{"id":239297,"date":"2023-03-06T17:30:48","date_gmt":"2023-03-06T16:30:48","guid":{"rendered":"https:\/\/rtrsports.com\/energi-monster-sebuah-sejarah-dalam-sponsorisasi-olahraga\/"},"modified":"2026-09-30T17:27:44","modified_gmt":"2026-09-30T15:27:44","slug":"energi-monster-sebuah-sejarah-dalam-sponsorisasi-olahraga","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/id\/blog\/monster-energy-sebuah-sejarah-dalam-sponsorisasi-olahraga\/","title":{"rendered":"Sponsorship Monster Energy: dari MotoGP ke F1, cara membangun merek"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Monster Energy: A history in sports sponsorship\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/C5FewZ7sV9U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Monster Energy, diciptakan pada 2002 oleh Hansen Natural (kini Monster Beverage), membangun pertumbuhannya di atas sponsorship olahraga: pada 2025 grup ini mencatat penjualan bersih 8,29 miliar dolar. Di motorsport ia menjadi mitra McLaren di F1 sejak 2024, setelah 14 tahun bersama Mercedes, dan di MotoGP menjadi title sponsor tim pabrikan Yamaha sejak 2019; pada 29 Mei 2026 ia mengumumkan kedatangannya di Aprilia, yang akan ia sponsori sebagai title sponsor mulai 2027. Di luar balapan, ia menjadi minuman energi resmi UFC sejak 2015.<\/strong><\/p>\n<p><em>Diperbarui September 2026.<\/em><\/p>\n<p>Monster Energy adalah studi kasus yang menarik, karena memakai sponsorship olahraga untuk naik ke puncak sektor minuman energi. Saat Anda menonton banyak cabang olahraga, logo tiga cakar tak pernah jauh: merek asal California ini menjadikan keaslian sebagai tuasnya, dan olahraga sebagai cara berbicara langsung dengan konsumen. Mari kita lihat bagaimana strategi ini lahir dan bagaimana portofolionya berubah dalam beberapa tahun terakhir.<\/p>\n<h2>Bagaimana Monster Energy membangun merek lewat olahraga<\/h2>\n<p>Minuman Monster Energy diciptakan oleh Hansen Natural pada April 2002. Citra &#8220;rock and roll&#8221;-nya membuat merek ini memusatkan sebagian besar pemasarannya pada musik, dengan artis rock, rap, dan country yang sedang naik. Dari sinilah lahir Monster Energy Outbreak Tour, diluncurkan pada 2011: tur klub dan teater yang kini oleh merek disebut sebagai tur nasional terbesar di sektornya, dan telah menghadirkan artis seperti Post Malone, Kendrick Lamar, Morgan Wallen, The Chainsmokers, dan 21 Savage.<\/p>\n<p>Pasar olahraga tidak selalu menjadi pusat strategi, tetapi kini portofolionya sangat luas. Di olahraga bela diri, pada 12 Februari 2025 UFC dan Monster mengumumkan perpanjangan ketiga berturut-turut atas kemitraan yang dimulai pada 2015: Monster tetap menjadi minuman energi resmi global eksklusif UFC lewat kesepakatan multitahun yang kedua pihak sebut terbesar dalam sejarah mereka, tanpa mengungkap nilainya. Di sepak bola, pada 15 November 2022 Monster menjadi mitra minuman energi resmi Newcastle United lewat kesepakatan multitahun yang mencakup kehadiran digital di St James&#8217; Park.<\/p>\n<h2>Monster Energy dan motorsport saat ini<\/h2>\n<h3>MotoGP: dari Valentino Rossi ke Yamaha dan Aprilia<\/h3>\n<p>Di MotoGP nama besar pertamanya adalah Valentino Rossi: pada 2009 merek ini menandatangani kesepakatan dua tahun dengannya, yang oleh pers diperkirakan senilai 3,3 juta dolar. Pada 2013 ia menjadi sponsor tim pabrikan Yamaha, dan sejak 2019 menjadi title sponsor tim itu, menggantikan Movistar. Pada Januari 2026, saat peluncuran Yamaha V4, tim masih bernama Monster Energy Yamaha MotoGP, dengan Fabio Quartararo dan \u00c1lex Rins, dan Yamaha menegaskan kolaborasi yang lebih dari satu dekade dan juga mencakup MXGP dan Supercross.<\/p>\n<p>Pada 29 Mei 2026, saat akhir pekan Grand Prix Italia di Mugello, Aprilia Racing dan Monster Energy mengumumkan title sponsor pertama dalam sejarah Aprilia sebagai tim pabrikan sejak 2022: Monster akan menjadi main sponsor untuk sisa 2026 dan title sponsor mulai 2027, dengan kesepakatan multitahun. Untuk membaca apa arti kesepakatan ini bagi pasar MotoGP, baca <a href=\"https:\/\/rtrsports.com\/id\/blog\/analisis-kesepakatan-monster-aprilia-apa-yang-dapat-kita-pelajari-dari-pasar-motogp\/\">analisis kesepakatan Monster-Aprilia<\/a> kami; dan untuk melihat bagaimana kesepakatan semacam ini dibangun di sektor seperti minuman energi, lihat <a href=\"https:\/\/rtrsports.com\/id\/blog\/sponsor-motogp-minuman-energi-fintech-aftermarket\/\">brief sponsorship MotoGP untuk minuman energi, fintech, dan aftermarket<\/a>.<\/p>\n<h3>Formula 1: dari Mercedes ke McLaren<\/h3>\n<p>Di Formula 1 Monster menjadi mitra Mercedes selama lebih dari 14 tahun, sejak 2010. Pada 29 November 2023 McLaren mengumumkan Monster sebagai mitra resmi lewat kesepakatan multitahun mulai musim 2024: merek ini tampil di helm, pakaian balap, topi, dan botol minum Lando Norris dan Oscar Piastri, dan bekerja sama dengan tim dalam aktivasi dan konten orisinal. Sejak 2026 Mercedes memiliki kesepakatan dengan PepsiCo. Untuk gambaran lengkap biaya masuk F1, baca panduan kami tentang <a href=\"https:\/\/rtrsports.com\/id\/blog\/formula-biaya-1-sponsor\/\">biaya sponsorship Formula 1<\/a>.<\/p>\n<h2>Pelajaran bagi yang mensponsori<\/h2>\n<p>Kisah Monster Energy menunjukkan bahwa sponsorship berhasil ketika menjadi kemitraan: konten, acara, dan produk yang ditandatangani bersama atlet, bukan sekadar logo di motor atau pakaian balap. Kisah ini juga menunjukkan bahwa portofolio sponsor besar diseimbangkan ulang dari waktu ke waktu: pada 2024 ia meninggalkan Mercedes untuk McLaren dan pada 2026 menambahkan Aprilia. Untuk mengubah kesepakatan menjadi hasil, dibutuhkan ide-ide konkret untuk <a href=\"https:\/\/rtrsports.com\/id\/blog\/5-ide-ide-brilian-untuk-aktivasi-sponsorisasi-dalam-olahraga-motor\/\">aktivasi di motorsport<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Ingin membawa merek Anda ke motorsport?<\/strong><br \/>RTR Sports Marketing membangun sponsorship di motorsport sejak 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/id\/sponsor-formula-1\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponsorship Formula 1<\/a><br \/><\/div>\n<p><em>Gambar utama: Lewis Hamilton, Jake Archibald, Creative Commons Attribution 2.0.<\/em><\/p>\n<p><strong>Sumber<\/strong>: <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/865752\/000110465926020831\/mnst-20251231x10k.htm\" target=\"_blank\" rel=\"nofollow noopener\">Monster Beverage, Form 10-K 2025<\/a>; <a href=\"https:\/\/www.crash.net\/motogp\/news\/1096305\/1\/official-aprilia-gains-monster-energy-motogp-title-sponsor\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, Aprilia dan Monster<\/a>; <a href=\"https:\/\/www.motogp.com\/en\/news\/2026\/05\/29\/aprilia-racing-and-monster-energy-sign-a-multi-year-sponsorship-agreement\/1070549\" target=\"_blank\" rel=\"nofollow noopener\">MotoGP, kesepakatan Aprilia-Monster<\/a>; <a href=\"https:\/\/global.yamaha-motor.com\/race\/release\/2026\/003\/\" target=\"_blank\" rel=\"nofollow noopener\">Yamaha, peluncuran 2026<\/a>; <a href=\"https:\/\/crash.net\/motogp\/news\/901398\/1\/monster-replaces-movistar-yamaha-title-sponsor\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, Monster title sponsor Yamaha<\/a>; <a href=\"https:\/\/www.cyclenews.com\/2009\/01\/article\/rossi-goes-monster\" target=\"_blank\" rel=\"nofollow noopener\">Cycle News, Rossi dan Monster<\/a>; <a href=\"https:\/\/www.sportcal.com\/sponsorship\/monster-energy-shifts-from-mercedes-to-mclaren-to-maintain-f1-presence\/\" target=\"_blank\" rel=\"nofollow noopener\">Sportcal, Monster pindah ke McLaren<\/a>; <a href=\"https:\/\/www.grandprix247.com\/formula-1-news\/mercedes-announce-2026-pepsico-partnership-replacing-monster-enery\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, Mercedes dan PepsiCo<\/a>; <a href=\"https:\/\/www.ufc.com\/news\/ufc-and-monster-energy-announce-historic-renewal-their-global-partnership\" target=\"_blank\" rel=\"nofollow noopener\">UFC, perpanjangan dengan Monster<\/a>; <a href=\"https:\/\/www.newcastleunited.com\/en\/news\/newcastle-united-welcome-monster-energy-as-clubs-official-energy-drink-partner\" target=\"_blank\" rel=\"nofollow noopener\">Newcastle United, Monster Energy<\/a>; <a href=\"https:\/\/www.prnewswire.com\/news-releases\/che-announces-headlining-monster-energy-outbreak-tour-kicking-off-331-302689262.html\" target=\"_blank\" rel=\"nofollow noopener\">PR Newswire, Monster Energy Outbreak Tour<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Pertanyaan yang sering diajukan<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Tim motorsport mana yang disponsori Monster Energy?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDi F1 ia menjadi mitra resmi McLaren sejak 2024, setelah lebih dari 14 tahun bersama Mercedes. Di MotoGP ia menjadi title sponsor tim pabrikan Yamaha sejak 2019 dan, sejak 29 Mei 2026, main sponsor Aprilia, yang akan ia sponsori sebagai title sponsor mulai 2027.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Sejak kapan Monster Energy mensponsori Yamaha di MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSejak 2013 sebagai sponsor tim pabrikan dan sejak 2019 sebagai title sponsor, menggantikan Movistar. Pada 2026 tim itu masih bernama Monster Energy Yamaha MotoGP.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Apakah Monster Energy masih sponsor Mercedes di Formula 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nTidak. Setelah lebih dari 14 tahun, kemitraan itu berakhir dengan pengumuman kesepakatan McLaren pada 29 November 2023. Sejak 2026 Mercedes bermitra dengan PepsiCo.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Apa yang diumumkan Monster Energy bersama Aprilia?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPada 29 Mei 2026, di Mugello, Aprilia Racing dan Monster mengumumkan kesepakatan multitahun: Monster akan menjadi main sponsor untuk sisa 2026 dan title sponsor mulai 2027. Ini title sponsor pertama Aprilia sebagai tim pabrikan sejak 2022.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Apakah Monster Energy sponsor UFC?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nYa, sejak 2015. Pada 12 Februari 2025 UFC dan Monster mengumumkan perpanjangan ketiga berturut-turut: Monster tetap menjadi minuman energi resmi global eksklusif UFC, lewat kesepakatan multitahun yang digambarkan sebagai yang terbesar dalam sejarah kedua pihak.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Salah satu merek terbesar di dunia, Monster Energy, menjadi studi kasus yang menarik karena mereka telah menggunakan sponsorship olahraga untuk mendaki ke puncak industri minuman berenergi.<\/p>\n","protected":false},"author":33,"featured_media":193800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20071],"tags":[],"class_list":["post-239297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorship-olahraga-id"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponsor Monster Energy: MotoGP, F1, UFC (2026)<\/title>\n<meta name=\"description\" content=\"Sponsorship Monster Energy: McLaren di F1, Yamaha dan Aprilia di MotoGP mulai 2027, UFC sejak 2015. 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