{"id":238585,"date":"2022-08-25T09:53:49","date_gmt":"2022-08-25T07:53:49","guid":{"rendered":"https:\/\/rtrsports.com\/i-pilih-olahraga-sponsor-panduan-cepat\/"},"modified":"2025-07-15T17:02:17","modified_gmt":"2025-07-15T15:02:17","slug":"i-pilih-olahraga-sponsor-panduan-cepat","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/id\/blog\/panduan-cepat-pemilihan-sponsor-olahraga\/","title":{"rendered":"Bagaimana cara memilih olahraga untuk disponsori? Panduan singkat"},"content":{"rendered":"

Ini adalah dilema besar, haruskah saya mengikuti kata hati saya atau haruskah saya melihat angka-angka<\/strong>? Baiklah, saya akan melihat angka-angka itu, mereka tidak berbohong. Tetapi sebelum itu, saran utamanya adalah: lakukan sesuatu yang menyenangkan dan menarik. Sesuatu yang akan membuat para penggemar melompat ke sofa mereka dan menginginkan lebih banyak lagi.<\/p>\n

Olahraga adalah hiburan dan Anda tidak bisa mengasosiasikan merek Anda dengan pertunjukan yang membosankan<\/strong>. Pernahkah Anda pergi ke bioskop dan menonton film yang tidak dapat dicerna? Saya yakin Anda tidak menyarankan teman-teman Anda untuk pergi dan menontonnya setelah itu. Jika Anda tidak puas, Anda tidak hanya tidak mendorong orang untuk pergi, Anda sebenarnya mencegah orang untuk melakukannya karena Anda peduli pada teman-teman Anda.<\/p>\n

Hal ini juga terjadi pada olahraga dan bisa memangkas potensi hasil program sponsorship<\/strong> Anda.<\/p>\n

Jadi, hal terakhir yang Anda inginkan adalah diasosiasikan dengan acara yang tidak menghibur dan, sayangnya, saya harus mengatakan bahwa salah satu olahraga favorit saya, F1,<\/strong> sedang mengalami krisis besar dalam hal ini, sampai-sampai beberapa pembalap terpenting secara terbuka menyatakan bahwa mereka juga merasa bosan.<\/p>\n

Saya lampirkan beberapa artikel yang saya baca tentang F1 akhir-akhir ini<\/p>\n

http:\/\/www.espn.com\/f1\/story\/_\/id\/23623208\/lewis-hamilton-monaco-grand-prix-was-most-boring-race-my-life<\/strong><\/p>\n

http:\/\/www.dailymail.co.uk\/sport\/formulaone\/article-5544407\/Max-Verstappen-blasts-boring-completely-worthless-F1-Australian-Grand-Prix.html<\/strong><\/p>\n

https:\/\/www.crash.net\/f1\/news\/898122\/1\/raikkonen-expectations-canadian-gp-meant-it-was-boring<\/strong><\/p>\n

\"\"<\/a><\/h2>\n

Bagaimana cara memilih<\/a><\/h2>\n

Tetapi, karakteristik apa saja yang harus dimiliki oleh sebuah olahraga agar bisa menjadi alat yang hebat bagi perusahaan?<\/p>\n

    \n
  1. Menarik dan menyenangkan<\/strong><\/a><\/li>\n
  2. Acara tidak boleh terlalu lama<\/strong>; rentang perhatian saat ini lebih pendek daripada di masa lalu.<\/li>\n
  3. Internasional<\/strong> (terutama jika perusahaan beroperasi di lebih dari satu negara)<\/li>\n
  4. Liputan TV<\/strong> yang besar (audiens yang besar dan sebaiknya beberapa atau sebagian besar acara harus disiarkan oleh TV generalis dan tidak secara eksklusif oleh TV berbayar)<\/li>\n
  5. Kehadiran yang kuat di
    \nmedia sosial<\/strong>
    \n<\/a><\/li>\n
  6. Platform Digital Alternatif<\/strong> untuk melihat pertunjukan – Streaming<\/li>\n
  7. Bersih<\/strong> (disiplin tertentu kurang terpengaruh atau tidak terpengaruh sama sekali oleh doping)<\/li>\n
  8. Berkelanjutan<\/a><\/strong>. Beberapa olahraga menerapkan strategi untuk mengimbangi jejak karbon atau menggunakan listrik<\/li>\n<\/ol>\n

    Ini adalah dasar yang harus Anda cari ketika memilih olahraga Anda, dan bisa jadi olahraga apa pun jika Anda dapat mencentang sebagian besar kotak ini. Ketika Anda telah memilih olahraga dengan karakteristik ini, langkah selanjutnya terkait dengan nilai disiplin, Anda dapat memilih sesuatu yang selaras dengan merek Anda atau Anda dapat memilih sesuatu yang akan membantu mereposisikannya.<\/p>\n

    Pada saat yang sama, kami juga harus memikirkan tujuan<\/strong> komersial dan pemasaran<\/strong> kami. Yang terakhir namun tidak kalah pentingnya adalah anggaran. Kita harus memastikan memiliki anggaran yang cukup untuk pelaksanaan kegiatan selama setahun.<\/p>\n

    \"motogp-2018\"<\/a><\/h2>\n

    Komunikasi, promosi, kompetisi<\/h2>\n

    Terakhir, kita harus memikirkan pengaturan semua alat untuk mengukur ROI<\/strong>. Sekarang Anda telah memilih olahraga yang menarik dengan semua fitur yang tepat dan Anda berada di posisi yang tepat untuk membangun rencana sponsorship guna memanfaatkan semua peluang yang ada dalam program secara maksimal. Setiap perusahaan berbeda dan memiliki kebutuhan yang berbeda sehingga setiap rencana sponsorship dipesan lebih dahulu jika Anda ingin memiliki skema yang mencakup contoh umum, ikuti tautan ini: apa itu rencana sponsorship<\/a><\/p>\n

    Sementara itu, lihatlah bagaimana orang membandingkan F1<\/strong> dan MotoGP<\/strong>.<\/p>\n

    http:\/\/www.gq-magazine.co.uk\/article\/why-motogp-is-better-than-formula-1<\/strong><\/p>\n

    https:\/\/www.motorsportmagazine.com\/opinion\/motogp\/motogp-bigger-formula-1<\/strong><\/p>\n

    https:\/\/www.eurosport.co.uk\/formula-1\/lauda-motogp-is-better-than-f1-which-is-just-too-easy_sto4860816\/story.shtml<\/strong><\/p>\n

    Kapan pun Anda ingin berbicara tentang sponsorship, Anda bisa menghubungi kami di info@rtrsports.com<\/a><\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Ini adalah dilema besar, haruskah saya mengikuti kata hati saya atau haruskah saya melihat angka-angka? Baiklah, saya akan melihat angka-angka itu, mereka tidak berbohong. Tetapi sebelum itu, saran utamanya adalah: lakukan sesuatu yang menyenangkan dan menarik. Sesuatu yang akan membuat para penggemar melompat ke sofa mereka dan menginginkan lebih banyak lagi. Olahraga adalah hiburan dan […]<\/p>\n","protected":false},"author":14,"featured_media":189533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20071],"tags":[],"class_list":["post-238585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorship-olahraga-id"],"acf":[],"contentshake_article_id":"","yoast_head":"\nBagaimana cara memilih olahraga untuk disponsori? 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