{"id":238205,"date":"2020-10-19T07:26:16","date_gmt":"2020-10-19T05:26:16","guid":{"rendered":"https:\/\/rtrsports.com\/why-should-companies-sponsor-lets-begin-with-the-bases\/"},"modified":"2025-04-15T13:55:36","modified_gmt":"2025-04-15T11:55:36","slug":"why-should-companies-sponsor-lets-begin-with-the-bases","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/id\/blog\/why-should-companies-sponsor-lets-begin-with-the-bases\/","title":{"rendered":"Mengapa perusahaan harus mensponsori? Mari kita mulai dengan dasar-dasarnya"},"content":{"rendered":"

Meskipun saat ini sponsorship<\/strong> merupakan alat pemasaran yang sangat umum, orang-orang yang bekerja di sektor pemasaran dan komunikasi sering bertanya kepada kami mengapa mensponsori bermanfaat dan mengapa perusahaan memilih atau harus memilih untuk mensponsori.<\/span><\/p>\n

Mari kita mulai dengan fakta yang sudah jelas, yang tidak begitu jelas. Saat ini, sebagai konsumen, kita berulang kali menerima berbagai macam iklan setiap hari, sejak kita bangun tidur hingga kita tidur. Iklan di telepon, radio, transportasi umum, televisi, surat kabar, online, di podcast dan daftar putar, tanpa mengecualikan alat iklan yang paling tradisional dan juga papan reklame digital. <\/span><\/p>\n

Pesan-pesan tersebut adalah pesan yang bertujuan untuk menarik perhatian kita, namun pada kenyataannya, kita jarang mengingatnya. Kita memperhatikannya hanya sepersekian detik dan kemudian pesan tersebut menjadi tidak berarti atau sering kali mengganggu kita. <\/span><\/p>\n

Berapa kali Anda menonton film, video, atau mendengarkan radio dan tiba-tiba diinterupsi oleh iklan yang Anda benci? Pikirkan tentang Spotify<\/strong>, misalnya, yang menawarkan versi premium yang manfaatnya adalah untuk menghindari mendengarkan iklan. Ini juga merupakan kasus Youtube Premium dan beberapa platform lainnya. Kita sampai pada titik di mana kita harus membayar untuk menghindari gangguan dari iklan. Pernahkah Anda berpikir tentang hal ini? <\/span><\/p>\n

Di sisi lain, sponsorship<\/strong> tidak mengganggu kami, namun terintegrasi dalam pertunjukan yang kami minati, yang kami nikmati, yang kami sukai: inklusif, tidak mengganggu. Selain itu, sponsorship memungkinkan pertunjukan tersebut tetap ada berkat investasi yang memungkinkan tim untuk membeli para pemain baru dan juga lebih banyak peralatan untuk desain tempat duduk tunggal dan alat-alat baru untuk pelaksanaan acara. <\/span><\/p>\n

Selain itu, sisi kognitif dan afektif<\/strong> juga harus diperhitungkan, dan bagaimana emosi memainkan peran penting dalam mempengaruhi perilaku konsumen. Oleh karena itu, sponsorship sampai kepada konsumen melalui perasaan, bukan teriakan. <\/span><\/p>\n

Sebuah perusahaan yang berinvestasi pada sponsorship olahraga<\/strong><\/a> merangkul nilai-nilai olahraga yang mencerminkan produk mereka sendiri dan memungkinkan produk tersebut mendapatkan makna positif. Faktanya, olahraga bukan hanya hiburan, tetapi juga penuh dengan nilai-nilai lain seperti pengorbanan, semangat tim, komitmen, kegembiraan dan rasa sakit. Lebih jauh lagi, olahraga adalah teknologi, inovasi, ketepatan, rutinitas, strategi, dan visi. <\/span><\/p>\n

Terdapat sistem nilai yang begitu luas dan beragam sehingga perusahaan memiliki banyak pilihan. Selain itu, hubungan yang mendalam dan emosional antara manusia dan olahraga menghasilkan hasil positif yang luar biasa dalam hal pemasaran dan komunikasi <\/strong>. <\/span><\/p>\n

Bill Veecke, salah satu pendiri pemasaran olahraga<\/strong>, pernah menegaskan bahwa “pemasaran olahraga adalah bantuan atas dasar pemikiran yang sederhana: olahraga memainkan peran yang sangat penting bagi keberadaan, ingatan, dan emosi kita sebagai manusia”.<\/span><\/p>\n

Kedengarannya seperti penegasan yang klise, tetapi ada beberapa contoh yang menegaskan teori ini. Sebagai contoh, beberapa hari yang lalu saya menonton serial Amazon Prime “All or Nothing” tentang Manchester City dan Noel Gallagher, seorang penggemar berat dan Rockstar yang terkenal di seluruh dunia, mengatakan: “Saya jatuh cinta dengan City sebelum musik. Saya jatuh cinta dengan City sebelum istri saya. Saya jatuh cinta dengan City sebelum anak-anak saya. City adalah hal pertama yang saya cintai”. <\/span><\/p>\n

Mensponsori berarti memiliki jutaan orang yang mencintai olahraga atau tim atau atlet di depan kita, siap menerima pesan yang kita kirimkan dengan cara yang tidak invasif, tetapi dengan cara yang kekinian dan terintegrasi. <\/span><\/p>\n

Seperti yang disarankan oleh penelitian, ada kecenderungan bagi konsumen untuk membeli produk atau merek yang berhubungan dengan olahraga atau tim dan atlet yang mereka ikuti. Selain itu, ada program komersial khusus yang secara sadar mengaitkan olahraga dan produk sebagai lisensi: pikirkan tentang parfum Ronaldo, kacamata Luna Rossa, dan lini pakaian Nadal. Ini adalah produk-produk yang diintegrasikan dalam lingkungan olahraga untuk meningkatkan popularitas, kesadaran merek, dan minat konsumen yang melihatnya melalui lensa yang berbeda ketika mereka terkait dengan olahraga. Emosi yang menghubungkan penggemar dengan olahraga juga tercermin pada produk yang kami hubungkan dengannya. <\/span><\/p>\n

Keuntungan sponsorship lainnya adalah sifat internasional olahraga. Bagi mereka yang ingin berkomunikasi secara internasional, dengan hanya menggunakan satu kampanye komunikasi tanpa harus menyesuaikannya untuk setiap negara, olahraga tentu saja merupakan alat yang efisien. Olahraga tidak memiliki hambatan: olahraga MotoGP<\/strong><\/a> atau pertandingan Liga Premier sama saja di Italia, Inggris, Jepang, atau Indonesia. Sebuah perusahaan yang mengikutsertakan mereknya dalam program olahraga internasional akan mendapatkan keuntungan dari multiteritorialitas dan dari audiens internasional kejuaraan tersebut. <\/span><\/p>\n

Terakhir, mengapa harus mensponsori? Karena dengan menjadi sponsor, perusahaan dapat membangun program pemasaran yang sangat efisien yang menawarkan visibilitas dan banyak peluang lainnya. Anda dapat merencanakan kegiatan promosi yang berkaitan dengan sponsorship, aktivitas B2B, program perhotelan, kampanye PR tradisional, dan ada banyak hal yang dapat diceritakan di media sosial. Oleh karena itu, fleksibilitas, semangat, efisiensi, dan kemungkinan untuk memulai tanpa perlu anggaran yang besar. Apa lagi? <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Meskipun saat ini sponsorship merupakan alat pemasaran yang sangat umum, orang-orang yang bekerja di sektor pemasaran dan komunikasi sering bertanya kepada kami mengapa mensponsori bermanfaat dan mengapa perusahaan memilih atau harus memilih untuk mensponsori. Mari kita mulai dengan fakta yang sudah jelas, yang tidak begitu jelas. Saat ini, sebagai konsumen, kita berulang kali menerima berbagai […]<\/p>\n","protected":false},"author":17,"featured_media":191362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20076,20071],"tags":[],"class_list":["post-238205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pemasaran-olahraga-id","category-sponsorship-olahraga-id"],"acf":[],"contentshake_article_id":"","yoast_head":"\nMengapa perusahaan harus mensponsori? Mari kita mulai dengan dasar-dasarnya<\/title>\n<meta name=\"description\" content=\"Mengapa perusahaan harus mensponsori? Pemasaran olahraga adalah alat yang sangat efisien bagi perusahaan untuk berinteraksi dengan pelanggan mereka.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/id\/blog\/why-should-companies-sponsor-lets-begin-with-the-bases\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mengapa perusahaan harus mensponsori? Mari kita mulai dengan dasar-dasarnya\" \/>\n<meta property=\"og:description\" content=\"Mengapa perusahaan harus mensponsori? Pemasaran olahraga adalah alat yang sangat efisien bagi perusahaan untuk berinteraksi dengan pelanggan mereka.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/id\/blog\/why-should-companies-sponsor-lets-begin-with-the-bases\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-pixabay-270085.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Silvia Schweiger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvia Schweiger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/why-should-companies-sponsor-lets-begin-with-the-bases\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/why-should-companies-sponsor-lets-begin-with-the-bases\\\/\"},\"author\":{\"name\":\"Silvia Schweiger\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\"},\"headline\":\"Mengapa perusahaan harus mensponsori? Mari kita mulai dengan dasar-dasarnya\",\"datePublished\":\"2020-10-19T05:26:16+00:00\",\"dateModified\":\"2025-04-15T11:55:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/why-should-companies-sponsor-lets-begin-with-the-bases\\\/\"},\"wordCount\":743,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/why-should-companies-sponsor-lets-begin-with-the-bases\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pexels-pixabay-270085.jpg\",\"articleSection\":[\"Pemasaran Olahraga\",\"Sponsorship Olahraga\"],\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/why-should-companies-sponsor-lets-begin-with-the-bases\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/why-should-companies-sponsor-lets-begin-with-the-bases\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/why-should-companies-sponsor-lets-begin-with-the-bases\\\/\",\"name\":\"Mengapa perusahaan harus mensponsori? Mari kita mulai dengan dasar-dasarnya\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/why-should-companies-sponsor-lets-begin-with-the-bases\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/why-should-companies-sponsor-lets-begin-with-the-bases\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pexels-pixabay-270085.jpg\",\"datePublished\":\"2020-10-19T05:26:16+00:00\",\"dateModified\":\"2025-04-15T11:55:36+00:00\",\"description\":\"Mengapa perusahaan harus mensponsori? Pemasaran olahraga adalah alat yang sangat efisien bagi perusahaan untuk berinteraksi dengan pelanggan mereka.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/why-should-companies-sponsor-lets-begin-with-the-bases\\\/#breadcrumb\"},\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/why-should-companies-sponsor-lets-begin-with-the-bases\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/why-should-companies-sponsor-lets-begin-with-the-bases\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pexels-pixabay-270085.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pexels-pixabay-270085.jpg\",\"width\":1500,\"height\":1125,\"caption\":\"Mengapa perusahaan harus mensponsori?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/why-should-companies-sponsor-lets-begin-with-the-bases\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mengapa perusahaan harus mensponsori? Mari kita mulai dengan dasar-dasarnya\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"id\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\",\"name\":\"Silvia Schweiger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"caption\":\"Silvia Schweiger\"},\"description\":\"Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/author\\\/silvia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mengapa perusahaan harus mensponsori? Mari kita mulai dengan dasar-dasarnya","description":"Mengapa perusahaan harus mensponsori? Pemasaran olahraga adalah alat yang sangat efisien bagi perusahaan untuk berinteraksi dengan pelanggan mereka.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/id\/blog\/why-should-companies-sponsor-lets-begin-with-the-bases\/","og_locale":"id_ID","og_type":"article","og_title":"Mengapa perusahaan harus mensponsori? Mari kita mulai dengan dasar-dasarnya","og_description":"Mengapa perusahaan harus mensponsori? Pemasaran olahraga adalah alat yang sangat efisien bagi perusahaan untuk berinteraksi dengan pelanggan mereka.","og_url":"https:\/\/rtrsports.com\/id\/blog\/why-should-companies-sponsor-lets-begin-with-the-bases\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1500,"height":1125,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-pixabay-270085.jpg","type":"image\/jpeg"}],"author":"Silvia Schweiger","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Silvia Schweiger","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/id\/blog\/why-should-companies-sponsor-lets-begin-with-the-bases\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/id\/blog\/why-should-companies-sponsor-lets-begin-with-the-bases\/"},"author":{"name":"Silvia Schweiger","@id":"https:\/\/rtrsports.com\/id\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e"},"headline":"Mengapa perusahaan harus mensponsori? Mari kita mulai dengan dasar-dasarnya","datePublished":"2020-10-19T05:26:16+00:00","dateModified":"2025-04-15T11:55:36+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/id\/blog\/why-should-companies-sponsor-lets-begin-with-the-bases\/"},"wordCount":743,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/id\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/id\/blog\/why-should-companies-sponsor-lets-begin-with-the-bases\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-pixabay-270085.jpg","articleSection":["Pemasaran Olahraga","Sponsorship Olahraga"],"inLanguage":"id","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/id\/blog\/why-should-companies-sponsor-lets-begin-with-the-bases\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/id\/blog\/why-should-companies-sponsor-lets-begin-with-the-bases\/","url":"https:\/\/rtrsports.com\/id\/blog\/why-should-companies-sponsor-lets-begin-with-the-bases\/","name":"Mengapa perusahaan harus mensponsori? Mari kita mulai dengan dasar-dasarnya","isPartOf":{"@id":"https:\/\/rtrsports.com\/id\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/id\/blog\/why-should-companies-sponsor-lets-begin-with-the-bases\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/id\/blog\/why-should-companies-sponsor-lets-begin-with-the-bases\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-pixabay-270085.jpg","datePublished":"2020-10-19T05:26:16+00:00","dateModified":"2025-04-15T11:55:36+00:00","description":"Mengapa perusahaan harus mensponsori? Pemasaran olahraga adalah alat yang sangat efisien bagi perusahaan untuk berinteraksi dengan pelanggan mereka.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/id\/blog\/why-should-companies-sponsor-lets-begin-with-the-bases\/#breadcrumb"},"inLanguage":"id","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/id\/blog\/why-should-companies-sponsor-lets-begin-with-the-bases\/"]}]},{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/rtrsports.com\/id\/blog\/why-should-companies-sponsor-lets-begin-with-the-bases\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-pixabay-270085.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-pixabay-270085.jpg","width":1500,"height":1125,"caption":"Mengapa perusahaan harus mensponsori?"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/id\/blog\/why-should-companies-sponsor-lets-begin-with-the-bases\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/id\/"},{"@type":"ListItem","position":2,"name":"Mengapa perusahaan harus mensponsori? Mari kita mulai dengan dasar-dasarnya"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/id\/#website","url":"https:\/\/rtrsports.com\/id\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/id\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/id\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"id"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/id\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/id\/","logo":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/rtrsports.com\/id\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/id\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/id\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e","name":"Silvia Schweiger","image":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","caption":"Silvia Schweiger"},"description":"Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/id\/author\/silvia\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/posts\/238205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/comments?post=238205"}],"version-history":[{"count":2,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/posts\/238205\/revisions"}],"predecessor-version":[{"id":280465,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/posts\/238205\/revisions\/280465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/media\/191362"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/media?parent=238205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/categories?post=238205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/tags?post=238205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}