/strong>. Paradoksnya, tim, acara, atau kejuaraan tidak dapat memiliki sponsor yang tak terbatas: untuk setiap properti, hanya ada satu sponsor untuk <strong>kategori<\/strong> <strong>produk<\/strong>.<\/p>\n<h2><strong>Menggunakan kategori produk<\/strong><\/h2>\n<p>Salah satu dokumen paling berharga yang diberikan oleh tim kepada agen sponsor adalah ketersediaan atau tidaknya <strong>kategori produk<\/strong> dalam periode tertentu.<\/p>\n<p>Setiap tim dan organisasi memiliki file yang berisi daftar kategori, kelas makro gratis, dan durasi perjanjian. Ini adalah alat yang berguna untuk memahami lawan bicara internal dan eksternal dengan cepat, bagaimana situasi saat ini, dan apa peluangnya di masa depan. Tidak ada gunanya, misalnya, untuk mengusulkan kepada Juventus mitra lain di bidang asuransi, selama masih ada Allianz, atau produsen kopi selama masih ada Segafredo, atau produsen mobil selama logo Jeep masih ada di seragam <em>bianconeri<\/em>.<\/p>\n<p>Bahkan dalam argumen ini, nilai sebenarnya dari agen <strong>pemasaran<\/strong> atau sponsorship <strong>olahraga<\/strong> dibuktikan: kemampuan untuk memahami peluang yang dari waktu ke waktu terbuka untuk merek dan perusahaan tertentu.<\/p>\n<p>Tentu saja, bahkan dalam kasus ini, seruan untuk melakukan semuanya sendiri sudah dekat &#8211; tetapi risikonya adalah membuang-buang waktu dan mempertaruhkan kredibilitas, menghabiskan waktu dan sumber daya hanya untuk membanting pintu yang tertutup sehingga tidak memungkinkan untuk melanjutkan. Hal ini terjadi pada sektor produk tertentu dalam olahraga tertentu. Misalnya, hampir semua tim <strong>Formula 1<\/strong> dan <strong>MotoGP<\/strong> memiliki sponsor minuman berenergi; hampir semua turnamen golf memiliki mitra jam tangan mewah dan hampir semua balapan menggunakan teknologi internet.<\/p>\n<p>Oleh karena itu, penting untuk memanfaatkan keahlian mereka yang berada di dalam <a href=\"https:\/\/rtrsports.com\/en\/blog\/sports-marketing-agencies-competences\/\"><strong>pemasaran olahraga<\/strong><\/a> yang dapat memberikan saran tentang merek dan perusahaan mana yang paling cocok dengan olahraga atau kejuaraan tertentu (baca lebih lanjut tentang<a href=\"https:\/\/rtrsports.com\/id\/blog\/apa-itu-aktivasi-sponsorship-olahraga\/attachment\/what-is-sports-sponsorship-activation-2\/\"><strong> apa itu Aktivasi Sponsorship<\/strong><\/a>). Jika Anda siap untuk berbicara lebih lanjut tentang <strong>pemasaran olahraga<\/strong> atau sponsorship kategori produk, hubungi <strong>info@rtrsports.com<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salah satu pemeriksaan pertama yang harus dilakukan saat memulai program sponsorship olahraga adalah ketersediaan kategori produk. Pertanyaan pertama yang harus kita jawab adalah: apa yang dimaksud dengan kategori produk? Jawabannya cukup sederhana: kategori produk adalah kelas produk dengan sifat yang sama, penggunaan yang sama, dan nilai komersial yang sama. Untuk masuk ke dalam kategori produk, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":189733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20077,20078,20076],"tags":[],"class_list":["post-238136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-balapan-motor-id","category-olahraga-motor-id","category-pemasaran-olahraga-id"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponsorship Olahraga: Memahami Kategori dan Ruang Produk<\/title>\n<meta name=\"description\" content=\"Salah satu pemeriksaan pertama yang harus dilakukan saat memulai program sponsorship olahraga adalah ketersediaan kategori produk. 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Pertanyaan pertama yang\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/id\/blog\/sponsor-olahraga-pemahaman-kategori-produk-yang-tersedia-ruang-yang-menjamin-eksklusivitas\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/sponsorship-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2226\" \/>\n\t<meta property=\"og:image:height\" content=\"1040\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/sponsor-olahraga-pemahaman-kategori-produk-yang-tersedia-ruang-yang-menjamin-eksklusivitas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/sponsor-olahraga-pemahaman-kategori-produk-yang-tersedia-ruang-yang-menjamin-eksklusivitas\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Sponsorship olahraga: memahami kategori produk, ruang yang tersedia, dan jaminan eksklusivitas\",\"datePublished\":\"2020-09-19T05:46:11+00:00\",\"dateModified\":\"2025-07-10T10:45:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/sponsor-olahraga-pemahaman-kategori-produk-yang-tersedia-ruang-yang-menjamin-eksklusivitas\\\/\"},\"wordCount\":697,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/sponsor-olahraga-pemahaman-kategori-produk-yang-tersedia-ruang-yang-menjamin-eksklusivitas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/sponsorship-4.png\",\"articleSection\":[\"Balapan Motor\",\"Olahraga motor\",\"Pemasaran Olahraga\"],\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/sponsor-olahraga-pemahaman-kategori-produk-yang-tersedia-ruang-yang-menjamin-eksklusivitas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/sponsor-olahraga-pemahaman-kategori-produk-yang-tersedia-ruang-yang-menjamin-eksklusivitas\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/sponsor-olahraga-pemahaman-kategori-produk-yang-tersedia-ruang-yang-menjamin-eksklusivitas\\\/\",\"name\":\"Sponsorship Olahraga: Memahami Kategori dan Ruang Produk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/sponsor-olahraga-pemahaman-kategori-produk-yang-tersedia-ruang-yang-menjamin-eksklusivitas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/sponsor-olahraga-pemahaman-kategori-produk-yang-tersedia-ruang-yang-menjamin-eksklusivitas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/sponsorship-4.png\",\"datePublished\":\"2020-09-19T05:46:11+00:00\",\"dateModified\":\"2025-07-10T10:45:04+00:00\",\"description\":\"Salah satu pemeriksaan pertama yang harus dilakukan saat memulai program sponsorship olahraga adalah ketersediaan kategori produk. 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