{"id":240114,"date":"2023-05-11T14:47:39","date_gmt":"2023-05-11T12:47:39","guid":{"rendered":"https:\/\/rtrsports.com\/badan-sport-motor-olahraga-apa-itu-dan-apa-yang-dilakukannya\/"},"modified":"2026-10-02T16:36:13","modified_gmt":"2026-10-02T14:36:13","slug":"badan-sport-motor-olahraga-apa-itu-dan-apa-yang-dilakukannya","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/id\/blog\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\/","title":{"rendered":"Agensi motorsport: apa itu, apa yang dilakukan, dan cara kerjanya dengan sponsor dan tim"},"content":{"rendered":"<p><strong>Agensi motorsport adalah perantara antara merek yang ingin menjadi sponsor dan pihak yang menjual hak, yaitu tim, kejuaraan, dan acara: ia memilih properti yang tepat, menyusun dan menegosiasikan kontrak, dan bekerja agar sponsor menghasilkan imbal hasil. Dalam pembacaan RTR pekerjaan itu berlangsung di tiga meja: meja hak, meja kontrak, dan meja aktivasi.<\/strong><\/p>\n<p><em>Diperbarui pada Oktober 2026.<\/em><\/p>\n<p>Pada 10 Maret 2020 Formula 1 memperkenalkan Aramco sebagai Global Partner keenam kejuaraan (Motor Sport Magazine, ESPN). Sejak 1 Januari 2024 merek yang sama menjadi title partner Aston Martin dan sejak 2026 memasok bahan bakar dan pelumas kepada tim (Aston Martin F1, F1technical). Tiga tingkat kehadiran dan, untuk dua kesepakatan utama, tidak ada harga resmi: nilai kesepakatan dengan F1 adalah perkiraan media, 450 juta dolar dalam sepuluh tahun menurut Motorsport Week, dan ketentuan keuangan dengan Aston Martin tidak dipublikasikan (Motorsport Week, Motor Sport Magazine, F1technical).<\/p>\n<h2>Agensi motorsport secara singkat<\/h2>\n<ul>\n<li>Apa itu: perantara antara merek yang ingin menjadi sponsor dan pihak yang menjual hak, yaitu tim, kejuaraan, dan acara (definisi kerja RTR).<\/li>\n<li>Apa yang dilakukan: memilih properti yang tepat, menyusun dan menegosiasikan kontrak, dan, dengan mandat terpisah, bekerja pada aktivasi (panduan RTR tentang pertanyaan untuk sebuah agensi).<\/li>\n<li>Siapa yang membayar: menurut RTR model standar industri menetapkan komisi dibayar oleh tim dari hak sponsor, sedangkan aktivasi adalah mandat terpisah dengan imbalan tersendiri (panduan RTR).<\/li>\n<li>Di mana RTR bekerja: MotoGP, Formula 1, Formula E, WEC dengan 24 Jam Le Mans, dan NASCAR, sejak 1995 (RTR Sports Marketing).<\/li>\n<\/ul>\n<h2>Antara pengumuman dan harga<\/h2>\n<p>Siapa pun yang punya anggaran dan membaca berita ini menghadapi pertanyaan yang bukan olahraga: bagaimana membandingkan sesuatu yang tidak punya daftar harga? Di situlah, antara pengumuman dan harga yang tidak dipublikasikan siapa pun, agensi motorsport bekerja. Kasus itu sudah kami ceritakan dalam <a href=\"https:\/\/rtrsports.com\/id\/blog\/segala-yang-perlu-diketahui-tentang-kesepakatan-sponsor-aramco-formula-1\/\">ulasan kesepakatan Aramco-F1<\/a>; di sini pertanyaannya lain: apa yang sebenarnya dilakukan orang yang bekerja di sana.<\/p>\n<h2>Tiga meja<\/h2>\n<p>Kami menyebut tempat kerja sebuah agensi sebagai \u201ctiga meja\u201d, karena di tiap meja duduk pihak lawan yang berbeda. Ini pembacaan kami, bukan klasifikasi industri, dan berguna untuk melihat ke mana perginya pekerjaan yang dibayar, atau tidak dibayar, oleh sebuah merek.<\/p>\n<p>Yang pertama adalah meja hak, bersama tim, kejuaraan, dan acara. Di sini dipahami apa yang benar-benar dijual, di tingkat mana (kejuaraan, tim, satu acara, peran teknis) dan dalam kategori produk apa, karena eksklusivitas kategori bisa membuat tidak tersedia apa yang sekilas tampak bebas (panduan RTR).<\/p>\n<p>Yang kedua adalah meja kontrak, bersama merek: tujuan, anggaran, durasi, eksklusivitas, klausul, dan terutama cara mengukur imbal hasil yang ditetapkan sebelum tanda tangan, bukan sesudahnya.<\/p>\n<p>Yang ketiga adalah meja aktivasi, bersama publik: semua yang terjadi setelah tanda tangan dan yang memisahkan sebuah platform dari apa yang kami sebut \u201cstiker kosong\u201d, logo tanpa apa pun di sekitarnya. Panduan tentang <a href=\"https:\/\/rtrsports.com\/id\/blog\/apa-itu-aktivasi-sponsorship-olahraga\/\">aktivasi sponsor olahraga<\/a> membahasnya.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/max-bottinger-s9sjujqawb8-unsplash-1.jpg\" alt=\"Mobil balap biru dan oranye berhenti di pit lane, penuh logo sponsor, dengan penonton di balik pagar\" width=\"600\" height=\"400\" \/><\/p>\n<p>Kasus Aramco memperlihatkan ketiganya, dan ini masih pembacaan kami: kejuaraan satu meja, tim meja lain, peran teknis meja ketiga, masing-masing dengan pihak lawan dan cakrawala yang berbeda. Merek yang duduk di satu meja membeli sesuatu yang berbeda dari yang menempati semuanya.<\/p>\n<h2>Apa yang bukan agensi<\/h2>\n<p>Agensi motorsport bukan penjual ruang di mobil, dan menurut definisinya bukan perantara netral. Dalam model yang digambarkan RTR sebagai standar industri, komisi dibayar oleh tim: karena itu penting diketahui apakah agensi punya kesepakatan istimewa dengan pemegang hak tertentu, sebab kesepakatan itu bisa mengarahkan rekomendasinya. Sepuluh pertanyaan sebelum tanda tangan ada di <a href=\"https:\/\/rtrsports.com\/id\/10-pertanyaan-yang-perlu-ditanyakan-kepada-agen-pemasaran-olahraga-motor-sebelum-anda-menandatangani-kontrak\/\">panduan memilih agensi<\/a>, dan yang mendahului yang lain justru soal independensi (panduan RTR).<\/p>\n<p>Agensi juga bukan alternatif dari kontak langsung dengan tim: keduanya dua jalan dengan biaya dan waktu berbeda, dan halaman <a href=\"https:\/\/rtrsports.com\/id\/blog\/mengapa-menuju-langsung-ke-tim-motorsport-lebih-mahal-daripada-menyewa-agen-independen-meskipun-agennya-gratis\/\">Agensi atau kontak langsung dengan tim<\/a> membandingkannya.<\/p>\n<h2>Dari satu kejuaraan ke kejuaraan lain<\/h2>\n<p>Metodenya tidak berubah dari satu seri ke seri lain: yang berubah adalah properti yang dijual dan siapa yang mengendalikannya. RTR bekerja di Formula 1, MotoGP, Formula E, WEC, termasuk 24 Jam Le Mans, dan NASCAR (RTR Sports Marketing). Untuk melihat bagaimana tiap seri menjadi sebuah penawaran, ada halaman tentang <a href=\"https:\/\/rtrsports.com\/id\/sponsor-formula-1\/\">sponsor di Formula 1<\/a> dan tentang <a href=\"https:\/\/rtrsports.com\/id\/sponsor-motogp\/\">sponsor MotoGP<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/orxan-musayev-ow0jf9t6lbm-unsplash-534x400.jpg\" alt=\"Sebagian sirkuit jalan raya dengan pembatas Pirelli kuning dan merah serta bangunan bersejarah di latar belakang\" width=\"534\" height=\"400\" \/><\/p>\n<h2>Apa artinya bagi yang memilih<\/h2>\n<p>Siapa pun yang menilai sebuah agensi sebaiknya bertanya meja mana yang paling ia butuhkan. Jika tidak tahu apa yang bisa dibeli, ia butuh meja hak. Jika tahu apa yang diinginkan tetapi tidak tahu dengan syarat apa, ia butuh meja kontrak. Jika sudah menandatangani dan logo adalah satu-satunya jejak sponsor, meja ketigalah yang tertinggal kosong. Ini kecenderungan, bukan resep, dan jawabannya mengubah jenis mitra yang layak dicari.<\/p>\n<p>Jika setelah tanda tangan satu-satunya yang tersisa dari sebuah sponsor adalah logo, meja mana dari ketiganya yang tertinggal kosong?<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Ingin memahami meja mana dari ketiganya yang Anda butuhkan?<\/strong><br \/>RTR Sports Marketing membangun sponsor di motorsport sejak 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/id\/kontak\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Hubungi RTR<\/a><br \/><\/div>\n<p><em>Gambar: Max B\u00f6ttinger dan Orxan Musayev, Unsplash.<\/em><\/p>\n<p><strong>Sumber<\/strong>: <a href=\"https:\/\/www.motorsportmagazine.com\/articles\/single-seaters\/f1\/formula-1-announces-global-partnership-deal-with-saudi-aramco\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, F1 mengumumkan kemitraan global dengan Saudi Aramco (2020)<\/a>; <a href=\"https:\/\/www.espn.com\/f1\/story\/_\/id\/28876704\/f1-announces-sponsorship-deal-saudi-oil-giant-aramco\" target=\"_blank\" rel=\"nofollow noopener\">ESPN, F1 mengumumkan kesepakatan dengan raksasa minyak Saudi Aramco (2020)<\/a>; <a href=\"https:\/\/www.motorsportweek.com\/2020\/04\/03\/aramco-deal-worth-more-than-450m-to-formula-1\/\" target=\"_blank\" rel=\"nofollow noopener\">Motorsport Week, kesepakatan Aramco bernilai lebih dari 450 juta bagi F1 (2020)<\/a>; <a href=\"https:\/\/www.astonmartinf1.com\/en-GB\/news\/announcement\/aramco-extends-successful-partnership-with-aston-martin-formula-one-team-to-become-official-title-partner\" target=\"_blank\" rel=\"nofollow noopener\">Aston Martin F1, Aramco menjadi title partner resmi tim (Desember 2023)<\/a>; <a href=\"https:\/\/www.f1technical.net\/news\/24333\" target=\"_blank\" rel=\"nofollow noopener\">F1technical, Aston Martin memperpanjang kemitraan dengan title sponsor Aramco (2023)<\/a>; RTR Sports Marketing, sponsor di motorsport.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Pertanyaan yang sering diajukan<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Apa itu agensi motorsport?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPerantara antara merek yang ingin menjadi sponsor dan pihak yang menjual hak, yaitu tim, kejuaraan, dan acara: ia memilih properti yang tepat, menyusun dan menegosiasikan kontrak, dan bekerja agar sponsor menghasilkan imbal hasil (definisi kerja RTR).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Apa yang dilakukan agensi sponsor motorsport?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDalam pembacaan RTR ia bekerja di tiga meja: hak, bersama tim, kejuaraan, dan acara; kontrak, bersama merek; aktivasi, bersama publik, yang merupakan mandat terpisah dengan imbalan tersendiri (panduan RTR).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Siapa yang membayar agensi motorsport?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nMenurut RTR model standar industri menetapkan komisi dibayar oleh tim dari hak sponsor. Karena itu berguna menanyakan sebelum tanda tangan apakah agensi punya kesepakatan istimewa dengan pemegang hak tertentu (panduan RTR).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Perlukah agensi atau bisa bernegosiasi langsung dengan tim?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nKeduanya dua jalan dengan biaya dan waktu berbeda, dan pilihannya bergantung pada meja mana dari ketiganya yang dibutuhkan merek. RTR membandingkannya di halaman tentang agensi atau kontak langsung dengan tim.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Di kejuaraan apa agensi motorsport seperti RTR bekerja?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nRTR bekerja di Formula 1, MotoGP, Formula E, WEC (termasuk 24 Jam Le Mans), dan NASCAR, sejak 1995 (RTR Sports Marketing).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Bagaimana memilih agensi motorsport?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nRTR telah mengumpulkan sepuluh pertanyaan untuk diajukan sebelum tanda tangan. Yang mendahului yang lain menyangkut independensi dari tim, seri, dan pemegang hak, karena kesepakatan istimewa bisa mengarahkan rekomendasi (panduan RTR).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Agensi motorsport adalah perantara antara merek yang ingin menjadi sponsor dan pihak yang menjual hak, yaitu tim, kejuaraan, dan acara: ia memilih properti yang tepat, menyusun dan menegosiasikan kontrak, dan bekerja agar sponsor menghasilkan imbal hasil. Dalam pembacaan RTR pekerjaan itu berlangsung di tiga meja: meja hak, meja kontrak, dan meja aktivasi. Diperbarui pada Oktober [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":194520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20076,20071],"tags":[],"class_list":["post-240114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pemasaran-olahraga-id","category-sponsorship-olahraga-id"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Agensi motorsport: apa itu dan apa yang dilakukan<\/title>\n<meta name=\"description\" content=\"Agensi motorsport: apa itu dan apa yang dilakukan. Tiga meja tempatnya bekerja: hak, kontrak, dan aktivasi, serta kasus Aramco di F1. Pembacaan RTR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/id\/blog\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agensi motorsport: apa itu, apa yang dilakukan, dan cara kerjanya dengan sponsor dan tim\" \/>\n<meta property=\"og:description\" content=\"Agensi motorsport: apa itu dan apa yang dilakukan. Tiga meja tempatnya bekerja: hak, kontrak, dan aktivasi, serta kasus Aramco di F1. Pembacaan RTR.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/id\/blog\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/max-bottinger-s9sjujqawb8-unsplash-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Agensi motorsport: apa itu, apa yang dilakukan, dan cara kerjanya dengan sponsor dan tim\",\"datePublished\":\"2023-05-11T12:47:39+00:00\",\"dateModified\":\"2026-10-02T14:36:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\\\/\"},\"wordCount\":1062,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/max-bottinger-s9sjujqawb8-unsplash-1.jpg\",\"articleSection\":[\"Pemasaran Olahraga\",\"Sponsorship Olahraga\"],\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\\\/\",\"name\":\"Agensi motorsport: apa itu dan apa yang dilakukan\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/max-bottinger-s9sjujqawb8-unsplash-1.jpg\",\"datePublished\":\"2023-05-11T12:47:39+00:00\",\"dateModified\":\"2026-10-02T14:36:13+00:00\",\"description\":\"Agensi motorsport: apa itu dan apa yang dilakukan. Tiga meja tempatnya bekerja: hak, kontrak, dan aktivasi, serta kasus Aramco di F1. Pembacaan RTR.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\\\/#breadcrumb\"},\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/max-bottinger-s9sjujqawb8-unsplash-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/max-bottinger-s9sjujqawb8-unsplash-1.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Agen Olahraga Motor\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/blog\\\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/rtr-olahraga-pemasaran-agensi-sponsorship-motogp\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Agensi motorsport: apa itu, apa yang dilakukan, dan cara kerjanya dengan sponsor dan tim\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"id\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli is Head of Communication &amp; Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/www.facebook.com\\\/rtrsportsmarketing\",\"https:\\\/\\\/it.linkedin.com\\\/in\\\/emanueleventuroli\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/RTR_motoGP\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/id\\\/author\\\/emanuele\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Agensi motorsport: apa itu dan apa yang dilakukan","description":"Agensi motorsport: apa itu dan apa yang dilakukan. Tiga meja tempatnya bekerja: hak, kontrak, dan aktivasi, serta kasus Aramco di F1. Pembacaan RTR.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/id\/blog\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\/","og_locale":"id_ID","og_type":"article","og_title":"Agensi motorsport: apa itu, apa yang dilakukan, dan cara kerjanya dengan sponsor dan tim","og_description":"Agensi motorsport: apa itu dan apa yang dilakukan. Tiga meja tempatnya bekerja: hak, kontrak, dan aktivasi, serta kasus Aramco di F1. Pembacaan RTR.","og_url":"https:\/\/rtrsports.com\/id\/blog\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","article_author":"https:\/\/www.facebook.com\/rtrsportsmarketing","og_image":[{"width":1920,"height":1280,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/max-bottinger-s9sjujqawb8-unsplash-1.jpg","type":"image\/jpeg"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/RTR_motoGP","twitter_site":"@rtrsports","twitter_misc":{"Written by":"Emanuele Venturoli","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/id\/blog\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/id\/blog\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/id\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24"},"headline":"Agensi motorsport: apa itu, apa yang dilakukan, dan cara kerjanya dengan sponsor dan tim","datePublished":"2023-05-11T12:47:39+00:00","dateModified":"2026-10-02T14:36:13+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/id\/blog\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\/"},"wordCount":1062,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/id\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/id\/blog\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/max-bottinger-s9sjujqawb8-unsplash-1.jpg","articleSection":["Pemasaran Olahraga","Sponsorship Olahraga"],"inLanguage":"id","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/id\/blog\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/id\/blog\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\/","url":"https:\/\/rtrsports.com\/id\/blog\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\/","name":"Agensi motorsport: apa itu dan apa yang dilakukan","isPartOf":{"@id":"https:\/\/rtrsports.com\/id\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/id\/blog\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/id\/blog\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/max-bottinger-s9sjujqawb8-unsplash-1.jpg","datePublished":"2023-05-11T12:47:39+00:00","dateModified":"2026-10-02T14:36:13+00:00","description":"Agensi motorsport: apa itu dan apa yang dilakukan. Tiga meja tempatnya bekerja: hak, kontrak, dan aktivasi, serta kasus Aramco di F1. Pembacaan RTR.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/id\/blog\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\/#breadcrumb"},"inLanguage":"id","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/id\/blog\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\/"]}]},{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/rtrsports.com\/id\/blog\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/max-bottinger-s9sjujqawb8-unsplash-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/max-bottinger-s9sjujqawb8-unsplash-1.jpg","width":1920,"height":1280,"caption":"Agen Olahraga Motor"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/id\/blog\/motorsport-agency-apa-itu-dan-apa-yang-dilakukannya\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/id\/rtr-olahraga-pemasaran-agensi-sponsorship-motogp\/"},{"@type":"ListItem","position":2,"name":"Agensi motorsport: apa itu, apa yang dilakukan, dan cara kerjanya dengan sponsor dan tim"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/id\/#website","url":"https:\/\/rtrsports.com\/id\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/id\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/id\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"id"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/id\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/id\/","logo":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/rtrsports.com\/id\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/id\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/id\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"description":"Emanuele Venturoli is Head of Communication &amp; Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/it.linkedin.com\/in\/emanueleventuroli","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/id\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/posts\/240114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/comments?post=240114"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/posts\/240114\/revisions"}],"predecessor-version":[{"id":357989,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/posts\/240114\/revisions\/357989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/media\/194520"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/media?parent=240114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/categories?post=240114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/id\/wp-json\/wp\/v2\/tags?post=240114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}