{"id":240034,"date":"2023-05-05T12:43:47","date_gmt":"2023-05-05T10:43:47","guid":{"rendered":"https:\/\/rtrsports.com\/segala-yang-perlu-diketahui-tentang-kesepakatan-sponsor-aramco-formula-1\/"},"modified":"2026-10-02T17:29:05","modified_gmt":"2026-10-02T15:29:05","slug":"segala-yang-perlu-diketahui-tentang-kesepakatan-sponsor-aramco-formula-1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/id\/blog\/segala-yang-perlu-diketahui-tentang-kesepakatan-sponsor-aramco-formula-1\/","title":{"rendered":"Aramco F1: apa itu, apa yang disponsori, dan berapa nilai kesepakatannya"},"content":{"rendered":"<p><strong>Aramco adalah perusahaan energi milik negara Arab Saudi dan sejak 2020 menjadi Global Partner Formula 1, sejak 2022 mitra Aston Martin, dan sejak 1 Januari 2024 title partner tim yang bernama Aston Martin Aramco Formula One Team. Nilai kesepakatan dengan F1 tidak resmi: pada 2020 Motorsport Week melaporkan perkiraan 450 juta dolar dalam sepuluh tahun, antara 42 dan 51 juta per tahun.<\/strong><\/p>\n<p><em>Diperbarui pada Oktober 2026.<\/em><\/p>\n<p>Tanyakan kepada sebuah merek apa yang dijual Aramco, jawabannya minyak. Di Formula 1 Aramco membeli hal lain: tempat di puncak kejuaraan, nama sebuah tim, dan sejak 2026, apa yang masuk ke tangki. Tiga tingkat, tiga kontrak, dan tidak satu pun dengan harga yang diumumkan. Karena itu perlu memisahkan apa yang terdokumentasi dari apa yang diperkirakan.<\/p>\n<h2>Aramco F1 secara singkat<\/h2>\n<ul>\n<li>Siapa: perusahaan energi milik negara Arab Saudi (Autosport, ESPN).<\/li>\n<li>Kejuaraan: pada 10 Maret 2020 F1 memperkenalkannya sebagai Global Partner keenam, setelah DHL, Emirates, Heineken, Pirelli, dan Rolex (Motor Sport Magazine, ESPN).<\/li>\n<li>Nilai: tidak resmi. Motorsport Week melaporkan 450 juta dolar dalam sepuluh tahun, antara 42 dan 51 juta per tahun (Motorsport Week).<\/li>\n<li>Tim: mitra Aston Martin sejak 2022 dan title partner sejak 1 Januari 2024, selama lima tahun (Aston Martin F1, F1technical).<\/li>\n<li>Teknologi: sejak 2026 menyuplai bahan bakar dan pelumas canggih kepada tim yang beralih ke mesin Honda (Aston Martin F1, F1technical).<\/li>\n<li>Yang belum terkonfirmasi: durasi dan harga resmi kesepakatan dengan F1 serta kepemilikan saham apa pun di modal tim.<\/li>\n<\/ul>\n<h2>Siapa Aramco<\/h2>\n<p>Aramco adalah raksasa energi dan kimia milik negara Arab Saudi (Autosport). Kehadirannya di F1 juga dibaca sebagai langkah menuju sebuah Grand Prix di Arab Saudi, yang sudah disebut media pada 2020 sebagai kemungkinan (ESPN, Autosport).<\/p>\n<h2>Tingkat pertama: Global Partner F1<\/h2>\n<p>Pada 10 Maret 2020 Formula 1 mengumumkan kesepakatan jangka panjang dengan Aramco, yang menjadi Global Partner keenam kejuaraan (Motor Sport Magazine, ESPN). Kesepakatan itu mencakup hak penamaan beberapa Grand Prix 2020, di antaranya Spanyol, Hongaria, dan Amerika Serikat, serta kolaborasi di bidang bahan bakar berkelanjutan, efisiensi mesin, dan teknologi mobilitas (ESPN, Motor Sport Magazine).<\/p>\n<p>Soal harga, satu-satunya angka yang beredar adalah perkiraan: Motorsport Week menulis bahwa F1 akan menerima antara 42 dan 51 juta dolar per tahun selama sepuluh tahun, total 450 juta, setelah negosiasi sekitar lima belas bulan dengan perantaraan agensi CAA Sports (Motorsport Week). F1 berbicara tentang kesepakatan jangka panjang, tanpa angka dan tanpa durasi (Motor Sport Magazine, ESPN). Menurut saya angka itu harus dibaca sebagai orde besaran, bukan harga resmi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/2022_french_grand_prix_52278951366.png\" alt=\"Sebuah Ferrari di lintasan pada Grand Prix Prancis 2022, di depan papan Aramco di tepi lintasan\" width=\"600\" height=\"400\" \/><\/p>\n<h2>Tingkat kedua: Aston Martin<\/h2>\n<p>Aramco menjadi mitra Aston Martin sejak 2022 (Aston Martin F1). Sejak 1 Januari 2024 tim bernama Aston Martin Aramco Formula One Team: Aramco menjadi title partner dan Cognizant keluar dari nama (Aston Martin F1, F1technical). Perpanjangan itu berlaku lima tahun (Aston Martin F1, F1technical).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2023\/05\/fia_f1_austria_2022_nr._18_stroll.jpg\" alt=\"Aston Martin nomor 18 milik Lance Stroll pada Grand Prix Austria 2022, dengan logo Aramco dan Cognizant\" width=\"600\" height=\"338\" \/><\/p>\n<h2>Tingkat ketiga: bahan bakar dan pelumas<\/h2>\n<p>Sejak 2026 Aramco menyuplai Aston Martin dengan bahan bakar dan pelumas canggih, bersamaan dengan peralihan ke mesin Honda (Aston Martin F1, F1technical). Ini tingkat yang paling jauh dari logo: sejak 2026 semua tim memakai bahan bakar berkelanjutan canggih (Formula1.com), dan mitra energi yang mengembangkannya berada di dalam produk, bukan di sampingnya.<\/p>\n<h2>Yang tidak kita ketahui dan yang dikritik<\/h2>\n<p>Harga dan durasi pasti kontrak dengan F1 tidak dipublikasikan, begitu pula ketentuan keuangan kesepakatan dengan Aston Martin (Motor Sport Magazine, F1technical). Di masa lalu pernah ada pembicaraan tentang opsi kepemilikan saham di modal tim: kami tidak menemukan konfirmasi dan tidak memperlakukannya sebagai fakta.<\/p>\n<p>Saat pengumuman 2020, ESPN mencatat ketegangan antara kesepakatan itu dan target F1 mencapai emisi nol bersih pada 2030, sementara F1 dan Aramco menyajikan kolaborasi itu sebagai kerja pada bahan bakar berkelanjutan dan efisiensi mesin (ESPN, Motor Sport Magazine). Itu kritik yang perlu diingat, bukan penilaian kami.<\/p>\n<h2>Apa pelajarannya bagi sponsor<\/h2>\n<p>Kasus Aramco F1 memperlihatkan struktur tiga lantai, dan itu bacaan kami, bukan angka yang dipublikasikan. Di lantai pertama ada kejuaraan, dengan visibilitas global. Di lantai kedua ada tim, dengan nama di judul. Di lantai ketiga ada peran teknis, yang mengubah sponsor menjadi pemasok. Setiap lantai punya biaya dan horizon berbeda: panduan tentang <a href=\"https:\/\/rtrsports.com\/id\/blog\/formula-biaya-1-sponsor\/\">biaya sponsor di Formula 1<\/a> memberi ambang masuknya dan halaman tentang <a href=\"https:\/\/rtrsports.com\/id\/sponsor-formula-1\/\">sponsor di Formula 1<\/a> menunjukkan cara kami bekerja. Untuk melihat siapa yang memegang nama di judul tim-tim lain ada daftar <a href=\"https:\/\/rtrsports.com\/id\/blog\/sponsor-utama-setiap-tim-untuk-formula-1-musim-2026\/\">title sponsor F1 2026<\/a>, dan untuk masa setelah penandatanganan ada panduan <a href=\"https:\/\/rtrsports.com\/id\/blog\/apa-itu-aktivasi-sponsorship-olahraga\/\">aktivasi sponsor olahraga<\/a>.<\/p>\n<p>Logo datang terakhir. Lebih dulu datang peran.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Ingin membawa merek Anda ke Formula 1?<\/strong><br \/>RTR Sports Marketing membangun sponsor di motorsport sejak 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/id\/sponsor-formula-1\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponsor Formula 1<\/a><br \/><\/div>\n<p><em>Gambar: Ferrari pada Grand Prix Prancis 2022 (<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:2022_French_Grand_Prix_(52278951366).png\" target=\"_blank\" rel=\"noopener\">nabtifal<\/a>, <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\" target=\"_blank\" rel=\"noopener\">CC BY 2.0<\/a>); Aston Martin milik Stroll pada Grand Prix Austria 2022 (<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:FIA_F1_Austria_2022_Nr._18_Stroll.jpg\" target=\"_blank\" rel=\"noopener\">Lukas Raich<\/a>, <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" target=\"_blank\" rel=\"noopener\">CC BY-SA 4.0<\/a>). Gambar unggulan: Aston Martin milik Stroll pada Grand Prix Austria 2022 (<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:FIA_F1_Austria_2022_Nr._18_Stroll_(side_2).jpg\" target=\"_blank\" rel=\"noopener\">Lukas Raich<\/a>, <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" target=\"_blank\" rel=\"noopener\">CC BY-SA 4.0<\/a>).<\/em><\/p>\n<p><strong>Sumber<\/strong>: <a href=\"https:\/\/www.motorsportmagazine.com\/articles\/single-seaters\/f1\/formula-1-announces-global-partnership-deal-with-saudi-aramco\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, F1 mengumumkan kemitraan global dengan Saudi Aramco (2020)<\/a>; <a href=\"https:\/\/www.espn.com\/f1\/story\/_\/id\/28876704\/f1-announces-sponsorship-deal-saudi-oil-giant-aramco\" target=\"_blank\" rel=\"nofollow noopener\">ESPN, F1 mengumumkan kesepakatan dengan raksasa minyak Saudi Aramco (2020)<\/a>; <a href=\"https:\/\/www.autosport.com\/f1\/news\/who-is-aramco-f1s-saudi-state-energy-sponsor-explained-4981512\/4981512\/\" target=\"_blank\" rel=\"nofollow noopener\">Autosport, siapa Aramco, sponsor energi milik negara Saudi untuk F1<\/a>; <a href=\"https:\/\/www.motorsportweek.com\/2020\/04\/03\/aramco-deal-worth-more-than-450m-to-formula-1\/\" target=\"_blank\" rel=\"nofollow noopener\">Motorsport Week, kesepakatan Aramco bernilai lebih dari 450 juta bagi F1 (2020)<\/a>; <a href=\"https:\/\/www.astonmartinf1.com\/en-GB\/news\/announcement\/aramco-extends-successful-partnership-with-aston-martin-formula-one-team-to-become-official-title-partner\" target=\"_blank\" rel=\"nofollow noopener\">Aston Martin F1, Aramco menjadi title partner resmi tim (Desember 2023)<\/a>; <a href=\"https:\/\/www.f1technical.net\/news\/24333\" target=\"_blank\" rel=\"nofollow noopener\">F1technical, Aston Martin memperpanjang kemitraan dengan title sponsor Aramco (2023)<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/2026-regulations-explained-all-you-necessitate-to-know-about-f1s-new-power-units.14jfv7a36905uDJDdNyfQd\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, power unit 2026<\/a>; RTR Sports Marketing, sponsor di motorsport.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Pertanyaan yang sering diajukan<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Apa itu Aramco dan mengapa ada di F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nAramco adalah perusahaan energi milik negara Arab Saudi. Ia ada di F1 sejak 2020 sebagai Global Partner kejuaraan, sejak 2022 sebagai mitra Aston Martin, dan sejak 2024 sebagai title partner tim (Autosport, Motor Sport Magazine, Aston Martin F1).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Berapa yang dibayar Aramco untuk menjadi sponsor F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nHarganya tidak resmi. Pada 2020 Motorsport Week melaporkan perkiraan 450 juta dolar dalam sepuluh tahun, antara 42 dan 51 juta per tahun. F1 berbicara tentang kesepakatan jangka panjang, tanpa memberi angka atau durasi (Motorsport Week, Motor Sport Magazine).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Apakah Aramco sponsor utama Aston Martin?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nYa, sejak 1 Januari 2024: tim bernama Aston Martin Aramco Formula One Team dan Cognizant keluar dari nama. Kesepakatan berlaku lima tahun (Aston Martin F1, F1technical).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Sejak kapan Aramco menjadi sponsor Formula 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSejak 10 Maret 2020, ketika F1 mengumumkannya sebagai Global Partner keenam bersama DHL, Emirates, Heineken, Pirelli, dan Rolex (Motor Sport Magazine, ESPN).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Apa yang dilakukan Aramco untuk Aston Martin sejak 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nMenyuplai bahan bakar dan pelumas canggih kepada tim, yang memakai mesin Honda sejak 2026. Sejak 2026 semua tim F1 memakai bahan bakar berkelanjutan canggih (Aston Martin F1, F1technical, Formula1.com).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Apakah Aramco memiliki saham di Aston Martin?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nTidak terkonfirmasi. Pengumuman resmi yang kami baca berbicara tentang kemitraan dan title partner, bukan tentang saham di modal tim (Aston Martin F1, F1technical).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Aramco adalah perusahaan energi milik negara Arab Saudi dan sejak 2020 menjadi Global Partner Formula 1, sejak 2022 mitra Aston Martin, dan sejak 1 Januari 2024 title partner tim yang bernama Aston Martin Aramco Formula One Team. Nilai kesepakatan dengan F1 tidak resmi: pada 2020 Motorsport Week melaporkan perkiraan 450 juta dolar dalam sepuluh tahun, [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":194444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20126],"tags":[],"class_list":["post-240034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-id"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aramco F1: apa itu, apa yang disponsori, nilai kesepakatan<\/title>\n<meta name=\"description\" content=\"Aramco F1: sponsor Formula 1 sejak 2020 dan title partner Aston Martin sejak 2024. 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