{"id":238585,"date":"2022-08-25T09:53:49","date_gmt":"2022-08-25T07:53:49","guid":{"rendered":"https:\/\/rtrsports.com\/i-pilih-olahraga-sponsor-panduan-cepat\/"},"modified":"2026-09-08T17:12:02","modified_gmt":"2026-09-08T15:12:02","slug":"i-pilih-olahraga-sponsor-panduan-cepat","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/id\/blog\/panduan-cepat-pemilihan-sponsor-olahraga\/","title":{"rendered":"Cara Memilih Olahraga untuk Disponsori? Panduan Cepat"},"content":{"rendered":"

Inilah dilema besar: haruskah saya mengikuti insting atau haruskah saya melihat angka-angkanya<\/strong>? Baiklah, saya akan melihat angka-angkanya \u2014 angka tidak pernah berbohong. Tetapi sebelum itu, saran utama adalah: pilih sesuatu yang menyenangkan dan menarik. Sesuatu yang membuat para penggemar melompat dari sofa dan menginginkan lebih.<\/p>\n

Olahraga adalah hiburan, dan Anda tidak bisa membiarkan merek Anda dikaitkan dengan pertunjukan yang membosankan<\/strong>. Pernahkah Anda pergi ke bioskop menonton film yang membosankan? Saya yakin Anda tidak merekomendasikannya kepada teman-teman Anda setelahnya. Jika Anda tidak puas, Anda tidak hanya gagal mendorong orang lain untuk datang \u2014 Anda bahkan secara aktif mencegah mereka, karena Anda peduli dengan teman-teman Anda.<\/p>\n

Hal yang sama terjadi dalam olahraga dan dapat mengurangi hasil potensial dari program sponsorship<\/strong> Anda.<\/p>\n

Kualitas pertunjukan adalah pengali dari investasi sponsorship: olahraga yang berkembang dalam persepsi publik juga membawa pertumbuhan nilai merek-merek yang mensponsorinya. Kita telah menyaksikan ini secara langsung dengan Formula 1, yang sejak 2021 mengalami kebangkitan sejati: dari 400 juta penggemar pada 2017 menjadi 826 juta pada 2024, dengan peningkatan 12% hanya dalam satu tahun terakhir.<\/p>\n

\"Memilih<\/p>\n

Cara Memilih<\/h2>\n

Apa saja karakteristik yang harus dimiliki suatu olahraga agar menjadi alat yang sangat baik bagi sebuah perusahaan?<\/p>\n

    \n
  1. Menarik dan menyenangkan<\/strong><\/a><\/li>\n
  2. Event tidak boleh terlalu panjang<\/strong>; ambang perhatian saat ini lebih rendah dari sebelumnya.<\/li>\n
  3. Internasional<\/strong> (terutama jika perusahaan beroperasi di lebih dari satu negara)<\/li>\n
  4. Cakupan televisi yang luas<\/strong> (penonton besar dan sebaiknya beberapa atau sebagian besar event disiarkan di TV publik, bukan hanya di TV berbayar)<\/li>\n
  5. Kehadiran kuat di media sosial<\/strong><\/a><\/li>\n
  6. Platform digital alternatif<\/strong> untuk menyaksikan pertunjukan \u2014 Streaming<\/li>\n
  7. Bersih<\/strong> (beberapa disiplin olahraga kurang atau sama sekali tidak terpengaruh oleh doping)<\/li>\n
  8. Berkelanjutan<\/a><\/strong>. Beberapa olahraga menerapkan strategi untuk mengimbangi jejak karbon mereka atau beralih ke energi listrik.<\/li>\n<\/ol>\n

    Inilah dasar yang harus Anda cari ketika memilih olahraga Anda \u2014 dan bisa olahraga apa saja selama memenuhi sebagian besar kriteria ini. Setelah memilih olahraga dengan karakteristik ini, langkah berikutnya terkait dengan nilai disiplin tersebut: Anda bisa memilih sesuatu yang selaras dengan merek Anda atau sesuatu yang membantu memposisikan ulang merek Anda.<\/p>\n

    Pada saat yang sama, kita perlu memikirkan tujuan komersial dan pemasaran<\/strong> kita. Terakhir namun tidak kalah penting: anggaran. Kita perlu memastikan bahwa kita memiliki anggaran yang cukup untuk melaksanakan kegiatan sepanjang tahun.<\/p>\n

    \"Sponsorship<\/p>\n

    Komunikasi, Promosi, Kontes<\/h2>\n

    Akhirnya, kita perlu memikirkan pengaturan semua alat untuk mengukur ROI<\/strong>. Anda sekarang telah memilih olahraga yang menarik dengan semua karakteristik yang tepat dan berada dalam posisi yang baik untuk membangun rencana sponsorship yang memanfaatkan semua peluang yang ditawarkan program. Setiap perusahaan berbeda dan memiliki kebutuhan yang berbeda, sehingga setiap rencana sponsorship bersifat individual. Jika Anda ingin panduan dengan contoh umum, ikuti tautan ini: apa itu rencana sponsorship<\/a><\/p>\n

    Ketika ingin membicarakan sponsorship, Anda dapat menghubungi kami di info@rtrsports.com<\/a>.<\/p>\n

    Pertanyaan Umum tentang Cara Memilih Olahraga untuk Disponsori<\/h2>\n
    \r\n\r\n

    Frequently Asked Questions<\/b><\/h2>\r\n \r\n
    \n
    \r\n\r\n

    \r\n Bagaimana cara memilih olahraga yang tepat untuk sponsorship?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    Pilihan bergantung pada 8 kriteria utama: keterlibatan penonton, durasi event, jangkauan internasional, cakupan televisi, kehadiran di media sosial, platform streaming, ketiadaan doping, dan keberlanjutan lingkungan. Olahraga yang memenuhi sebagian besar persyaratan ini memberikan kondisi optimal untuk aktivasi sponsorship yang efektif.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n Apakah lebih baik memilih olahraga yang selaras dengan nilai merek atau yang paling populer?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    Idealnya keduanya. Keselarasan nilai antara merek dan olahraga memastikan konsistensi dan kredibilitas komunikatif; popularitas memaksimalkan jangkauan. Ketika ada pertukaran, keselarasan nilai sering menjadi pilihan yang lebih strategis: menciptakan asosiasi yang lebih abadi dan autentik dalam persepsi audiens.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n Seberapa penting anggaran dalam memilih olahraga untuk disponsori?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    Ini adalah variabel yang menentukan. Anggaran harus mencakup tidak hanya hak sponsorship, tetapi juga aktivasi: event, konten, hospitality, dan digital. Sponsorship yang tidak diaktivasi menghasilkan hasil jauh di bawah potensinya, terlepas dari popularitas olahraga yang dipilih.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n Formula 1 atau MotoGP: mana yang lebih baik sebagai investasi?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    Tergantung pada pasar target dan tujuan merek. Formula 1 memiliki cakupan lebih luas di Amerika Utara, Eropa, dan Timur Tengah; MotoGP mendominasi di Asia (Indonesia, Jepang, Malaysia) dan Eropa Selatan. Pilihan bergantung pada di mana merek ingin membangun kehadirannya.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n Bagaimana ROI sponsorship olahraga diukur?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    ROI diukur pada beberapa dimensi: visibilitas media (nilai iklan setara), kesadaran dan brand uplift, lalu lintas digital dan generasi prospek selama event, serta hasil komersial dalam jangka menengah hingga panjang. Penting untuk mengkonfigurasi alat pengukuran bahkan sebelum menandatangani perjanjian.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

    Inilah dilema besar: haruskah saya mengikuti insting atau haruskah saya melihat angka-angkanya? Baiklah, saya akan melihat angka-angkanya \u2014 angka tidak pernah berbohong. Tetapi sebelum itu, saran utama adalah: pilih sesuatu yang menyenangkan dan menarik. Sesuatu yang membuat para penggemar melompat dari sofa dan menginginkan lebih. Olahraga adalah hiburan, dan Anda tidak bisa membiarkan merek Anda […]<\/p>\n","protected":false},"author":14,"featured_media":189533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20071],"tags":[],"class_list":["post-238585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorship-olahraga-id"],"acf":[],"contentshake_article_id":"","yoast_head":"\nCara Memilih Olahraga untuk Disponsori? 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