{"id":239541,"date":"2023-03-29T15:39:14","date_gmt":"2023-03-29T13:39:14","guid":{"rendered":"https:\/\/rtrsports.com\/puma-sponsor-f1-mengumumkan-kolaborasi-kolaborasi-antara-puma-dan-balapan-formula-1\/"},"modified":"2026-10-02T09:44:04","modified_gmt":"2026-10-02T07:44:04","slug":"puma-sponsor-f1-mengumumkan-kolaborasi-kolaborasi-antara-puma-dan-balapan-formula-1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/id\/blog\/puma-sponsor-f1-mengumumkan-kolaborasi-kolaborasi-antara-puma-dan-balapan-formula-1\/","title":{"rendered":"Puma F1: kemitraan dengan Formula 1 dan tim yang diperlengkapi Puma pada 2026"},"content":{"rendered":"<p><strong>Puma F1 singkatnya: ya, Puma hadir di Formula 1 pada dua tingkat: sejak 2024 menjadi pemasok resmi kejuaraan (kesepakatan diumumkan pada 4 Mei 2023, dengan lisensi pakaian, alas kaki, dan aksesori bermerek F1) dan pada 2026 memperlengkapi tiga dari sebelas tim: Ferrari, McLaren, dan Aston Martin. Perannya adalah mitra teknis dan pemegang lisensi: Puma membuat seragam tim, overall dan sepatu pembalap, serta produk untuk para penggemar.<\/strong><\/p>\n<p><em>Diperbarui Oktober 2026.<\/em><\/p>\n<p>Jawaban atas &#8220;apakah Puma mensponsori F1?&#8221; bergantung pada apa yang dimaksud dengan sponsor. Puma membuat apa yang dikenakan tim, pembalap, dan staf lintasan serta apa yang dibeli penggemar dengan warna tim; bersama Ferrari, Puma juga menjadi Premium Partner sejak 2024. Gambarannya banyak berubah: pada 2020 Puma memperlengkapi Mercedes, Red Bull, dan Ferrari, pada 2026 memperlengkapi Ferrari, McLaren, dan Aston Martin.<\/p>\n<h2>Puma di Formula 1: jawaban singkat<\/h2>\n<ul>\n<li>Pemasok resmi F1 sejak 2024: lisensi pakaian, alas kaki, dan aksesori bermerek F1 serta seragam untuk staf di sirkuit.<\/li>\n<li>Pada 2026 memperlengkapi Ferrari (sejak 2005), Aston Martin (sejak 2025), dan McLaren (sejak 2026), tiga tim dari sebelas.<\/li>\n<li>Telah ditinggalkan Red Bull Racing (2016-2022), Mercedes (2012-2024), dan Williams (2024-2025).<\/li>\n<li>Membuat seragam tim, pakaian balap pembalap (overall dan sepatu), dan replika untuk penggemar.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/701219220001_pp_01_mercedes.webp\" alt=\"Sepatu pembalap Puma Speedcat Pro hitam dengan logo Mercedes-AMG Petronas Formula One Team\" width=\"400\" height=\"400\" \/><\/p>\n<h2>Kesepakatan Puma dengan Formula 1<\/h2>\n<p>Pada 4 Mei 2023 Formula 1 mengumumkan Puma sebagai pemasok resmi, dengan kesepakatan multitahun. Puma dapat memproduksi pakaian, alas kaki, dan aksesori bermerek F1 untuk penggemar dan, sejak 2024, memasok seragam bagi seluruh personel F1 di sirkuit. Produknya dijual di Puma.com dan di toko-toko Puma.<\/p>\n<p>Bagian yang paling terlihat di Grand Prix bersifat komersial: stichd, anak perusahaan Puma, secara eksklusif menjalankan penjualan di tepi lintasan pada beberapa seri, dengan produk berlisensi dan replika seragam kesepuluh tim pada saat itu. Stefano Domenicali, presiden dan CEO F1, menjelaskan pilihan itu dengan sejarah Puma di olahraga bermotor, tempat perusahaan mengembangkan pakaian balap sejak pertengahan 1980-an, termasuk pakaian balap tahan api dan sepatu pembalap (Formula1.com).<\/p>\n<h2>Tim yang diperlengkapi Puma pada 2026<\/h2>\n<h3>Ferrari, sejak 2005<\/h3>\n<p>Inilah hubungan terlama. Pada 17 September 2023 Ferrari memperpanjang kerja sama yang dimulai pada 2005 dengan kesepakatan multitahun yang sejak 2024 menjadikan Puma Premium Partner Scuderia; Puma tetap menjadi pemegang lisensi produk bermerek Ferrari dan pemasok seragam serta pakaian balap tim. Pada Maret 2025, untuk memperingati dua puluh tahun kerja sama, koleksi replika khusus diperkenalkan di Maranello, dengan Lewis Hamilton dan Charles Leclerc di antara para tamu.<\/p>\n<h3>Aston Martin, sejak 2025<\/h3>\n<p>Pada 12 November 2024 Aston Martin Aramco mengumumkan Puma sebagai mitra resmi pakaian olahraga, athleisure, dan perlengkapan teknis, dengan kesepakatan jangka panjang yang dimulai pada musim 2025 dan juga mencakup kapsul pakaian penggemar edisi terbatas.<\/p>\n<h3>McLaren, sejak 2026<\/h3>\n<p>Inilah pendatang terbaru. Pada 21 Januari 2026 McLaren mengumumkan Puma sebagai mitra pakaian dengan kesepakatan global multitahun, yang mencakup tim F1, Arrow McLaren di IndyCar, F1 Academy, sim racing, dan, mulai 2027, tim Hypercar WEC. Untuk memberi tempat bagi Puma, McLaren mengakhiri kesepakatan dengan Castore satu tahun lebih awal; kesepakatan itu berdurasi lima tahun, dari 2022 hingga 2026.<\/p>\n<h2>Siapa yang meninggalkan Puma<\/h2>\n<p>Kesepakatan pakaian berubah. Red Bull Racing menandatangani kontrak dengan Puma pada 2015 yang berlaku mulai 1 Januari 2016 dan sejak 2023 mengenakan Castore. Mercedes, mitra Puma sejak 2012, sejak 2025 memakai Adidas, yang membuat rangkaian lengkap pakaian, alas kaki, dan aksesori untuk tim. Williams, bersama Puma sejak 2024 (kesepakatan diumumkan pada 11 Oktober 2023), melihat kontraknya berakhir pada Desember 2025 dan pada 2026 memakai New Era. Di antara pemasok tim-tim lain ada Adidas, Castore, dan New Era.<\/p>\n<h2>Apa yang dibuat Puma untuk F1<\/h2>\n<p>Untuk tim, Puma membuat seragam, pakaian balap pembalap, yaitu overall dan sepatu, serta replika yang dijual kepada penggemar. Sepatu pembalap yang paling dikenal adalah Speedcat: pada 2020 laporan tahunan Puma menyebut peluncuran e-commerce Speedcat Pro, versi balapnya, bersama peluncuran ulang Speedcat OG. Foto di atas menunjukkan Speedcat Pro dengan warna Mercedes, tim yang diperlengkapi Puma hingga 2024.<\/p>\n<h2>Apa yang diajarkan Puma kepada merek yang ingin masuk F1<\/h2>\n<p>Bagi sebuah merek, F1 tidak hanya soal sponsor di bodi mobil. Model Puma, pasokan teknis ditambah lisensi, mengubah visibilitas menjadi produk: seragam yang dikenakan pembalap di lintasan adalah yang dibeli penggemar. Ini model yang dinegosiasikan ulang: sejak 2023 Puma kehilangan Red Bull, Mercedes, dan Williams, yang diraihnya pada 2024, dan memperoleh Aston Martin dan McLaren.<\/p>\n<p>Untuk memahami bagaimana kontrak semacam ini dinilai, ada panduan kami tentang <a href=\"https:\/\/rtrsports.com\/id\/blog\/memperbaharui-menegosiasikan-ulang-atau-beralih-cara-memutuskan-kapan-siklus-sponsorship-olahraga-motor-anda-berakhir\/\">memperpanjang atau mengganti sponsor di motorsport<\/a>; untuk biaya masuk, panduan tentang <a href=\"https:\/\/rtrsports.com\/id\/blog\/formula-biaya-1-sponsor\/\">biaya sponsor di Formula 1<\/a>. Siapa pun yang memikirkan kesepakatan lisensi seperti model Puma dapat melihat pekerjaan kami di bidang <a href=\"https:\/\/rtrsports.com\/id\/pelisensian-merek\/\">brand licensing<\/a>, sementara titik awal untuk masuk ke grid tetap halaman tentang <a href=\"https:\/\/rtrsports.com\/id\/sponsor-formula-1\/\">sponsor di Formula 1<\/a>.<\/p>\n<p>Kasus Puma menunjukkan bahwa di F1 pasokan teknis bertahan selama kepercayaan antara merek dan tim bertahan: Ferrari telah melewati lebih dari dua puluh tahun, Mercedes (2012-2024) dan Red Bull (2016-2022) berhenti lebih awal, Williams setelah dua musim. Bagi yang masuk hari ini, pertanyaan sebelum menandatangani bukan hanya apa yang didapat di lintasan, tetapi apa yang tersisa dari merek ketika kontrak berakhir.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Ingin membawa merek Anda ke Formula 1?<\/strong><br \/>RTR Sports Marketing membangun sponsor di motorsport sejak 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/id\/sponsor-formula-1\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponsor Formula 1<\/a><br \/><\/div>\n<p><strong>Sumber<\/strong>: <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/puma-to-become-official-f1-provider-in-new-multi-year-partnership.52c5F3sDQHehb7rgf2gC1H\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, Puma menjadi pemasok resmi F1<\/a>; <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1648416\/000164841623000173\/fnv17923pumaprex.htm\" target=\"_blank\" rel=\"nofollow noopener\">Ferrari, siaran pers perpanjangan dengan Puma (17 September 2023)<\/a>; <a href=\"https:\/\/www.mannpublications.com\/fashionmannuscript\/2025\/03\/05\/the-family-comes-together-puma-and-scuderia-ferrari-hp-celebrate-20-years-of-speed\/\" target=\"_blank\" rel=\"nofollow noopener\">Puma dan Scuderia Ferrari HP, dua puluh tahun kerja sama<\/a>; <a href=\"https:\/\/about.puma.com\/en\/newsroom\/product-and-brand-news\/2024\/12-11-2024-puma-announces-high-performance-partnership-aston\" target=\"_blank\" rel=\"nofollow noopener\">Puma, kemitraan dengan Aston Martin Aramco<\/a>; <a href=\"https:\/\/speedcafe.com\/f1-news-2026-williams-mclaren-apparel-wear-teamwear-new-updated-puma-new-era\/\" target=\"_blank\" rel=\"nofollow noopener\">Speedcafe, pemasok pakaian 2026<\/a>; <a href=\"https:\/\/www.planetf1.com\/news\/mclaren-puma-f1-2026-merchandise\" target=\"_blank\" rel=\"nofollow noopener\">PlanetF1, McLaren dan Puma<\/a>; <a href=\"https:\/\/www.williamsf1.com\/posts\/c2901b6a-87a1-4ff8-896c-972c56a3b4dc\/williams-racing-puma-partnership\" target=\"_blank\" rel=\"nofollow noopener\">Williams Racing, kemitraan dengan Puma<\/a>; <a href=\"https:\/\/fashionunited.com\/news\/fashion\/adidas-replaces-puma-as-clothing-partner-of-mercedes-amg-petronas-f1\/2025010763790\" target=\"_blank\" rel=\"nofollow noopener\">FashionUnited, Adidas menggantikan Puma di Mercedes<\/a>; <a href=\"https:\/\/mercedesblog.com\/mercedes-amg-petronas-puma-extend-partnership\/\" target=\"_blank\" rel=\"nofollow noopener\">Mercedes Blog, perpanjangan dengan Puma<\/a>; <a href=\"https:\/\/www.si.com\/onsi\/f1\/news\/f1-news-red-bull-parts-ways-with-two-major-sponsors-ahead-of-2023-lm22\" target=\"_blank\" rel=\"nofollow noopener\">Sports Illustrated, Red Bull berpisah dengan Puma<\/a>; <a href=\"https:\/\/www.nss-sports.com\/en\/lifestyle\/44244\/f1-2026-fashion-partners\" target=\"_blank\" rel=\"nofollow noopener\">NSS Sports, mitra pakaian 2026<\/a>; <a href=\"https:\/\/annual-report.puma.com\/2020\/en\/company-overview\/motorsport.html\" target=\"_blank\" rel=\"nofollow noopener\">Puma, laporan tahunan 2020, motorsport<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Pertanyaan yang sering diajukan<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Apakah Puma mensponsori F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nYa, dengan dua cara: sejak 2024 menjadi pemasok resmi Formula 1 (kesepakatan diumumkan pada 4 Mei 2023) dan pada 2026 memperlengkapi Ferrari, McLaren, dan Aston Martin. Perannya adalah mitra teknis dan pemegang lisensi; bersama Ferrari, Puma juga menjadi Premium Partner sejak 2024.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Tim F1 mana yang diperlengkapi Puma pada 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nFerrari (sejak 2005), Aston Martin (sejak 2025), dan McLaren (sejak 2026): tiga tim dari sebelas.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Sejak kapan Puma bersama Ferrari?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSejak 2005. Kesepakatan diperpanjang dengan kontrak multitahun pada 17 September 2023, dan sejak 2024 Puma menjadi Premium Partner Scuderia. Pada Maret 2025 dua puluh tahun kerja sama dirayakan.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Apakah Puma masih memperlengkapi Mercedes atau Red Bull?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nTidak. Puma memperlengkapi Mercedes dari 2012 hingga 2024 dan sejak 2025 digantikan Adidas. Red Bull Racing bersama Puma dari 2016 hingga 2022 dan sejak 2023 bersama Castore.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Siapa yang memperlengkapi McLaren pada 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPuma, diumumkan pada 21 Januari 2026 dengan kesepakatan global multitahun. Puma menggantikan Castore, yang kontraknya diakhiri McLaren satu tahun lebih awal.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Di mana membeli produk F1 Puma?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDi Puma.com dan di toko-toko Puma. Pada beberapa Grand Prix, penjualan di tepi lintasan dijalankan secara eksklusif oleh stichd, anak perusahaan Puma, dengan produk berlisensi dan replika seragam tim.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Puma F1 singkatnya: ya, Puma hadir di Formula 1 pada dua tingkat: sejak 2024 menjadi pemasok resmi kejuaraan (kesepakatan diumumkan pada 4 Mei 2023, dengan lisensi pakaian, alas kaki, dan aksesori bermerek F1) dan pada 2026 memperlengkapi tiga dari sebelas tim: Ferrari, McLaren, dan Aston Martin. Perannya adalah mitra teknis dan pemegang lisensi: Puma membuat [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":194100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20126],"tags":[],"class_list":["post-239541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-id"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Puma F1: kemitraan, tim, dan sejarah di 2026<\/title>\n<meta name=\"description\" content=\"Puma F1: pemasok resmi sejak 2024, pada 2026 memperlengkapi Ferrari, McLaren, dan Aston Martin. 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